Unlock The Power of LinkedIn Vertical Ads: Your Comprehensive Guide to Targeted Marketing Success

In today’s ever-evolving digital landscape, businesses strive to reach their target audience with precision and impact.

Enter LinkedIn vertical ads, a powerful advertising tool tailor-made for professionals seeking to make meaningful connections.

But wait, there’s more to it than meets the eye.

Dive into the world of LinkedIn’s specific technical requirements, captivating ad types, and tantalizing targeting options – the secrets to unlocking your marketing potential await.

linkedin vertical ads

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Technical Requirements For LinkedIn Vertical Ads

When it comes to running successful advertising campaigns on LinkedIn, understanding the technical requirements for vertical ads is crucial. LinkedIn has specific guidelines for file types, sizes, and dimensions that advertisers must adhere to.

By following these requirements, you can ensure that your ads are displayed correctly and reach their target audience effectively.

Key points:

• Technical requirements for vertical ads on LinkedIn are crucial for running successful advertising campaigns
• LinkedIn provides guidelines for file types, sizes, and dimensions that advertisers must follow
• Adhering to these requirements ensures correct display and effective targeting

Note: Please be sure to review the specific guidelines on LinkedIn’s platform for the most up-to-date information regarding ad requirements.

“By following LinkedIn’s technical requirements, advertisers can create impactful vertical ads that effectively reach their target audience.”

Bullet points:

• Understand the technical requirements for vertical ads on LinkedIn
• Adhere to LinkedIn’s guidelines for file types, sizes, and dimensions

File Types, Sizes, And Dimensions For LinkedIn Vertical Ads

LinkedIn accepts three file types for vertical ads: jpg, png, and gif. The maximum file size allowed is 5 MB. Advertisers must ensure that their files meet these specifications to avoid any issues during the ad creation process.

Regarding the dimensions of vertical ads, LinkedIn recommends an aspect ratio of 1:1.91, with the recommended dimensions being 628 x 1200 pixels. Other recommended dimensions for vertical images include 2:3 (600 x 900 pixels) and 4:5 (720 x 900 pixels). The minimum size for vertical images is 360 x 640 pixels, while the maximum size is 2430 x 4320 pixels.

Important: Vertical images will only deliver to mobile devices and not desktops.

• Recommended file types: jpg, png, gif
• Maximum file size: 5 MB
• Aspect ratio: 1:1.91
• Recommended dimensions: 628 x 1200 pixels
• Other recommended dimensions:
• 2:3 (600 x 900 pixels)
• 4:5 (720 x 900 pixels)
• Minimum size: 360 x 640 pixels
• Maximum size: 2430 x 4320 pixels

Recommended Aspect Ratios And Dimensions For Horizontal Images

For advertisers on LinkedIn, it is crucial to take into account the recommended aspect ratio and dimensions when using horizontal or landscape images. LinkedIn advises using an aspect ratio of 1.91:1 for horizontal images and dimensions of 1200 x 628 pixels. The minimum size for horizontal images should be 640 x 360 pixels, while the maximum size can be up to 7680 x 4320 pixels. By following these guidelines, advertisers can guarantee that their horizontal images will be visually appealing and properly displayed on desktop and mobile devices.

• Aspect ratio: LinkedIn recommends a ratio of 1.91:1 for horizontal images.
• Dimensions: The recommended dimensions for horizontal images are 1200 x 628 pixels.
• Minimum size: Horizontal images should be at least 640 x 360 pixels.
• Maximum size: The maximum size for horizontal images is 7680 x 4320 pixels.

Advertisers should adhere to these recommendations to ensure their horizontal images appear visually appealing and are correctly displayed on both desktop and mobile devices.

Recommended Aspect Ratios And Dimensions For Square Images

LinkedIn allows the use of square images for ads, providing recommendations for their aspect ratio and dimensions. The recommended aspect ratio for square images is 1:1, with dimensions of 1200 x 1200 pixels. The minimum size allowed is 360 x 360 pixels, while the maximum size is 4320 x 4320 pixels. Square images can be leveraged by advertisers to create visually appealing ads that effectively engage with LinkedIn users.

• Square images can be used for LinkedIn ads
• LinkedIn recommends a 1:1 aspect ratio for square images
• Dimensions should be 1200 x 1200 pixels
• Minimum size allowed is 360 x 360 pixels
• Maximum size allowed is 4320 x 4320 pixels
• Square images can help create visually compelling ads that engage with LinkedIn users

Recommended Aspect Ratios And Dimensions For Vertical Images

In addition to the previously mentioned aspect ratios for vertical images, LinkedIn also recommends additional options for advertisers to consider.

• Images with a 2:3 aspect ratio and dimensions of 600 x 900 pixels
• Images with a 4:5 aspect ratio and dimensions of 720 x 900 pixels

These additional options provide advertisers with flexibility when creating vertical ads, allowing them to choose the format that best suits their campaign objectives.

Buying Power Of LinkedIn Members Compared To Facebook Users

One of the key advantages of advertising on LinkedIn is the buying power of its members. LinkedIn users have 2x more buying power than the average Facebook user. This means that advertising on LinkedIn can potentially result in higher conversion rates and a greater return on investment for advertisers. By tapping into LinkedIn’s professional network, advertisers can target potential customers who are more likely to make informed purchasing decisions.

LinkedIn’s Algorithm For Spreading Content Quickly

LinkedIn’s algorithms are specifically designed to rapidly and extensively distribute content. This implies that advertisements created and promoted on the platform have the capability to reach a broad audience of industry professionals. The algorithm employed by LinkedIn considers various factors including engagement, relevance, and user activity to determine the ads that will be displayed to individual users. Consequently, each advertisement is strategically shown to the appropriate individuals at the most opportune moment, ultimately maximizing its effectiveness.

Objective-Based Ads And Targeting Options On LinkedIn

When creating ads on LinkedIn, advertisers have the flexibility to choose objective-based campaigns. This means they can select specific goals for their ads, such as website visits, engagement, video views, and lead generation. By aligning the ad objectives with their overall marketing strategy, advertisers can optimize their campaigns and achieve their desired results.

LinkedIn also offers robust targeting options to help advertisers reach their target audience effectively. Advertisers can target their ads based on geographic locations, demographics, education, job experience, and interests. This level of granularity enables advertisers to tailor their campaigns to specific segments, resulting in higher engagement and conversion rates.

Matched Audiences And Estimated Audience Sizes On LinkedIn

LinkedIn’s Matched Audiences feature provides a way for advertisers to connect with their target audience on a more personalized level. This feature allows advertisers to match their website visitors, company lists, and email lists with members on the LinkedIn platform.

By leveraging Matched Audiences, advertisers can deliver highly targeted ad content to individuals who have already demonstrated an interest in their brand or have a previous relationship with their company. This targeted approach ensures that the right message reaches the right people, boosting the effectiveness of ad campaigns.

LinkedIn goes above and beyond by providing advertisers with estimated audience sizes and recommendations. This data helps advertisers understand the potential reach and impact of their ads, allowing them to optimize their campaigns for maximum results.

In summary, LinkedIn’s Matched Audiences feature empowers advertisers to create more personalized and targeted ad campaigns. By matching website visitors, company lists, and email lists with LinkedIn members, advertisers can reach individuals who have expressed an interest in their brand, resulting in more meaningful interactions and improved campaign performance.

Key Points:

• Matched Audiences feature enables advertisers to connect with target audience on a personalized level
• Advertisers can match website visitors, company lists, and email lists with LinkedIn members
• Highly targeted ad content ensures the right message reaches the right people
• LinkedIn provides estimated audience sizes and recommendations to optimize ad campaigns

“LinkedIn’s Matched Audiences feature allows advertisers to deliver highly targeted ad content to individuals who have already shown an interest in their brand or have a previous relationship with their company.”

Types Of Ads Available On LinkedIn And Their Specifications

LinkedIn offers five types of ads to cater to different marketing goals and preferences:

• Sponsored Content Ads: These ads appear in feeds on both desktop and mobile devices. They are versatile and can be used for lead generation, brand awareness, and relationship nurturing.

• Sponsored Content – Video Ads: These ads allow advertisers to leverage the power of video content. The specifications for video ads include various requirements such as video length, file size, format, frame rate, pixel, and audio specifications.

• Sponsored Content – Carousel Ads: These ads enable brands to showcase a series of cards within the ad. Each card has specific specifications regarding image size, file format, and maximum file size.

• Follower Ads: These ads aim to generate followers for your LinkedIn or Showcase Page. They include profile pictures, brand logos, member first names, and organizations to create a personalized and impactful ad experience.

• Spotlight Ads: These ads direct members to your website or landing page and include member profile data to make the ad more relevant and engaging.

• Job Ads: These ads promote job opportunities using member profile data. They can appear as “Jobs You May Be Interested In” or in Jobs Pages, ensuring maximum visibility for employers.

Understanding the technical requirements, file types, sizes, and dimensions for LinkedIn vertical ads is crucial for successful ad campaigns on the platform. With LinkedIn’s powerful targeting options, objective-based ads, and various types of ads available, advertisers can unlock the full potential of LinkedIn’s professional network to reach their target audience effectively and drive business growth.

FAQ

How do I rotate ads on LinkedIn?

To rotate ads on LinkedIn, you can utilize the Ads in this campaign page. By clicking on “Create new ad” or “Browse existing content,” you can add multiple creatives to your campaign. After adding all the desired creatives, simply click on the Settings icon next to Ads in this campaign at the top of the page. This will enable you to select various ad rotation options, allowing for a dynamic and varied display of your advertisements on LinkedIn.

What format are LinkedIn ads in 2023?

LinkedIn ads in 2023 have undergone a significant change in format to better cater to user preferences and enhance the overall advertising experience. The new format features dynamic ad images, allowing for more visually engaging content. Advertisers can now upload high-resolution images in various formats such as JPG or PNG, with a maximum file limit of 2MB or smaller. The ad headline has been extended, accommodating up to 35 characters (including spaces) and providing more flexibility for advertisers to craft captivating and concise messaging. Similarly, the ad description has also been extended to a maximum of 100 characters (including spaces), enabling advertisers to provide more compelling and informative copy to entice users. These changes in format aim to drive greater user engagement and ensure that ads seamlessly integrate with the LinkedIn experience, ultimately yielding more impactful and successful campaigns.

What size is a vertical video ad on LinkedIn?

A vertical video ad on LinkedIn has a size of 720 x 1280 pixels. With this format, advertisers can leverage the full vertical space to create engaging and captivating content that resonates with their target audience. This larger aspect ratio allows for a more immersive viewing experience, helping brands to effectively showcase their products or services.

Can you rotate ads evenly on LinkedIn?

Yes, LinkedIn allows you to rotate ads evenly as part of your campaign strategy. By creating multiple ad variations, you can test different creatives and determine which ones perform best. When setting up or editing a campaign, you have the choice to enable ad rotation and select the option to rotate ads evenly. This allows for a fair distribution of impressions among your ad variations, ensuring each creative gets equal exposure and allowing you to gather valuable insights on their individual performance.