Imagine a world where advertising was an art form, captivating audiences with its creativity and sparking a fire in their imaginations. Enter Lee Clow, the visionary behind some of the most unforgettable campaigns in history.
As the Chairman of TBWAWorldwide, Clow has left an indelible mark on the advertising world, earning him the title of “advertising’s art director guru.” But it was his collaboration with the late Steve Jobs that truly solidified his legendary status. Get ready to delve into the mind of this creative genius and discover the secrets behind his groundbreaking work, including the iconic 1984 Apple commercial that forever changed the advertising landscape.
Contents
- 1 lee clow
- 2 Introduction: Lee Clow, Chairman And Global Director Of TbwaWorldwide
- 3 Advertising’s Art Director Guru: Lee Clow’s Reputation
- 4 Birthplace: Los Angeles, California
- 5 Educational Background: Santa Monica City College And California State University, Long Beach
- 6 Co-Creator Of Apple’s Iconic 1984 Commercial
- 7 Success Of The “Think Different” Slogan
- 8 $900,000 Budget: The Price Of Advertising Greatness
- 9 Notable Campaigns: Playstation, Energizer Bunny, Taco Bell Chihuahua, And California Cooler
- 10 Additional Accomplishments: Nissan And Pedigree Petfoods Campaigns
- 11 Industry Recognition: Member Of Advertising And Creative Halls Of Fame, Steve Jobs’ Close Friend
lee clow
Lee Clow is a highly respected figure in the advertising industry, often referred to as “advertising’s art director guru.” Born in Los Angeles, California, he studied at Santa Monica City College and California State University, Long Beach. Lee Clow is best known for co-creating Apple Computer’s iconic 1984 commercial and the unforgettable “Think Different” slogan.
Despite having a budget of $900,000, the commercial is considered a masterpiece in advertising. Throughout his career, Lee Clow has also worked on notable campaigns for brands like PlayStation, Energizer Bunny, Taco Bell, California Cooler, Nissan, and Pedigree Petfoods.
His contributions to the industry have been recognized with numerous awards and induction into various advertising and creative halls of fame. Furthermore, Lee Clow shared a personal friendship with Steve Jobs that lasted 30 years.
Key Points:
- Lee Clow is an admired figure in the advertising industry and is often referred to as “advertising’s art director guru.
- He is best known for co-creating Apple Computer’s iconic 1984 commercial and the memorable “Think Different” slogan.
- Despite its budget of $900,000, the commercial is considered a masterpiece in advertising.
- Lee Clow has worked on notable campaigns for brands such as PlayStation, Energizer Bunny, Taco Bell, California Cooler, Nissan, and Pedigree Petfoods.
- He has been recognized with numerous awards and has been inducted into various advertising and creative halls of fame.
- Lee Clow shared a 30-year personal friendship with Steve Jobs.
Sources
https://en.wikipedia.org/wiki/Lee_Clow
https://www.wsj.com/articles/lee-clow-ad-legend-known-for-apple-campaigns-retires-11550145600
https://www.adweek.com/agencies/timeline-lee-clows-50-years-in-advertising/
https://www.oneclub.org/adc-hall-of-fame/-bio/lee-clow-adc
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? Pro Tips:
1. Tap into your creative genius: Lee Clow is renowned for his artistic approach to advertising. Take inspiration from his work and strive to push the boundaries of creativity in your own campaigns.
2. Study the classics: The Apple 1984 commercial is considered a masterpiece in advertising. Analyze and learn from iconic campaigns like this to understand what made them successful and how you can apply those principles to your own work.
3. Build strong relationships: Building a personal friendship with someone like Steve Jobs took time and effort. Cultivate strong relationships with clients, colleagues, and industry leaders. These connections can lead to valuable opportunities and collaborations.
4. Embrace simplicity: The “Think Different” slogan is a powerful example of the impact simplicity can have in advertising. Look for ways to convey your message in a clear and concise manner, capturing attention and leaving a lasting impression.
5. Harness the power of storytelling: Successful campaigns tell a story that resonates with their audience. Study how Lee Clow used storytelling techniques to create memorable ads and find ways to incorporate storytelling into your own campaigns.
Introduction: Lee Clow, Chairman And Global Director Of TbwaWorldwide
Lee Clow, a name synonymous with innovation and creativity in the world of advertising, holds the esteemed position of Chairman and Global Director at TBWAWorldwide. With a career spanning several decades, his contributions have left an indelible mark on the industry.
Clow’s ability to conceptualize captivating campaigns and his keen eye for detail has earned him a reputation as a pioneering creative genius.
Advertising’s Art Director Guru: Lee Clow’s Reputation
Lee Clow is widely regarded as “advertising’s art director guru,” and his work has been praised for its visual brilliance and impactful storytelling. Clow has a unique ability to transform the mundane into an extraordinary visual experience that captivates audiences and sears itself into their memories.
His talent for crafting imaginative and thought-provoking advertisements has set him apart as a true visionary in the field.
Birthplace: Los Angeles, California
Born and raised in the vibrant city of Los Angeles, California, Lee Clow’s creative journey took root in the heart of the entertainment industry. Surrounded by an atmosphere of innovation and cultural diversity, Clow was inspired to channel his passion for creativity into the world of advertising.
Educational Background: Santa Monica City College And California State University, Long Beach
Lee Clow’s path to success was paved with a solid educational foundation. He began his academic journey at Santa Monica City College, where he honed his artistic skills and laid the groundwork for his future accomplishments.
Continuing his studies at California State University, Long Beach, Clow further refined his creativity, developing a deep understanding of design, art, and the power of effective communication.
Co-Creator Of Apple’s Iconic 1984 Commercial
One of Lee Clow’s most notable achievements is his role as the co-creator of Apple Computer’s groundbreaking 1984 commercial. This legendary advertisement, directed by Ridley Scott, introduced the Macintosh personal computer to the world in a way that revolutionized the advertising industry.
Clow’s vision and artistic sensibility were pivotal in crafting a commercial that not only showcased the product but also resonated deeply with viewers, leaving an indelible mark on popular culture.
Success Of The “Think Different” Slogan
In addition to the iconic 1984 commercial, Lee Clow’s collaboration with Apple resulted in another landmark achievement: the “Think Different” slogan. This powerful phrase encapsulated Apple’s philosophy and became synonymous with their brand identity.
Through Clow’s creative genius, the “Think Different” campaign inspired individuals to embrace their uniqueness, think outside the box, and challenge conventional norms.
$900,000 Budget: The Price Of Advertising Greatness
Creating a masterpiece often comes at a cost, and Lee Clow’s 1984 commercial was no exception. With a budget of $900,000, it pushed the boundaries of advertising and demonstrated Clow’s unwavering commitment to excellence.
This groundbreaking commercial, widely regarded as one of the greatest ads of all time, solidified Clow’s reputation as a creative mastermind.
Notable Campaigns: Playstation, Energizer Bunny, Taco Bell Chihuahua, And California Cooler
Lee Clow’s creative genius extended beyond Apple, as he played a pivotal role in several other notable campaigns. His innovative approach brought us the memorable and enduring Energizer Bunny, the humorous and lovable Taco Bell Chihuahua, and the captivating California Cooler advertisements.
Furthermore, Clow contributed his talents to the highly successful PlayStation campaigns, solidifying their position as a leader in the gaming industry.
Additional Accomplishments: Nissan And Pedigree Petfoods Campaigns
In addition to his work with Apple and other iconic brands, Lee Clow’s creative brilliance shone through in his campaigns for Nissan and Pedigree Petfoods. His ability to capture the essence of a brand and convey its message in a visually compelling manner was instrumental in the success of these campaigns, further cementing his place as an advertising legend.
Industry Recognition: Member Of Advertising And Creative Halls Of Fame, Steve Jobs’ Close Friend
The depth of Lee Clow’s impact on the advertising industry is evident from the numerous accolades he has received. He is a decorated member of the advertising and creative halls of fame, recognized for his unwavering commitment to excellence and his significant contributions to the field.
Additionally, Clow’s work with Apple forged a strong personal bond with the late Steve Jobs, making him not only an esteemed creative genius but also a trusted confidant and friend of one of the industry’s most visionary leaders.
In conclusion, Lee Clow’s pioneering spirit and unparalleled creativity have made him a true legend in the world of advertising. From his iconic collaborations with Apple to the memorable campaigns he brought to life for various brands, Clow’s contributions have shaped the industry and continue to inspire future generations.
His ability to transform ideas into visually captivating and emotionally resonant advertisements has solidified his place as a pioneering creative genius.