Demystifying Klaviyo Pricing: A Comprehensive Guide for Businesses

Are you looking for a powerful email marketing tool that won’t break the bank?

Look no further than Klaviyo.

With affordable pricing tiers starting at just $25 per month, Klaviyo offers an array of features designed to help you optimize your email campaigns and boost your business.

But wait, there’s more!

If you’re on the hunt for an even more budget-friendly option, consider checking out Omnisend.

Offering three pricing plans and a generous 30% discount for the first three months, Omnisend is a compelling alternative worth exploring.

Let’s dive into the world of Klaviyo pricing and discover which option is the perfect fit for your email marketing needs.

klaviyo pricing

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Klaviyo Pricing Tiers

Klaviyo offers three pricing tiers to cater to the diverse needs of businesses: the Free plan, Email plan, and Email & SMS plan.
Each plan is equipped with distinct features and is priced accordingly.
These pricing tiers are designed to accommodate businesses of varying sizes and the number of monthly orders they generate.

• The Free plan provides basic functionality and is suitable for small businesses or those looking to get started with email marketing.
• The Email plan offers more advanced features such as A/B testing and segmentation, making it suitable for businesses looking to optimize their email campaigns.
• The Email & SMS plan includes all the features of the Email plan and adds SMS functionality for businesses wanting to engage with their customers through text messaging.

With Klaviyo’s pricing structure, businesses can choose the most appropriate plan based on their specific needs, ensuring they only pay for the features they require.

“The pricing tiers are designed to scale with the size of your business and the number of monthly orders you have.”

• The Free plan (basic functionality)
• The Email plan (advanced features including A/B testing and segmentation)
• The Email & SMS plan (includes SMS functionality)

Klaviyo Pricing: New Changes in 2022

In 2022, Klaviyo implemented some changes to their pricing structure. These changes are aimed at providing more transparency and flexibility to their customers. One of the notable changes is the introduction of new price points for different tiers of monthly orders. This allows businesses to choose the plan that best fits their needs and budget.

Key improvements:

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Changes to Unlimited Emails in Klaviyo Pricing

Previously, Klaviyo used to include unlimited emails in their pricing plans. However, they have recently made changes to their offerings. As a result, unlimited emails are no longer included. Instead, businesses now have the option to purchase an add-on subscription for SMS and MMS sends, which is priced based on credits.

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Previously, Klaviyo offered unlimited emails as part of their pricing plans. However, with the recent changes, unlimited emails are no longer provided. Instead, businesses now have the option to purchase an add-on subscription for SMS and MMS sends, with pricing based on credits.

• Klaviyo no longer offers unlimited emails as part of their pricing plans.
• The new offering includes an add-on subscription for SMS and MMS sends.
• Pricing for the add-on subscription is based on credits.

SMS and MMS Sends: Credits-Based Pricing

Klaviyo has introduced a new pricing structure that revolves around a credits-based system for SMS and MMS sends. This enables businesses to purchase credits specifically for their text messaging campaigns. The amount of credits needed for each send is determined based on factors like message length and the destination country.

Klaviyo Pricing: Free Plan Details

Klaviyo’s Free plan is an ideal choice for small businesses and beginners in email marketing. With the Free plan, businesses can send up to 250 max monthly orders at no cost. Although it doesn’t provide all the features available in the paid plans, it still offers essential tools for creating and sending effective email campaigns.

• Klaviyo’s Free plan is a great option for small businesses or beginners in email marketing.
• The Free plan allows businesses to send up to 250 max monthly orders at no cost.
• It provides essential tools for creating and sending effective email campaigns.

Klaviyo’s Free plan: A fantastic option for small businesses or beginners in email marketing. With the ability to send up to 250 max monthly orders without any cost, it offers essential tools for creating and sending effective email campaigns.

Klaviyo Pricing: Email Plan Cost

Klaviyo Email Plan for Businesses with Higher Email Marketing Needs

The Email plan offered by Klaviyo is perfect for businesses that require advanced email marketing capabilities. Priced at $20 per month, this plan provides a range of features to optimize email marketing efforts.

Key features of the Email plan include:

• Segmentation: Klaviyo offers advanced segmentation options, allowing businesses to target specific customer groups for personalized messaging. This helps enhance the effectiveness of email campaigns by tailoring messages to the interests and preferences of individual customers.

• Automation: With Klaviyo’s Email plan, businesses can automate various aspects of their email marketing. This includes setting up automated email flows triggered by specific events or customer actions, such as welcome emails, abandoned cart reminders, and order confirmations. Automation saves time and ensures timely and relevant communication with customers.

• Performance Tracking: The Email plan includes performance tracking tools to help businesses monitor the success of their email campaigns. Key metrics such as open rates, click-through rates, and conversions are provided, allowing businesses to evaluate the impact of their email marketing efforts and make data-driven decisions.

By subscribing to the Email plan, businesses gain access to these advanced features and can leverage them to maximize the effectiveness of their email marketing strategies.

• Improved segmentation for personalized messaging
• Automation for time-saving and relevant communication
• Performance tracking to evaluate campaign success

In conclusion, the Klaviyo Email plan is a comprehensive solution for businesses with higher email marketing needs. It offers advanced features and capabilities to optimize email campaigns and drive better results.

Klaviyo Pricing: Email & SMS Plan Cost

For businesses looking to expand their marketing efforts, Klaviyo offers the Email & SMS plan. This plan, priced at $35 per month, caters to lists containing 251 to 500 active profiles. With the Email & SMS plan, businesses can effectively engage with their customers through email and SMS marketing. This multichannel approach enhances their marketing reach and boosts customer engagement.

• Price: $35 per month
• List size: 251 to 500 active profiles

“Businesses can effectively reach and engage with their customers by leveraging both email and SMS marketing channels.”

Upcoming Price Changes for Existing Customers

Existing Klaviyo customers will see new pricing changes take effect on September 1. The new prices reflect the updated pricing tiers and the cost associated with adding new profiles. It is important for existing customers to review their current plan and assess whether the new pricing structure aligns with their business needs and budget.

Key points:

• Pricing changes will impact existing Klaviyo customers starting from September 1.
• The new prices are based on updated pricing tiers and adding new profiles.
• Existing customers should evaluate their current plan and consider how the new pricing structure matches their business requirements and budget.

Klaviyo vs Omnisend: Comparative Pricing

When considering email marketing platforms, exploring alternative options is essential. One such alternative is Omnisend, which offers similar features to Klaviyo at a potentially lower cost. Omnisend has three pricing plans: Free, Standard, and Pro. The pricing for each plan is designed to accommodate different business sizes and marketing requirements.

• Free plan: Suitable for small businesses or those just starting with email marketing.
• Standard plan: Ideal for growing businesses with expanding email marketing needs.
• Pro plan: Geared towards large businesses or those with advanced marketing requirements.

Additionally, Omnisend provides a user-friendly interface and segmentation capabilities that allow businesses to target specific customer groups effectively. With its automation tools and personalization features, Omnisend offers a comprehensive email marketing solution for businesses of all sizes.

“With its competitive pricing and feature-rich platform, Omnisend is a strong contender for businesses seeking an email marketing solution.”

• Omnisend offers similar features to Klaviyo at a potentially lower cost.
• Omnisend has three pricing plans: Free, Standard, and Pro.
• Each plan is designed to accommodate different business sizes and marketing requirements.
• Free plan: Suitable for small businesses or those just starting with email marketing.
• Standard plan: Ideal for growing businesses with expanding email marketing needs.
• Pro plan: Geared towards large businesses or those with advanced marketing requirements.
• Omnisend provides a user-friendly interface and segmentation capabilities.
• Omnisend’s automation tools and personalization features enhance email marketing effectiveness.

Omnisend Pricing Plans and Discounts

Omnisend’s Free plan provides basic email marketing functionalities and is suitable for small businesses with limited marketing needs. If a business requires more advanced features, they can opt for the Standard or Pro plan, which come at different price points. Currently, Omnisend is offering a 30% discount for the first 3 months, making it an attractive option for businesses looking to switch from Klaviyo.

In summary, Klaviyo offers a range of pricing options to accommodate businesses of all sizes. The recent changes in pricing aim to provide more flexibility and transparency for customers. While Klaviyo has discontinued unlimited emails, they offer add-on subscriptions for SMS and MMS sends. Businesses can also consider Omnisend as an alternative, which offers similar features at potentially lower prices. It’s important for businesses to assess their marketing needs and budget to choose the pricing plan that best fits their requirements.

FAQ

1. How does Klaviyo pricing compare to other email marketing platforms?

Klaviyo’s pricing is generally considered to be competitive when compared to other email marketing platforms. One aspect that sets Klaviyo apart is its pricing structure, which is primarily based on the number of contacts a user has rather than the number of emails sent. This can be advantageous for businesses with a large number of contacts but who may not send emails frequently.

Furthermore, Klaviyo offers a free plan for businesses with up to 250 contacts, making it a cost-effective choice for small businesses or startups looking to get started with email marketing. Overall, while pricing can vary depending on the specific needs and scale of a business, Klaviyo’s pricing model is often seen as flexible and transparent, allowing users to choose a plan that best suits their budget and requirements.

2. What factors determine the cost of using Klaviyo for email marketing?

The cost of using Klaviyo for email marketing is determined by several factors. Firstly, the size of your email list plays a significant role in the pricing. Klaviyo offers different pricing tiers based on the number of contacts you have, with the cost increasing as your list grows larger.

Secondly, the type of features and functionality you require also affects the cost. Klaviyo offers various advanced features like segmentation, automation workflows, A/B testing, and integration with other platforms. The more of these features you need, the higher the cost will be. Additionally, if you require additional support beyond Klaviyo’s standard offerings, such as a dedicated account manager, there may be additional fees involved.

3. Are there any hidden fees or additional costs associated with Klaviyo pricing?

Yes, there may be hidden fees or additional costs associated with Klaviyo pricing. While Klaviyo offers basic features at no cost, there are pricing tiers based on the number of contacts in your email list. As you reach higher contact thresholds, the pricing may increase. Additionally, there might be extra charges for services such as SMS messaging or integrations with other platforms. It is recommended to review Klaviyo’s pricing plans and reach out to their team to understand all potential costs involved before finalizing your decision.

In conclusion, while Klaviyo provides a free option, there may be hidden fees or additional costs associated with its pricing. It is crucial to carefully examine the terms and consider factors such as the size of your email list and any specific features or integrations you may require to ensure that Klaviyo’s pricing fits within your budget.

4. Can you provide examples of different pricing plans available with Klaviyo and their respective features?

Klaviyo offers various pricing plans to cater to different business needs. For small businesses and startups, there is a free plan that allows users to have up to 250 contacts and send a limited number of emails per month. This plan includes basic email automation features and a user-friendly interface.

For growing businesses, Klaviyo offers the “Essentials” plan, which starts at $20 per month. This plan allows users to have more contacts and send a higher volume of emails. It also includes advanced automation features such as email segmentation, personalized recommendations, and A/B testing.

For larger businesses with more complex email marketing needs, Klaviyo offers the “Enterprise” plan. This plan is customizable and includes features like custom email templates, priority support, dedicated account management, and advanced reporting and analytics. The pricing for the Enterprise plan is based on individual business requirements.