In today’s digital landscape, businesses must embrace the power of keywords to maximize their online presence. Enter Google Ads’ Keyword Planner, a tool that holds the key to unlocking untapped potential.
By accessing this treasure trove of information, users can explore and manipulate keywords to enhance their campaigns’ performance forecasts. With the ability to modify forecasts, add keywords to their plan, and even organize them for maximum impact, businesses gain a strategic advantage in the competitive online world.
And if any roadblocks arise, fear not – the Google Ads help section is there to offer guidance and feedback. Join us on a journey to discover the true potential of keywords…
Contents
- 1 keywords planner google ads
- 2 1. Accessing Keyword Planner In Google Ads Account
- 3 2. Discovering New Keyword Ideas
- 4 3. Editing Keyword List Using Filters And Categories
- 5 4. Adding Keywords To Plan And Viewing Performance Forecast
- 6 5. Note On Low Search Volume And Sensitive Terms
- 7 6. Forecasting Search Volume And Performance With Keyword Planner
- 8 7. Uploading Keyword List Correctly
- 9 8. Modifying Forecast Metrics, Budget, And Bid Strategy
keywords planner google ads
Google Ads Keyword Planner is a powerful tool that allows advertisers to research and plan their keyword strategy. It provides valuable information on search volume and performance forecasts for keywords, helping advertisers make informed decisions about their campaigns.
To access Keyword Planner, simply click on the Tools icon in your Google Ads account, select the Planning dropdown, and choose Keyword Planner. You can discover new keyword ideas by starting with keywords or a website.
Additionally, you can edit your keyword list by using filters and categories to narrow down and organize keywords. After selecting your keywords, you can add them to your plan to see a performance forecast.
It is important to note that low search volume or sensitive terms may not be discoverable or forecastable. Additionally, you can modify the forecast by changing metrics, adjusting your budget, or modifying your bid strategy.
Overall, Google Ads Keyword Planner is a valuable tool for forecasting and planning campaign performance, and it provides several features and options to help advertisers effectively organize and optimize their keywords.
Key Points:
- Google Ads Keyword Planner is a tool for researching and planning keyword strategies in advertising campaigns.
- It provides information on search volume and performance forecasts for keywords.
- Accessing Keyword Planner is easy through the Tools icon in a Google Ads account.
- Users can generate new keyword ideas from starting with existing keywords or a website.
- The tool allows users to filter and categorize keywords for better organization.
- Performance forecasts can be seen after selecting keywords and adding them to a plan.
Sources
https://ads.google.com/intl/en_us/home/tools/keyword-planner/
https://support.google.com/google-ads/answer/7337243?hl=en
https://ads.google.com/intl/en_us/home/resources/articles/using-google-ads-keyword-planner/
https://backlinko.com/google-keyword-planner
Check this out:
https://www.youtube.com/watch?v=S4m-t8vaUdo
💡 Pro Tips:
1. Utilize the auto-organize feature in Keyword Planner to efficiently organize your keyword list.
2. Take advantage of the option to start with a website to discover new keyword ideas in addition to starting with keywords.
3. Keep in mind that low search volume or sensitive terms may not be discoverable or forecastable in Keyword Planner.
4. Don’t forget to provide feedback on the tool through the Google Ads account help section to help improve its functionality.
5. Take the time to download and save your keyword forecast for future reference or sharing with others.
1. Accessing Keyword Planner In Google Ads Account
To access Keyword Planner in your Google Ads account, follow these simple steps:
Step 1: Click on the Tools icon located in your Google Ads account.
Step 2: A dropdown menu will appear. From this menu, select “Planning.”
Step 3: Another dropdown menu will appear, and this time, choose “Keyword Planner.”
By following these steps, you will be granted access to the powerful Keyword Planner tool, which will help you optimize your Google Ads campaigns.
2. Discovering New Keyword Ideas
Keyword Planner offers two methods for discovering new keyword ideas: starting with keywords or starting with a website.
a. Starting with keywords: If you already have a few seed keywords in mind, you can enter them into the search bar provided by Keyword Planner.
This will generate a list of related keyword ideas that you can explore.
b. Starting with a website: Alternatively, if you have a website and want to find relevant keywords for your niche or industry, enter your website URL into the search bar.
Keyword Planner will analyze your website and provide you with keyword suggestions based on its content.
3. Editing Keyword List Using Filters And Categories
Once you have generated a list of keyword ideas, Keyword Planner enables you to further refine and organize your list using filters and categories. Here’s how you can do it:
By utilizing these editing features, you can streamline your keyword list and make it more effective for targeting your desired audience.
4. Adding Keywords To Plan And Viewing Performance Forecast
Keyword Planner not only helps you generate keyword ideas but also allows you to add these keywords to a plan and view the performance forecast. Here’s how you can do it:
5. Note On Low Search Volume And Sensitive Terms
It is important to note that Keyword Planner may not be able to discover or forecast keywords with low search volume or sensitive terms. These keywords might not have enough search data or could be restricted due to their content.
Therefore, it is advisable to consider alternative keywords or adjust your campaign strategy accordingly.
6. Forecasting Search Volume And Performance With Keyword Planner
To get accurate search volume and performance forecasts, follow these steps:
Step 1: Click on the Planning dropdown menu in your Google Ads account.
Step 2: Select “Keyword Planner” from the dropdown menu.
Step 3: Inside Keyword Planner, click on the “Get search volume and forecasts” option.
By following these steps, you will gain access to valuable information regarding search volume and performance forecasts. This allows you to make data-driven decisions and optimize your campaign for maximum efficiency.
7. Uploading Keyword List Correctly
If you have a pre-existing list of keywords that you want to incorporate into your campaign, Keyword Planner allows you to upload this list in CSV format. To ensure a smooth upload process, follow the instructions provided by Keyword Planner and make sure your CSV file is correctly formatted.
By using this feature, you can save time and effort by leveraging a pre-defined keyword list that may have been prepared through extensive research or analysis.
8. Modifying Forecast Metrics, Budget, And Bid Strategy
Keyword Planner offers flexibility in modifying forecast metrics, budget, and bid strategy to align with your campaign’s goals and requirements. Here’s how you can do it:
By utilizing these modification features, you can fine-tune your campaign strategy and optimize its performance based on your specific goals and objectives.
In summary, Keyword Planner is a powerful tool that enhances the efficiency of Google Ads campaigns by providing insightful analytics. With features such as accessing the Planner, discovering new keyword ideas, editing and organizing keyword lists, adding keywords to a plan, forecasting search volume and performance, uploading keyword lists, and modifying forecast metrics, budget, and bid strategy, advertisers can make data-driven decisions and optimize their campaigns for maximum success.
So, make use of Keyword Planner to unlock the full potential of your advertising efforts on Google Ads.