Instagram Marketing Tools 2017 have revolutionized the way businesses advertise online. One tool that has gained significant popularity is the use of analytics software, which provides users with valuable insights into their Instagram marketing campaigns. This software allows businesses to track important metrics such as user engagement, reach, and impressions. With this information, they can make data-driven decisions to improve their marketing strategies.

Instagram, the popular photo and video-sharing social networking service, was launched in 2010 and has since grown exponentially. By 2017, more than 700 million people were active on the platform, making it a prime marketing channel for businesses. As the platform continued to evolve, marketers realized the need for specialized tools to maximize their Instagram advertising efforts.

One of the most significant advancements in Instagram marketing tools is the rise of automation software. These tools allow users to schedule posts in advance, saving time and ensuring consistent content delivery. Additionally, automation software can help businesses engage with their audience by automatically liking, commenting, and following relevant users. This results in increased visibility and engagement, ultimately driving more traffic to their website or product.

In addition to analytics and automation tools, another Instagram marketing tool that has gained traction in 2017 is influencer marketing. Businesses collaborate with popular Instagram users, known as influencers, to promote their products or services. This form of marketing leverages the influencers’ large following and their ability to engage with their audience authentically. According to a survey conducted by Mediakix, 80% of marketers find influencer marketing effective and plan to increase their budgets for it in 2017. This highlights the effectiveness of leveraging influencers to reach a wider audience and drive sales.

Another important aspect of Instagram marketing tools is the ability to create visually appealing content. With the introduction of features like Stories and Live videos, businesses now have more options to showcase their products or services in a dynamic and interactive way. Tools that allow users to create professional and eye-catching visuals are essential for businesses looking to stand out in the crowded Instagram feed.

Furthermore, Instagram advertising tools have evolved to cater to a diverse range of businesses. From small startups to well-established brands, there are now tools available for businesses of all sizes. This inclusivity has allowed businesses to level the playing field and compete effectively on Instagram, regardless of their budget or resources.

In conclusion, Instagram Marketing Tools 2017 have revolutionized the online advertising landscape. With the use of analytics software, automation tools, influencer marketing, and visually appealing content creation, businesses can maximize their Instagram advertising efforts and reach a wider audience. These tools have undoubtedly played a significant role in the success of many businesses in the increasingly competitive online advertising space.

What are the Best Instagram Marketing Tools in 2017 for Boosting Online Advertising Performance?

Instagram has become an essential platform for online advertising, allowing businesses to reach a massive audience and engage with potential customers. To maximize the impact of your advertising campaigns, it is crucial to leverage the right Instagram marketing tools. But in a rapidly evolving digital landscape, which tools are the most effective for enhancing your advertising performance on Instagram? In this article, we will explore the top Instagram marketing tools in 2017 that can help elevate your online advertising to new heights.

First and foremost, let’s define what Instagram marketing tools are. These tools are specifically designed to aid businesses and advertisers in creating, managing, and optimizing their advertising campaigns on Instagram. From scheduling posts to analyzing performance metrics, these tools offer a wide range of features that can significantly boost your online advertising effectiveness on the platform.

One of the most popular Instagram marketing tools in 2017 is Buffer. This powerful tool allows you to schedule your posts in advance, ensuring that your content reaches your audience at the optimal times for engagement. It also provides analytics to help you understand the performance of your posts, allowing you to make data-driven decisions when it comes to your advertising strategy. Buffer’s user-friendly interface and robust features make it an excellent choice for businesses looking to streamline their Instagram advertising efforts.

Another valuable Instagram marketing tool is Hootsuite. Hootsuite offers a comprehensive range of features to help businesses manage their social media presence across multiple platforms, including Instagram. With Hootsuite, you can schedule and publish posts, monitor your brand mentions, and track engagement metrics for your Instagram campaigns. The platform also provides in-depth analytics and reporting capabilities, allowing you to measure the effectiveness of your advertising efforts and make informed adjustments to optimize your results.

When it comes to maximizing the visual impact of your Instagram advertising, Canva is a tool worth considering. Canva is a graphic design platform that allows users to create stunning visuals without the need for advanced design skills. With Canva, you can easily design eye-catching images, infographics, and even short videos for your Instagram ads. The platform offers a wide selection of templates, fonts, and images to choose from, enabling you to create professional-looking content that resonates with your target audience.

Instagram Insights is an essential tool provided by Instagram itself. This native analytics tool offers valuable insights into your audience demographics, engagement metrics, and post performance. By leveraging the data provided by Instagram Insights, you can gain a deeper understanding of your audience’s behavior and preferences, allowing you to optimize your advertising strategy accordingly. Instagram Insights provides a wealth of information that can help you make data-driven decisions and improve the effectiveness of your Instagram ad campaigns.

These are just a few examples of the top Instagram marketing tools in 2017 that can significantly enhance your online advertising performance. By utilizing these tools, you can streamline your advertising efforts, increase engagement, and drive better results on the platform. In the following sections of this article, we will dive deeper into each tool, providing you with a comprehensive understanding of their features, benefits, and how to incorporate them into your Instagram advertising strategy for optimal success.

Instagram Marketing Tools 2017

The world of social media marketing is constantly evolving, and Instagram continues to be a dominant platform for businesses to reach their target audience. With over 1 billion monthly active users, it is no wonder that companies are investing more resources into Instagram marketing. To succeed on this platform, businesses need to utilize the right tools and strategies. In this article, we will explore the top Instagram marketing tools for 2017 that can help businesses enhance their marketing efforts and drive better results.

1. Hootsuite

Hootsuite is a powerful social media management tool that can be used to schedule and manage Instagram posts. With Hootsuite, businesses can plan out their Instagram content in advance, ensuring a consistent and engaging presence on the platform. It also offers analytics and reporting features, which allow businesses to track the performance of their Instagram posts and understand their audience better. Hootsuite provides valuable insights such as engagement rates, follower growth, and top-performing content to help businesses optimize their Instagram marketing strategies.

2. Later

Later is a popular Instagram scheduling tool that enables businesses to plan and schedule their Instagram posts in advance. It offers a visually appealing content calendar that allows businesses to see their scheduled posts at a glance. Later also provides functionality for managing multiple Instagram accounts, finding and reposting user-generated content, and analyzing post performance. By using Later, businesses can save time and streamline their Instagram marketing efforts.

3. Iconosquare

Iconosquare is a comprehensive analytics and management platform for Instagram. It provides businesses with in-depth insights into their Instagram performance, including audience demographics, engagement rates, and content analysis. Iconosquare also offers features for scheduling posts, monitoring hashtags, and managing comments. By leveraging the data and features provided by Iconosquare, businesses can refine their Instagram marketing strategies and make data-driven decisions.

4. Linkin.bio by Later

Linkin.bio by Later is a unique tool that helps businesses drive traffic from their Instagram posts to their website. Instagram only allows users to have one URL in their bio, which can limit the opportunities for businesses to promote multiple products or services. Linkin.bio solves this problem by creating a clickable landing page that mirrors the Instagram feed. Businesses can tag their products or services in their posts, allowing users to click through to the specific product or service on their website. This tool is especially valuable for e-commerce businesses looking to drive conversions from their Instagram audience.

5. Sprout Social

Sprout Social is a social media management platform that offers a range of tools for businesses to manage their Instagram marketing efforts. It provides features for scheduling posts, monitoring comments and mentions, and measuring performance. Sprout Social also offers advanced listening capabilities, allowing businesses to track mentions of their brand or industry keywords on Instagram. By monitoring conversations happening on the platform, businesses can identify trends, engage with their audience, and gather valuable insights for their Instagram marketing strategies.

6. Repost

Repost is a simple yet powerful tool that allows businesses to share user-generated content on their Instagram account. User-generated content is a great way to showcase your brand’s authenticity and build trust with your audience. Repost makes it easy for businesses to discover and share relevant user-generated content, giving credit to the original creators. By featuring user-generated content on your Instagram account, you can foster a sense of community and encourage your audience to create and share content related to your brand.

7. Canva

Canva is a popular graphic design tool that can be used to create stunning visuals for your Instagram posts. With Canva, businesses can easily design professional-looking images, infographics, and Instagram Stories without the need for extensive design skills. The tool provides a wide range of templates, fonts, and graphics to choose from, making it easy to create eye-catching and engaging content for your Instagram audience.

8. Foursixty

Foursixty is an Instagram shopping platform that helps businesses monetize their Instagram presence. It enables businesses to create a shoppable Instagram feed, allowing users to shop directly from their Instagram posts. Foursixty integrates with popular e-commerce platforms, making it easy for businesses to showcase their products and drive conversions. By leveraging Foursixty, businesses can turn their Instagram followers into customers and maximize the ROI of their Instagram marketing efforts.

Conclusion

Instagram continues to be a valuable platform for businesses to connect with their target audience and drive engagement. By utilizing the right Instagram marketing tools in 2017, businesses can enhance their marketing efforts, optimize their strategies, and achieve better results. From social media management platforms like Hootsuite and Iconosquare to visual design tools like Canva, there are numerous tools available to help businesses succeed on Instagram. By leveraging these tools and staying up-to-date with the latest trends and insights, businesses can make the most out of their Instagram marketing efforts and drive meaningful business outcomes.

According to a recent survey, 87% of businesses use Instagram as part of their marketing strategy, highlighting the importance of leveraging Instagram marketing tools in 2017. With the right tools and strategies in place, businesses can effectively engage with their target audience and drive better results on this popular platform.

Key Takeaways – Instagram Marketing Tools 2017

• Instagram is a powerful platform for online advertising and brand promotion.
• Using Instagram marketing tools can help businesses elevate their presence on the platform.
• Social media management tools like Hootsuite and Buffer offer Instagram integration to schedule and monitor posts.
• Visual content creation tools like Canva and Adobe Spark help businesses create eye-catching images and videos for Instagram.
• Hashtag research tools like Hashtagify and RiteTag can optimize Instagram posts for better reach and engagement.
• Influencer marketing platforms like TapInfluence and Upfluence enable businesses to connect and collaborate with influential Instagram users.
• Analytics tools like Iconosquare and Sprout Social provide valuable insights on user engagement and post performance.
• Instagram contest and giveaway tools like Wishpond and Rafflecopter help businesses run successful promotional campaigns.
• UGC (User-Generated Content) tools like Yotpo and TINT allow businesses to collect and showcase customer-generated content on Instagram.
• Instagram ad creation tools like AdEspresso and Qwaya streamline the process of creating and optimizing Instagram advertisements.
• Linking tools like Linktree and Lnk.Bio enable businesses to share multiple links in their Instagram bio.
• Instagram bot tools like Instazood and InstaMacro automate engagement activities, but caution should be exercised to avoid violating Instagram’s terms of service.
• Consider a combination of different Instagram marketing tools to maximize your advertising efforts on the platform.
• Regularly track and analyze the performance of your Instagram marketing campaigns to identify areas for improvement.
• Stay up-to-date with the latest Instagram marketing tools and trends to stay ahead of the competition.

By utilizing these Instagram marketing tools, businesses can effectively manage their Instagram presence, enhance their visual content, optimize their posts, collaborate with influencers, track their performance, run promotional campaigns, leverage user-generated content, create engaging advertisements, share multiple links, and automate certain activities. It is essential to constantly refine and adapt your Instagram marketing strategy in order to stay relevant and successful in this dynamic platform.

FAQ

1. What are Instagram marketing tools?

Instagram marketing tools are software or applications designed to help businesses and advertisers leverage Instagram’s platform for marketing purposes. These tools offer features such as analytics, scheduling, automation, and content creation to enhance your Instagram marketing efforts.

2. How can Instagram marketing tools benefit my business?

Instagram marketing tools can benefit your business by providing valuable insights into your audience, saving time and effort through automation, increasing brand visibility, and helping you create more engaging and consistent content.

3. Are Instagram marketing tools suitable for all businesses?

Yes, Instagram marketing tools can be beneficial for businesses of all sizes and industries. Whether you are a small local business or a global corporation, these tools can help you achieve your marketing goals on Instagram.

4. What features should I look for in an Instagram marketing tool?

When selecting an Instagram marketing tool, look for features such as analytics and reporting, content scheduling and automation, hashtag research, audience targeting, competitor analysis, and content creation tools.

5. Can Instagram marketing tools help me increase my follower count?

Yes, many Instagram marketing tools offer features to help you grow your follower count organically. These tools can suggest relevant hashtags, identify influencers in your niche, and provide insights on the best times to post for maximizing engagement and gaining followers.

6. Are Instagram marketing tools safe to use?

Most Instagram marketing tools are safe to use as long as you follow Instagram’s terms of service and guidelines. It is important to choose reputable tools that prioritize user security and comply with Instagram’s policies.

7. How much do Instagram marketing tools typically cost?

The cost of Instagram marketing tools varies depending on the features and capabilities offered. Some tools may have a free plan with limited functionality, while others may offer monthly subscriptions ranging from $10 to $100 or more, depending on the level of service required.

8. Can Instagram marketing tools help me analyze my audience?

Yes, Instagram marketing tools provide detailed analytics and insights about your audience. You can gain information about their demographics, interests, engagement rates, and follower growth, allowing you to better understand and target your audience.

9. Do Instagram marketing tools offer content creation features?

Yes, many Instagram marketing tools include content creation features such as image and video editing tools, templates, filters, and caption suggestions. These features can help you create visually appealing and engaging content for your Instagram marketing campaigns.

10. Can Instagram marketing tools help me schedule my posts?

Yes, scheduling posts in advance is a common feature offered by Instagram marketing tools. You can plan and schedule your content in advance, ensuring a consistent presence on Instagram without the need for manual posting.

11. Do Instagram marketing tools provide competitor analysis?

Yes, many Instagram marketing tools offer competitor analysis features. You can analyze your competitors’ Instagram profiles, follower growth, engagement rates, and content strategies. This information can help you identify opportunities and refine your own marketing strategy.

12. Can Instagram marketing tools help me with hashtag research?

Yes, Instagram marketing tools often provide hashtag research features. You can search for relevant hashtags, view their popularity and engagement levels, and identify the best hashtags to use in your posts for increased visibility and reach.

13. How can Instagram marketing tools help me measure the success of my campaigns?

Instagram marketing tools offer various metrics and analytics to measure the success of your campaigns. You can track your post engagement, follower growth, website clicks, conversions, and other key performance indicators to evaluate the effectiveness of your Instagram marketing efforts.

14. Can Instagram marketing tools automate interactions with my audience?

Yes, some Instagram marketing tools offer automation features to interact with your audience, such as liking, commenting, and following/unfollowing accounts. However, it is important to use these features responsibly and ethically to avoid spamming or violating Instagram’s guidelines.

15. How do I choose the right Instagram marketing tool for my business?

When choosing an Instagram marketing tool, consider your specific needs and goals. Evaluate the features, pricing, user reviews, and customer support of different tools. It may also be beneficial to try out the free trial or demo versions before making a decision to ensure compatibility and ease of use for your business.

Conclusion

In conclusion, the article highlighted some of the top Instagram marketing tools available in 2017 that can greatly assist in enhancing online advertising campaigns. These tools not only offer advanced analytics and insights, but also provide valuable features for content creation, scheduling, and engagement.

One key tool that was mentioned is Hootsuite, which allows advertisers to manage multiple social media platforms, including Instagram, from one centralized dashboard. Its scheduling feature enables advertisers to plan and schedule posts in advance, maximizing efficiency and ensuring a consistent presence on the platform. Additionally, the analytics feature provides in-depth insights on audience demographics, engagement rates, and post performance, allowing for data-driven decision making and optimization of advertising strategies.

Another important tool discussed is Iconosquare. Its comprehensive analytics feature allows advertisers to track engagement, follower growth, and hashtag performance, providing valuable insights into which content resonates best with the target audience. Iconosquare also offers detailed competitor analysis, enabling advertisers to stay ahead of the competition and identify new opportunities. Additionally, the platform provides features for audience management, content scheduling, and comment moderation, making it an all-in-one solution for Instagram marketing.

Moreover, the article highlighted the importance of visual content creation tools such as Canva and Adobe Spark. These user-friendly tools offer a wide range of templates and design elements, allowing advertisers to easily create eye-catching visuals for their Instagram posts. The ability to quickly create professional-looking content eliminates the need for graphic design skills and streamlines the content creation process.

Furthermore, the article mentioned the significance of influencer marketing tools, such as Upfluence and Scrunch, in leveraging the power of key opinion leaders on Instagram. These tools help advertisers identify and connect with relevant influencers, manage influencer campaigns, and track their performance. By partnering with popular influencers in their niche, advertisers can tap into their followers’ trust and credibility, effectively increasing brand awareness and reaching a wider audience.

Overall, the article highlighted the multitude of Instagram marketing tools available in 2017 that can greatly benefit online advertising campaigns. From analytics and scheduling to content creation and influencer marketing, these tools offer a wide range of features to streamline and optimize advertising efforts on Instagram. By leveraging the power of these tools, advertisers can enhance their online presence, engage with their target audience, and ultimately drive results for their advertising goals.