YouTube has become one of the most popular platforms for video content, with billions of users worldwide. As a result, it has also become a lucrative space for advertisers to reach their target audience. In 2017, YouTube introduced a range of advertising options for businesses and content creators to monetize their videos and generate revenue.

One option available for advertisers is the use of pre-roll ads. These are ads that play before a YouTube video starts, allowing businesses to showcase their products or services to viewers while they wait. According to a statistic from Google, more than 90% of viewers worldwide choose to skip these ads after the first five seconds. However, even if viewers skip the ad, the advertiser is still charged for the view, making it an effective way to increase brand awareness.

Another option for advertisers is the use of mid-roll ads, which are ads that play during a YouTube video. These ads usually appear at natural breaks in the content and provide a seamless user experience. According to a study conducted by YouTube, mid-roll ads have a higher viewer retention rate compared to pre-roll ads. This means that viewers are more likely to watch these ads in their entirety, giving advertisers a greater chance to convey their message.

Additionally, advertisers can also opt for overlay ads, which are displayed as semi-transparent banners on the lower portion of a video. These ads attract viewer attention without interrupting the video content, making them less intrusive and more likely to be engaged with. In fact, according to YouTube, overlay ads have an average click-through rate of 1% worldwide, making them a valuable tool for advertisers.

In order to put ads on YouTube videos in 2017, businesses and content creators had to go through Google AdWords, Google’s online advertising platform. AdWords allowed advertisers to create and manage their ad campaigns, including selecting targeting options such as demographics, interests, and keywords. This enabled businesses to reach their desired audience effectively and efficiently.

Furthermore, YouTube offered a self-service platform called YouTube Adsense, which allowed content creators to monetize their videos by placing ads on them. By signing up for Adsense, creators could earn a portion of the revenue generated from the ads displayed on their videos. This incentivized content creators to produce high-quality videos and attract a larger audience, benefiting both the creators themselves and the advertisers.

In conclusion, YouTube provides various advertising options for businesses and content creators to reach their target audience effectively. From pre-roll and mid-roll ads to overlay ads, advertisers have the opportunity to showcase their products or services in a way that engages viewers. By utilizing tools such as Google AdWords and YouTube Adsense, businesses and content creators can monetize their videos and generate revenue through advertising.

How can I effectively monetize my YouTube videos with advertisements in 2017?

In the highly competitive world of online advertising, YouTube has become one of the most popular and effective platforms for content creators to monetize their videos. As an online advertising service or advertising network, it is crucial to understand the ins and outs of placing ads on YouTube videos in order to fully leverage its potential for generating revenue. This comprehensive guide will provide you with all the necessary information and strategies to effectively put ads on YouTube videos in 2017, maximizing your earning potential.

Understanding YouTube’s Monetization Program

Before diving into the process of placing ads on YouTube videos, it is important to have a clear understanding of YouTube’s monetization program. YouTube offers content creators the opportunity to earn money through the YouTube Partner Program (YPP). In order to qualify for the program, your channel must meet certain requirements, such as having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once your channel is eligible, you can then apply for YPP and start monetizing your videos with ads.

Types of Ads Available on YouTube

YouTube offers various types of ads that you can utilize to generate revenue from your videos. These include:

• TrueView Ads: These are the most common type of YouTube ads and allow viewers to skip the ad after 5 seconds. You only pay when viewers choose to watch your ad for more than 30 seconds or engage with it.
• Bumper Ads: These are non-skippable ads that are limited to 6 seconds. They are a great way to deliver a short and impactful message to your viewers.
• Overlay Ads: These are semi-transparent ads that appear on the lower part of the video. They are unobtrusive but can still grab the attention of viewers.
• Sponsored Cards: These ads display content that is relevant to your video and allow viewers to click on the card to learn more.
• Display Ads: These ads appear on the right-hand sidebar of the YouTube platform and can include text, images, and even rich media.

Setting Up Your YouTube Channel for Monetization

Once you have met the eligibility requirements for the YouTube Partner Program, it’s time to set up your channel for monetization. Follow these steps to get started:

1. Create a YouTube channel (if you haven’t already) and make sure it is linked to an AdSense account. AdSense is the tool that allows you to display and manage ads on your YouTube channel.
2. Enable monetization for your channel by going to the YouTube Studio and navigating to the “Monetization” tab. From there, you can follow the on-screen instructions to activate monetization for your channel.
3. Set up an AdSense account or link your existing AdSense account to your YouTube channel. This is where you’ll receive payments for the ads displayed on your videos.
4. Familiarize yourself with YouTube’s ad policies and guidelines to ensure that your content adheres to their rules.
5. Finally, start creating and uploading high-quality, engaging videos that will attract viewers and advertisers.

Configuring Ad Formats and Placements

Once your channel is set up for monetization, it’s time to configure the ad formats and placements to maximize your revenue potential. YouTube provides various options for ad placements, including:

• Pre-roll ads: These are ads that appear before your video starts and are a great way to capture viewers’ attention right from the beginning.
• Mid-roll ads: These are ads that appear in the middle of your videos, interrupting the content. They can be effective if strategically placed to maintain viewer engagement.
• End-roll ads: These are ads that appear at the end of your video and can be used to deliver a call-to-action or promote related content.
• Overlay ads: As mentioned earlier, overlay ads appear on the lower part of the video and can be an effective way to generate additional revenue without interrupting the viewing experience.

It is crucial to find the right balance between ad placements and viewer experience. Placing too many ads or interrupting the content excessively may lead to viewer dissatisfaction and decreased engagement. Experiment with different ad formats and placements to find what works best for your specific audience and content.

With your ads configured, it’s important to optimize your revenue by targeting specific demographics and interests. YouTube provides powerful targeting options to ensure that your ads are shown to the most relevant audience, increasing the chances of engagement and conversion. These targeting options include:

• Demographic targeting: You can specify the age, gender, and location of your target audience to ensure that your ads are shown to the right people.
• Interest targeting: YouTube allows you to target viewers based on their interests, ensuring that your ads are displayed to users who are most likely to engage with your content.
• Placement targeting: You can choose to display your ads on specific YouTube channels or videos that align with your target audience and content.

By leveraging these targeting options effectively, you can optimize your ad placements and maximize your revenue potential.

Optimizing Ad Performance and Revenue

Once your ads are up and running, it’s important to continuously monitor and optimize their performance to maximize your revenue. YouTube provides various analytics and reporting tools that can help you understand how your ads are performing and make data-driven decisions to improve their effectiveness.

Pay close attention to metrics such as:

• Impressions: This indicates how many times your ads have been shown on YouTube.
• Click-through rate (CTR): This measures the percentage of viewers who clicked on your ad after seeing it. A higher CTR indicates that your ad is engaging and resonating with your audience.
• Revenue: Monitor your revenue to ensure that your ads are generating the expected income. Analyze trends and adjust your strategies accordingly.

Additionally, consider the following tips to optimize your ad performance and revenue:

• Create captivating ad content: Invest time and effort in creating high-quality ads that capture viewers’ attention and encourage them to take action.
• A/B test your ads: Experiment with different ad variations to identify which ones perform best and generate the highest revenue.
• Optimize your video titles and descriptions: Use relevant keywords and compelling descriptions to increase visibility and attract viewers.
• Collaborate with influencers: Partnering with influential YouTubers can help you reach a wider audience and increase ad exposure.
• Engage with your audience: Respond to comments and foster a sense of community to encourage viewers to continue watching and engaging with your videos.

By continuously monitoring and optimizing your ads, you can ensure that they are performing at their best and generating the maximum revenue potential.

Conclusion

Placing ads on YouTube videos can be a highly profitable endeavor for content creators and online advertising services alike. By understanding YouTube’s monetization program, setting up your channel correctly, configuring ad formats and placements, optimizing ad performance, and implementing various strategies, you can effectively monetize your YouTube videos and maximize your revenue potential in 2017. Remember, staying informed on the latest trends and best practices in online advertising is key to continuously improving your ad strategies and achieving long-term success on the YouTube platform.

How to Put Ads on Youtube Videos 2017

YouTube has become one of the most popular platforms for individuals and businesses to share videos with a global audience. As a result, it has also become a lucrative platform for advertisers who can reach their target audience through YouTube ads. In this article, we will explore the various ways you can put ads on YouTube videos in 2017.

1. Google AdWords

Google AdWords is the primary advertising platform for YouTube. To start placing ads on YouTube, you need to have a Google AdWords account. Once you have set up your account, you can create a new video campaign specifically designed for YouTube ads.

In your AdWords campaign, you will have different ad formats to choose from, including:

• In-stream ads: These are ads that appear before, during, or after a video is played. They can be skippable or non-skippable.
• Video discovery ads: These are ads that appear in YouTube search results, related videos, or on the YouTube mobile homepage.
• Bumper ads: These are short, non-skippable ads that play before the video starts.
• Overlay ads: These are small ads that appear on the lower 20% portion of the video.

Once you have selected the ad format, you can further customize your targeting options based on demographics, interests, and keywords. This allows you to reach your specific target audience and maximize the effectiveness of your YouTube ads.

2. YouTube Partner Program

If you are a content creator and want to monetize your videos by placing ads on them, you can join the YouTube Partner Program. This program allows you to earn revenue from advertisements that are displayed on your videos.

To join the YouTube Partner Program, you need to meet certain eligibility requirements, such as having over 1,000 subscribers and 4,000 watch hours in the past 12 months. Once you are accepted into the program, you can start monetizing your videos by enabling ads on them.

YouTube offers different types of ads for content creators, including:

• Display ads: These are overlay ads that appear on the lower part of the video player. Viewers can click on these ads to view the advertiser’s website.
• Skippable video ads: These ads can be skipped after 5 seconds. You earn money when viewers watch at least 30 seconds of the ad or interact with it.
• Non-skippable video ads: These ads cannot be skipped and viewers must watch them before they can watch your video.

By joining the YouTube Partner Program, you can monetize your videos and earn revenue based on the number of views and engagement with the ads displayed on your videos.

3. Influencer Marketing Platforms

Another way to put ads on YouTube videos is by utilizing influencer marketing platforms. These platforms connect advertisers with popular YouTube influencers who can promote their products or services through sponsored videos.

By partnering with YouTube influencers, you can tap into their existing audience and leverage their credibility to promote your brand. Influencers can create dedicated videos about your product or mention it organically within their content.

When choosing an influencer marketing platform, make sure to consider factors such as the influencer’s niche, engagement rate, and audience demographics. This will ensure that your ad reaches the right target audience and generates maximum return on investment.

4. Direct Partnership with Content Creators

In addition to influencer marketing platforms, you can also establish direct partnerships with content creators on YouTube. This involves reaching out to popular YouTubers directly and negotiating a collaboration or sponsorship deal.

By partnering directly with content creators, you have more control over the ad placement and content integration. You can work together with the YouTuber to create custom ad campaigns tailored to their audience and brand image.

Direct partnerships can be beneficial for both advertisers and content creators, as they allow for more creative and authentic ad placements. It is important to approach content creators who align with your brand values and have an audience that matches your target market.

5. Ad Placement Optimization

To ensure the success of your YouTube ads in 2017, it is essential to optimize the placement of your ads. Here are some tips to maximize your ad performance:

• Target relevant videos: Choose videos that align with your target audience and are related to your product or service. This will increase the chances of your ad being viewed by interested viewers.
• Utilize remarketing: YouTube allows you to target users who have previously interacted with your brand or visited your website. Remarketing can be a powerful tool to re-engage potential customers and increase conversion rates.
• Monitor performance and adjust: Regularly review the performance of your YouTube ads and make necessary adjustments. This includes analyzing metrics such as view rate, click-through rate, and engagement rate to optimize your ad campaigns.

Stay Ahead with YouTube Advertising

YouTube advertising continues to evolve, and staying up-to-date with the latest strategies and trends is crucial for success. By utilizing Google AdWords, joining the YouTube Partner Program, exploring influencer marketing platforms, establishing direct partnerships, and optimizing your ad placement, you can effectively put ads on YouTube videos in 2017 and reach your target audience.

According to a recent study by eMarketer, YouTube ads have an average click-through rate of 1.84%, making it a highly effective platform for online advertising in 2017.

Key Takeaways: How To Put Ads On Youtube Videos 2017

As an online advertising service or advertising network, it is crucial to understand the process of putting ads on YouTube videos in 2017. This article provides key insights and takeaways to help you navigate through this process efficiently and effectively.

1. Utilize the YouTube Partner Program: To monetize your videos with ads, you need to become a YouTube Partner and meet certain eligibility requirements.
2. Create AdSense account: Open an AdSense account to handle your ad revenue and link it to your YouTube channel.
3. Enable monetization on your channel: Go to YouTube Studio, enter the Channel menu, and enable monetization to start displaying ads on your videos.
4. Choose the video to monetize: Select the video you want to monetize and go to its settings. Enable the option “Monetize with ads” for that particular video.
5. Select appropriate ad formats: There are various ad formats available, such as skippable video ads, non-skippable video ads, overlay ads, display ads, and bumper ads. Choose the format that best suits your content and goals.
6. Implement targeting options: YouTube offers targeting options that allow you to reach your desired audience effectively. These include demographic targeting, interest targeting, keyword targeting, topic targeting, and placement targeting.
7. Set an ad schedule: Determine when your ads should be displayed by setting up an ad schedule. This allows you to reach your target audience at specific times and days.
8. Create compelling ad content: Make sure your ad content is engaging, memorable, and aligns with your brand. Provide value to the viewer, whether it’s entertainment, information, or a solution to their problem.
9. Optimize your ad placements: Experiment with different ad placements within your video to find the most effective spots. Consider pre-roll, mid-roll, and post-roll placements to maximize viewer engagement.
10. Analyze ad performance: Regularly review the performance of your ads through YouTube Analytics. Track metrics such as impressions, click-through rates (CTR), and view-through rates (VTR) to evaluate the success of your ad campaigns.
11. Consider audience retention: Focus on creating videos that keep viewers engaged throughout their duration. Higher audience retention rates contribute to better ad performance and revenue.
12. Collaborate with influencers: Partner with YouTube influencers who have a relevant audience to boost the reach of your ads. Collaborations can expand your brand’s visibility and increase engagement.
13. Keep up with policy changes: Stay updated with YouTube’s advertising policies to ensure compliance. Violating these policies can result in demonetization and restrictions on your channel.
14. Test and iterate: Continually experiment with different strategies, ad formats, targeting options, and placements to discover what works best for your brand. Continuously refine your approach to maximize ad revenue and viewer satisfaction.
15. Stay informed about YouTube updates: Stay tuned to YouTube’s blog and update notifications to stay informed about new features, tools, and changes in ad policies. Adapting to these updates will keep you ahead of your competition.

By following these key takeaways, you will be equipped with the knowledge and strategies to successfully monetize your YouTube videos with ads in 2017. Implement these insights into your advertising service or network to maximize your revenue and reach your target audience effectively.

FAQs about How to Put Ads on YouTube Videos in 2017

1. How can I monetize my YouTube videos?

You can monetize your YouTube videos by joining the YouTube Partner Program (YPP) and enabling ads on your videos. Once you have enabled monetization, ads will be displayed before, during, or after your videos, and you’ll start earning revenue based on the number of views and engagement your videos receive.

2. How do I join the YouTube Partner Program?

To join the YouTube Partner Program, you need to meet the eligibility requirements set by YouTube. These requirements include having at least 1,000 subscribers on your channel, and accumulating a minimum of 4,000 watch hours in the past 12 months. Once you meet these requirements, you can apply for the program through your YouTube Studio account.

3. Can I enable ads on all my YouTube videos?

Yes, you can enable ads on all your eligible YouTube videos. Once you have joined the YouTube Partner Program and have enabled monetization, ads will start appearing on your videos by default. However, you do have the option to disable ads for specific videos if you wish.

4. What types of ads can I put on my YouTube videos?

There are various types of ads you can put on your YouTube videos, including display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards. These ads can appear on different parts of the video player, offering advertisers different levels of prominence and engagement opportunities.

5. How do I control the types of ads that appear on my videos?

You have limited control over the specific ads that appear on your videos. YouTube’s ad serving system dynamically selects ads based on factors such as viewer demographic, content relevance, and advertiser targeting options. However, you can choose to block certain categories of ads or specific advertisers from appearing on your videos.

6. Can I earn money from YouTube if I don’t have many subscribers?

While having a substantial number of subscribers can certainly increase your earning potential, you don’t necessarily need thousands of subscribers to earn money from YouTube. The key is to create compelling content that attracts viewers and engages them, regardless of the size of your subscriber base.

7. How much money can I make from ads on YouTube videos?

The amount of money you can make from ads on your YouTube videos varies widely. It depends on factors like the number of views, engagement, viewer demographics, ad format, and advertisers’ bidding strategies. YouTube’s revenue sharing model typically allows creators to keep a significant portion of the advertising revenue generated by their videos.

8. Can I use copyrighted music in my YouTube videos and still monetize them?

Using copyrighted music in your YouTube videos can potentially result in copyright claims or content ID matches. In such cases, the revenue generated by the ads on that specific video may be allocated to the copyright holder. However, you can still monetize your videos if they include copyrighted music under certain conditions, such as obtaining the necessary licenses or using music from sources that provide royalty-free or creative commons-licensed tracks.

9. Can I have multiple YouTube channels and monetize them all?

Yes, you can have multiple YouTube channels and monetize them all as long as each channel meets the eligibility criteria of the YouTube Partner Program. Each channel must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months to be eligible for monetization.

10. Are ads automatically shown on my videos when I enable monetization?

Yes, once you enable monetization for your videos, ads will be automatically shown on them. However, this is subject to YouTube’s ad serving system and availability of suitable ads for your content. Keep in mind that your videos may not always have ads if there is a lack of ad inventory or if advertisers have chosen not to target your specific audience.

11. Can I choose the frequency of ads on my videos?

As a YouTube creator, you have limited control over the frequency of ads that appear on your videos. YouTube determines the ad frequency based on factors like video duration, viewer experience, and ad inventory availability. However, YouTube continuously optimizes the ad experience to ensure a balance between viewer engagement and monetization for creators.

12. How do I track my earnings from ads on YouTube videos?

You can track your earnings from ads on YouTube videos through your YouTube Studio account. YouTube provides detailed analytics that allow you to monitor your revenue performance, including views, ad impressions, estimated revenue, and engagement metrics. You can use this information to optimize your video monetization strategy.

13. Can I promote my own products or services through YouTube ads?

YouTube offers advertising options like YouTube Ads for Action, where you can promote your products or services directly to viewers. However, this requires setting up a Google Ads campaign and adhering to their advertising policies. You can create engaging ads that encourage viewers to take specific actions, such as visiting your website or making a purchase.

14. What are the requirements for YouTube ads eligibility?

• Your channel must comply with YouTube’s policies and guidelines.
• Your videos must adhere to YouTube’s advertiser-friendly content guidelines.
• Your channel must have at least 1,000 subscribers.
• Your channel must have accumulated at least 4,000 watch hours in the past 12 months.

15. Are there any restrictions on which countries can monetize YouTube videos?

No, YouTube’s monetization options are available to creators in most countries around the world. However, revenue eligibility may vary based on factors such as advertiser demand and local content policies. It’s important to comply with YouTube’s policies and guidelines to ensure your videos remain eligible for monetization.

Conclusion

In conclusion, placing ads on YouTube videos in 2017 requires a thorough understanding of the platform’s ad policies, formats, and targeting options. By following the steps mentioned in this article, advertisers can optimize their campaigns and reach their target audience effectively.

Firstly, it is crucial to familiarize oneself with YouTube’s ad policies to ensure compliance and avoid any violations. These policies dictate the type of content that is eligible for monetization and provide guidelines on how ads should be placed. Advertisers must ensure that their videos meet the criteria set by YouTube to monetize their content and capitalize on ad revenue.

In addition to ad policies, understanding the different ad formats available on YouTube is essential. YouTube offers a variety of ad formats such as TrueView ads, bumper ads, and overlay ads. Each format comes with its own advantages and limitations, allowing advertisers to choose the most suitable format based on their campaign objectives and target audience.

Moreover, targeting options play a crucial role in reaching the right audience with YouTube ads. Advertisers can take advantage of YouTube’s detailed targeting options, which include demographics, interests, and placements. Utilizing these options enables advertisers to refine their reach and deliver advertisements to users who are most likely to be interested in their products or services.

An important aspect of placing ads on YouTube videos is the creation of compelling and engaging content. Advertisers should focus on producing high-quality videos that captivate the audience’s attention and encourage them to take action. By delivering valuable content that resonates with viewers, advertisers can maximize their ad performance and achieve higher conversion rates.

Furthermore, leveraging YouTube’s analytics is vital in tracking the success of ad campaigns and optimizing future efforts. YouTube provides detailed insights and metrics that allow advertisers to monitor key performance indicators, such as views, click-through rates, and audience engagement. By analyzing these metrics, advertisers can identify areas for improvement and adjust their strategies accordingly to maximize their return on investment.

Lastly, it is important to keep up to date with the latest trends and changes in YouTube’s advertising platform. YouTube regularly introduces new features and updates to improve the ad experience for both advertisers and viewers. Staying informed about these updates and adapting strategies accordingly ensures that advertisers stay ahead of the competition and continue to have a successful presence on the platform.

In conclusion, successfully placing ads on YouTube videos in 2017 necessitates a comprehensive understanding of YouTube’s ad policies, ad formats, targeting options, content creation, analytics, and staying updated with platform changes. By following these key points and insights, advertisers can optimize their YouTube ad campaigns, effectively reach their target audience, and achieve their advertising goals in the ever-growing digital advertising landscape.