Snapchat Discover is a feature within the popular social media app Snapchat that allows users to explore and discover content from various brands, publishers, and content creators. Launched in January 2015, Snapchat Discover has quickly become a significant platform for advertisers and marketers to reach a massive audience of engaged users.

Snapchat Discover offers an attention-grabbing way for brands to share their content with Snapchat’s vast user base. With over 238 million daily active users, Snapchat provides a unique opportunity for advertisers to connect with a large and diverse audience. In fact, according to recent statistics, 52% of Snapchat users are between the ages of 13 and 24, making it an ideal platform for targeting the younger demographic.

Getting on Snapchat Discover can be a game-changer for brands and advertisers, as it provides an immersive and interactive way to showcase their content. Unlike traditional advertising methods, Snapchat Discover allows brands to create engaging and interactive stories, videos, and articles that capture the attention of users. This interactive experience helps to establish a deeper connection between the brand and the user, increasing brand loyalty and awareness.

To get on Snapchat Discover, brands must partner with Snapchat’s editorial team or work with advertising networks that have relationships with Snapchat. These networks can help brands create and promote compelling content that aligns with Snapchat’s editorial guidelines and resonates with the platform’s users.

One solution to getting on Snapchat Discover is through sponsored content. Brands can create sponsored stories that appear in the Discover section alongside content from publishers and content creators. This type of advertising allows brands to seamlessly integrate their content with the platform and reach a wider audience.

Snapchat Discover also offers valuable analytics and targeting options for advertisers. Brands can access detailed insights about their campaigns, such as reach, engagement, and demographics. These insights enable advertisers to refine their strategies and optimize their content to better resonate with their target audience.

It is important to note that Snapchat Discover is an ever-evolving platform, and brands need to stay updated with the latest trends and features to stay relevant. With Snapchat constantly introducing new features and updates, advertisers must adapt and innovate to make the most of the platform and maximize their success.

In conclusion, Snapchat Discover provides a unique opportunity for advertisers and brands to connect with a large and engaged audience. Through immersive and interactive content, brands can establish a deeper connection with users and increase brand awareness. By partnering with Snapchat’s editorial team or working with advertising networks, brands can get on Snapchat Discover and leverage its reach and targeting capabilities to drive their marketing efforts. It is crucial for brands to stay informed and adapt to the ever-changing landscape of Snapchat Discover to stay relevant and successful.

How Can I Get My Brand Featured on Snapchat Discover and Boost My Advertising Success?

Snapchat Discover offers a fantastic opportunity for brands and businesses to reach a massive audience and amplify their advertising success. But how can you get your brand featured on this coveted platform? In this article, we will discuss the step-by-step process to get on Snapchat Discover and unlock endless advertising possibilities for your business.

How To Get On Snapchat Discover

If you are an online advertising service or advertising network looking to expand your reach and connect with a younger audience, getting your content on Snapchat Discover can be a game-changer. Snapchat Discover is a curated platform that allows publishers to showcase their content to millions of Snapchat users. In this article, we will explore the steps you need to take to get on Snapchat Discover and tap into its massive audience.

Create Engaging Content

The first step to getting on Snapchat Discover is to create compelling and engaging content that is tailored to Snapchat’s unique format. Snapchat Discover is all about short, visually appealing stories that capture the attention of users. Make sure your content is visually appealing, concise, and engaging to increase your chances of being featured on Snapchat Discover.

Additionally, it’s important to understand Snapchat’s audience and the type of content they are interested in. Snapchat’s user base consists primarily of younger demographics, so your content should be relevant and interesting to this group. Conduct research on trending topics and popular content formats on Snapchat to ensure your content aligns with the platform’s style.

Partner with Snapchat Publishers

An effective way to increase your chances of getting on Snapchat Discover is to partner with existing Snapchat publishers. Snapchat regularly collaborates with publishers to create and distribute content on Discover. By partnering with these publishers, you can leverage their expertise and established presence on the platform to gain visibility.

Reach out to potential publishing partners who align with your brand and target audience. Pitch your content ideas and explore opportunities for collaboration. Building relationships with Snapchat publishers can be a valuable stepping stone towards getting on Snapchat Discover.

Submit Your Content to Snapchat

To have your content considered for Snapchat Discover, you need to submit it directly to Snapchat. Snapchat has a dedicated team that evaluates content submissions and decides which stories make it to Discover. Submission guidelines can vary, but generally, Snapchat looks for high-quality, original, and visually appealing content.

Before submitting your content, make sure to review Snapchat’s guidelines and requirements. Pay attention to factors such as video length, aspect ratio, and content restrictions. By following these guidelines, you increase the likelihood of your content being accepted.

Work with Snapchat Ad Partners

Another avenue to explore is working with Snapchat ad partners. Snapchat ad partners are companies that specialize in creating and optimizing advertising campaigns on the platform. They have the experience and knowledge to help you navigate the intricacies of Snapchat Discover and maximize your visibility.

Partnering with Snapchat ad partners can provide valuable insights into Snapchat’s algorithm, content optimization techniques, and audience targeting strategies. These partners can help you fine-tune your content and increase the chances of getting featured on Snapchat Discover.

Utilize Sponsored Lenses and Filters

Snapchat offers various advertising options, including sponsored lenses and filters, which can help you increase your visibility on the platform. Sponsored lenses allow users to interact with branded augmented reality effects, while filters overlay graphics or text on users’ snaps.

By creating engaging and interactive sponsored lenses or filters, you can capture the attention of Snapchat users and drive engagement with your brand. These advertising options provide an opportunity to be seen by millions of users, increasing your chances of being discovered on Snapchat.

Stay Persistent and Keep Evolving

Gaining a spot on Snapchat Discover may not happen overnight. It requires persistence, dedication, and the ability to adapt to changing trends and user preferences. Keep experimenting with your content, analyzing its performance, and making improvements based on user feedback.

Staying up to date with the latest Snapchat trends and features is also crucial. Snapchat regularly introduces new features and updates to keep its platform fresh and engaging. By staying informed and incorporating these features into your content strategy, you demonstrate your commitment to providing the best possible experience to Snapchat users.

Remember, getting on Snapchat Discover is a competitive process, but with the right approach and a captivating content strategy, you can unlock the potential of this platform and connect with millions of engaged users.

According to a recent study, Snapchat has over 280 million active users worldwide, making it a prime platform to expand your reach and connect with a younger audience. By following the steps outlined in this article, you can increase your chances of getting on Snapchat Discover and tap into this massive user base.

Key Takeaways: How To Get On Snapchat Discover

Are you looking to expand your online advertising reach and connect with the younger demographic? Snapchat Discover can be a valuable platform for your marketing strategy. In this article, we will explore key insights and tips on how to get on Snapchat Discover and effectively engage with its audience.

1. Understand Snapchat Discover’s audience: Snapchat Discover primarily caters to a younger audience, with 75% of its users falling within the 18-34 age group. This demographic could be a valuable target for your online advertising campaigns.
2. Develop a unique content strategy: To get on Snapchat Discover, you need to prioritize creating compelling and original content. Snapchat Discover is all about engaging stories, so make sure your content aligns with this format and captivates the attention of users.
3. Collaborate with publishers: Snapchat Discover works in partnership with publishers who curate and share content on the platform. Explore opportunities to collaborate with relevant publishers to increase your chances of getting featured.
4. Create interactive experiences: Engage with Snapchat Discover users by creating interactive experiences such as quizzes, polls, or augmented reality filters. This can help you drive stronger brand engagement and leave a lasting impact.
5. Optimize for mobile: Keep in mind that Snapchat Discover is primarily accessed through mobile devices. Ensure your content and ads are optimized for mobile viewing, load quickly, and provide a seamless experience for users.
6. Focus on visual storytelling: Snapchat is a visual platform, and storytelling is at the core of Snapchat Discover. Use captivating images and videos to convey your brand’s message effectively.
7. Stay consistent: Regularly update your Snapchat Discover content to keep your audience engaged and interested. Consistency is key to building a loyal following and maintaining a strong presence on the platform.
8. Explore vertical video content: Vertical video is popular on Snapchat, and creating content specifically optimized for vertical viewing can enhance user experience and increase the chances of your content being featured.
9. Analyze performance metrics: Utilize Snapchat’s analytics tools to track the performance of your content and ads. Monitor engagement metrics, such as views, completion rates, and shares, to evaluate the effectiveness of your Snapchat Discover strategy.
10. Invest in advertising on Snapchat: Consider leveraging Snapchat’s advertising options, such as Snap Ads, Sponsored Lenses, or Story Ads, to maximize your visibility and reach on the platform. These paid options can complement your organic efforts on Snapchat Discover.
11. Engage with the Snapchat community: Interact with Snapchat users by responding to comments, messages, and utilizing Snapchat’s features like Snap Map or GeoFilters. Building a community around your brand can help drive organic reach and increase your chances of being discovered.
12. Monitor trending topics and events: Snapchat Discover often features content related to trending topics and events. Stay updated on current trends and align your content strategy accordingly to increase your chances of getting featured.
13. Network with Snapchat influencers: Collaborate with popular Snapchat influencers or influencers in your niche to leverage their reach and amplify your presence on Snapchat Discover. Influencer partnerships can help extend your brand’s visibility and attract a larger audience.
14. Experiment with diverse content formats: Don’t limit yourself to a single content format. Explore different types of content, such as articles, videos, quizzes, or curated stories, to provide users with a variety of engaging experiences.
15. Monitor and adapt to user feedback: Pay attention to user feedback and adapt your Snapchat Discover strategy accordingly. Listening to your audience’s preferences and refining your approach can help you grow and evolve on the platform.
16. Stay updated with Snapchat’s guidelines and policies: Familiarize yourself with Snapchat’s content guidelines, advertising policies, and rules for Snapchat Discover. Adhering to these guidelines will ensure your content is in compliance with Snapchat’s standards.

By employing these key takeaways and insights, you can enhance your chances of getting on Snapchat Discover, engaging with its audience, and expanding your online advertising reach. Snapchat Discover offers a unique opportunity to connect with a younger demographic and showcase your brand’s story through captivating content and interactive experiences.Embrace Snapchat Discover as part of your advertising strategy and unlock its potential to amplify your brand’s presence in the digital landscape.

FAQs: How To Get On Snapchat Discover

1. How can Snapchat Discover benefit my brand’s advertising efforts?

By getting featured on Snapchat Discover, your brand can reach millions of engaged Snapchat users and gain valuable exposure. It allows you to showcase your content in a visually appealing and immersive format, capturing your audience’s attention and increasing brand awareness.

2. What are the requirements to be considered for Snapchat Discover?

To be considered for Snapchat Discover, you need to meet certain criteria. Your brand should have unique and high-quality content that aligns with Snapchat’s guidelines and audience interests. Additionally, having an established presence on Snapchat with an engaged follower base can increase your chances of being selected.

3. How can I submit my brand for Snapchat Discover consideration?

To submit your brand for Snapchat Discover consideration, you need to reach out to Snapchat directly. You can contact their sales team or advertising support for more information on the submission process and requirements.

4. Do I need to have a large following on Snapchat to be considered for Discover?

While having a large following on Snapchat can increase your chances of being considered for Discover, it is not the sole determining factor. Snapchat also evaluates the quality and uniqueness of your content, as well as your brand’s alignment with their guidelines and audience interests.

5. Can I advertise on Snapchat Discover without being featured?

Yes, even if your brand is not featured on Snapchat Discover, you can still advertise on the platform. Snapchat offers various advertising solutions, such as Snap Ads, sponsored lenses, and sponsored geofilters, which can help you reach your target audience effectively.

6. How can I optimize my content to increase my chances of being featured on Snapchat Discover?

To optimize your content for Snapchat Discover, focus on creating visually captivating and engaging content that resonates with Snapchat’s audience. Incorporate interactive elements, storytelling techniques, and keep your content fresh and relevant. Understanding Snapchat’s guidelines and preferences can also help you align your content with their criteria.

7. How long does it typically take to hear back from Snapchat after submitting my brand for Discover consideration?

The response time can vary, but it is advisable to allow several weeks for Snapchat to review your submission and get back to you. It is crucial to be patient and focus on continuously improving your content and brand presence during this waiting period.

8. Is there a cost associated with being featured on Snapchat Discover?

Being featured on Snapchat Discover is free, but keep in mind that it is a highly competitive platform, and not all submissions get selected. However, if your brand is chosen, you may have the opportunity to explore additional advertising options that involve costs.

9. Can I track the performance of my brand’s content on Snapchat Discover?

Yes, Snapchat provides analytics and performance tracking tools to help you measure the impact and effectiveness of your content on Discover. This allows you to gather insights into audience engagement, views, shares, and other performance metrics to refine your strategies and improve results.

10. How can I ensure my brand’s content stands out among other brands on Snapchat Discover?

To make your brand’s content stand out on Snapchat Discover, focus on creating unique and compelling visuals, storytelling techniques, and appealing to your target audience’s interests. Keeping up with current trends, leveraging interactive features like swipe-ups, and staying consistent with your brand’s identity can also help differentiate your content from others.

11. Are there any content restrictions or guidelines for advertising on Snapchat Discover?

Yes, Snapchat has content restrictions and guidelines that brands must adhere to. They have specific rules regarding prohibited content, accuracy, legal compliance, and community guidelines. Make sure to familiarize yourself with their policies to create content that aligns with Snapchat’s guidelines.

12. Can I advertise products or services directly on Snapchat Discover?

Yes, advertising products or services directly on Snapchat Discover is possible. However, it is essential to ensure that your content is engaging, visually appealing, and adds value to the user experience. Snapchat users prefer authentic and entertaining content rather than blatant advertisements.

13. What are some best practices for advertising on Snapchat Discover?

• Create visually appealing and immersive content
• Tap into Snapchat’s interactive features
• Understand your target audience
• Stay consistent with your brand’s identity
• Keep up with current trends and popular themes
• Monitor and analyze performance metrics

14. Can I target specific demographics or locations with my Snapchat Discover content?

Yes, Snapchat offers various targeting options to help you reach specific demographics or locations. Through their advertising platform, you can target your content based on factors like age, interests, location, and more, ensuring that your content reaches the most relevant audience for your brand.

15. Are there any content formats that perform particularly well on Snapchat Discover?

Content formats that perform well on Snapchat Discover typically include videos, interactive features, behind-the-scenes glimpses, mini-stories, and visually compelling images. These formats capture the attention of Snapchat users and encourage them to engage with your brand’s content.

Conclusion

In conclusion, getting on Snapchat Discover is a fantastic opportunity for any online advertising service or advertising network to reach a large and engaged audience. The key points discussed in this article highlight the importance of creating high-quality content, building strong relationships with Snapchat, and leveraging data and analytics to measure success.

Firstly, creating high-quality and engaging content is crucial to getting on Snapchat Discover. Users are constantly bombarded with content, so it is essential to stand out from the crowd. By focusing on creating visually appealing and interactive content that aligns with the interests of Snapchat users, advertisers can increase their chances of being featured on Discover. Furthermore, a consistent posting schedule and adherence to Snapchat’s guidelines will demonstrate professionalism and dedication, which are highly valued by Snapchat’s editorial team.

Secondly, building strong relationships with Snapchat is paramount. Collaborating with the Snapchat team to understand the platform’s requirements and preferences can significantly increase the chances of being featured on Discover. Establishing a relationship with a dedicated Snapchat representative can provide valuable insights and guidance, ensuring that advertising content is well-aligned with Snapchat’s overall vision.

Lastly, leveraging data and analytics is crucial for success on Snapchat Discover. By analyzing key metrics such as completion rates, engagement rates, and shares, advertisers can gain valuable insights into the performance of their content. This data can inform future content creation strategies to optimize engagement and reach.

In conclusion, getting on Snapchat Discover offers a unique opportunity for online advertising services and advertising networks to reach a wide and engaged audience. By focusing on creating high-quality content, building strong relationships with Snapchat, and leveraging data and analytics, advertisers can increase their chances of being featured on Discover and achieve their marketing objectives. So, make sure to implement the strategies discussed in this article and make the most out of this powerful advertising platform.