Google has undoubtedly revolutionized online advertising with its Google Display Network. And while it offers great exposure and potential for success, marketers often find themselves in a dilemma when it comes to choosing the right partner sites.
That’s where the Google Display Network partner sites list comes into the picture. In this article, we delve into the world of improving this list and the advantages of including search partners in your Google Ads campaigns.
But here’s the catch: Google doesn’t offer a definitive list of search partners. Curious to know how to navigate this challenge?
Keep reading to find out more!
google display network partner sites list
Google does not provide a definitive list of search partners for the Google Display Network. The search network includes searches on sites like Google, Google Play Store, Google Shopping, Google Maps, and the Maps app.
Search partner sites encompass non-Google search sites such as YouTube, Amazon, The New York Times, and The Guardian. Additionally, Google Custom Search has over 500,000 live websites using it, which are considered search partners.
Including search partners in Google Ads campaigns can be beneficial initially for performance evaluation and might provide higher search volume in organic search campaigns. YouTube is also included as a search partner.
Gaining insights and running tests to analyze results are crucial in decision making.
Key Points:
- Google does not provide a definitive list of search partners for the Google Display Network
- The search network includes Google sites such as Google, Google Play Store, Google Shopping, Google Maps, and the Maps app
- Search partner sites include non-Google sites like YouTube, Amazon, The New York Times, and The Guardian
- Google Custom Search has over 500,000 live websites using it, which are considered search partners
- Including search partners in Google Ads campaigns can be beneficial for performance evaluation and organic search volume
- Gaining insights and running tests are crucial for decision making
Sources
https://support.google.com/google-ads/answer/1752336?hl=en
https://www.twinword.com/blog/adwords-google-search-partners-list/
https://support.google.com/google-ads/thread/1449446/where-can-i-see-a-list-of-google-display-websites?hl=en
https://support.google.com/google-ads/answer/1704373?hl=en
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💡 Pro Tips:
1. Use Google Ads Keyword Planner to target “Google and search partners” to expand your reach beyond Google alone.
2. While Google does not provide a definitive list of search partners, popular sites like YouTube, Amazon, The New York Times, and The Guardian are included.
3. Consider including search partners in your Google Ads campaigns initially to evaluate performance and gather insights.
4. Including search partners in your organic search campaigns can potentially provide higher search volume and visibility.
5. Don’t underestimate the power of YouTube as a search partner – include it in your targeting for maximum exposure.
Targeting Options In Google Ads Keyword Planner
When using Google Ads Keyword Planner, advertisers have the option to target either “Google” or “Google and search partners.” This distinction is important because it determines where your ads will be shown.
Lack Of Definitive List For Google Search Partners
Unfortunately, Google does not provide a definitive list of search partners. However, it is important to understand that the Google Display Network encompasses more than just Google’s own websites.
The network also includes search partners, which are non-Google search sites where your ads can appear.
Popular Sites Included In Google Search Network
The Google search network includes searches conducted on popular websites such as Google itself, Google Play Store, Google Shopping, Google Maps, and the Maps app. These sites represent a significant portion of online searches and should be considered when optimizing your Google Ads campaigns.
Non-Google Search Partners
In addition to Google-owned sites, the search partner sites included in the Google Display Network are diverse and extensive. Some examples of non-Google search partners are YouTube, Amazon, The New York Times, and The Guardian.
This wide range of partner sites allows advertisers to reach a larger audience and improve their campaign reach.
Google Custom Search As Search Partners
Google Custom Search is a tool that allows website owners to incorporate Google-powered search functionality into their own sites. Currently, there are 505,946 live websites using Google Custom Search, and they are considered search partners in the Google Display Network.
Including these websites in your campaigns can further expand your reach.
Benefits Of Including Search Partners In Google Ads Campaigns
Including search partners in your Google Ads campaigns can have several benefits. Firstly, it allows for better performance evaluation, as you can assess the impact of your ads on various partner sites.
This information can help you optimize your campaigns and identify the most effective placements.
Moreover, including search partners can potentially increase your ad’s visibility and generate more clicks. By expanding your reach beyond Google-owned sites, you can tap into new audiences and increase the likelihood of conversions.
Potential Higher Search Volume With Search Partners In Organic Search Campaigns
When it comes to organic search campaigns, including search partners can result in higher search volume. This increased visibility across partner sites can attract more users to click on your organic search results.
It is important to monitor and analyze the performance of your campaigns with search partners to determine their impact on your organic search efforts.
Youtube As A Search Partner
One significant search partner included in the Google Display Network is YouTube. As the world’s largest video-sharing platform, YouTube offers a massive audience and valuable advertising opportunities.
By including YouTube as a search partner, you can extend your reach to users engaged in video searches, expanding your potential customer base.
In conclusion, understanding and utilizing the Google Display Network partner sites list can significantly improve the effectiveness of your advertising campaigns. By targeting the right audience on a variety of partner sites, you can maximize your reach and drive better results.
Remember to regularly analyze your campaign performance and make informed decisions based on the insights gained.