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Google AdWords: A StepbyStep Guide to Effective Campaigns

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In the ever-evolving world of digital advertising, one name has always reigned supreme – Google AdWords. But as of July 24th, 2018, the game changed.

Say hello to Google Ads, the rebranding sensation that has completely transformed the advertising landscape. While the name, logo, and URLs may be new, fear not, for the core features and functionalities that made AdWords a powerhouse remain unchanged.

Campaign performance, navigation, and reporting are all still here to help you dominate the online advertising game. So fasten your seatbelts, as we delve into the dynamic world of Google Ads and uncover the multitude of advertising products it now offers.

google adwords com

The new URL for accessing Google AdWords is ads.google.com. This change in URL occurred when Google AdWords rebranded to Google Ads on July 24, 2018.

The name change and branding updates do not affect the performance, navigation, or reporting of campaigns. Additionally, related advertising products such as DoubleClick Digital Marketing and Google Analytics 360 Suite are mentioned in the article.

Key Points:

  • Google AdWords is now accessed through the URL ads.google.com.
  • The change in URL occurred on July 24, 2018, when Google AdWords rebranded to Google Ads.
  • The rebranding does not impact the performance, navigation, or reporting of campaigns.
  • The article also mentions other advertising products like DoubleClick Digital Marketing and Google Analytics 360 Suite.
  • These related products are not directly affected by the name change.
  • The article provides information about the name change and branding updates.

Sources
https://support.google.com/google-ads/?hl=en
https://support.google.com/google-ads/answer/9028765?hl=en
https://support.google.com/google-ads/answer/1704424?hl=en
https://ads.google.com/intl/en_in/home/

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💡 Pro Tips:

6. Make sure to update your bookmarks and saved links to the new URL, ads.google.com, to access your Google Ads account.
7. Don’t worry about the branding changes affecting your campaign performance, as they are solely cosmetic and won’t impact your ability to navigate and report on your campaigns.
8. Take advantage of the full range of campaign types now included under Google Ads, which can help you reach your target audience through various channels and formats.
9. Explore other advertising products mentioned in the article, such as DoubleClick Digital Marketing and Google Analytics 360 Suite, to enhance your advertising efforts and gain deeper insights into your campaign performance.
10. Stay updated on any future changes or updates to Google Ads by regularly checking the Google Ads Help Center at support.google.com/google-ads.

Google Adwords Rebranded As Google Ads On July 24Th, 2018.

Google AdWords, the popular online advertising platform, underwent a significant rebranding on July 24th, 2018. The platform, which had been known as Google AdWords since its inception, was renamed as Google Ads.

This change aimed to reflect the platform’s evolution and the expansion of its campaign types and features.

The decision to rebrand Google AdWords as Google Ads was driven by the desire to create a more inclusive brand that accurately represents the platform’s capabilities. With the new name, Google Ads encompasses a full range of advertising campaign types, including search ads, display ads, video ads, and more.

This change underscores Google’s commitment to providing advertisers with a comprehensive advertising solution.

One of the most significant aspects of the rebranding is the broader scope covered by Google Ads. The platform now supports a wide range of campaign types, allowing advertisers to reach their target audience through various channels.

These campaign types include search ads, which appear on Google search results pages; display ads, which are shown on websites and apps that are part of the Google Display Network; video ads, which can be displayed on YouTube and other video platforms; and many others.

In addition to expanding campaign types, Google Ads also offers advanced targeting options and ad formats tailored to different campaign objectives. Advertisers can now choose from a range of targeting options, such as demographics, interests, and location, to ensure their ads reach the right audience.

Furthermore, Google Ads provides various ad formats, including responsive ads, which automatically adjust their size and appearance to fit different placements, and call-only ads, which encourage users to call a business directly from the ad.

New Name And Logo Introduced In Google Ads’ Product Interface.

As part of the rebranding, Google Ads introduced a new name and logo that are now displayed throughout the platform’s product interface. The logo features a bold, streamlined design, symbolizing the platform’s modern and innovative approach to online advertising.

This new visual identity helps to convey a sense of professionalism and credibility to advertisers who use the platform to promote their products and services.

In addition to the visual changes, Google Ads also made updates to its user interface to improve usability and make it easier for advertisers to manage their campaigns. The new interface includes a simplified navigation structure, streamlined workflows, and enhanced reporting capabilities.

These changes aim to provide a more intuitive and efficient user experience, enabling advertisers to create and manage effective campaigns with ease.

Accessing The Account Url Changed From Adwords.Google.Com To Ads.Google.Com.

With the rebranding, the URL to access Google Ads accounts changed from adwords.google.com to ads.google.com. This change was implemented to align with the new name and branding of the platform.

By updating the account URL, Google ensured a consistent and cohesive experience for users when accessing their accounts.

Similarly, the URL for the Google Ads Help Center also underwent a transformation. Previously located at support.google.com/adwords, the Help Center URL became support.google.com/google-ads.

This change makes it easier for advertisers to find relevant support articles and resources specific to Google Ads, further streamlining the user experience.

  • Key Information:
    – Google AdWords changed its name to Google Ads on July 24th, 2018. – The new Google Ads brand covers a full range of campaign types.

    – Changes include a new name and logo in various aspects of the product interface. – The URL to access the account changed from adwords.google.com to ads.google.com.

    – The Help Center URL changed from support.google.com/adwords to support.google.com/google-ads. – The Google Ads branding changes won’t impact campaign performance, navigation, or reporting.

    Campaign Performance, Navigation, And Reporting Remain Unaffected By Google Ads Rebranding.

    Despite the rebranding, Google Ads assures advertisers that the performance of their campaigns, as well as the navigation and reporting functionalities, will remain unaffected. Advertisers can continue to use Google Ads with confidence, knowing that their campaigns will continue to reach their target audience and deliver results.

    Google Ads remains committed to delivering a seamless advertising experience, and the rebranding is primarily a visual and branding update. Advertisers can expect the same powerful advertising tools, targeting options, and measurement capabilities that they have come to rely on to drive their business forward.

    Other Advertising Products Mentioned: Doubleclick Digital Marketing.

    While focusing on the rebranding of Google Ads, it is worth mentioning other advertising products offered by Google. One of these products is DoubleClick Digital Marketing, which provides integrated ad management and ad serving solutions.

    DoubleClick Digital Marketing offers sophisticated tools for planning, buying, and measuring digital media across multiple channels, helping advertisers maximize their online advertising efforts.

    Google Analytics 360 Suite Also Mentioned In The Article.

    Another notable advertising product mentioned in this context is Google Analytics 360 Suite. This suite of tools is designed to provide advanced analytics capabilities to businesses of all sizes.

    Google Analytics 360 Suite includes various products such as Google Analytics 360, Google Tag Manager 360, and Google Optimize 360, among others. These tools enable advertisers to gain valuable insights into their website and advertising performance, helping them make data-driven decisions to optimize their campaigns.

    Comprehensive Coverage Of Google Ads’ Branding Changes.

    In conclusion, the rebranding of Google AdWords to Google Ads signifies the platform’s evolution and expansion to encompass a wide range of campaign types. With the introduction of a new name and logo, Google Ads aims to provide a more inclusive advertising solution for businesses.

    The updated URLs and visual changes in the product interface reflect Google’s commitment to delivering a seamless and intuitive user experience. Advertisers can be confident that the rebranding won’t impact campaign performance, navigation, or reporting.

    Additionally, other advertising products like DoubleClick Digital Marketing and Google Analytics 360 Suite further enhance Google’s position as a leader in the online advertising industry.