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Google Ads Local Campaigns: Maximizing Your Local Business’s Reach

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In the ever-evolving world of online advertising, Google continues to lead the way with its innovative campaigns. And now, brace yourself for the latest game-changer: Google Ads Local Campaigns.

These powerful campaigns are designed to seamlessly connect your online advertising with your physical storefront, opening up a world of possibilities for local businesses.

This exciting new feature allows you to target customers in your area across various Google platforms, including Google Maps, YouTube, and Gmail. With the option to highlight in-store offers and products on your Business Profile page, you can effectively entice potential customers to step through your doors.

But that’s not all – Google’s AI takes the reins, optimizing bids, ad placements, and asset combinations to maximize the value of in-store visits. Plus, the eligibility requirements for tracking store sales are being improved, ensuring you get the most accurate insights possible.

So, if you’re ready to take your local business to new heights, buckle up and join us on this exciting journey through the world of Google Ads Local Campaigns. You won’t want to miss it.

Google Ads local campaigns are a way to connect online advertising with physical storefronts and promote stores on various Google platforms. From August 2022, these campaigns are being automatically upgraded to Performance Max.

However, new campaigns for store goals should be created in Performance Max instead of local campaigns. To access local campaigns, active location assets or a Business Profile connected to Google Ads are required.

It is recommended to run campaigns for at least 30 days and target 10 or more locations per account. Google’s AI optimizes bids, ad placements, and asset combinations in local campaigns to maximize in-store value.

These campaigns can appear on Google Search Network, Maps, YouTube, Gmail, and the Google Display Network, allowing businesses to reach customers across multiple platforms. Additionally, local campaigns ads on Gmail are only available in the Local Asset Local Campaigns format.

Key Points:

  • Google Ads local campaigns connect online advertising with physical storefronts and promote stores on various Google platforms.
  • From August 2022, these campaigns are being automatically upgraded to Performance Max.
  • New campaigns for store goals should be created in Performance Max instead of local campaigns.
  • Access to local campaigns requires active location assets or a Business Profile connected to Google Ads.
  • Running campaigns for at least 30 days and targeting 10 or more locations per account is recommended.
  • Google’s AI optimizes bids, ad placements, and asset combinations in local campaigns to maximize in-store value.

Sources
https://support.google.com/google-ads/answer/9118422?hl=en
https://support.google.com/google-ads/answer/9118358?hl=en
https://ads.google.com/local-services-ads/
https://support.google.com/google-ads/answer/3246303?hl=en

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💡 Pro Tips:

1. Consider running your local campaigns for at least 30 days to allow for enough data collection and optimization.
2. Aim to target 10 or more locations per account when setting up your local campaigns to maximize reach and visibility.
3. Utilize your Business Profile connected to Google Ads to enhance your local campaigns by highlighting in-store offers and showcasing your products.
4. Take advantage of the various platforms where local campaigns can appear, including Google Search Network, Maps, YouTube, Gmail, and the Google Display Network.
5. If you plan to advertise on Gmail as part of your local campaigns, be aware that ads are only available in the Local Asset Local Campaigns format.

1. Google Ads Local Campaigns Upgraded To Performance Max

Google Ads local campaigns are set to undergo an automatic upgrade to Performance Max starting from August 2022. This upgrade aims to provide local businesses with enhanced features and better performance for their advertising campaigns.

With the shift to Performance Max, local campaigns will benefit from advanced optimization algorithms and improved targeting capabilities, enabling businesses to reach a larger audience and maximize their advertising efforts.

2. New Store Goals Campaigns In Performance Max

For businesses looking to create campaigns with specific store goals, it is now recommended to utilize Performance Max instead of local campaigns. Performance Max offers a more comprehensive suite of tools and features to promote and achieve store-related objectives, providing businesses with greater flexibility and control over their advertising strategies.

By transitioning to Performance Max, businesses can effectively drive foot traffic, increase sales, and generate brand awareness on various Google platforms.

3. Connecting Online Advertising To Storefronts With Local Campaigns

Local campaigns play a pivotal role in bridging the gap between online advertising and physical storefronts. These campaigns enable businesses to promote their stores across multiple Google platforms, including Google Search Network, Maps, YouTube, Gmail, and the Google Display Network.

By leveraging the power of local campaigns, businesses can effectively reach potential customers at the right place and time, increasing the chances of driving foot traffic and boosting in-store sales.

4. Requirements For Accessing Local Campaigns

To access local campaigns, businesses must have either active location assets or a Business Profile connected to their Google Ads account. Location assets are crucial for targeting specific locations and attracting local customers.

By integrating location information into their advertising campaigns, businesses can effectively capture the attention of individuals within their desired geographical area. Moreover, connecting a Business Profile to Google Ads offers additional benefits, such as the ability to showcase in-store offers and products directly on the profile page, maximizing visibility and driving customer engagement.

5. Tips For Running Successful Local Campaigns

Running successful local campaigns requires careful planning and implementation. Here are some tips to ensure your campaigns yield the desired results:

  • Run campaigns for at least 30 days to allow sufficient time for optimization and performance evaluation. – Target 10 or more locations per account to expand your reach and capture a wider audience.

  • Leverage the power of Google’s AI optimization, which automatically optimizes bids, ad placements, and asset combinations to maximize in-store value. – Utilize the Business Profile page to highlight in-store offers and products, enticing potential customers to visit your store.

  • Customize ad creatives to align with the specific needs and preferences of your local audience, driving higher engagement and conversion rates. – Regularly review campaign performance metrics, such as click-through rates and conversion rates, to identify areas for improvement and implement optimization strategies accordingly.

6. Improvement In Store Sales Measurement Eligibility

Local campaigns offer store sales measurement capabilities, which track the impact of advertising efforts on in-store sales. However, the eligibility criteria for store sales measurement in local campaigns have higher threshold requirements.

Nevertheless, Google is continuously working to improve eligibility standards, ensuring that businesses can effectively measure the success of their local campaigns and make data-driven decisions to optimize their advertising strategies.

7. How To Create A Local Campaign

Creating a local campaign is a straightforward process, facilitated by the user-friendly interface of Google Ads. To create a local campaign, follow these steps:

  1. Log in to your Google Ads account.

  2. Click on the “Campaigns” tab and select “New Campaign.”
    3.

Choose the “Local Campaign” option from the available campaign types. 4.

Set your campaign goals and objectives, such as driving store visits or increasing in-store sales. 5.

Define your target locations, budget, and bidding strategy. 6.

Design compelling ad creatives that resonate with your local audience. 7.

Review and finalize your campaign settings. 8.

Launch your local campaign and monitor its performance using the extensive performance metrics provided by Google Ads.

8. Maximizing In-Store Value With Google’s AI Optimization

One of the key advantages of local campaigns is the utilization of Google’s AI optimization. By leveraging advanced algorithms, Google’s AI optimizes bids, ad placements, and asset combinations to maximize in-store value.

This means that every dollar spent on advertising is strategically used to attract potential customers who are most likely to visit and make purchases at your physical store. Additionally, local campaigns allow your ads to appear in multiple platforms, including Google Search Network, YouTube, Google Display Network, and Gmail, ensuring widespread exposure and reaching customers through their preferred online channels.

In conclusion, Google Ads local campaigns are a powerful tool for businesses looking to maximize their reach and drive foot traffic to their physical stores. By upgrading to Performance Max, businesses can access advanced features and optimize their advertising efforts for better results.

With the ability to connect online advertising to storefronts, local campaigns offer a comprehensive solution for businesses aiming to capture the attention of local customers and boost in-store sales. By following the tips outlined in this article and leveraging Google’s AI optimization capabilities, businesses can unlock the full potential of local campaigns and achieve their store goals with ease.