In the fast-paced digital world, keeping up with the latest tools and techniques is essential for businesses to stay ahead of the competition. When it comes to online advertising, Google Ads is the name that resonates with every marketer.
But did you know that beyond running ads, Google Ads also offers a powerful reporting feature called the Google Ads Console? This game-changer allows you to dive deep into your website pages and search terms, giving you valuable insights to optimize your advertising campaigns.
In this article, we’ll explore the wonders of the Google Ads Console and how it can revolutionize your marketing strategies. So buckle up and get ready to unlock the secrets of success in the online advertising realm!
Contents
- 1 google ads console
- 2 Understanding The Paid And Organic Report
- 3 Linking Search Console And Google Ads Accounts
- 4 Instructions For Linking Accounts In New Google Ads User Experience
- 5 Instructions For Linking Accounts In Previous Version
- 6 Instructions For Signing In, Troubleshooting, And Accessing Multiple Accounts
- 7 Manager Accounts For Managing Multiple Accounts
- 8 Security Recommendations For Google Ads Accounts
- 9 Adding A Recovery Phone Number For Account Access
google ads console
Google Ads Console, also known as Google Ads, is a platform that allows advertisers to create and manage paid ads campaigns on Google’s search engine. The paid and organic report feature within Google Ads provides valuable insights into the relationship between paid ads and organic search results.
This report displays website pages that appear in organic search results and the search terms that triggered them. To access this report, users must link their Search Console account to their Google Ads account.
Administrative access is necessary for both accounts to complete the linking process. Instructions for linking accounts can be found in the new Google Ads user experience, which is set to launch in 2024, or through the quick reference map and search bar in the previous version.
Additionally, Google Ads provides instructions for signing in, troubleshooting issues, and accessing multiple accounts. It is important to note that multiple sign-in does not merge account data or grant access to other accounts.
For managing multiple accounts, it is recommended to use Manager accounts. To ensure account security, it is advised to avoid sharing passwords, enable 2-step verification, and add a recovery phone number for account access.
Key Points:
- Google Ads Console is a platform for advertisers to create and manage paid ads campaigns on Google’s search engine.
- The paid and organic report within Google Ads reveals the connection between paid ads and organic search results.
- This report shows which website pages appear in organic search results and the search terms that triggered them.
- To access the paid and organic report, users must link their Search Console account to their Google Ads account.
- Users can find instructions for linking accounts in the new Google Ads user experience or through the quick reference map and search bar in the previous version.
- Google Ads provides instructions for signing in, troubleshooting issues, and accessing multiple accounts, but multiple sign-in does not merge account data or grant access to other accounts.
Sources
https://support.google.com/google-ads/answer/7529561?hl=en
https://support.google.com/google-ads/answer/1722062?hl=en
https://admanager.google.com/home/
https://developers.google.com/google-ads/
Check this out:
https://www.youtube.com/watch?v=oQw8pn-xgZY
💡 Pro Tips:
1. Regularly review the paid and organic report in Google Ads to understand the performance and impact of your paid ads on organic search results.
2. Make sure your Search Console account is linked to your Google Ads account to access the paid and organic report.
3. If you’re using the previous version of Google Ads, consult the quick reference map or use the search bar to find instructions for linking accounts.
4. To link Google Ads and Search Console accounts, you need administrative access to both.
5. Consider using manager accounts to efficiently manage multiple Google Ads accounts.
Understanding The Paid And Organic Report
The paid and organic report in Google Ads is a powerful tool that provides a detailed understanding of the relationship between paid advertisements and organic search results. This report allows advertisers to gain insights into the website pages that appear in organic search results and the triggering search terms that lead users to them.
By analyzing this report, advertisers can identify the overlap between their paid ads and organic search results. This information is invaluable for optimizing both paid and organic strategies.
It helps advertisers understand which keywords or search terms are generating the most traffic and conversions through both paid and organic channels. With this knowledge, advertisers can make informed decisions about their keyword targeting, ad copy, and overall marketing strategies.
Linking Search Console And Google Ads Accounts
To access the paid and organic report in Google Ads, it is necessary to link your Search Console account to your Google Ads account. This integration allows the data from both platforms to be combined, providing a comprehensive view of your website’s performance.
To link the accounts, administrative access is required for both your Google Ads and Search Console accounts. This ensures that only authorized users can link the accounts and view the report.
By following the instructions provided in the new Google Ads user experience, launching in 2024, advertisers can easily link their accounts and start utilizing the paid and organic report.
Instructions For Linking Accounts In New Google Ads User Experience
In the new Google Ads user experience, linking the Search Console and Google Ads accounts is a straightforward process. Simply follow these steps:
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Sign in to your Google Ads account with administrative access.
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Navigate to the “Settings” section in the new Google Ads user interface.
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Select “Linked accounts” from the left-hand menu.
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Click on the “Search Console” option.
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Follow the on-screen prompts to link your Google Ads account to your Search Console account.
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Once the accounts are successfully linked, you can access the paid and organic report under the “Reports” tab in Google Ads.
Instructions For Linking Accounts In Previous Version
Users of the previous version of Google Ads can also link their Search Console and Google Ads accounts to access the paid and organic report. To do so, follow these steps:
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Access the quick reference map provided by Google Ads or use the search bar to find the instructions for linking accounts.
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Ensure that you have administrative access for both your Google Ads and Search Console accounts.
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Follow the provided instructions to link the accounts.
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Once the accounts are successfully linked, you can access the paid and organic report in the previous version of Google Ads.
Instructions For Signing In, Troubleshooting, And Accessing Multiple Accounts
Signing in to your Google Ads account is the first step in managing your advertising campaigns. Here are some instructions to help you navigate the sign-in process, troubleshoot issues, and access multiple accounts:
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To sign in to your Google Ads account, go to the Google Ads website and click on the “Sign In” button.
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Enter your email address associated with your Google Ads account and click “Next”.
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Enter your password and click “Next” to access your account.
If you encounter any issues during the sign-in process, you can try the following troubleshooting steps:
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Double-check your email address and password to ensure they are correct. – If you forgot your password, click on the “Forgot password?” link and follow the prompts to reset it.
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Clear your browser cache and cookies, then try signing in again.
If you have multiple Google Ads accounts and need to access them, you can utilize the multiple sign-in feature. However, it’s important to note that multiple sign-in does not merge account data or grant access to other accounts.
To access multiple accounts, follow these steps:
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Sign in to your primary Google Ads account.
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Click on your account name at the top right corner of the page.
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Select “Add account” from the drop-down menu.
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Enter the email address and password for the additional Google Ads account and click “Next”.
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The additional account will now be accessible through the account switcher.
Manager Accounts For Managing Multiple Accounts
For advertisers who need to manage multiple Google Ads accounts, the use of manager accounts is highly recommended. A manager account provides a centralized platform for managing multiple accounts from a single login.
With a manager account, advertisers can easily switch between different client accounts without needing to sign in and out repeatedly. This streamlines the account management process and allows for efficient campaign optimization and reporting.
To set up a manager account, follow these steps:
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Sign in to your Google Ads account with administrative access.
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Go to the “Tools & settings” menu and select “Account access”.
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Click on the “Managers” tab and then select “Create manager account”.
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Follow the instructions to create your manager account and link it to your Google Ads account.
Security Recommendations For Google Ads Accounts
Given the sensitive nature of advertising data, it is important to implement proper security measures to protect your Google Ads account. Here are some security recommendations to safeguard your account:
- Do not share your Google Ads account password with anyone. – Enable 2-step verification for added security.
This feature requires you to provide a second form of authentication, such as a verification code sent to your mobile device, in addition to your password. – Regularly update your password to ensure account security.
- Monitor your account for any suspicious activity and report any unauthorized access to Google Ads support.
Adding A Recovery Phone Number For Account Access
To ensure that you can regain access to your Google Ads account in case of any issues or lockouts, it is recommended to add a recovery phone number. This provides an additional method of verification when recovering your account.
To add a recovery phone number to your Google Ads account, follow these steps:
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Sign in to your Google Ads account with administrative access.
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Go to the “Settings” section in the Google Ads interface.
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Select “Account settings” from the left-hand menu.
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Click on “Security” and then “Recovery phone”.
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Follow the on-screen prompts to add and verify your recovery phone number.
By following these instructions and implementing these strategies, advertisers can unlock the power of advertising with Google Ads Console. Gain valuable insights from the paid and organic report, link your accounts for comprehensive data analysis, and ensure the security of your Google Ads account.