In the constantly evolving world of morning television, one show has consistently dominated the airwaves – Good Morning America. With its engaging hosts, groundbreaking interviews, and captivating stories, GMA has captured the hearts and attention of millions of viewers.
However, a recent shakeup in the ratings has left industry insiders on edge. NBC’s “Today” managed to steal the spotlight, winning over the coveted 25-54 age group.
Now, as the battle for viewership intensifies, advertisers eagerly await the release of GMA’s advertising rates for 2022. Will GMA regain its throne, or is a new era dawning?
The answer lies in the upcoming weeks, where the fate of morning television will be decided.
gma advertising rates 2022
Based on the available information, the advertising rates for “Good Morning America” (GMA) in 2022 can be expected to be competitive due to its leading position in overall viewership and the ad demographic for over two months. However, last week, NBC’s “Today” won more viewers between the ages of 25 and 54, attracting an average of 656,000 viewers in this demographic compared to GMA’s 625,000.
In terms of overall viewership, GMA had nearly 2.89 million viewers, while “Today” had nearly 2.65 million and CBS’ morning show had 2.25 million. The performance in the next week will be crucial to see if GMA regains the lead in the demographic or if “Today” maintains its momentum.
The advertising support for both shows in 2021 can provide some indication of their attractiveness to advertisers. GMA generated approximately $281 million, while “Today” generated $298.2 million in advertising support during the first two hours of the program.
CBS’ morning show earned around $110.7 million in comparison. However, it is important to note that ABC News leads in overall audience and the advertiser demographic for its evening news program.
As NBCUniversal closely monitors performance in the advertiser demo for the competition between morning shows, GMA’s strategy of getting anchors and correspondents out in the field to meet viewers where they are may impact the advertising rates for 2022.
Key Points:
- GMA advertising rates in 2022 are expected to be competitive due to its leading position in viewership and advertiser demographics.
- Last week, “Today” won more viewers in the 25-54 age range compared to GMA.
- GMA had nearly 2.89 million viewers, while “Today” had nearly 2.65 million and CBS’ morning show had 2.25 million.
- GMA’s performance in the next week will be crucial to determine if they regain the lead in the demographic or if “Today” maintains its momentum.
- GMA generated approximately $281 million in advertising support in 2021, while “Today” generated $298.2 million.
- GMA’s strategy of getting anchors and correspondents out in the field may impact advertising rates for 2022.
Sources
https://adage.com/article/media/tv-commercial-prices-advertising-costs-2021-22-season/2371811
https://variety.com/2022/tv/news/today-good-morning-america-ratings-advertising-1235310083/
https://adage.com/article/media/tv-commercial-prices-advertising-costs-2022-23-season/2437106
https://variety.com/2023/tv/news/advertising-dollars-fall-in-weak-tv-upfront-1235666060/
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💡 Pro Tips:
1. Capitalize on “Good Morning America’s” strong overall viewership by negotiating competitive advertising rates for the 2022 season.
2. Leverage the recent win in the 25-54 demographic by NBC’s “Today” to negotiate attractive rates for advertising spots during this popular time slot.
3. Consider the potential of CBS’ morning show, which attracted 458,000 viewers in the 25-54 demographic, as a viable advertising option and explore the rates offered.
4. Monitor the upcoming week’s viewer data closely to determine whether “GMA” regains the lead in the demo or if “Today” continues its momentum. Adjust advertising strategies accordingly based on the outcome.
5. Take advantage of “GMA’s” initiative to have anchors and correspondents meet viewers in the field by exploring creative advertising opportunities that align with this approach.
“Gma” Leading In Overall Viewership And Ad Demographic For Over Two Months
Good Morning America (GMA) has established itself as the frontrunner in terms of overall viewership and the coveted advertising demographic for an impressive period of two months. This continuous success can be attributed to various factors, including the show’s engaging content and its ability to connect with a wide range of viewers.
The GMA team has consistently delivered high-quality news and entertainment, capturing the attention of millions of viewers on a daily basis.
It is worth noting that achieving such a significant lead in viewership and the ad demographic is no small feat, particularly in a highly competitive morning show landscape. GMA’s success can be attributed to its ability to consistently deliver relevant and engaging content that resonates with its audience.
The show has managed to strike a perfect balance between hard-hitting news stories, fascinating interviews, and light-hearted segments, making it a go-to source for millions of viewers each morning.
“Today” Wins More Viewers Between 25 And 54 Than “Gma” Last Week
In a recent twist of events, “Today” managed to secure more viewers between the ages of 25 and 54 than its competitor, GMA. Last week, “Today” attracted an average of 656,000 viewers in the coveted demographic, surpassing GMA’s 625,000 viewers.
CBS’ morning show trailed behind with 458,000 viewers in the same category.
This development raises questions about the future trajectory of the morning show ratings and their respective advertising rates. While GMA has maintained its lead in overall viewership, this shift in the ad demographic represents a potential turning point that could shape the advertising landscape for 2022.
Viewer Numbers In Demo: “Today” – 656,000, “Gma” – 625,000, Cbs – 458,000
Breaking down the numbers even further, it is essential to examine the viewership figures within the desired advertising demographic. As previously mentioned, “Today” emerged as the winner in this category, attracting an average of 656,000 viewers between the ages of 25 and 54.
GMA secured a respectable 625,000 viewers, while CBS’ morning show lagged behind with 458,000 viewers.
These numbers underscore the fierce competition between the major morning shows, with each vying for the attention of the vital advertising demographic. Advertisers are particularly interested in targeting this age group, as they are known to have significant spending power and are likely to make purchasing decisions influenced by advertisements they see during morning programming.
Overall Viewership: “Gma” – 2.89 Million, “Today” – 2.65 Million, Cbs – 2.25 Million
When considering the overall viewership, GMA continued to maintain its lead, drawing nearly 2.89 million viewers. “Today” followed closely behind with nearly 2.65 million viewers, while CBS’ morning show garnered 2.25 million viewers.
These numbers highlight the fierce competition and ongoing battle for dominance in the morning show landscape.
This data indicates that while GMA enjoyed higher overall viewership, “Today” managed to capture a larger share of the coveted advertising demographic. The coming weeks will be critical in determining whether GMA can regain its lead in the demo or if “Today” can maintain its momentum and solidify its position as the preferred choice for advertisers looking to target the 25-54 age group.
Crucial Week Ahead To Determine If “Gma” Regains The Lead In The Demo
The coming week will undoubtedly prove crucial in shaping the morning show landscape and determining whether GMA can reclaim its lead in the advertising demographic. The intense competition between GMA and “Today” will likely result in both shows strategizing and pulling out all the stops to win over viewers and advertisers.
GMA’s recent setback serves as a wake-up call for the show’s producers and anchors, who are no doubt working tirelessly to regain their position as the top choice for advertisers. This upcoming week will be a testing ground, demonstrating each show’s ability to adapt and respond to changing viewership trends.
The outcomes of these efforts will undoubtedly have a direct impact on the advertising rates for 2022.
Advertising Support In 2021: “Today” – $298.2 Million, “Gma” – $281 Million, Cbs – $110.7 Million
In 2021, the competition between the morning shows was not just about viewership; it was also about the significant advertising revenue generated by each program. Statistical analysis reveals that “Today” generated a staggering $298.2 million in advertising support during the year.
GMA was not far behind, attracting approximately $281 million in advertising revenue. CBS’ morning show, although not leading the pack, still earned a respectable $110.7 million.
These figures illustrate the immense commercial value that morning shows have for advertisers. The battle to capture viewers’ attention, particularly in the highly sought-after 25-54 demographic, ultimately translates into substantial advertising revenue.
As we dive into 2022, advertisers will closely analyze the shifting viewership patterns and ad demographics to make informed decisions about where to invest their advertising budgets.
ABC News Leads In Total Audience And Demo For Evening News
The impressive achievement of GMA extends beyond the morning show landscape. ABC News also leads the competition in terms of total audience and the ad demographic for its evening news program.
This accomplishment further solidifies the network’s position as a powerhouse in the news industry.
ABC’s ability to capture the attention of viewers across various time slots is a testament to the network’s commitment to delivering high-quality content and its aptitude for understanding and meeting the needs of its diverse audience. Advertisers who choose to invest in ABC News programming can be confident in reaching a wide range of viewers, boosting the effectiveness and reach of their campaigns.
NBCUniversal Monitors Performance In The Advertiser Demo For Morning Show Competition
With the intense competition between morning shows, it comes as no surprise that NBCUniversal closely monitors performance in the advertiser demo to gain a competitive advantage. Today” and GMA’s battle for dominance is closely followed by network executives, advertisers, and industry professionals, who assess the shows’ viewership trends to inform their advertising strategies.
The ability to capture the attention of the coveted 25-54 demographic is a key factor in guiding advertising decisions and ultimately determining the ad rates for each morning show. Advertisers are keen on allocating their budgets to the program that can deliver the greatest impact and reach within this crucial demographic, and the competition between GMA and “Today” could sway their decisions significantly.
“Gma” Focuses On Getting Anchors And Correspondents In The Field
To maintain its position as a leading morning show, GMA has been focusing on getting their anchors and correspondents out in the field. This strategic move allows the show to connect with viewers where they are, demonstrating a commitment to delivering news and stories that resonate with a diverse audience.
GMA’s decision to have anchors and correspondents carrying out on-location reporting enhances the show’s authenticity and provides a unique perspective that captivates viewers. By going beyond the traditional studio setting, GMA aims to create a deeper level of engagement with its audience, setting itself apart from its competitors.
In conclusion, Good Morning America (GMA) has demonstrated its dominance in overall viewership and the ad demographic for over two months, establishing itself as the morning show of choice for millions of viewers. While “Today” managed to win more viewers within the 25-54 age group last week, GMA’s lead in overall viewership remains strong.
The upcoming weeks will be crucial in determining if GMA can regain its position in the ad demographic. As advertisers closely monitor this competition, they must consider the immense advertising support generated by each morning show and the success ABC News has achieved in the evening news landscape.
GMA’s strategy of getting anchors and correspondents out in the field adds a unique element to the show, allowing them to connect with viewers in a more personal and compelling way. As the battle for morning show supremacy continues, both GMA and “Today” will work diligently to capture the attention of viewers and advertisers, ultimately shaping the advertising rates for 2022.