In the ever-evolving world of digital advertising, publishers and marketers are constantly searching for the perfect formula to maximize their revenue and reach. And in this quest for success, Exoclick emerges as a leading player with its innovative CPM rates.
But what sets Exoclick apart? It’s their floor pricing feature that gives publishers unprecedented control over the ads shown on their websites.
With the ability to set minimum prices and alternative HTML or URLs, publishers can optimize their revenue potential like never before. And that’s not all – Exoclick offers a range of pricing models, bid optimization strategies, and options for impression and click control.
If you’re ready to venture into the lucrative world of digital advertising, Exoclick is your ultimate solution.
exoclick cpm rates
Exoclick CPM rates vary depending on the pricing model and settings chosen by publishers. Exoclick offers different pricing models including CPM, Smart CPM, CPC, Smart CPC, and CPV.
Publishers have the option to set a minimum CPM/CPC price for their ad zones to control the ads shown. This is done through the floor pricing feature, which is available for all ad zone formats except for RTB and Push Notifications.
The floor pricing feature allows publishers to choose between soft and hard floor options, with the guarantee or non-guaranteed results. If the floor price is not met, alternative HTML or URL can be shown.
Different ad zone formats have different options for alternative HTML or URL. Overall, Exoclick provides flexibility for publishers to control their ad rates and optimize their campaigns for their specific goals.
Key Points:
- Exoclick CPM rates vary based on pricing models and publisher settings.
- Pricing models offered by Exoclick include CPM, Smart CPM, CPC, Smart CPC, and CPV.
- Publishers can set minimum CPM/CPC prices for their ad zones using the floor pricing feature.
- Floor pricing feature is available for all ad zone formats except for RTB and Push Notifications.
- Publishers can choose between soft and hard floor options with guaranteed or non-guaranteed results.
- Exoclick provides flexibility for publishers to control ad rates and optimize campaigns based on specific goals.
Sources
https://docs.exoclick.com/docs/create-campaign-step4/
https://docs.exoclick.com/docs/blog-floor-pricing/
https://www.adspyglass.com/blog/exoclick-ad-network-review/
https://docs.exoclick.com/docs/faqs/publishers/optimisation-tips/calculating-earnings/
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💡 Pro Tips:
1. Consider using the Smart Bid pricing model offered by Exoclick, as it automatically determines the optimal bids based on user conversion likelihood.
2. Set frequency capping and daily limits to have more control over the number of impressions and clicks your ads receive.
3. Take advantage of the option to choose quick delivery or distributing ads throughout the day, depending on your campaign goals and target audience.
4. Make sure to update the Traffic Estimates panel whenever you make changes to your targeting settings to ensure accurate estimations.
5. Experiment with different bidding strategies based on your campaign goals: focus on obtaining top impressions or reaching middle or remnant inventory for potential opportunities.
Exoclick’s Floor Pricing Feature For Banner Ads
Exoclick, one of the leading online advertising platforms, offers a unique feature called floor pricing for banner ads. This feature allows publishers to set a minimum CPM/CPC price for their ad zones, giving them control over the types of ads shown on their websites.
Controlling Ads With Minimum CPM/CPC Prices
By setting a minimum CPM/CPC price for their ad zones, publishers can ensure that only ads meeting their desired pricing criteria are displayed. This allows publishers to maintain the quality and relevance of the ads shown to their audience.
Soft And Hard Floor Options For Guaranteed Or Non-Guaranteed Results
Exoclick provides both soft and hard floor options for publishers to choose from. Soft floors offer non-guaranteed results, meaning that if the minimum price is not met, an alternative HTML or URL can be shown.
On the other hand, hard floors guarantee that if the minimum price is not met, an alternative HTML or URL will be displayed.
Using Alternative HTML Or URL For Unmet Floor Prices
When the floor price set by the publisher is not met, Exoclick offers the option to show alternative HTML or URL instead of the intended ad. This allows publishers to make use of their ad spaces, even if the desired floor price is not achieved.
Different Options For Alternative HTML Or URL For Various Ad Zone Formats
Exoclick provides different options for alternative HTML or URL, depending on the ad zone format. This allows publishers to customize the alternative content displayed to their audience, ensuring a seamless user experience even when the floor price is not met.
Exoclick’s Pricing Models: CPM, Smart CPM, CPC, Smart CPC, And CPV
Exoclick offers a variety of pricing models to cater to different campaign goals and budget control requirements. These pricing models include CPM (cost per thousand impressions), Smart CPM, CPC (cost per click), Smart CPC, and CPV (cost per view).
Choosing Pricing Models Based On Campaign Goals And Budget Control
Each pricing model offered by Exoclick is designed to serve specific campaign goals and help control spending and traffic intake. Publishers can choose the pricing model that aligns with their objectives, whether it be maximizing impressions, clicks, or conversions, while also managing their budget effectively.
Separate Campaigns For Desktop And Mobile Traffic Recommended
Due to differences in video ad implementation, Exoclick recommends running separate campaigns for desktop and mobile traffic. This ensures that the ads are optimized for each platform, resulting in better performance and user experience.
Smart Bid: Automatic Bid Optimization For User Conversion Likelihood
Exoclick’s Smart Bid is a revolutionary pricing model that automatically determines optimal bids based on the likelihood of user conversion. By analyzing various data points, including user behavior, demographics, and past performance, Smart Bid helps publishers optimize their campaigns and maximize their return on investment.
Controlling Impressions And Clicks With Frequency Capping And Daily Limits
To control the number of impressions and clicks an ad receives, Exoclick offers frequency capping and daily limits. Publishers can set limits on how often an ad is shown to a particular user or across their entire audience.
This allows for better campaign control and optimization.
In conclusion, Exoclick’s floor pricing feature, along with its various pricing models and campaign management options, provides publishers with the flexibility and control they need to maximize their advertising revenue. By setting minimum CPM/CPC prices, utilizing alternative HTML or URL options, and leveraging bid optimization and frequency capping, publishers can achieve better exposure and profits while maintaining a positive user experience.