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Digital marketing, also known as online marketing or internet advertising, refers to the promotion of products or services using digital technologies. It encompasses various channels and platforms such as search engines, social media, email, websites, and mobile apps. This mode of marketing has gained tremendous significance in recent years due to the increasing dependence on […]
Click-through rate (CTR) is a fundamental metric in the world of online advertising, and it holds a significant position for Google AdWords. CTR refers to the number of clicks an ad receives divided by its total impressions, representing the ratio or percentage of users who interact with the ad by clicking on it. AdWords was […]
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Technology ads have become a ubiquitous presence in our daily lives. From the moment we wake up, we are bombarded with advertisements on our smartphones, laptops, and tablets. In fact, studies have shown that the average person is exposed to over 5,000 ads per day. With such a massive amount of information vying for our […]
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