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ee adverts: The Evolution of Advertising Technology Explained

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Get ready to dive into the electrifying world of EE adverts, where technology meets Hollywood stardom. Leading the pack is none other than the charismatic Kevin Bacon, captivating audiences in EE’s latest brand advertising campaign.

In a dazzling display of their achievements, EE shines as the unrivaled champion of the 5G network. But it doesn’t end there – this captivating campaign introduces the intriguing concept of “network envy,” sweeping us into a world where connection becomes a coveted luxury.

And as the highly-anticipated iPhone 13 launch takes center stage, the stage is set for an exhilarating journey into the realm of cutting-edge telecommunications. Brace yourself for a riveting adventure – this is EE adverts like you’ve never seen before.

ee adverts

EE adverts feature Kevin Bacon in a new brand advertising campaign. The campaign celebrates EE’s accolades for being the top 5G network and top network overall.

It includes a TV campaign, nationwide out-of-home (OOH) advertising, and a targeted digital campaign. The concept of “network envy” is introduced, with the advert showcasing Doug and Kevin Bacon on a park bench.

The campaign will run across TV, OOH, and video on demand (VOD) platforms. It was developed by Saatchi & Saatchi London and the awards are based on independent analysis by RootMetrics.

The TV ad will launch on October 6th and will be aired during specific shows. The advertising campaign will also include nationwide OOH, radio, cinema, and targeted digital advertising.

It highlights the features of the iPhone 13 and emphasizes the iPhone 13 Pro as the best option. The iPhone 13 is available with the Full Works Plan, which offers Apple Music, TV+, and Arcade.

There is also a trade-in option to save £15 per month. Customers will have access to the UK’s best 5G network and unlimited mobile data with the iPhone 13 Pro and Full Works plan.

The campaign is digitally integrated and will include social media advertising on Twitter, Facebook, Instagram, and Snapchat.

Key Points:

  • Kevin Bacon stars in EE adverts for a new brand advertising campaign celebrating EE’s accolades as the top 5G network and top network overall.
  • The campaign includes TV, out-of-home (OOH), and digital advertising, with the concept of “network envy” showcased in the advert featuring Doug and Kevin Bacon on a park bench.
  • Developed by Saatchi & Saatchi London and based on independent analysis by RootMetrics, the campaign will run across TV, OOH, and video on demand platforms.
  • The TV ad will launch on October 6th and will be aired during specific shows, with additional advertising across OOH, radio, cinema, and targeted digital channels.
  • The campaign highlights the features of the iPhone 13, particularly emphasizing the iPhone 13 Pro as the best option, and offers the Full Works Plan with Apple Music, TV+, and Arcade.
  • Customers can save £15 per month with a trade-in option and gain access to the UK’s best 5G network and unlimited mobile data with the iPhone 13 Pro and Full Works plan.
  • Additionally, the campaign will include social media advertising on Twitter, Facebook, Instagram, and Snapchat.

Sources
https://newsroom.ee.co.uk/kevin-bacon-spills-the-beans-on-ees-best-iphone-ever-in-latest-ad-campaign/
https://newsroom.ee.co.uk/ee-celebrates-position-as-uks-no1-network-for-5g-in-new-campaign-featuring-kevin-bacon/
https://www.thedrum.com/news/2021/05/21/ad-the-day-ee-stunt-shaves-tom-ellis-snowdon-250-miles-away-london
https://telecoms.com/512567/ee-persists-with-advertising-absurd-use-cases/

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💡 Pro Tips:

1. Utilize the Full Works Plan for maximum value: Take advantage of the Full Works Plan offered by EE, which includes Apple Music, TV+, and Arcade along with your iPhone 13. This plan offers a comprehensive package that enhances your overall experience.

2. Save money with the trade-in option: EE provides a trade-in option that allows you to save £15 per month. This can be a great way to upgrade to the iPhone 13 while also saving some money in the process.

3. Benefit from unlimited mobile data on the best 5G network: By choosing the iPhone 13 Pro and pairing it with EE’s Full Works plan, you can enjoy the UK’s best 5G network and unlimited mobile data. This ensures fast and reliable connectivity wherever you go.

4. Stay connected on social media platforms: EE’s digitally integrated campaign includes social media advertising on popular platforms like Twitter, Facebook, Instagram, and Snapchat. Stay tuned to these channels for updates, promotions, and additional benefits related to the iPhone 13.

5. Watch out for the TV ad spots during specific shows: The TV ad for the iPhone 13 launch on EE will air on October 6th, with spots scheduled during specific shows. Keep an eye out for these ads to get a closer look at the features and capabilities of the iPhone 13.

1. Kevin Bacon Stars In New Ee Brand Advertising Campaign

The highly anticipated new EE brand advertising campaign is set to feature the well-known actor, Kevin Bacon. This exciting collaboration aims to captivate audiences and showcase the brand’s innovation and success in the telecommunications industry.

Kevin Bacon, a versatile and beloved actor, brings his charm and talent to the campaign, embodying the spirit of EE. His involvement heightens the anticipation surrounding the campaign, drawing attention from fans and industry insiders alike.

2. Ee Celebrates Awards For Top 5G Network And Top Network Overall

EE has recently been honored with awards for being the top 5G network and the top network overall. These achievements solidify EE’s position as a leader in the telecommunications industry and highlight their commitment to providing exceptional service to their customers.

The recognition comes from independent analysis conducted by RootMetrics, a trusted authority when it comes to evaluating and analyzing network performance. This accolade serves as a testament to the hard work and dedication of the entire EE team in delivering superior network capabilities.

3. Tv, Ooh, And Digital Campaign Introduces “Network Envy” Concept

To introduce their new campaign, EE has coined the concept of “network envy.” This notion captures the feeling of admiration and longing that individuals experience when witnessing the superior network capabilities of EE.

The campaign will be rolled out across various platforms, including TV, out-of-home (OOH), and digital channels. This multi-faceted approach ensures that the message reaches a wide audience and captures their attention through various mediums.

  • TV Campaign: The TV campaign will feature captivating visuals and storytelling to engage viewers and convey the benefits of EE’s network.
  • OOH Campaign: Nationwide out-of-home advertising will further amplify the campaign. Billboards and posters will showcase EE’s award-winning network and generate interest among passersby.
  • Digital Campaign: EE will also utilize targeted digital advertising to reach specific audiences.

    This will include social media platforms such as Twitter, Facebook, Instagram, and Snapchat, ensuring that the campaign reaches a broad range of users.

4. Advert Features Doug And Kevin Bacon On A Park Bench

The advert at the heart of the campaign features not only Kevin Bacon but also a familiar character named Doug. The two are shown sitting on a park bench, engaging in witty banter and showcasing the benefits and features of EE’s network.

This approach adds a touch of humor and relatability to the campaign, making it more enjoyable for viewers. The chemistry between Kevin Bacon and Doug creates a memorable and engaging advertisement that resonates with audiences.

5. Saatchi & Saatchi London Develops The Campaign

The creative prowess behind EE’s new brand advertising campaign is credited to Saatchi & Saatchi London, a highly regarded advertising agency known for their innovative and impactful work. The agency has worked closely with EE to develop a campaign that aligns with the brand’s vision and highlights their competitive advantages.

Saatchi & Saatchi’s expertise in engaging storytelling and their ability to create captivating visuals are expected to contribute significantly to the campaign’s success.

6. Awards Based On Independent Analysis By Rootmetrics

The awards that have solidified EE’s position as the top 5G network and the top network overall are based on independent analysis conducted by RootMetrics. This analysis is renowned for its rigorous methodology and reliability in evaluating network performance.

RootMetrics evaluates various factors such as network speed, reliability, and coverage to determine the winners. By excelling in these categories, EE has demonstrated its unparalleled network capabilities and commitment to customer satisfaction.

7. Kevin Bacon Stars In Campaign For Iphone 13 Launch On Ee

In addition to the brand advertising campaign, Kevin Bacon will also be featuring in a campaign for the much-anticipated launch of the iPhone 13 on EE. This collaboration aims to generate excitement and anticipation for the latest iPhone model, highlighting its compatibility with EE’s exceptional network.

The iPhone 13 campaign will feature a TV ad launching on October 6th, with strategically placed spots during specific shows to maximize viewership and impact. The campaign will also extend to various other advertising mediums such as nationwide out-of-home, radio, cinema, and targeted digital advertising.

8. Digitally Integrated Campaign With Social Media Advertising

To ensure maximum reach and engagement, EE’s advertising campaign will be digitally integrated, making use of social media platforms such as Twitter, Facebook, Instagram, and Snapchat. These platforms offer a wide range of targeting capabilities, enabling EE to reach specific demographic groups and effectively convey their message.

Through captivating visuals, engaging content, and strategic delivery, EE aims to leverage the power of social media to generate buzz and excitement around their brand and the iPhone 13 launch.

In conclusion, EE’s collaboration with Kevin Bacon in their new brand advertising campaign marks a significant milestone for the telecommunications giant. With awards for top 5G network and top network overall, EE solidifies its position as an industry leader.

The campaign’s multi-platform approach, developed by Saatchi & Saatchi London, introduces the concept of “network envy” and features Kevin Bacon alongside the beloved character Doug. With a digitally integrated campaign and strategic social media advertising, EE aims to engage and captivate audiences, generating excitement for the iPhone 13 launch and showcasing the brand’s commitment to innovation and exceptional service.