In the vast digital landscape, where attention is currency, businesses are constantly seeking ways to reach their audiences effectively. And now, Google has unleashed a powerful weapon in the battle for consumer attention: the Google Marketing Platform.
This game-changing platform brings together Google’s advertising and analytics products, creating a unified hub that offers unprecedented collaboration, control, and insight sharing. Say goodbye to scattered efforts and disjointed strategies – with the Google Marketing Platform, businesses can harness the immense potential of DoubleClick for Advertisers and pave the way for marketing success like never before.
Join us as we delve into this exciting new frontier and discover the limitless possibilities that await.
Contents
- 1 doubleclick for advertisers
- 2 Rebranding Of Doubleclick Advertiser Products And Google Analytics 360 Suite
- 3 Name Changes In Doubleclick Advertiser Products
- 4 Introduction Of Campaign Manager 360
- 5 Benefits Of Google Marketing Platform For Advertisers
- 6 Enhanced Control And Audience Insights With Data Integration
- 7 Centralized Data And Reporting For Easy Collaboration
- 8 No Changes To Existing Integrations And Billing For Doubleclick Products
- 9 Continuation Of Search Ads 360 And Campaign Manager For Respective Functions
doubleclick for advertisers
DoubleClick for advertisers, now called Google Marketing Platform, is a unified advertising and analytics platform introduced by Google. The rebranded platform, which includes Display & Video 360, Search Ads 360, Campaign Manager 360, and Studio, provides marketers with more control over their investments and audience insights through data integration.
It allows for stronger collaboration and automation among teams. With centralized data and reporting, marketers can easily share insights and make informed advertising decisions.
The existing integrations and billing for DoubleClick products remain the same, and users can continue to use Search Ads 360 and Campaign Manager for their respective functions. Updated branding and new features were introduced on July 24, 2018.
Key Points:
- DoubleClick for advertisers is now known as Google Marketing Platform
- The platform includes Display & Video 360, Search Ads 360, Campaign Manager 360, and Studio
- It provides marketers with more control over investments and audience insights
- Offers centralized data and reporting for easy collaboration and informed advertising decisions
- Integrations and billing for DoubleClick products remain the same
- Rebranded and new features introduced on July 24, 2018
Sources
https://support.google.com/faqs/answer/2727482?hl=en
https://support.google.com/campaignmanager/answer/9015629?hl=en
https://developers.google.com/doubleclick-advertisers/getting_started
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/doubleclick-digital-marketing-platform/
Check this out:
https://www.youtube.com/watch?v=v9DHrSFRKrY
💡 Pro Tips:
1. The rebranded Google Marketing Platform offers a more streamlined and integrated advertising and analytics experience for marketers.
2. With the new Google Marketing Platform, marketers can now have more control over their advertising investments and make more informed decisions through robust audience insights.
3. The centralized data and reporting features of Google Marketing Platform make it easier for teams to share insightful findings and collaborate on marketing strategies.
4. Despite the rebranding, existing integrations between products and billing for DoubleClick remain the same, ensuring a smooth transition for advertisers.
5. The updated branding and new features for Google Marketing Platform products were unveiled on July 24, 2018, signaling the start of a more comprehensive and powerful advertising and analytics suite.
Rebranding Of Doubleclick Advertiser Products And Google Analytics 360 Suite
Google has recently announced the rebranding of its DoubleClick advertiser products and Google Analytics 360 Suite to Google Marketing Platform. This rebranding aims to provide a unified advertising and analytics platform for stronger collaboration and automation in marketing campaigns.
With this new platform, marketers can have more control over their investments and gain valuable audience insights through data integration.
The introduction of Google Marketing Platform brings together various advertising and analytics tools under one umbrella, making it easier for marketers to manage their campaigns effectively. This platform offers centralized data and reporting, allowing for easy sharing of insights across teams.
By consolidating these products, Google aims to streamline the marketing process and provide a more seamless experience for advertisers.
Name Changes In Doubleclick Advertiser Products
As part of the rebranding, Google has renamed its DoubleClick advertiser products to align them with the new Google Marketing Platform. DoubleClick Bid Manager is now called Display & Video 360, DoubleClick Search is renamed as Search Ads 360, and DoubleClick Campaign Manager and DoubleClick Studio are now known as Campaign Manager and Studio respectively.
The rebranded Campaign Manager is now called Campaign Manager 360.
This name change not only reflects the integration into the Google Marketing Platform but also signifies the enhanced capabilities and features offered by these products. With Display & Video 360, Search Ads 360, and Campaign Manager 360, advertisers can expect more efficient campaign management and improved performance.
Introduction Of Campaign Manager 360
One of the notable highlights of the rebranding is the introduction of Campaign Manager 360. This revamped version of DoubleClick Campaign Manager offers advanced features and functionalities that allow advertisers to maximize their campaign reach and ROI.
Campaign Manager 360 provides a comprehensive solution for ad management, creative optimization, and media planning.
With Campaign Manager 360, advertisers can easily track and measure the impact of their campaigns across various channels and devices. The platform offers robust reporting capabilities, allowing advertisers to gain valuable insights into campaign performance.
This data-driven approach enables advertisers to make informed decisions and optimize their campaigns for better results.
Benefits Of Google Marketing Platform For Advertisers
The Google Marketing Platform offers several benefits for advertisers seeking to improve their marketing efforts. Some of the key advantages include:
Enhanced Control And Audience Insights With Data Integration
One of the key advantages of the Google Marketing Platform is the enhanced control it provides advertisers over their campaigns. By integrating data from different sources, including DoubleClick advertiser products and Google Analytics 360 Suite, marketers can gain a comprehensive understanding of their target audience.
This enables them to create more targeted and personalized campaigns, thereby improving the chances of reaching the right audience and maximizing ROI.
The platform’s data integration capabilities allow for a unified view of customer behavior, enabling advertisers to make data-driven decisions. By analyzing audience insights, advertisers can optimize their campaigns, refine their messaging, and allocate budgets more effectively.
This level of control and audience insights is crucial in today’s competitive advertising landscape, where targeting the right audience has become paramount for success.
Centralized Data And Reporting For Easy Collaboration
With the Google Marketing Platform, advertisers can benefit from centralized data and reporting, making collaboration and sharing of insights across teams much easier. The platform offers a unified reporting interface that allows marketers to access and analyze data from various advertising and analytics tools in one place.
This streamlines the reporting process and eliminates the need for switching between different platforms.
The centralized data and reporting capabilities of the Google Marketing Platform enable teams to work together more efficiently. Marketers can easily share insights and performance metrics, fostering collaboration and aligning their efforts towards common goals.
This seamless collaboration helps ensure that everyone is on the same page and working towards maximizing the success of marketing campaigns.
No Changes To Existing Integrations And Billing For Doubleclick Products
Despite the rebranding, existing integrations between products and billing for DoubleClick products remain the same. Advertisers can continue to use DoubleClick Bid Manager API and DCM/DFA Reporting and Trafficking API without any changes.
This ensures a smooth transition for advertisers who are already utilizing these tools and APIs.
Google has taken steps to ensure that advertisers can continue using Search Ads 360 and Campaign Manager for their respective functions. Advertisers can leverage the enhancements and new features introduced in these rebranded products to optimize their campaigns further.
The continuity of these tools allows advertisers to seamlessly transition into the Google Marketing Platform while deriving maximum value from their existing investments.
Continuation Of Search Ads 360 And Campaign Manager For Respective Functions
Search Ads 360 and Campaign Manager, now part of the Google Marketing Platform, will continue to serve their respective functions. Advertisers can utilize Search Ads 360 to manage their search campaigns effectively, optimizing keywords and bids for better performance.
Campaign Manager, on the other hand, provides a comprehensive solution for ad management, creative optimization, and media planning across various channels.
The rebranding of these tools does not alter their core functionalities. Advertisers can continue using Search Ads 360 and Campaign Manager as they did before, benefiting from their enhanced capabilities and the features offered by the Google Marketing Platform.
In conclusion, the rebranding of DoubleClick advertiser products and Google Analytics 360 Suite to Google Marketing Platform brings numerous advantages for advertisers. With a unified advertising and analytics platform, enhanced control over investments, audience insights through data integration, and centralized data and reporting, marketers can maximize the reach and ROI of their targeted campaigns.
The continuity of existing integrations and tools like Search Ads 360 and Campaign Manager allows for a seamless transition into the Google Marketing Platform, ensuring advertisers can make the most of their marketing efforts.