In a world driven by data, the advertising industry continuously seeks innovative ways to measure its impact. Enter Hivestack, a trailblazing player in the realm of digital out-of-home (DOOH) advertising.
With their groundbreaking verified impression solution, the industry’s long-standing measurement challenges are finally being conquered. From bustling city streets to remote corners of emerging markets, Hivestack’s cutting-edge technology ensures accurate measurements and standardization.
As traditional out-of-home (OOH) advertising manages to retain its relevance and trustworthiness, Hivestack is at the forefront of revolutionizing the advertising landscape. Get ready to be amazed as we dive into the world of DOOH advertising, where doohs and oohs combine to create an unstoppable force of persuasion.
dooh ooh
The question “dooh ooh” refers to the launch of Hivestack’s verified impression multiplier solution for DOOH advertising in select APAC regions. This solution combines media-owner circulation data and anonymized mobile device data, verified by Nielsen, to provide accurate measurements of audience impressions, reach, and frequency for DOOH campaigns.
The aim is to standardize measurement and provide a unified methodology in emerging markets. With the rise of programmatic DOOH advertising, which offers benefits such as ease of management, instant content changes, lower costs, and market targeting, OOH advertising continues to be relevant in certain locations and for mediums that DOOH cannot replicate.
Furthermore, QR codes can be used to measure the success of both OOH and DOOH campaigns. Overall, Hivestack’s verified impression multiplier solution contributes to the effectiveness and measurement of DOOH advertising in the APAC region.
Key Points:
- Hivestack has launched a verified impression multiplier solution for DOOH advertising in select APAC regions
- This solution combines media-owner circulation data and anonymized mobile device data, verified by Nielsen
- It provides accurate measurements of audience impressions, reach, and frequency for DOOH campaigns
- The aim is to standardize measurement and provide a unified methodology in emerging markets
- Programmatic DOOH advertising offers benefits such as ease of management, instant content changes, lower costs, and market targeting
- QR codes can be used to measure the success of both OOH and DOOH campaigns.
Sources
https://www.dooh.ly/post/dooh-vs-ooh
https://www.prnewswire.com/news-releases/hivestack-releases-nielsen-backed-programmatic-digital-out-of-home-dooh-impression-measurement-solution-driving-increased-quality-of-inventory-data-for-emerging-markets-across-apac-301886614.html
https://finance.yahoo.com/news/hivestack-releases-nielsen-backed-programmatic-013000705.html
https://www.thedrum.com/opinion/2023/07/21/data-and-dooh-how-audience-data-transforming-out-home-advertising
Check this out:
💡 Pro Tips:
1. Leverage the verified impression multiplier solution provided by Hivestack to accurately measure the audience impressions, reach, and frequency of your DOOH campaigns.
2. Take advantage of the combination of media-owner circulation data and anonymized mobile device data verified by Nielsen to ensure accurate and reliable measurement of your DOOH advertising efforts.
3. Utilize the standardized measurement and unified methodology offered by Hivestack’s solution to effectively navigate emerging markets in the APAC regions.
4. Consider the benefits of DOOH advertising, including ease of management, instant content changes, lower costs, and efficient market targeting.
5. Implement QR codes in your OOH and DOOH campaigns to measure their success and gather valuable data on engagement and audience response.
Hivestack Launches Verified Impression Multiplier Solution For Dooh Advertising
Hivestack, a leading marketing technology company specializing in programmatic DOOH advertising solutions, has made a groundbreaking move in the industry by launching a verified impression multiplier solution for DOOH advertising in select APAC regions. This revolutionary solution aims to provide accurate measurements of audience impressions, reach, and frequency for DOOH campaigns.
In an increasingly digital world, where advertising effectiveness is measured with precision, Hivestack’s solution combines media-owner circulation data and anonymized mobile device data to deliver robust and reliable measurements. To ensure the credibility of these measurements, the solution has been verified by Nielsen, a global leader in market research and audience measurement.
The primary objective of this innovative solution is to standardize measurement and establish a unified methodology in emerging markets. By bringing together accurate data from media owners and mobile devices, Hivestack seeks to enhance the transparency and trustworthiness of DOOH advertising in these regions.
Accurate Measurement Of Audience Impressions, Reach, And Frequency For Dooh Campaigns
The launch of Hivestack’s verified impression multiplier solution marks a significant milestone in the DOOH advertising landscape. With this solution, advertisers and marketers can now gain precise insights into the performance of their DOOH campaigns, including audience impressions, reach, and frequency.
Accurate measurement of audience impressions allows advertisers to assess the number of individuals exposed to their ads, providing a clearer understanding of campaign effectiveness. Additionally, reach and frequency metrics enable advertisers to gauge the breadth of their campaign’s impact and analyze how often their target audience encounters their advertisements.
Through the integration of media-owner circulation data and anonymized mobile device data, this solution brings together two key components that play a pivotal role in understanding the reach and influence of DOOH advertising. By leveraging data from both sources, advertisers can make data-driven decisions and optimize their campaigns for maximum impact.
Combination Of Media-Owner Circulation Data And Anonymized Mobile Device Data
The verified impression multiplier solution by Hivestack leverages a powerful combination of media-owner circulation data and anonymized mobile device data. This unique approach allows advertisers to assess the impact of their DOOH campaigns with unparalleled precision.
Media-owner circulation data provides insights into the physical movement and reach of DOOH displays. By capturing and analyzing data related to the location and movement of the displays, advertisers can understand the potential exposure their ads have to different audiences.
On the other hand, anonymized mobile device data offers a window into consumer behavior and audience demographics. By collecting and aggregating data from mobile devices, advertisers can gain valuable insights into the characteristics and preferences of the individuals who come into contact with their DOOH advertisements.
The combination of these two data sources strengthens advertisers’ understanding of their campaign’s reach, allowing for more targeted and effective advertising strategies.
Standardizing Measurement And Methodology In Emerging Markets
One of the key goals of Hivestack’s verified impression multiplier solution is to standardize measurement and methodology in emerging markets. As these markets experience an increasing adoption of DOOH advertising, it becomes essential to establish a consistent and universally recognized approach to measurement.
Standardized measurement not only brings clarity and reliability to the industry but also facilitates cross-market comparisons and benchmarks. Advertisers can compare the performance of their campaigns across different regions, identify trends, and optimize their strategies accordingly.
By introducing a unified methodology, Hivestack aims to create a level playing field for advertisers in emerging markets. This will enable more accurate evaluation of campaign effectiveness and better allocation of resources, leading to improved ROI and campaign success.
In conclusion, Hivestack’s launch of the verified impression multiplier solution has ushered in a new era of DOOH advertising in select APAC regions. By providing accurate measurements of audience impressions, reach, and frequency, this solution enhances the effectiveness and transparency of DOOH campaigns.
The combination of media-owner circulation data and anonymized mobile device data, verified by Nielsen, ensures the credibility of the measurements, setting a standard for measurement and methodology in emerging markets. As DOOH advertising continues to evolve and gain prominence, Hivestack’s solution positions advertisers and marketers for success in this dynamic and rapidly growing sector.