Are you tired of your online ads falling flat and failing to generate results?
Look no further than Marcel Digital, the leading display advertising reseller.
With our range of services, we can transform your online performance by using advanced targeting methods and creating engaging ads that will captivate your audience.
Don’t miss out on this opportunity to boost your conversion funnel – read on to learn more!
Contents
- 1 display advertising reseller
- 2 1. Introduction: Marcel Digital – A Display Advertising Reseller
- 3 2. Targeting Methods: Contextual, Placement, And Demographic Targeting
- 4 3. Different Types Of Ads: Images, Text, Videos, And Audio
- 5 4. Expert Team: Google Analytics Certified, Moz Oracles, Designers, And UX Experts
- 6 5. Goals: Increasing Brand Awareness, Driving Website Traffic, And Improving Conversions
- 7 6. Education And Reporting On Display Advertising And Conversion Funnel
- 8 7. Benefits Of Choosing Marcel Digital As A Reseller
- 9 8. Case Studies: Success Stories With Targeted Display Ads
- 10 9. Pricing And Packages For Display Advertising Services
- 11 10. Contact Marcel Digital For Improved Online Performance
- 12 FAQ
display advertising reseller
A display advertising reseller, Marcel Digital, offers various services to improve online performance.
They utilize targeting methods such as contextual, placement, and demographic targeting to reach specific audiences.
Through the creation of different types of ads like images, text, videos, or audio, they aim to increase brand awareness, drive website traffic, and improve conversions.
Marcel Digital’s team consists of experts in Google Analytics, Moz, design, and UX.
Additionally, they provide education and reporting on how display advertising fits into the conversion funnel.
Key Points:
- Marcel Digital is a display advertising reseller that provides services to improve online performance.
- The company utilizes targeting methods such as contextual, placement, and demographic targeting to reach specific audiences.
- They create various types of ads, including images, text, videos, or audio, to increase brand awareness, drive website traffic, and improve conversions.
- Marcel Digital’s team includes experts in Google Analytics, Moz, design, and UX.
- They also offer education and reporting on how display advertising fits into the conversion funnel.
- The company aims to improve online performance through their services and expertise in display advertising.
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? Did You Know?
1. Display advertising resellers play a significant role in the online advertising industry by connecting advertisers with publishers to facilitate the purchasing and placement of digital ad space.
2. The first display ad was showcased on October 27, 1994, on a website called HotWired.com, promoting AT&T’s “You Will” campaign. This groundbreaking ad displayed the immense potential of online advertising.
3. Did you know that the standard size for a display ad banner is 468 pixels wide by 60 pixels tall? This format, known as a “full banner,” was initially introduced by the Internet Advertising Bureau (IAB) to maintain consistent ad dimensions across websites.
4. In 2005, AOL became the first company to generate $1 billion in annual revenue from display advertising alone, marking a major milestone in the industry’s growth and profitability.
5. As the popularity of display advertising grew exponentially, so did the concerns over ad fraud. In 2016, it was estimated that ad fraud cost advertisers over $7.2 billion globally, highlighting the ongoing challenges faced by display advertising resellers in ensuring effective ad placements.
1. Introduction: Marcel Digital – A Display Advertising Reseller
In the online marketing industry, Marcel Digital is a prominent display advertising reseller specializing in improving online performance. Their expertise and knowledge in the field have made them a trusted partner for businesses aiming to unleash the full potential of digital marketing.
Partnering with Marcel Digital offers businesses access to a diverse range of display advertising services focused on maximizing brand exposure, driving website traffic, and enhancing conversions. Leveraging their deep understanding of the digital landscape, Marcel Digital excels in creating targeted display ads that deeply resonate with specific audiences, ultimately producing more impactful results.
2. Targeting Methods: Contextual, Placement, And Demographic Targeting
One of the key strategies employed by Marcel Digital is leveraging various targeting methods to ensure that display ads reach the right audience at the right time. Contextual targeting involves placing ads on websites that are relevant to the advertiser’s industry, ensuring that the message is delivered to individuals who are likely to be interested in the product or service being offered.
Placement targeting involves selecting specific websites or placements where ads will be displayed. This allows Marcel Digital to strategically position ads in front of the target audience, increasing the chances of engagement. Furthermore, demographic targeting enables Marcel Digital to refine ad campaigns based on specific user demographics such as age, gender, or location, ensuring that ads are delivered to those most likely to convert.
3. Different Types Of Ads: Images, Text, Videos, And Audio
Marcel Digital: Understanding Different Audience Preferences
At Marcel Digital, we recognize that different audiences respond to varying types of media. Therefore, we offer a wide range of ad formats to cater to these preferences. Our ad formats include:
- Visually captivating images
- Compelling text-based ads
- Engaging videos
- Attention-grabbing audio ads
By utilizing a mix of these formats, we can effectively capture the attention of our target audience and communicate the desired message in the most impactful way possible.
Our team at Marcel Digital works closely with businesses to understand their specific goals and objectives. Based on this understanding, we craft customized ad campaigns that utilize the most suitable combination of ad formats. This tailored approach ensures that businesses are able to effectively reach their target audience with highly engaging and relevant visual and auditory content.
Benefits of Marcel Digital’s ad formats:
- Offer a wide range of ad formats to cater to varying preferences
- Utilize visually captivating images, compelling text-based ads, engaging videos, and attention-grabbing audio ads
- Tailor ad campaigns to suit specific goals and objectives
- Provide highly engaging and relevant visual and auditory content for the target audience.
Marcel Digital understands that by customizing ad campaigns and using a mix of highly engaging ad formats, businesses can effectively capture their target audience’s attention and communicate their message in the most impactful way possible.
4. Expert Team: Google Analytics Certified, Moz Oracles, Designers, And UX Experts
At the core of Marcel Digital’s success is their team of passionate experts in digital marketing with a deep understanding of the industry. The team includes Google Analytics Certified experts who excel at utilizing data to drive effective ad campaigns. In collaboration with Moz Oracles, industry leaders in search engine optimization, Marcel Digital ensures that their display ads reach their full potential.
But it doesn’t end there. Marcel Digital also boasts a team of talented designers who specialize in creating visually appealing ads that capture attention. Moreover, their UX experts optimize the user experience, ensuring that ads are not only visually pleasing but also functional and intuitive. By combining the skills and expertise of these professionals, Marcel Digital consistently delivers high-quality display advertising services that exceed client expectations.
- Passionate team of experts in digital marketing and industry knowledge
- Google Analytics Certified experts harness data for effective ad campaigns
- Collaboration with Moz Oracles for optimal display ad reach
- Talented designers create visually appealing ads that catch attention
- UX experts optimize user experience for functional and intuitive ads
5. Goals: Increasing Brand Awareness, Driving Website Traffic, And Improving Conversions
With targeted display advertising services, Marcel Digital aims to help businesses achieve three key goals: increasing brand awareness, driving website traffic, and improving conversions.
Brand awareness is crucial in a crowded online marketplace, and through strategic ad placement and engaging creatives, Marcel Digital helps businesses establish a strong presence and gain recognition among their target audience.
In addition, Marcel Digital’s display ads are designed to drive website traffic, directing users to a company’s website where they can learn more about the products or services being offered. This not only increases the chances of generating leads, but also helps build a loyal customer base.
Furthermore, Marcel Digital understands the importance of conversions. Their display advertising strategies are designed to facilitate the conversion process, nudging users towards taking desired actions such as making a purchase, filling out a form, or signing up for a newsletter. By focusing on improving conversions, Marcel Digital maximizes the return on investment for businesses.
6. Education And Reporting On Display Advertising And Conversion Funnel
Marcel Digital’s commitment to education and reporting sets them apart in the realm of display advertising. They prioritize transparency and clear communication, recognizing these as crucial elements for a fruitful partnership. In line with this, Marcel Digital offers comprehensive reporting, showcasing key metrics, performance insights, and recommendations for optimizing ad campaigns.
In addition to their reporting services, Marcel Digital goes the extra mile by equipping businesses with educational resources and guidance. They ensure that their clients grasp the value and impact of display advertising. Armed with a deeper understanding of the conversion funnel, businesses can make well-informed decisions about their marketing strategies, leading to more effective and efficient campaigns.
By keeping their clients informed and educated, Marcel Digital empowers businesses to take control of their display advertising efforts and make data-driven decisions that will ultimately drive improved results.
[Continued in the next paragraph…]
- Marcel Digital provides comprehensive reporting, highlighting key metrics, performance insights, and recommendations for optimizing ad campaigns.
- They offer educational resources and guidance to help businesses understand the value and impact of display advertising.
- With a better understanding of the conversion funnel, businesses can make informed decisions about their marketing strategies.
- Marcel Digital empowers businesses to take control of their display advertising efforts and make data-driven decisions for better results.
7. Benefits Of Choosing Marcel Digital As A Reseller
There are numerous benefits to choosing Marcel Digital as a display advertising reseller.
Firstly, Marcel Digital’s expertise and deep understanding of the digital landscape ensure that businesses receive top-notch service and support. Their team of experts will guide businesses through every step of the process, from developing tailored ad campaigns to analyzing performance and making data-driven optimizations.
In addition to their expertise, Marcel Digital offers a results-driven approach. They are dedicated to delivering tangible results for their clients and pride themselves on their ability to improve online performance. Through targeted display ads and strategic optimizations, Marcel Digital helps businesses achieve their specific goals, whether it be increased brand awareness, higher website traffic, or improved conversions.
Furthermore, Marcel Digital values transparency and communication. They provide regular reporting and insights, ensuring that businesses are kept in the loop and have a clear understanding of the performance of their display ad campaigns. This level of transparency fosters a strong partnership between Marcel Digital and their clients, allowing for collaboration and the ability to make informed decisions regarding marketing strategies.
8. Case Studies: Success Stories With Targeted Display Ads
Marcel Digital has a proven track record of success in targeted display ads. Their strategic approach and expertise have enabled numerous businesses to achieve remarkable results.
By showcasing case studies of past successes, Marcel Digital provides evidence of their ability to deliver on their promises and drive meaningful outcomes for clients.
These case studies highlight the specific challenges that businesses faced and how Marcel Digital’s targeted display advertising strategies successfully overcame these challenges.
The success stories reveal increased website traffic and higher conversion rates, emphasizing the tangible benefits that businesses can expect when partnering with Marcel Digital as their display advertising reseller.
- Increased website traffic
- Higher conversion rates
9. Pricing And Packages For Display Advertising Services
Marcel Digital excels in catering to the diverse needs and budget limitations of different businesses. They prioritize flexibility in pricing and packages for their display advertising services. This commitment allows businesses of all sizes to take advantage of Marcel Digital’s expertise and successfully accomplish their marketing objectives, all while adhering to their allocated budgets.
The pricing and packages offered by Marcel Digital are highly transparent. They are carefully customized to suit the unique requirements of each individual client. Whether a business requires a one-time campaign or seeks a long-term partnership, Marcel Digital can seamlessly develop a pricing plan that perfectly aligns with their specific goals and available resources.
10. Contact Marcel Digital For Improved Online Performance
For businesses seeking to enhance their online performance through digital marketing, Marcel Digital is the perfect partner. With their expertise in display advertising and their unwavering commitment to delivering measurable results, Marcel Digital has emerged as a trusted reseller in the industry.
To explore Marcel Digital’s display advertising services and discover how they can propel your business forward, visit their website or contact them directly. The experienced team at Marcel Digital is prepared to guide you through the process, offer expert advice, and collaborate with you to achieve your online marketing objectives.
Don’t miss the opportunity to fully leverage digital marketing’s immense potential for your business. Contact Marcel Digital today.
- Unlock the power of digital marketing
- Improve online performance
- Marcel Digital: trusted reseller with expertise in display advertising
- Visit website or contact directly for more information.
FAQ
How is display advertising sold?
Display advertising is sold primarily through the use of CPMs, or cost-per-mille. This means that advertisers pay for every thousand impressions their ad receives on websites. Impressions are counted when the ad is displayed to users. Additionally, there is another purchasing model called CPC, or cost-per-click, which is commonly used in search or display networks. In this model, advertisers only pay when users click on their ads.
Are display ads good for B2B?
Display ads can be highly beneficial for B2B advertisers. The vast network and targeting options offered by Google display ads enable SaaS and B2B advertisers to reach their target audience effectively. With over 2 million sites, apps, and videos in the network, businesses have ample opportunities to showcase their products or services to potential clients. Display ads can help create brand awareness, generate leads, and drive traffic to the advertiser’s website, ultimately increasing their chances of acquiring valuable customers in the B2B market.
How do you make money with display ads?
Display ads can be a profitable source of revenue for publishers by leveraging the CPM model. To generate income, publishers aim to attract a high volume of website visitors to increase ad impressions. As the ads are loaded and displayed on the webpage, each impression counts towards the publisher’s earnings. Moreover, publishers can maximize their profitability by focusing on optimizing the clickthrough rate (CTR). By enticing visitors to click on the ads, publishers can earn more money as the CTR directly impacts their earnings. Overall, by increasing both ad impressions and CTR, publishers can make money with display ads and monetize their website effectively.
What is display advertising examples?
Display advertising examples include banner ads, which are rectangular or square images displayed prominently on websites. These ads can be static or animated and often contain a catchy headline or visual to grab the user’s attention. Another example is interstitial ads, which are full-screen ads that appear before or between webpage content. These ads are often used on mobile apps or websites and can display images, videos, or interactive elements to engage users. Overall, display advertising provides a visually appealing and engaging way for businesses to reach their target audience online.