Digital Summit Kansas City 2017 Digital Marketing Conference was a comprehensive industry event that attracted professionals from various sectors of the digital marketing world. This conference brought together experts in the field to discuss the latest trends, strategies, and technologies that are shaping the future of online advertising. Held in Kansas City in 2017, this event provided attendees with a unique opportunity to network with like-minded individuals and gain valuable insights into the ever-evolving landscape of digital marketing.

Digital Summit Kansas City 2017 Digital Marketing Conference aimed to address the challenges faced by advertisers in the current digital age. With the rapidly changing landscape of online advertising, it is crucial for businesses to stay ahead of the competition. This conference provided a platform to learn from industry leaders who shared their experiences and best practices, enabling participants to navigate through the challenges and emerge with effective marketing strategies tailored to their specific business needs.

One compelling statistic revealed during this conference highlighted the growth of mobile advertising. With the increasing penetration of smartphones and tablets, mobile advertising has become an essential part of any successful digital marketing campaign. According to industry experts, mobile advertising spending is expected to reach $247.4 billion globally by 2020, surpassing all other forms of advertising. This highlighting statistic emphasized the importance for businesses to focus on mobile advertising and explore innovative ways to engage with smartphone users.

Furthermore, Digital Summit Kansas City 2017 Digital Marketing Conference introduced attendees to the concept of programmatic advertising. This automated buying and selling of digital advertising inventory has revolutionized the industry, making ad transactions faster, more efficient, and highly targeted. Experts discussed the potential of programmatic advertising to drive greater ROI for advertisers by delivering highly relevant ads to the right audiences at the right time. The conference provided insights on how to leverage programmatic advertising effectively and integrate it into existing marketing strategies.

One of the solutions presented at the conference was the use of data-driven advertising. With the abundance of data available today, businesses have the opportunity to refine their targeting strategies and deliver personalized ads to their desired audience segments. By leveraging data analytics and insights, advertisers can optimize their campaigns, improve ROI, and achieve higher conversion rates. The conference provided practical guidance on how to collect, analyze, and implement data-driven advertising strategies to gain a competitive edge in the digital marketplace.

Overall, Digital Summit Kansas City 2017 Digital Marketing Conference was a valuable forum for advertising professionals to gain insights into the latest trends and technologies that are shaping the digital marketing landscape. By attending this conference, participants were able to refine their strategies, explore new opportunities, and stay ahead of the competition. The engaging sessions, relatable solutions, and powerful statistics presented at this event ensured that attendees left with actionable takeaways to enhance their online advertising efforts. With the advent of mobile advertising, programmatic advertising, and data-driven strategies, Digital Summit Kansas City 2017 Digital Marketing Conference was a not-to-be-missed event for anyone involved in the digital advertising industry.

What Can You Expect from the Digital Summit Kansas City 2017 Digital Marketing Conference?

In the rapidly evolving world of digital marketing, staying up-to-date with the latest trends, strategies, and technologies is crucial for businesses seeking success online. The Digital Summit Kansas City 2017 Digital Marketing Conference is a must-attend event for anyone involved in digital advertising, online marketing, or SEO. With a lineup of expert speakers, interactive workshops, and networking opportunities, this conference promises to provide attendees with valuable insights and actionable strategies to enhance their online advertising campaigns. Let’s delve deeper into what you can expect from this highly anticipated event.

The Answer to Digital Summit Kansas City 2017 Digital Marketing Conference

Digital Summit Kansas City 2017 was a highly anticipated event in the world of digital marketing. This annual conference brings together industry leaders, marketing professionals, and entrepreneurs to discuss the latest trends, strategies, and opportunities in the digital landscape. Held on September 26-27, 2017, the conference provided a platform for exchanging ideas, fostering collaboration, and gaining insights from the best minds in the industry.

Main Takeaways from Digital Summit Kansas City 2017

The Digital Summit Kansas City 2017 Digital Marketing Conference featured a range of expert speakers who shared their knowledge and experiences in various areas of digital marketing. Attendees had the opportunity to learn about the latest trends and strategies in sessions covering topics such as content marketing, social media, SEO, email marketing, analytics, and more.

One of the key takeaways from the conference was the importance of creating compelling and personalized content. Speakers emphasized the significance of understanding the target audience and tailoring content to their needs and preferences. With the ever-increasing amount of online content, it has become crucial to stand out by providing valuable and engaging content that resonates with consumers.

Another key theme that emerged during the conference was the growing influence of artificial intelligence (AI) and machine learning in digital marketing. Experts discussed how AI can be leveraged to improve customer targeting, optimize ad campaigns, and enhance overall marketing strategies. The ability to analyze large amounts of data and make data-driven decisions is becoming increasingly essential in the digital landscape.

The Digital Summit Kansas City 2017 Digital Marketing Conference also shed light on the importance of delivering seamless and personalized customer experiences across various channels. Attendees learned about the latest tools and techniques for creating consistent and relevant experiences that drive customer loyalty and trust. Marketers were encouraged to leverage data and technology to deliver personalized messages and offers to their target audience at the right time and on the right platform.

Notable Speakers and Sessions at Digital Summit Kansas City 2017

The conference featured a lineup of industry-leading speakers who shared their expertise and insights in the field of digital marketing. Some of the notable speakers at Digital Summit Kansas City 2017 included:

• Rand Fishkin: The founder of Moz and a renowned SEO expert.
• Ann Handley: A well-known content marketing guru and the Chief Content Officer of MarketingProfs.
• Bryan Eisenberg: A recognized authority in conversion marketing and the co-founder of BuyerLegends.com.
• Samantha Noble: The founder of Biddable Moments and an expert in paid search and social advertising.

The sessions covered a wide range of topics and provided attendees with actionable insights and strategies to implement in their own digital marketing efforts. Some of the notable sessions included:

• Content Marketing Strategies to Drive User Engagement: This session explored innovative content marketing strategies to captivate and engage audiences in the digital realm.
• The Future of Social Media Advertising: This session delved into the latest social media advertising trends and provided insights on how to leverage social platforms for maximum reach and impact.
• Mastering SEO in the Age of RankBrain: This session focused on the impact of Google’s RankBrain algorithm on SEO and provided tips and techniques to optimize websites for better search engine rankings.
• The Power of Influencer Marketing: This session explored the growing importance of influencer marketing and how brands can effectively partner with influencers to reach their target audience.

The Impact of Digital Summit Kansas City 2017 Digital Marketing Conference

The Digital Summit Kansas City 2017 Digital Marketing Conference had a significant impact on attendees, providing them with valuable knowledge, actionable insights, and networking opportunities. Many attendees left the conference inspired and equipped with new strategies and ideas to implement in their own digital marketing campaigns.

The conference not only fostered collaboration and knowledge sharing among industry professionals but also contributed to the overall growth and development of the digital marketing industry in Kansas City. Attendees had the chance to connect with like-minded individuals, build new connections, and gain valuable industry insights from experts.

Looking Ahead: The Future of Digital Marketing

As the digital marketing landscape continues to evolve and technology advances, it is crucial for marketers to stay ahead of the curve. The insights gained from Digital Summit Kansas City 2017 Digital Marketing Conference will serve as a foundation for future marketing strategies and campaigns.

With the rapid growth of AI, machine learning, and personalization, marketers must adapt to new technologies and leverage data-driven insights to deliver relevant and engaging experiences to their target audience. Creating high-quality and valuable content will remain key, while embracing emerging trends such as influencer marketing and social media advertising will enable brands to reach and connect with their audience on a deeper level.

According to a recent study, 87% of marketers who attended digital marketing conferences reported a positive impact on their business. With the valuable insights and knowledge gained from Digital Summit Kansas City 2017, attendees can expect to see similar positive results and stay at the forefront of the ever-changing digital marketing landscape.

Key Takeaways from Digital Summit Kansas City 2017 Digital Marketing Conference

The Digital Summit Kansas City 2017 Digital Marketing Conference provided valuable insights and trends in the ever-evolving world of digital marketing. Here are 15 key takeaways from this conference:

1. 1. Embracing data-driven marketing: In today’s digital landscape, harnessing the power of data is crucial for effective marketing campaigns. Businesses should focus on leveraging data to understand their target audience better and deliver personalized experiences.
2. 2. Importance of mobile marketing: With the increasing number of smartphone users, optimizing marketing strategies for mobile devices is essential. Mobile-friendly websites, responsive designs, and mobile apps offer significant opportunities for businesses to engage with their customers.
3. 3. Rise of influencer marketing: Influencer marketing continues to be a powerful tactic for brands to increase their reach and credibility. Collaborating with influencers who align with your audience and brand values can drive authentic engagement and conversions.
4. 4. Video marketing domination: Video content has become a dominant force in digital marketing. Incorporating video into marketing strategies, such as through live streaming and storytelling, can significantly enhance brand visibility and engagement.
5. 5. Social media as customer service channel: Customers increasingly turn to social media for customer support and inquiries. Effective social media monitoring and timely responses demonstrate a commitment to customer satisfaction, building trust and loyalty.
6. 6. Personalization in email marketing: Generic mass email blasts are no longer as effective. Personalized emails that cater to specific customer preferences and behaviors can lead to higher open rates, click-through rates, and conversions.
7. 7. User-generated content: Encouraging customers to create and share content related to your brand fosters authenticity and social proof. User-generated content can fuel engagement, amplify brand reach, and build a loyal community.
8. 8. Advanced targeting with programmatic advertising: Programmatic advertising offers precise targeting capabilities based on user behavior and data. Adopting programmatic advertising can drive more relevant ads and optimize media spend.
9. 9. Harnessing the power of AI and chatbots: Artificial Intelligence (AI) and chatbots have the potential to revolutionize customer interactions. Implementing AI-powered chatbots can enhance customer service, automate responses, and provide personalized experiences.
10. 10. Importance of website optimization: A well-optimized website is the foundation for successful digital marketing campaigns. Focusing on factors like site speed, mobile responsiveness, and user experience can significantly impact conversions and organic search rankings.
11. 11. Voice search optimization: The rise of voice assistants and smart speakers has changed search behavior. Optimizing content for voice search queries can make brands more discoverable and accessible to users relying on voice commands.
12. 12. Applying storytelling techniques: Storytelling is a powerful tool to create emotional connections and engage with audiences. Incorporating storytelling techniques in marketing campaigns helps captivate customers and differentiate your brand from competitors.
13. 13. Data privacy and transparency: With increasing concerns about data privacy, businesses must prioritize transparency in their data collection and usage practices. Being transparent about data security and privacy builds trust with customers.
14. 14. Emotional branding and purpose-driven marketing: Brands that connect with customers on an emotional level and align with their values can create long-lasting relationships. Purpose-driven marketing, where brands advocate for social causes, resonates with customers who value corporate social responsibility.
15. 15. Continuous learning and adaptation: The digital marketing landscape is constantly evolving. Businesses that prioritize continuous learning, experimentation, and adaptation stay ahead of the curve and leverage new opportunities.

These key takeaways serve as a glimpse into the valuable insights shared at the Digital Summit Kansas City 2017 Digital Marketing Conference. Implementing these strategies and staying up-to-date with the latest trends can help online advertising services and advertising networks thrive in the dynamic world of digital marketing.

FAQs

What is the Digital Summit Kansas City 2017 Digital Marketing Conference?

The Digital Summit Kansas City 2017 Digital Marketing Conference is an annual event that brings together professionals in the digital marketing industry. It offers a platform for learning, networking, and gaining insights into the latest trends and strategies in the field.

Who should attend the Digital Summit Kansas City 2017 Digital Marketing Conference?

The conference is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in staying ahead in the digital marketing landscape. Whether you are just starting out or an experienced marketer, this conference offers valuable insights that can enhance your digital advertising strategies.

What are the benefits of attending the Digital Summit Kansas City 2017 Digital Marketing Conference?

• Learn from industry experts: Gain insights into the latest trends and strategies from renowned speakers.
• Networking opportunities: Connect with like-minded professionals and develop valuable relationships for future collaborations.
• Practical takeaways: Acquire actionable insights and techniques that can be implemented immediately in your digital advertising campaigns.
• Stay ahead in the industry: Stay updated with the latest tools, technologies, and trends in the rapidly evolving digital marketing landscape.

What topics will be covered at the conference?

The conference will cover a wide range of topics, including but not limited to:

• Social media marketing
• Content marketing
• Search engine optimization (SEO)
• Email marketing
• Data analytics and measurement
• Mobile marketing
• Video marketing

Will I receive any materials or resources at the conference?

Yes, attendees will receive a conference packet that includes presentation materials, notes, and additional resources. These materials will serve as a valuable reference even after the conference ends.

Are meals provided during the conference?

The conference registration fee includes complimentary breakfast, lunch, and snacks throughout the day. This ensures that attendees can fully focus on the conference without having to worry about finding meals elsewhere.

Is there a dress code for the conference?

The dress code for the conference is business casual. We recommend wearing comfortable attire as you may be moving between sessions, workshops, and networking events.

Can I bring a guest or colleague to the conference?

Each attendee must register separately for the conference. However, if your guest or colleague is also interested in attending, they are welcome to register and join us at the Digital Summit Kansas City 2017 Digital Marketing Conference.

Can I cancel or transfer my registration?

Yes, you can cancel your registration up to 30 days before the conference start date for a full refund. Alternatively, you can transfer your registration to another person at any time before the conference begins. Please contact our support team for more information regarding cancellations or transfers.

Is there a group discount available for multiple registrations?

Yes, we offer group discounts for organizations sending five or more attendees to the conference. Please contact our support team for more information on group discounts and how to avail them.

Are there any hotel accommodations provided?

We have negotiated discounted rates at nearby hotels for conference attendees. Once you register, you will receive information on how to book your accommodations at these preferential rates.

Will there be any social events or networking opportunities?

Yes, there will be various social events and networking opportunities during the conference, including cocktail receptions, informal meetups, and interactive sessions. These events provide the perfect environment for connecting with industry professionals and expanding your network.

Are there any options for virtual attendance?

Unfortunately, virtual attendance options are not available for the Digital Summit Kansas City 2017 Digital Marketing Conference. However, we encourage you to follow our social media channels and website for updates, live streams, and post-event coverage.

How can I register for the Digital Summit Kansas City 2017 Digital Marketing Conference?

You can register for the conference by visiting our website and following the registration process. You will receive a confirmation email with further details upon successful registration.

Can I receive continuing education credits for attending the conference?

We do not offer official continuing education credits for attending the Digital Summit Kansas City 2017 Digital Marketing Conference. However, you may be able to seek credit approval from your professional organization or employer based on the knowledge and skills acquired during the conference.

What is the refund policy if the conference is canceled?

If the conference is canceled due to unforeseen circumstances or force majeure, registered attendees will be notified and provided with options for rescheduling or obtaining a refund of their registration fee.

Conclusion

The Digital Summit Kansas City 2017 Digital Marketing Conference provided invaluable insights into the ever-evolving world of digital marketing. The conference covered a wide range of topics including content marketing, social media strategies, SEO optimization, and the future of advertising. Attendees gained a deep understanding of the latest trends and best practices in digital marketing, equipping them with the knowledge and tools to stay ahead of the competition in the online advertising space.

One of the key takeaways from the conference was the importance of content marketing in building a successful online advertising campaign. Speakers emphasized the need to create valuable, engaging content that resonates with the target audience. They emphasized the power of storytelling and using emotions to connect with customers, as emotional connections have been proven to be more powerful in driving conversions. Additionally, the speakers highlighted the significance of incorporating social media strategies to amplify the reach of content. They discussed the impact of social sharing and viral content in increasing brand visibility and driving user engagement. It was clear that a well-executed content marketing strategy can greatly enhance the effectiveness of online advertising campaigns.

Another major focus of the conference was the future of advertising, particularly the rise of artificial intelligence (AI) and machine learning. Speakers discussed the potential of AI in revolutionizing the advertising industry, by enabling personalized and targeted ads based on individual user preferences and behavior. They showcased examples of how AI can analyze vast amounts of data to identify patterns and make data-driven decisions, resulting in more effective advertising campaigns. Additionally, speakers emphasized the importance of staying up-to-date with emerging technologies and trends, such as voice search and virtual reality, and how they can be leveraged to create innovative advertising experiences. It is evident that the future of online advertising lies in harnessing the power of AI and staying ahead of the curve in adopting new technologies.

In conclusion, the Digital Summit Kansas City 2017 Digital Marketing Conference provided valuable insights and knowledge for online advertising services or advertising networks. Attendees learned about the importance of content marketing and social media strategies in building successful advertising campaigns. They also gained valuable insights into the future of advertising, particularly the role of AI and emerging technologies. By applying these learnings, online advertising services or advertising networks can stay ahead of the competition and create more impactful campaigns to drive user engagement and increase brand visibility. The conference served as a platform for industry professionals to network, learn from industry leaders, and gain inspiration to take their advertising strategies to the next level.