Digital marketing tactics refer to the various strategies and techniques used by businesses to promote their products and services online. In today’s increasingly digital world, these tactics have become even more vital in reaching and engaging with a target audience. The year 2017 witnessed a significant evolution in digital marketing tactics, with businesses shifting their focus towards more personalized and targeted approaches.

One key digital marketing tactic that gained prominence in 2017 was influencer marketing. Influencer marketing involves partnering with individuals who have a significant following on social media platforms to promote a brand or product. According to a study by Linqia, 86% of marketers used influencer marketing in 2017, and 92% of them found it to be an effective strategy. This tactic works because consumers trust recommendations from people they admire and follow, making influencer marketing a powerful tool for building brand credibility and reaching a wider audience.

Another significant digital marketing tactic that emerged in 2017 was video marketing. With the rise of platforms like YouTube, Facebook Live, and Instagram Stories, video content became increasingly popular and engaging. According to a report by Cisco, online videos accounted for 74% of all internet traffic in 2017. This statistic highlights the importance of incorporating video into digital marketing strategies. From product demonstrations to behind-the-scenes footage, businesses utilized video marketing to convey their messages in a more captivating and relatable manner.

Furthermore, 2017 saw the continued growth of mobile marketing as a dominant tactic. With the increasing usage of smartphones and tablets, businesses recognized the need to optimize their websites and ads for mobile devices. According to a study by Statista, mobile accounted for 50% of global internet traffic in 2017. As a result, businesses focused on creating responsive websites and mobile-friendly ads to ensure a seamless user experience across different devices.

In addition to these tactics, content marketing remained a crucial component of digital marketing in 2017. Creating valuable and informative content to attract and engage an audience is essential for building brand authority and nurturing customer relationships. According to the Content Marketing Institute, 89% of B2B marketers used content marketing in 2017, and 63% said it was more successful than the previous year. By providing relevant and valuable content through blog posts, ebooks, and social media, businesses were able to establish themselves as industry experts.

Overall, the year 2017 witnessed a significant shift in digital marketing tactics, with businesses focusing on influencer marketing, video marketing, mobile optimization, and content marketing. These tactics proved to be effective in reaching and engaging with target audiences, driving brand awareness, and ultimately increasing sales. In an ever-changing digital landscape, keeping up with the latest trends and adapting marketing strategies accordingly is crucial for businesses to stay ahead of the competition.

What are the Best SEO-Optimized Digital Marketing Tactics for 2017?

When it comes to online advertising and promoting your business, it’s crucial to stay ahead of the game by using the most effective digital marketing tactics. In this article, we will explore the top SEO-optimized strategies that can help you maximize your online presence and drive more traffic to your website. Whether you are a small business owner, a marketing professional, or someone looking to expand their knowledge on digital marketing, this article will provide you with valuable insights and actionable tips to boost your online advertising efforts. So, let’s dive in and discover the best digital marketing tactics for 2017!

Before we delve into the specific tactics, let’s first understand what digital marketing entails. Digital marketing refers to the use of various online channels and platforms to promote a product, service, or brand. These channels include search engines, social media platforms, email marketing, content marketing, and more. By utilizing these channels effectively, businesses can reach their target audience, increase brand visibility, and drive conversion rates.

Now, let’s take a closer look at some of the top SEO-optimized digital marketing tactics for 2017:

1. Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is the process of optimizing a website to improve its visibility in search engine rankings. With the ever-increasing competition in the online marketplace, it is essential to implement effective SEO strategies to stand out from your competitors. Some key aspects of SEO include keyword research and optimization, on-page optimization, technical optimization, and link building. By optimizing your website for relevant keywords and ensuring it meets the technical requirements set by search engines, you can improve your search engine rankings and attract more organic traffic.

2. Content Marketing

Content marketing is another powerful digital marketing tactic that focuses on creating and distributing valuable and relevant content to attract and engage a target audience. High-quality content not only helps you build credibility and establish your brand as an industry authority, but it also plays a crucial role in driving organic traffic. By producing informative blog posts, articles, videos, infographics, and other content formats, you can attract more visitors to your website and increase your chances of converting them into customers. Additionally, content marketing also supports your SEO efforts by increasing your website’s visibility and generating valuable backlinks.

3. Social Media Marketing

Social media platforms have become an integral part of people’s lives, making social media marketing a must-have digital marketing tactic for any business. By creating engaging and shareable content, interacting with your audience, and running targeted ads, you can effectively promote your products or services on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Social media marketing not only helps you increase brand awareness and reach a wider audience but also allows you to build meaningful relationships with your customers and drive traffic to your website.

4. Pay-per-click Advertising (PPC)

Pay-per-click advertising, commonly known as PPC, is a digital marketing model in which advertisers pay a fee each time their ad is clicked. This advertising method allows businesses to bid for ad placement in search engine results and other relevant online platforms. By running well-targeted PPC campaigns, you can drive qualified traffic to your website, increase conversions, and achieve a high return on investment (ROI). PPC advertising is highly effective for driving instant results, especially when combined with strong landing pages and compelling ad copy.

5. Email Marketing

Email marketing is a cost-effective digital marketing tactic that involves sending targeted emails to your subscribers to promote your products or services, nurture leads, and build customer loyalty. With carefully crafted email campaigns, you can personalize your messages based on individual preferences and behaviors, leading to higher engagement rates. By leveraging email marketing automation tools, you can streamline your campaigns and ensure timely and relevant communications with your audience. Email marketing not only helps you drive traffic to your website, but it also enables you to foster long-term relationships with your customers.

These are just a few of the many digital marketing tactics that can help you boost your online advertising efforts in 2017. In the next part of this article, we will discuss each of these tactics in more detail, providing you with actionable tips and best practices to help you succeed in the digital landscape. So, stay tuned to learn how you can implement these strategies and take your online advertising to the next level!

Tactics for Digital Marketing in 2017

Digital marketing has rapidly evolved over the past few years, and 2017 is no exception. With advancements in technology and changes in consumer behavior, it is crucial for businesses to stay up-to-date with the latest tactics to effectively reach their target audience. In this article, we will dive into some of the most effective digital marketing tactics to implement in 2017.

1. Personalization

Personalization is an increasingly important tactic in digital marketing. With the abundance of data available and advanced analytics tools, businesses can tailor their marketing messages and offers to individual customers. Personalization allows companies to create a more personalized and relevant experience for their customers, leading to higher engagement and conversion rates.

• Use customer data to personalize email marketing campaigns by addressing customers by their names and recommending products based on their previous purchases.
• Create personalized landing pages for different customer segments to provide a more tailored experience.
• Implement dynamic content on websites that adjusts based on customer preferences and behaviors.

2. Video Marketing

Video consumption has exploded in recent years, and it continues to be a powerful tool for digital marketers. In 2017, businesses should focus on creating engaging and shareable videos to connect with their target audience.

• Utilize live video streaming platforms, such as Facebook Live and Instagram Live, to broadcast behind-the-scenes footage, product launches, or Q&A sessions.
• Create video tutorials or how-to guides to provide value to your customers and establish your expertise.
• Optimize videos for search engines by including relevant keywords in titles, descriptions, and tags.

3. Influencer Marketing

Influencer marketing has proven to be an effective tactic for reaching a highly targeted audience and building brand credibility. In 2017, businesses should consider partnering with influencers to promote their products or services.

• Research and identify influencers in your industry who have a strong social media following and engage with your target audience.
• Reach out to influencers and propose collaborations, such as sponsored content or product reviews.
• Track and measure the success of influencer campaigns by monitoring engagement, website traffic, and sales.

4. Mobile Marketing

Mobile devices have become an integral part of consumers’ lives, and mobile marketing should be a top priority for businesses in 2017.

• Optimize your website and landing pages for mobile devices to provide a seamless user experience.
• Implement SMS marketing campaigns to reach customers directly on their mobile phones.
• Create mobile-specific content, such as interactive quizzes or games, to engage your audience.

5. Content Marketing

Content marketing continues to be an effective strategy for attracting and retaining customers. In 2017, businesses should focus on creating high-quality, valuable content that resonates with their target audience.

• Develop a content strategy that aligns with your business goals and target audience’s interests.
• Produce various types of content, including blog posts, infographics, videos, and ebooks, to cater to different consumption preferences.
• Promote your content through social media, email marketing, and influencer outreach to expand your reach.

6. Social Media Advertising

Social media platforms continue to grow in popularity, and advertising on these platforms can be an effective way to reach a specific audience. In 2017, businesses should consider incorporating social media advertising into their digital marketing strategies.

• Identify the social media platforms that your target audience uses the most and allocate your advertising budget accordingly.
• Create eye-catching and engaging ad creatives to capture the attention of your target audience.
• Utilize advanced targeting options offered by social media platforms to ensure your ads are displayed to the right people.

7. Data-driven Marketing

Data is a valuable asset in digital marketing, and using it to make data-driven decisions can greatly enhance campaign performance. In 2017, businesses should focus on harnessing the power of data to optimize their marketing efforts.

• Set up tracking and analytics tools to collect relevant data, such as website traffic, user behavior, and conversion rates.
• Analyze the collected data to gain insights into your audience’s preferences and behaviors.
• Use A/B testing to experiment with different marketing strategies and optimize your campaigns based on the data-driven results.

Stay Ahead of the Curve with Digital Marketing Tactics

As technology continues to advance and consumer behavior evolves, it is crucial for businesses to stay ahead of the curve with their digital marketing tactics. Personalization, video marketing, influencer marketing, mobile marketing, content marketing, social media advertising, and data-driven marketing are just a few of the strategies that can help businesses effectively reach their target audience in 2017.

According to a study by eMarketer, businesses that personalized their marketing messages experienced a 20% increase in sales. This statistic highlights the importance of personalization in digital marketing and emphasizes the need for businesses to implement this tactic in their strategies.

Key Takeaways from Digital Marketing Tactics 2017

As we move into 2017, it is crucial for online advertising services and advertising networks to stay up-to-date with the latest digital marketing tactics. In this article, we will explore some key takeaways from Digital Marketing Tactics 2017 that will help you navigate the ever-changing landscape of digital advertising and maximize your marketing efforts.

1. Video Marketing Continues to Reign

Video marketing is expected to dominate the digital advertising space in 2017. With the rising popularity of platforms like YouTube, Facebook Live, and Instagram Stories, advertisers must leverage video content to engage their target audience effectively.

2. Mobile Optimization is Paramount

With the increasing number of users accessing the internet via mobile devices, mobile optimization has become essential. Advertisers must ensure that their ads and websites are mobile-friendly to provide an optimal user experience and drive conversions.

3. Personalization for Targeted Advertising

Consumers expect personalized experiences, and advertisers must deliver relevant content to their target audience. Leveraging data and advanced targeting techniques, such as behavioral targeting and geo-targeting, is crucial to achieving higher engagement and conversions.

4. Influencer Marketing is on the Rise

Influencer marketing has gained significant traction in recent years and is expected to continue growing in 2017. Collaborating with influencers who have a loyal following can help brands expand their reach, build credibility, and increase brand awareness.

5. Native Advertising Blends In

Native advertising offers a non-disruptive way to engage with consumers. By seamlessly blending in with the platform’s content, native ads can deliver higher engagement and improve the overall user experience.

6. Content Marketing Drives Results

Creating high-quality and valuable content is essential for successful digital marketing campaigns. Compelling content helps build brand authority, boosts organic visibility, and encourages social sharing, resulting in increased traffic and conversions.

7. Data Analytics Guides Decision Making

Data analytics play a crucial role in optimizing digital marketing efforts. Advertisers must track and analyze key performance indicators (KPIs) to gain insights into their campaigns’ performance, identify areas for improvement, and make data-driven decisions.

8. Social Media Still Matters

Social media platforms continue to be a vital channel for digital marketing. Advertisers must develop a comprehensive social media strategy, leveraging the right platforms to reach their target audience, engage with followers, and drive traffic to their websites.

9. Search Engine Optimization Evolves

Search engine optimization (SEO) continues to evolve as search engines refine their algorithms. Advertisers must stay updated with the latest SEO best practices, such as optimizing for mobile, focusing on user experience, and employing relevant keywords.

10. Email Marketing Remains Effective

Email marketing remains a cost-effective and powerful tool for reaching and engaging potential customers. Advertisers should leverage personalized email campaigns, automated workflows, and targeted segmentation to maximize the impact of their email marketing efforts.

11. Customer Experience is King

Providing an exceptional customer experience is crucial in today’s digital landscape. Advertisers must focus on delivering a seamless and personalized journey for their customers, from the first interaction to post-purchase support, to build long-term relationships and loyalty.

12. Chatbots Enhance Customer Interaction

Chatbots are becoming increasingly popular in customer service and marketing. Advertisers can leverage chatbots to provide instant responses, personalized recommendations, and a more interactive experience, improving customer satisfaction and driving conversions.

13. Virtual and Augmented Reality Offer New Possibilities

Virtual reality (VR) and augmented reality (AR) are emerging technologies that open up new opportunities for advertisers. By creating immersive and interactive experiences, advertisers can capture the attention of their target audience and create memorable brand experiences.

14. Embrace Marketing Automation

Marketing automation platforms enable advertisers to streamline their marketing processes, automate repetitive tasks, and deliver personalized messages to their target audience at the right time. Embracing marketing automation can significantly improve efficiency and enhance campaign performance.

15. Stay Agile and Adapt

The digital marketing landscape is ever-changing, and advertisers need to stay agile and adapt to new trends and technologies. By continuously learning, experimenting, and optimizing their strategies, advertisers can stay ahead of the competition and drive sustainable growth.

By implementing these key takeaways from Digital Marketing Tactics 2017, online advertising services and advertising networks can ensure their digital marketing efforts are effective, engaging, and drive results in the ever-evolving digital landscape.

FAQs

1. What is digital marketing?

Digital marketing refers to the use of digital channels such as websites, search engines, social media, email, and mobile apps to promote products or services.

2. How is digital marketing different from traditional marketing?

Digital marketing differs from traditional marketing by utilizing digital channels and technologies to reach and engage with potential customers in a more targeted and measurable way.

3. What are the benefits of digital marketing?

Digital marketing offers numerous benefits, including increased brand visibility, targeted audience segmentation, precise tracking and measurement of campaign performance, and higher return on investment compared to traditional marketing methods.

4. What are the key digital marketing tactics?

The key digital marketing tactics include search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, and mobile advertising.

5. How does search engine optimization (SEO) work?

SEO involves optimizing your website’s content, structure, and technical elements to improve its visibility in search engine results and drive organic traffic to your site.

6. What is pay-per-click (PPC) advertising?

PPC advertising is a model where advertisers pay a fee each time their ads are clicked. It allows businesses to display ads in search engine results or on other websites, targeting specific keywords or audience demographics.

7. How effective is social media marketing?

Social media marketing can be highly effective in reaching and engaging with a targeted audience. It allows businesses to build brand awareness, drive website traffic, and generate leads through various social media platforms.

8. What is content marketing?

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. It aims to drive profitable customer action by providing valuable information or entertainment.

9. How can email marketing benefit my business?

Email marketing can help businesses build and nurture customer relationships, increase brand loyalty, drive website traffic, and generate sales or leads by delivering targeted and personalized messages directly to the inbox of potential customers.

10. What is mobile advertising?

Mobile advertising refers to promotional activities delivered through mobile devices such as smartphones or tablets. It includes mobile display ads, in-app ads, mobile search ads, SMS marketing, and mobile video ads.

11. How can I measure the success of my digital marketing campaigns?

There are various metrics to measure the success of digital marketing campaigns, including website traffic, conversion rates, click-through rates, engagement rates, social media followers, and return on investment.

12. Should I focus on organic traffic or paid advertising?

Both organic traffic and paid advertising have their advantages. Organic traffic requires long-term effort but can generate sustainable results, while paid advertising provides quicker visibility and targeting options. A balanced approach often yields the best results.

13. How can I improve my website’s search engine rankings?

To improve your website’s search engine rankings, focus on optimizing your content with relevant keywords, improving website speed and user experience, obtaining high-quality backlinks, and regularly publishing fresh, valuable content.

14. Is it necessary to be present on all social media platforms?

No, it is not necessary to be present on all social media platforms. It is important to identify the platforms where your target audience is most active and engage with them effectively on those platforms.

15. How often should I send marketing emails?

The frequency of sending marketing emails depends on your audience and the nature of your business. Regular communication is important, but avoid overwhelming your subscribers. Test different frequencies and analyze the response to find the right balance.

Conclusion

In conclusion, Digital Marketing Tactics 2017 has shed light on various key points and insights that are essential for an online advertising service or advertising network. With the ever-evolving nature of the digital landscape, it is crucial for businesses in this field to stay up-to-date with the latest trends and strategies. This article has highlighted the significance of using data-driven marketing tactics, optimizing for mobile platforms, harnessing the power of social media, leveraging influencer partnerships, and embracing video content.

The first major takeaway from this piece is the importance of data-driven marketing tactics. With the abundance of data available nowadays, it is essential for online advertising services to collect, analyze, and utilize this information effectively. By leveraging data insights, businesses can gain a better understanding of their audience, tailor their ad campaigns accordingly, and achieve higher conversion rates. As mentioned in the article, implementing tools such as Google Analytics and A/B testing can provide valuable insights into user behavior and campaign performance, allowing advertisers to make data-driven decisions and optimize their strategies for success.

Another key insight from Digital Marketing Tactics 2017 is the need to optimize for mobile platforms. With the rise of smartphones and tablets, consumers are increasingly accessing the internet on their mobile devices. As an online advertising service, it is imperative to ensure that ad campaigns are mobile-friendly and provide a seamless user experience across different screen sizes. This includes optimizing landing pages, ad formats, and loading times for mobile devices. By doing so, advertisers can reach a larger audience and improve conversion rates.

Furthermore, the article emphasizes the power of social media in digital marketing. With billions of users on platforms such as Facebook, Instagram, and Twitter, social media provides a vast potential audience for advertisers. The key here is to develop a strong social media strategy, create engaging content, and build authentic connections with the audience. The concept of social media influencers is also highlighted as a powerful tool for online advertising. Collaborating with influencers who have a significant following can help increase brand awareness and credibility, ultimately driving more conversions.

Additionally, the article emphasizes the growing popularity of video content in digital marketing. Videos have proven to be highly engaging and effective in conveying messages to the audience. Online advertising services should consider incorporating video content into their campaigns to grab users’ attention and deliver their message effectively. Whether it’s video ads, product demos, or branded content, video is a powerful tool that can significantly impact advertising success.

In conclusion, Digital Marketing Tactics 2017 has provided valuable insights and actionable strategies for online advertising services or advertising networks. By adopting data-driven marketing tactics, optimizing for mobile platforms, leveraging social media and influencer partnerships, as well as embracing video content, advertisers can stay ahead in the ever-evolving digital marketing landscape. It is crucial for businesses in this field to continuously adapt and refine their strategies to maximize their online advertising success.