Digital Marketing Summit 2017 was a groundbreaking event that brought together the brightest minds in the field of online advertising. This summit aimed to provide professionals in the industry with valuable insights and practical strategies to enhance their digital marketing efforts. With the rapid advancements in technology and the ever-changing digital landscape, staying ahead of the curve is crucial for businesses that want to succeed in today’s competitive market.

Digital marketing, defined as the promotion of products or services through digital channels, has seen immense growth in recent years. According to a recent study by eMarketer, digital advertising spending is expected to reach $332 billion by 2021, surpassing television advertising for the first time ever. This highlights the increasing importance of digital marketing and the need for businesses to stay informed about the latest trends and strategies.

The Digital Marketing Summit 2017 played a vital role in addressing these needs. The summit featured a series of expert-led sessions and interactive workshops covering a wide range of topics, including social media marketing, search engine optimization, content creation, and data analytics. Renowned industry experts shared their knowledge and experience, providing attendees with practical tips and strategies that they could implement in their own campaigns.

One particularly compelling statistic shared during the summit was that 89% of customers begin their buying process with a search engine. This highlights the significance of having a strong online presence and optimizing websites for search engine visibility. With search engines being the go-to source for customers when researching products or services, it is crucial for businesses to invest in search engine optimization (SEO) strategies that can improve their online visibility and drive organic traffic.

Another engaging element of the summit was the focus on personalized marketing. With advances in technology, businesses now have access to vast amounts of customer data, allowing them to create highly targeted and personalized marketing campaigns. According to a study by Epsilon, 80% of consumers are more likely to do business with a company that offers personalized experiences. This statistic underscores the importance of leveraging customer data to create personalized marketing messages and experiences that resonate with target audiences.

The Digital Marketing Summit 2017 was a platform that empowered advertising professionals to harness the power of digital marketing and leverage the latest trends and technologies to drive business growth. In an era where consumers are inundated with information and options, businesses need to adopt innovative digital marketing strategies that cut through the noise and engage their target audience effectively.

By attending the Digital Marketing Summit 2017, advertising professionals had the opportunity to gain a competitive edge in the online advertising space. The summit provided them with the knowledge and tools to enhance their digital marketing efforts, capitalize on emerging trends, and connect with their target audience in meaningful ways. In today’s digital age, staying up-to-date with the latest digital marketing strategies is no longer a luxury but a necessity for businesses that want to thrive and succeed.

What Happened at Digital Marketing Summit 2017? The Ultimate Guide to Enhance Your Online Advertising Strategy

Are you looking to boost your online advertising strategy? Look no further than the Digital Marketing Summit 2017! This event was the premier gathering of industry experts and digital marketers from around the world. In this article, we will delve into the key takeaways, latest trends, and innovative strategies discussed at the summit. Whether you are an online advertising service or advertising network, this ultimate guide will help enhance your digital marketing efforts and skyrocket your success. So, let’s dive right in!

Digital Marketing Summit 2017: Unlocking the Potential of Online Advertising

The Digital Marketing Summit 2017 is a highly anticipated event in the world of online advertising. As the premier gathering of industry experts and thought leaders, this summit provides a platform for professionals to come together and discuss the latest trends, strategies, and innovations in digital marketing.

Digital Marketing Summit 2017: What is it?

The Digital Marketing Summit 2017 is a conference that aims to bring together professionals from various sectors of the digital marketing industry. It serves as an avenue for networking and knowledge sharing among experts, newcomers, and enthusiasts in the field. The summit features a series of engaging presentations, panel discussions, workshops, and exhibitions that cover a wide range of topics related to online advertising.

Key Topics and Sessions

The Digital Marketing Summit 2017 will address several key topics that are relevant to anyone involved in online advertising. These sessions will delve into the latest strategies and techniques used by industry leaders to effectively promote products and services in the digital space. Some of the key topics that will be covered in this year’s summit include:

• Content Marketing in the Digital Age
• Optimizing Social Media Advertising
• Maximizing ROI with Programmatic Advertising
• Mobile Advertising: Trends and Best Practices
• Search Engine Optimization: Staying Ahead of the Game
• Understanding Consumer Behavior in the Digital Landscape

These sessions aim to provide attendees with actionable insights and practical tips that they can immediately apply in their own digital marketing campaigns. The Digital Marketing Summit 2017 ensures that participants will gain valuable knowledge and stay ahead of their competition.

Networking Opportunities

One of the highlights of the Digital Marketing Summit 2017 is the networking opportunities it provides. Attendees will have the chance to connect with industry leaders, potential partners, and like-minded professionals. These networking sessions can lead to valuable collaborations and partnerships that can enhance one’s digital marketing efforts.

Exhibition Area

Another important aspect of the Digital Marketing Summit 2017 is the exhibition area, where leading companies in the online advertising industry showcase their products and services. This allows attendees to explore the latest technologies and solutions that can help them optimize their digital marketing strategies. From cutting-edge software tools to innovative advertising platforms, the exhibition area offers a wealth of information and opportunities for attendees.

Keynote Speakers

The Digital Marketing Summit 2017 boasts an impressive lineup of keynote speakers who are recognized experts in the field of digital marketing. These industry leaders will share their insights, experiences, and predictions for the future of online advertising. Some of the confirmed keynote speakers for this year’s summit include:

• John Smith, CEO of XYZ Advertising
• Jane Doe, Chief Marketing Officer of ABC Corporation
• Michael Johnson, Founder of Digital Solutions Ltd.
• Sarah Davis, VP of Marketing at Innovative Technologies
• Robert Wilson, Head of Digital Advertising at Global Media Group

These keynote speakers are expected to deliver engaging and informative presentations that will inspire and motivate attendees to take their digital marketing strategies to the next level.

Why Attend the Digital Marketing Summit 2017?

The Digital Marketing Summit 2017 is a must-attend event for anyone involved in online advertising. Here are some compelling reasons why you should consider attending:

• Stay Ahead of the Competition: By attending the summit, you will gain valuable insights into the latest industry trends and techniques. This knowledge will give you a competitive advantage and help you stay ahead of your competitors.
• Expand Your Network: The networking opportunities at the summit allow you to connect with industry leaders, potential partners, and fellow professionals. Building a strong network can open doors to new opportunities and collaborations.
• Discover New Technologies: The exhibition area provides a platform for you to explore the latest technologies and solutions in the online advertising industry. Discovering new tools and platforms can help you optimize your campaigns and achieve better results.
• Gain Inspiration and Motivation: The keynote speakers at the summit are experts in their fields and will share their knowledge and experiences. Their presentations can inspire and motivate you to think outside the box and take your digital marketing efforts to new heights.

Statistics That Highlight the Impact of Digital Marketing

As the Digital Marketing Summit 2017 approaches, let’s take a look at some statistics that emphasize the importance and effectiveness of digital marketing:

• In 2020, global digital ad spending is expected to reach $335.48 billion, accounting for over 50% of total advertising expenditure.
• 92% of online marketers believe that content marketing is an effective strategy for their organizations.
• Mobile advertising spending will exceed $280 billion by 2020.
• Social media advertising spending is projected to grow to $102 billion in 2020.
• Search engine optimization drives more than 1,000% more traffic than organic social media.

These statistics highlight the growing importance of digital marketing in today’s advertising landscape. Attending the Digital Marketing Summit 2017 will equip you with the knowledge and insights necessary to make the most of this rapidly evolving industry.

Digital Marketing Summit 2017

The Digital Marketing Summit 2017 was a highly anticipated event for professionals in the online advertising service and advertising network industry. It featured industry experts and thought leaders who shared their insights on the latest trends, strategies, and innovations in digital marketing. Attendees had the opportunity to gain valuable knowledge and learn from successful case studies, helping them stay ahead of the competition and excel in their marketing efforts. Here are the key takeaways from the Digital Marketing Summit 2017:

1. Personalization is the Key to Success

One of the major themes of the summit was the importance of personalization in digital marketing. As consumers become increasingly discerning, tailoring marketing messages and experiences to individual preferences and needs has become essential. Successful marketers are leveraging data and technology to deliver personalized content, driving engagement and conversion rates.

2. The Power of Artificial Intelligence (AI)

AI was another hot topic at the summit. From chatbots to predictive modeling, AI is transforming the way marketers reach and engage with their target audience. Using AI-powered algorithms, marketers can analyze vast amounts of data and make informed decisions in real-time, leading to more precise targeting and improved campaign performance.

3. Harnessing the Potential of Influencer Marketing

Influencer marketing has proven to be a powerful tool for brands to reach and engage with their target audience. The summit emphasized the need for marketers to identify and partner with relevant influencers who can effectively communicate their brand message to a wider audience. Authenticity and credibility were highlighted as crucial elements for successful influencer campaigns.

4. Video Content Dominates the Digital Landscape

Video content continues to dominate the digital marketing landscape. Whether it’s short-form videos for social media or long-form videos for branded content, marketers need to include video in their strategies to capture and retain audience attention. The summit showcased successful video marketing campaigns and emphasized the need for captivating storytelling and high production quality.

5. Mobile Optimization is Non-Negotiable

With the majority of internet users accessing content through their mobile devices, optimizing marketing campaigns for mobile is no longer optional. The summit highlighted the importance of responsive design, mobile-friendly interfaces, and fast loading times to deliver seamless user experiences on smartphones and tablets.

6. Customer Journey Mapping for Enhanced User Experience

Understanding the customer journey and aligning marketing strategies accordingly was stressed as a crucial aspect of digital marketing. Marketers were encouraged to create detailed customer journey maps, identifying touchpoints and pain points, to deliver personalized and seamless user experiences at every stage of the buyer’s journey.

7. Data-Driven Decision Making

The summit stressed the importance of data in digital marketing. Marketers were encouraged to collect, analyze, and interpret data to make informed decisions and drive better results. This includes leveraging tools and platforms that provide comprehensive analytics, tracking key metrics, and using data to optimize campaigns in real-time.

8. Rise of Voice Search

Voice search is gaining popularity with the increasing adoption of smart speakers and voice-enabled devices. The summit highlighted the need for marketers to optimize their content for voice search to ensure visibility and relevance in search engine rankings. Understanding natural language queries and incorporating conversational keywords were discussed as key strategies.

9. Embracing Chatbots for Customer Engagement

Chatbots are revolutionizing customer engagement in the digital realm. The summit showcased successful implementations of chatbots across various industries, highlighting their ability to provide personalized recommendations, answer FAQs, and assist customers in real-time. Marketers were encouraged to explore chatbot technologies to enhance customer experiences and streamline communication.

10. Social Media Marketing Evolution

Social media marketing is constantly evolving, and the summit explored the latest trends and strategies. From leveraging user-generated content to effectively utilizing social media listening tools, marketers were advised to stay up-to-date with the ever-changing social media landscape to effectively engage and connect with their target audience.

11. The Importance of User-Generated Content

User-generated content (UGC) was highlighted as a powerful tool for building brand trust and authenticity. The summit showcased successful UGC campaigns and emphasized the need for marketers to encourage and leverage user-generated content across various channels. Marketers were encouraged to engage with their audience, foster brand advocacy, and encourage user participation.

12. Privacy and Data Protection

Privacy and data protection were important topics covered at the summit. Marketers were reminded of the increasing importance of respecting consumer privacy and complying with data protection laws. Building trust with consumers by being transparent and responsible with their data was stressed as a crucial element in establishing long-term relationships.

13. Emerging Technologies and AR/VR

The summit explored the potential of emerging technologies, such as augmented reality (AR) and virtual reality (VR), in digital marketing. Marketers were encouraged to experiment with these technologies to create immersive brand experiences and engage consumers in new and exciting ways. Successful case studies showcased how AR and VR can drive brand awareness and boost sales.

14. The Power of Data Visualization

Data visualization was discussed as a powerful tool for communicating complex data in a clear and engaging manner. Marketers were advised to leverage data visualization techniques to present insights and performance metrics effectively. This helps stakeholders understand and appreciate the impact of their marketing efforts, enabling data-driven decision-making.

15. Continuous Learning and Adaptability

The summit emphasized the importance of continuous learning and adaptability in the fast-paced world of digital marketing. Marketers were encouraged to embrace change, cultivate a learning mindset, and stay updated with the latest trends and technologies. They were reminded that success in digital marketing requires ongoing education and the ability to adapt strategies based on emerging industry developments.

FAQs for Digital Marketing Summit 2017

1. What is the Digital Marketing Summit 2017?

The Digital Marketing Summit 2017 is a premier event that brings together industry experts and professionals in the field of digital marketing. It offers a platform for learning, networking, and sharing insights on the latest trends, strategies, and technologies in online advertising and marketing.

2. Where and when is the Digital Marketing Summit 2017 happening?

The Digital Marketing Summit 2017 will be held at the Convention Center in downtown New York City from October 15th to October 17th.

3. Who should attend the Digital Marketing Summit 2017?

The Digital Marketing Summit 2017 is designed for digital marketing professionals, advertising agencies, online advertisers, brand managers, marketing executives, and anyone interested in gaining knowledge and skills in digital advertising and marketing.

4. What are the main topics covered at the Digital Marketing Summit 2017?

The Digital Marketing Summit 2017 will cover a wide range of topics including programmatic advertising, search engine optimization (SEO), social media marketing, content marketing, mobile marketing, data analytics, and emerging digital marketing trends.

5. What can I expect to gain from attending the Digital Marketing Summit 2017?

By attending the Digital Marketing Summit 2017, you can expect to gain valuable insights from industry experts, learn about the latest digital marketing strategies and techniques, discover innovative tools and technologies, expand your professional network, and find new business opportunities.

6. Are there any workshops or hands-on sessions at the Digital Marketing Summit 2017?

Yes, the Digital Marketing Summit 2017 offers a variety of workshops and hands-on sessions where attendees can participate and gain practical experience in areas such as social media advertising, data-driven marketing, and influencer marketing.

7. Is there an exhibition at the Digital Marketing Summit 2017?

Yes, the Digital Marketing Summit 2017 features an exhibition where leading companies in the digital advertising industry showcase their products, services, and technologies. It provides a great opportunity to explore and connect with potential partners or service providers.

8. Are there any networking opportunities at the Digital Marketing Summit 2017?

Absolutely! The Digital Marketing Summit 2017 offers numerous networking opportunities including dedicated networking sessions, meet-ups, and social events where attendees can connect with industry peers, experts, speakers, and potential collaborators.

9. How can I register for the Digital Marketing Summit 2017?

To register for the Digital Marketing Summit 2017, simply visit our website and follow the registration process. Early bird discounts and group discounts are available, so make sure to take advantage of these offers before they expire.

10. Can I present a session or be a speaker at the Digital Marketing Summit 2017?

Yes, we welcome proposals for sessions and speaker opportunities at the Digital Marketing Summit 2017. If you have valuable insights, experiences, or case studies to share, please submit your proposal through our website. Our selection committee will carefully review all submissions.

11. What is the cancellation policy for the Digital Marketing Summit 2017?

If you need to cancel your registration for the Digital Marketing Summit 2017, please refer to our cancellation policy outlined on our website. Please note that certain fees may apply based on the timing of your cancellation.

12. Can I transfer my registration to someone else if I cannot attend the Digital Marketing Summit 2017?

Yes, we allow registration transfers. If you are unable to attend the Digital Marketing Summit 2017, you may transfer your registration to another person. Please contact our registration team for assistance and further instructions.

13. Is there a mobile app for the Digital Marketing Summit 2017?

Yes, a dedicated mobile app will be available for the Digital Marketing Summit 2017. The app will provide event schedules, session details, speaker information, venue maps, networking features, and real-time updates to enhance your overall conference experience.

14. Will there be any discounts or promotions for hotel accommodations near the Digital Marketing Summit 2017 venue?

Yes, we have partnered with local hotels to offer special discounted rates for Digital Marketing Summit 2017 attendees. Details and booking information can be found on our website. We recommend booking early to secure the best rates.

15. Can I receive a certificate of attendance for the Digital Marketing Summit 2017?

Yes, all registered attendees of the Digital Marketing Summit 2017 will receive a certificate of attendance upon completion of the event. This certificate can be a valuable addition to your professional portfolio and can demonstrate your commitment to continuous learning in the field of digital marketing.

Conclusion

The Digital Marketing Summit 2017 was a highly anticipated event in the advertising industry, bringing together experts, innovators, and thought leaders from around the world to discuss the latest trends and insights in digital marketing. Throughout the summit, there were several key points and takeaways that stood out, providing valuable information and guidance for online advertising services and advertising networks.

One of the main themes that emerged from the summit was the importance of personalized and targeted advertising. With the rise of big data and advanced analytics, marketers now have the ability to gather vast amounts of information about their target audience. This allows them to create highly customized and personalized advertising campaigns that resonate with consumers on a deeper level. Numerous speakers emphasized the need for online advertising services and advertising networks to leverage this data to deliver more relevant and engaging ads to their audience. By tailoring ads based on individual preferences, demographics, and behaviors, advertisers can increase the chances of driving conversions and building brand loyalty.

Another key point that was discussed at the summit was the growing dominance of mobile advertising. With the increasing popularity of smartphones and tablets, consumers are spending more and more time on their mobile devices. This creates a tremendous opportunity for online advertising services and advertising networks to reach their target audience through mobile advertising. Mobile advertising offers unique advantages such as location-based targeting, instant calls to action, and immersive ad formats. However, it was also highlighted that marketers need to ensure that their mobile ads are optimized for the smaller screens and slower connection speeds of mobile devices to provide a seamless user experience.

Furthermore, the summit shed light on the power of video advertising. With the rise of platforms like YouTube and the increasing consumption of video content, it is evident that video advertising is an effective way to capture audience attention. The importance of creating compelling and engaging video content that tells a story and evokes emotions was emphasized by several speakers. Online advertising services and advertising networks are advised to incorporate video advertising into their strategies to effectively reach and engage with their target audience.

Additionally, the summit emphasized the growing significance of social media advertising. Social media platforms have become an integral part of people’s daily lives, offering advertisers unprecedented access to a vast number of users. Speakers discussed the need for online advertising services and advertising networks to leverage the power of social media advertising to promote their clients’ products or services. It was highlighted that social media advertising should go beyond traditional advertising and focus on building authentic connections with the audience through compelling content, influencer partnerships, and interactive campaigns.

In conclusion, the Digital Marketing Summit 2017 provided valuable insights and guidance for online advertising services and advertising networks. The importance of personalized and targeted advertising, mobile advertising, video advertising, and social media advertising were reiterated throughout the summit. It is clear that leveraging these trends and strategies will be crucial for online advertising services and advertising networks to stay competitive and effectively reach and engage their target audience. By embracing these insights and incorporating them into their strategies, online advertising services and advertising networks have the opportunity to drive conversions, build brand loyalty, and ultimately achieve success in the digital marketing landscape.