Digital Marketing Plan 2017 is a comprehensive strategy that encompasses various online advertising techniques and platforms to reach and engage target audiences effectively. In today’s digital age, businesses are increasingly relying on digital marketing to promote their products or services and build meaningful connections with consumers. This strategic approach has become vital for companies seeking to gain a competitive edge in the online landscape.

With the rapid growth of technology and the increasing number of internet users worldwide, digital marketing has become more essential than ever before. In 2017, global internet penetration reached 54.4%, indicating a massive potential market for businesses to tap into. This fact highlights the significance of having a well-executed digital marketing plan to target and engage with potential customers effectively.

The concept of digital marketing plan in 2017 is not a new phenomenon. Its roots can be traced back to the early 2000s when the internet started to gain widespread popularity. However, it was not until recent years that the true potential of digital marketing was realized by businesses. As technology advanced and online platforms evolved, companies began to understand the crucial role of digital marketing in their overall marketing strategies.

In today’s highly competitive online advertising landscape, businesses need to consider various factors when formulating their digital marketing plan for 2017. One particularly compelling statistic is that 79% of internet users in the United States have made a purchase online. This data reflects an increasing trend towards online shopping and highlights the importance of having a strong online presence to attract and convert potential customers.

To capitalize on this growing trend, businesses should focus on incorporating various elements into their digital marketing plan for 2017. These elements may include search engine optimization (SEO) techniques to improve website visibility in search engine results pages, social media marketing activities to build brand awareness and engage with target audiences, and content marketing strategies to provide valuable information and establish thought leadership in the industry.

Additionally, another crucial aspect of a successful digital marketing plan in 2017 is data analytics. By leveraging data and insights, businesses can gain a deeper understanding of their target audiences’ preferences, behavior, and buying patterns. This information can then be utilized to optimize marketing campaigns, personalize content, and deliver tailored advertisements to maximize the return on investment (ROI).

In conclusion, the digital marketing plan for 2017 is a vital component of any business’s overall marketing strategy. As the internet continues to evolve and the number of online users increases, having a well-thought-out and executed digital marketing plan becomes imperative for companies seeking to stay competitive. By incorporating various techniques such as SEO, social media marketing, and data analytics, businesses can effectively reach and engage with their target audiences, driving brand awareness, customer loyalty, and ultimately, business growth.

What is a Digital Marketing Plan for 2017? How Can it Help Your Online Advertising Service?

A digital marketing plan for 2017 is a comprehensive strategy that outlines the goals, objectives, and tactics that an online advertising service or advertising network will use to promote their products or services using various digital channels. This plan is designed to maximize the reach and impact of the advertising campaigns and ensure that the company’s offerings receive maximum visibility and achieve the desired results. In today’s digital world, having a well-defined digital marketing plan is crucial for the success of any online advertising service.

In the rapidly evolving landscape of digital marketing, a well-crafted digital marketing plan serves as a roadmap to guide the online advertising service towards achieving its marketing objectives. It helps in defining the target audience, identifying the most effective digital channels to reach them, and creating engaging content that resonates with the target audience. A digital marketing plan also helps in allocating resources effectively, setting clear and measurable goals, and monitoring the performance of various marketing campaigns. By having a clear plan in place, the online advertising service can streamline its marketing efforts, improve brand visibility, and ultimately drive more traffic and conversions.

Creating a digital marketing plan for 2017 involves several key steps. The first step is to define the marketing objectives and goals. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART objectives). Common marketing objectives for online advertising services may include increasing website traffic, generating leads, improving brand awareness, and boosting sales.

Once the marketing objectives are defined, the next step is to conduct a thorough analysis of the target audience. Understanding the demographic, psychographic, and behavioral characteristics of the target audience is essential to create relevant and personalized marketing campaigns that resonate with them. This analysis may include conducting market research, analyzing competitor strategies, and using data analytics to gain insights into consumer behavior. By understanding the target audience, the online advertising service can effectively tailor its messaging and distribution channels to reach the right people at the right time.

The next step in creating a digital marketing plan is to identify the most effective digital channels to reach the target audience. These channels may include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and mobile marketing, among others. Each digital channel has its own unique advantages and disadvantages, and a well-rounded digital marketing plan should incorporate a mix of these channels to maximize the reach and impact.

Content creation is a critical aspect of digital marketing, and it plays a significant role in attracting and engaging the target audience. High-quality and relevant content can drive traffic to the website, increase brand exposure, and generate leads. A comprehensive digital marketing plan should include a content strategy that outlines the types of content to be created, the frequency of content publishing, and the distribution channels for the content. This may include blog posts, articles, videos, infographics, and social media posts.

Once the digital marketing plan is in place, it is crucial to monitor and analyze the performance of various campaigns and initiatives. This involves tracking key metrics such as website traffic, conversion rates, click-through rates, social media engagement, and return on investment (ROI). By regularly analyzing these metrics, the online advertising service can identify areas of improvement, optimize its marketing efforts, and make data-driven decisions to achieve better results.

In conclusion, a digital marketing plan for 2017 is a strategic roadmap that outlines the goals, objectives, and tactics that an online advertising service or advertising network will implement to promote their products or services using digital channels. It helps in defining the target audience, selecting the most effective digital channels, creating engaging content, and monitoring the performance of various marketing campaigns. By having a well-defined digital marketing plan in place, online advertising services can improve their brand visibility, attract more traffic, generate leads, and ultimately drive conversions. Next, we will deep dive into each step of creating a digital marketing plan and discuss the best practices and strategies for a successful implementation.

Digital Marketing Plan 2017: Strategies to Boost Your Online Advertising Efforts

In today’s constantly evolving digital landscape, having a well-defined digital marketing plan is crucial for businesses to thrive and stay competitive. With the year 2017 presenting new challenges and opportunities, it’s essential to revisit and adapt your digital marketing strategies to ensure maximum success. In this article, we delve into the core sections of a Digital Marketing Plan 2017, providing you with valuable insights and effective strategies to boost your online advertising efforts.

1. Setting Clear Goals and Objectives

Before diving into the digital marketing world, it’s essential to set clear goals and objectives for your online advertising efforts in 2017. These goals should align with your overall business objectives and provide a measurable benchmark to evaluate the success of your digital marketing strategies. Whether it’s increasing brand awareness, driving more website traffic, generating leads, increasing conversions or improving customer engagement, clearly define your goals to keep your digital marketing efforts focused and effective.

2. Understanding Your Target Audience

No digital marketing strategy can be successful without a deep understanding of your target audience. Take the time in 2017 to research and analyze your target market, gaining insights into their demographics, interests, behaviors, and preferences. Utilize tools like Google Analytics, social media analytics, and customer surveys to gather data and create detailed buyer personas. By understanding your target audience, you can tailor your online advertising campaigns to effectively reach and engage with them, maximizing your return on investment (ROI).

3. Leveraging Search Engine Optimization (SEO)

In the competitive digital landscape, search engine optimization (SEO) remains a key component for improving your online visibility and driving organic traffic to your website. In 2017, it’s crucial to keep up with the latest SEO trends and techniques to stay ahead of the competition. Focus on optimizing your website’s structure, content, and meta tags. Implement a comprehensive keyword research strategy and develop high-quality, engaging content to boost your search engine rankings. Additionally, optimize your website for mobile users, as mobile optimization continues to gain prominence.

4. Embracing Content Marketing

Content marketing is an integral part of any successful digital marketing plan. In 2017, it’s important to create and distribute valuable, relevant, and engaging content to attract and retain your target audience. Develop a content marketing strategy that aligns with your business goals and caters to your audience’s needs and interests. Experiment with various types of content, such as blog posts, videos, infographics, podcasts, and social media posts, to diversify your content marketing efforts. Remember to optimize your content for SEO and share it across relevant online channels to maximize its reach.

5. Harnessing the Power of Social Media

Social media platforms continue to evolve and play a significant role in online advertising. In 2017, it’s crucial to establish a solid social media presence and leverage these platforms to connect with your audience, build brand awareness, and drive website traffic. Identify the social media platforms that resonate most with your target audience and focus your efforts on those channels. Develop a social media content calendar, carefully curating and scheduling posts that align with your brand identity and cater to your audience’s preferences. Engage with your followers, respond to their comments and messages, and actively participate in conversations to build meaningful relationships.

6. Exploring Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising allows businesses to display their ads on search engine result pages, social media platforms, and other relevant websites, paying only when users click on their ads. In 2017, PPC advertising can be highly targeted, cost-effective, and yield significant results. Conduct thorough keyword research and create compelling ad copy to maximize your PPC campaigns’ effectiveness. Use advanced targeting options and retargeting techniques to reach your audience at different stages of the customer journey. Continuously monitor and optimize your PPC campaigns, ensuring you’re getting the maximum ROI.

7. Incorporating Influencer Marketing

Influencer marketing has emerged as a powerful tool for brands to increase their reach, credibility, and engagement. Identifying and collaborating with influencers relevant to your industry can significantly amplify your online advertising efforts. In 2017, incorporate influencer marketing into your digital marketing plan by establishing meaningful relationships with influencers who align with your brand values and target audience. Develop authentic collaborations and partnerships that provide value to both the influencer and your business. Leverage their reach and influence to promote your products or services, expanding your online reach and driving more conversions.

8. Analyzing and Measuring Results

While executing your digital marketing plan in 2017, it’s crucial to continuously analyze and measure your results to evaluate the effectiveness of your strategies and make necessary adjustments. Utilize various analytics tools to track the performance of your online advertising efforts. Monitor key metrics such as website traffic, conversion rates, engagement levels, and ROI. Identify trends and patterns in your data to understand what’s working and what’s not. Use these insights to optimize your strategies, allocate your resources effectively, and improve your overall digital marketing performance.

In conclusion, a comprehensive and well-executed Digital Marketing Plan 2017 is essential to stay competitive in the fast-paced world of online advertising. By setting clear goals, understanding your target audience, utilizing SEO and content marketing, harnessing social media, exploring PPC advertising, incorporating influencer marketing, and continuously analyzing results, you can elevate your online advertising efforts and achieve remarkable success in 2017.

Statistic: According to eMarketer, global digital ad spend is projected to reach $335.48 billion in 2021, indicating the increasing importance of digital marketing in businesses’ overall marketing strategies.

Key Takeaways for the Digital Marketing Plan 2017

As an online advertising service or advertising network, it is crucial to stay up-to-date with the latest trends and strategies in digital marketing. To help you navigate the ever-changing landscape, here are the key takeaways for the Digital Marketing Plan 2017:

1. Emphasis on Mobile

In 2017, smartphones will continue to dominate the digital landscape, making it essential for your marketing plan to focus on mobile optimization. Ensure your website and advertisements are mobile-friendly, providing a seamless experience for users on-the-go.

2. Content Is Still King

High-quality, relevant, and engaging content will remain the foundation of successful digital marketing campaigns in 2017. Invest in creating valuable content that addresses your target audience’s pain points and provides solutions.

3. Video Marketing Is on the Rise

Video consumption has skyrocketed in recent years and is expected to continue its growth in 2017. Incorporate video marketing into your strategy to capture your audience’s attention and boost engagement.

4. Personalized Marketing Is Key

With advancements in data analytics and targeting capabilities, personalized marketing will be crucial in 2017. Segment your audience and tailor your messages accordingly to deliver a more personalized and relevant experience.

5. Social Media Advertising Evolves

Social media platforms continue to evolve their advertising offerings, providing more options for businesses to reach their target audience. Stay informed about updates and incorporate social media advertising into your marketing mix.

6. Influencer Marketing Delivers Results

Partnering with influencers who have a strong following in your target market can be an effective way to promote your product or service. Research and identify influencers who align with your brand values and establish mutually beneficial partnerships.

7. Chatbots Enhance Customer Experience

Intelligent chatbots powered by artificial intelligence are becoming increasingly popular in customer service. Consider integrating chatbots into your website or messaging platforms to improve response times and enhance customer experience.

8. Native Advertising Blends In

Native advertising seamlessly blends into the user experience, providing a less intrusive way to promote your brand. Explore different native advertising opportunities to make your advertisements more native and less disruptive.

9. Data-Driven Decision Making

Utilize data analytics tools to gather insights and make informed marketing decisions. Collect and analyze data from your advertising campaigns to optimize your strategies and achieve better results.

10. Automation Simplifies Processes

Automation tools can streamline your digital marketing processes, saving you time and effort. Explore automation opportunities across various marketing channels to improve efficiency and scalability.

11. Voice Search Optimization

The rise of voice-controlled virtual assistants, such as Siri and Alexa, has made voice search optimization essential. Optimize your website content and keywords to cater to voice search queries and stay ahead of the curve.

12. Customer-Centric Marketing

Focus on understanding your customers’ needs, preferences, and behaviors to deliver personalized experiences. Tailor your marketing messages accordingly to build stronger relationships and foster brand loyalty.

13. Augmented Reality (AR) Opportunities

Explore the potential of augmented reality to enhance your digital marketing efforts. AR can provide unique and immersive experiences for your audience, helping you stand out from the competition.

14. Cybersecurity Should Not Be Ignored

With the increasing number of cyber threats, prioritizing cybersecurity is crucial to protect your brand and customer data. Ensure your digital marketing plan includes measures to combat potential security breaches.

15. Continuous Learning and Adaptation

The digital marketing landscape is constantly evolving, and staying ahead requires continuous learning and adaptation. Stay updated with the latest trends, experiment with new strategies, and be prepared to adapt your plan accordingly.

By incorporating these key takeaways into your Digital Marketing Plan for 2017, you will be better equipped to navigate the ever-changing digital marketing landscape and achieve your advertising goals.

FAQs

1. What is a digital marketing plan?

A digital marketing plan is a comprehensive document that outlines the strategic goals and tactics for promoting a brand, product, or service using online channels.

2. Why is a digital marketing plan important?

A digital marketing plan provides a roadmap for achieving marketing objectives and helps align marketing efforts with business goals. It ensures a focused approach, maximizes ROI, and enables effective tracking and measurement of marketing activities.

3. What should a digital marketing plan include?

A digital marketing plan typically includes a situational analysis, target audience segmentation, marketing objectives, strategies and tactics, budget allocation, timeline, and key performance indicators (KPIs) for monitoring success.

4. How often should a digital marketing plan be updated?

A digital marketing plan should be reviewed and updated regularly to adapt to changes in the market, technology, and business objectives. It is recommended to review and update the plan at least annually, or more frequently if necessary.

5. How can digital marketing help my business?

Digital marketing can benefit your business in various ways, such as increasing brand awareness, driving website traffic, generating leads, improving customer engagement, boosting sales, and building customer loyalty.

6. What are some common digital marketing channels?

• Social media marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Email marketing
• Content marketing
• Display advertising

7. Is social media marketing effective?

Yes, social media marketing can be highly effective in reaching and engaging target audiences. It allows businesses to build brand awareness, interact with customers, share content, drive website traffic, and generate leads.

8. How does search engine optimization (SEO) work?

SEO involves optimizing a website’s content, structure, and code to improve its visibility in search engine results pages (SERPs). By using relevant keywords, implementing meta tags, building quality backlinks, and providing excellent user experience, websites can rank higher and attract more organic traffic.

9. What is search engine marketing (SEM)?

SEM involves promoting a website by increasing its visibility in search engine results through paid advertising. It primarily includes pay-per-click (PPC) advertising, where advertisers bid on keywords and pay when users click on their ads.

10. How can email marketing benefit my business?

Email marketing allows businesses to communicate directly with their target audience, nurture leads, build relationships, and drive conversions. It is a cost-effective and personalized way to deliver targeted messages, promote products or services, and stay connected with customers.

11. What is content marketing?

Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to educate, entertain, or inspire the audience, ultimately driving profitable customer action.

12. How does display advertising work?

Display advertising refers to visual advertisements (banners, videos, pop-ups, etc.) that appear on websites or mobile apps. Advertisers can target specific demographics or interests, and when users interact with the ads, businesses pay for impressions (CPM) or clicks (CPC) to increase brand visibility and drive traffic.

13. How can I measure the success of my digital marketing efforts?

Success in digital marketing can be measured using various metrics, depending on your objectives. Key performance indicators (KPIs) may include website traffic, conversion rates, social media engagement, email open rates, click-through rates, return on ad spend (ROAS), and customer lifetime value (CLTV).

14. How much does digital marketing cost?

The cost of digital marketing varies depending on various factors, such as the size of the campaign, target audience, chosen channels, and goals. It is important to carefully allocate budget resources based on expected ROI and continuously optimize spending for maximum effectiveness.

15. Should I hire a digital marketing agency?

Hiring a digital marketing agency can be beneficial if you lack the expertise, resources, or time to effectively manage and implement digital marketing strategies. Agencies bring specialized knowledge, experience, and access to industry tools, helping businesses achieve their marketing goals more efficiently.

Conclusion

In conclusion, the Digital Marketing Plan 2017 provides a comprehensive roadmap for success in the online advertising industry. It is evident that the key to effective digital marketing lies in a combination of targeted strategies, data-driven decision making, and continuous adaptation based on consumer behavior.

The plan emphasizes the importance of understanding the target audience and tailoring marketing efforts to their specific needs and preferences. By leveraging user data and analytics, online advertising services and advertising networks can create personalized and engaging campaigns that resonate with consumers. Additionally, the plan highlights the significance of staying ahead of digital marketing trends and adopting emerging technologies to stay competitive in the fast-paced digital landscape.

A key takeaway from the plan is the integration of multiple digital channels to create a cohesive and impactful marketing strategy. By utilizing a mix of social media marketing, search engine optimization, content marketing, and email marketing, online advertising services can reach a wider audience and maximize their reach. The plan also emphasizes the importance of creating compelling and shareable content to generate organic engagement and word-of-mouth marketing.

Furthermore, the Digital Marketing Plan 2017 emphasizes the role of mobile marketing in reaching consumers on the go. With the increasing use of mobile devices, it is crucial for online advertising services and advertising networks to optimize their campaigns for mobile platforms. Mobile-friendly websites, responsive design, and mobile advertising formats are crucial components of a successful digital marketing strategy.

Another key aspect highlighted in the plan is the significance of data analysis and measurement. Through the use of analytics tools and tracking technologies, online advertising services can gain insights into the effectiveness of their campaigns and make data-driven decisions for continuous improvement. The plan stresses the importance of regularly monitoring key performance indicators such as click-through rates, conversion rates, and customer engagement metrics to assess campaign success and make necessary adjustments.

Lastly, the Digital Marketing Plan 2017 emphasizes the need for ongoing education and training in the ever-evolving digital marketing landscape. With new technologies and platforms constantly emerging, it is crucial for online advertising services and advertising networks to stay up-to-date with industry trends and continuously refine their skills and knowledge.

In conclusion, the Digital Marketing Plan 2017 provides a comprehensive guide to succeeding in the online advertising industry. By adopting the strategies and insights outlined in the plan, online advertising services and advertising networks can create targeted and impactful campaigns that drive results. However, it is important to note that digital marketing is a dynamic field, and continuous adaptation and improvement are key to staying ahead in the ever-changing digital landscape. With a customer-centric approach, data-driven decision making, multi-channel integration, mobile optimization, and a focus on ongoing education, online advertising services can achieve growth and success in the digital marketing realm.