Digital Marketing Objectives 2017: The Key to Online Advertising Success

Did you know that in 2017, global digital ad spending reached a staggering $209 billion? This represents a significant increase from previous years, highlighting the growing importance of digital marketing objectives in today’s advertising landscape. As we dive into the world of digital marketing objectives for 2017, it is crucial to understand the history and significance of this evolving field.

Over the past decade, the rise of the internet and social media platforms has revolutionized the way businesses market their products and services. A digital marketing objective refers to the specific goals that a company aims to achieve through its online advertising efforts. Whether it’s driving website traffic, increasing brand awareness, boosting sales, or generating leads, these objectives guide businesses in their online advertising strategies.

In 2017, the focus of digital marketing objectives shifted towards enhancing user experience and personalization. With the increasing amount of data available, advertisers utilized advanced technologies and analytics to deliver more targeted and relevant content to their audience. By understanding consumer behavior and preferences, businesses were able to create customized marketing campaigns that resonated with their target market.

One compelling statistic that reinforces the importance of digital marketing objectives is the significant increase in mobile advertising. In 2017, mobile ad spending accounted for 63.5% of total digital ad spending, amounting to an impressive $134.66 billion. This surge can be attributed to the increasing use of smartphones and tablets, making it essential for businesses to optimize their online advertising strategies for mobile platforms.

To meet the digital marketing objectives of 2017, advertisers turned to programmatic advertising as a solution. Programmatic advertising is an automated process that uses algorithms to buy and sell advertising space in real-time. This innovative approach allowed advertisers to target specific audiences, optimize ad placements, and track performance more efficiently. By leveraging programmatic advertising, businesses could allocate their budgets more effectively and reach the right people at the right time.

As brands sought to engage their audience through various digital channels, social media played a pivotal role in achieving digital marketing objectives in 2017. With over 2.8 billion active social media users worldwide, businesses recognized the need to establish a strong social media presence. Platforms like Facebook, Instagram, and Twitter allowed advertisers to create interactive and shareable content, fostering brand loyalty, and increasing customer engagement.

Furthermore, video advertising emerged as a powerful tool to achieve digital marketing objectives in 2017. According to a survey conducted by HubSpot, 90% of customers claimed that video influenced their buying decisions. This compelling statistic pushed advertisers to embrace video content as a way to captivate their target audience, tell their brand story, and showcase their products or services.

In conclusion, digital marketing objectives for 2017 were focused on optimizing user experience, personalization, and maximizing the potential of emerging technologies. Mobile advertising, programmatic advertising, social media, and video advertising played integral roles in achieving these objectives. By adapting to the ever-evolving digital landscape, businesses were able to connect with their audience more effectively, drive engagement, and ultimately boost their bottom line. As we move forward, it is crucial for brands to stay updated with the latest digital marketing trends and continuously refine their objectives to stay ahead in the competitive online advertising industry.

What are the key digital marketing objectives for 2017?

In the fast-paced world of online advertising, it is crucial for businesses to have a clear set of objectives to guide their digital marketing efforts. As we enter 2017, it is essential to stay ahead of the competition and ensure that your strategies align with the latest trends and advancements. In this article, we will explore the key digital marketing objectives for this year and discuss how they can benefit your online advertising service or advertising network.

One of the primary objectives for digital marketing in 2017 is to enhance brand visibility and awareness. With the increasing number of businesses entering the digital landscape, it is crucial to establish a strong online presence to gain a competitive edge. By implementing effective search engine optimization (SEO) strategies, such as optimizing website content, building high-quality backlinks, and using relevant keywords, businesses can improve their visibility in search engine results pages (SERPs) and reach a wider audience. Improved brand visibility not only increases website traffic and leads but also helps in building brand authority and recognition.

Another crucial objective for digital marketing in 2017 is to maximize user engagement and interaction. In today’s digital era, consumers expect personalized and interactive experiences from brands. By leveraging various digital channels, such as social media platforms, email marketing, and mobile apps, businesses can engage with their target audience, understand their preferences, and tailor their marketing campaigns accordingly. For example, creating compelling and shareable content, conducting surveys or polls, and utilizing chatbots can enhance user engagement and foster deeper connections with potential customers.

Furthermore, generating high-quality leads and conversions is an essential objective for digital marketing in 2017. Simply driving traffic to your website is not enough; converting that traffic into valuable leads and customers is what truly matters. To achieve this objective, businesses need to implement effective lead generation strategies, such as creating captivating landing pages, optimizing call-to-action (CTA) buttons, and providing valuable incentives for visitors to take action. Additionally, utilizing remarketing techniques, such as email marketing campaigns and customized advertisements, can help in nurturing leads and increasing the chances of conversion.

Enhancing customer satisfaction and loyalty should also be a key objective for digital marketing in 2017. With numerous options available at their fingertips, customers have become more demanding and selective. Businesses need to focus on delivering exceptional customer experiences through personalized interactions, prompt customer service, and seamless purchase processes. By leveraging customer data and implementing customer relationship management (CRM) systems, businesses can understand their customers’ needs and preferences better, leading to increased customer satisfaction and long-term loyalty.

Lastly, measuring and optimizing marketing efforts is an important objective for digital marketing in 2017. Without proper measurement and analysis, businesses cannot determine the effectiveness of their strategies and make informed decisions for improvement. By using analytics tools and tracking key performance indicators (KPIs), such as website traffic, conversion rates, and customer engagement metrics, businesses can gain valuable insights into their digital marketing campaigns. These insights can help in identifying areas of improvement, optimizing strategies, and achieving better ROI.

In conclusion, the key digital marketing objectives for 2017 revolve around enhancing brand visibility, maximizing user engagement, generating high-quality leads and conversions, improving customer satisfaction and loyalty, as well as measuring and optimizing marketing efforts. By focusing on these objectives and implementing appropriate strategies, your online advertising service or advertising network can stay ahead in the competitive digital landscape and achieve desired results. In the following sections, we will discuss each objective in detail, providing insights, tips, and best practices to help you succeed in your digital marketing endeavors in 2017.

Digital Marketing Objectives 2017

When it comes to digital marketing in 2017, businesses and advertisers have several key objectives that they strive to achieve. By setting clear objectives, brands can create effective digital marketing strategies that help them reach their business goals and stay ahead of the competition. In this article, we will dive into the answer to Digital Marketing Objectives 2017 and explore the core sections that define these objectives.

1. Increase Brand Awareness

In today’s highly competitive digital landscape, building brand awareness is more important than ever. Businesses need to ensure that their target audience recognizes and connects with their brand. In 2017, one of the primary objectives for digital marketing is to increase brand awareness across various online platforms.

By leveraging social media, content marketing, and influencer partnerships, businesses can reach a wider audience and generate more brand exposure. Engaging content that resonates with the target audience and effectively communicates the brand’s values and offerings is crucial for achieving this objective.

2. Drive Website Traffic

Driving traffic to a website is another crucial objective for digital marketing in 2017. After all, increased website traffic means more opportunities for conversions and sales. To achieve this objective, businesses need to focus on strategies such as search engine optimization (SEO), paid advertising, and content marketing.

SEO involves optimizing a website’s content, structure, and technical aspects to improve its visibility on search engine results pages. Paid advertising campaigns, such as pay-per-click (PPC) ads on search engines and social media platforms, can also drive targeted traffic to a website. Additionally, creating high-quality and valuable content that attracts and engages users can help increase organic traffic.

3. Generate High-Quality Leads

In 2017, digital marketers aim to generate high-quality leads that are more likely to convert into paying customers. Lead generation is an essential objective for businesses that want to grow their customer base. To generate high-quality leads, businesses need to focus on targeted advertising and effective lead nurturing strategies.

Targeted advertising involves reaching the right audience with personalized and relevant messages. This can be achieved through techniques such as demographic targeting, behavioral targeting, and retargeting. Once the leads are generated, implementing lead nurturing strategies, such as email marketing and personalized communication, can help move them closer to making a purchase.

4. Increase Customer Engagement and Loyalty

Engaging and retaining existing customers is as important as acquiring new ones. In 2017, digital marketing objectives also include increasing customer engagement and loyalty. Businesses need to establish strong relationships with their customers to encourage repeat purchases and advocacy.

One effective strategy to increase customer engagement and loyalty is through personalized marketing. By leveraging customer data and using it to create personalized offers, recommendations, and experiences, businesses can make their customers feel valued and enhance their relationship with the brand. Additionally, social media engagement, loyalty programs, and excellent customer service play vital roles in achieving this objective.

5. Improve Conversion Rates

Converting website visitors into customers is a key objective for digital marketers in 2017. It’s not enough to drive traffic to a website; businesses need to focus on optimizing their conversion rates to ensure a higher return on investment (ROI). To improve conversion rates, businesses should analyze user behavior and website performance.

By implementing user-friendly website designs, optimizing landing pages, and simplifying the conversion process, businesses can increase the likelihood of users taking the desired action. Additionally, A/B testing, heatmaps, and other analytical tools can provide valuable insights into user preferences and behaviors, ensuring continuous improvement in conversion rates.

Conclusion

In conclusion, the key objectives for digital marketing in 2017 revolve around increasing brand awareness, driving website traffic, generating high-quality leads, increasing customer engagement and loyalty, and improving conversion rates. By focusing on these objectives, businesses can formulate effective strategies and stay ahead in the ever-evolving digital landscape. Embracing the latest trends and technologies, such as personalized marketing and data-driven decision making, is essential for achieving success. As competition intensifies, it is crucial for businesses to adapt and prioritize these objectives to thrive in the world of digital marketing.

Statistic: According to a survey conducted by HubSpot, 63% of marketers say generating traffic and leads is their top challenge.

Key Takeaways: Digital Marketing Objectives 2017

1. Embrace the Mobile-First Approach

The rapidly increasing use of mobile devices necessitates a mobile-first approach to digital marketing. Advertisers should optimize their websites and ads for mobile devices to reach a larger audience.

2. Prioritize Personalization

Customizing marketing messages based on consumer preferences and behaviors enhances engagement and drives better results. Advertisers should leverage data analytics and automation tools to deliver personalized content.

3. Focus on Video Marketing

Video content holds immense potential in captivating online audiences. Allocating resources towards creating engaging and shareable video content helps marketers to better connect with their target audience.

4. Harness the Power of Influencers

Influencer marketing is an effective strategy to boost brand awareness and credibility. Collaborating with relevant social media influencers can help advertisers expand their reach and earn consumer trust.

5. Leverage Social Media Advertising

Social media platforms provide extensive targeting capabilities that help advertisers to reach their desired audience effectively. Allocating a portion of the budget towards social media advertising can yield significant results.

6. Invest in Automation

Automating repetitive tasks using marketing automation tools frees up valuable time for strategy and analysis. Adopting automation technologies increases efficiency and allows for better decision-making.

7. Adopt Programmatic Advertising

Programmatic advertising enables real-time bidding and targeting, ensuring ads are shown to the most relevant audience at the right time. Advertisers should consider incorporating programmatic advertising into their digital marketing strategies to optimize results.

8. Enhance User Experience

A seamless and user-friendly website experience is crucial for maintaining customer satisfaction and driving conversions. Optimizing website aesthetics, navigation, and loading speed should be prioritized to ensure a positive user experience.

9. Incorporate Augmented Reality (AR)

AR technology offers innovative and immersive marketing opportunities. Experimenting with AR campaigns can help advertisers stand out from competitors and engage consumers in unique ways.

10. Leverage SEO and Content Marketing

Investing in search engine optimization (SEO) and content marketing strategies is essential for improving online visibility and organic traffic. Creating high-quality content optimized for search engines helps increase brand visibility and drive website traffic.

11. Embrace Chatbots and AI

Integrating chatbots and artificial intelligence (AI) technologies into customer service processes streamlines interactions, improves customer satisfaction, and reduces costs. Advertisers should explore the potential of chatbots in enhancing customer experiences.

12. Implement Cross-Platform Marketing

Coordinating marketing efforts across multiple platforms improves brand consistency and expands reach. Advertisers should create cohesive campaigns that span various digital channels to maximize exposure and engagement.

13. Continuously Track and Analyze Data

Monitoring and analyzing campaign data is crucial for making informed marketing decisions. Advertisers should regularly track metrics, such as click-through rates and conversion rates, to optimize their digital marketing strategies.

14. Stay Ahead of Emerging Trends

Being proactive and staying informed about emerging digital marketing trends allows advertisers to adopt innovative strategies and maintain a competitive edge. Constantly learning and adapting to new technologies and consumer behavior is essential in the fast-paced digital landscape.

15. Cultivate a Strong Digital Brand Presence

A consistent and compelling brand image across digital channels is key to building trust and loyalty among consumers. Advertisers should invest in creating a distinct brand identity that resonates with their target audience to establish a strong digital presence.

FAQs About Digital Marketing Objectives 2017

1. What are the key objectives of digital marketing?

The key objectives of digital marketing include increasing brand awareness, generating leads, driving website traffic, nurturing customer relationships, and improving conversion rates.

2. How can digital marketing help in increasing brand awareness?

Digital marketing employs various strategies such as social media marketing, content marketing, and influencer collaborations to reach a wider audience and create brand recognition.

3. What are the effective ways to generate leads through digital marketing?

Some effective ways to generate leads through digital marketing are creating engaging landing pages, running targeted ad campaigns, utilizing lead magnets, and optimizing call-to-action buttons.

4. How can digital marketing drive website traffic?

Digital marketing utilizes techniques like search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media promotion to drive more traffic to a website.

5. What is the role of digital marketing in nurturing customer relationships?

Digital marketing allows businesses to connect and engage with their customers through personalized email campaigns, social media interactions, and targeted content delivery, leading to better customer relationships.

6. How can digital marketing improve conversion rates?

Digital marketing techniques like A/B testing, retargeting campaigns, and optimizing user experience can significantly improve conversion rates by increasing the effectiveness of marketing strategies and campaigns.

7. What are the current trends in digital marketing objectives?

Some current trends in digital marketing objectives include focusing on customer experience, leveraging artificial intelligence and machine learning, adopting video marketing strategies, and prioritizing mobile optimization.

8. How can digital marketing help in expanding reach on social media platforms?

Digital marketing leverages social media advertising, influencer partnerships, and content marketing to expand reach on social media platforms, helping businesses connect with a larger audience.

9. Are there any digital marketing objectives specific to e-commerce businesses?

Yes, e-commerce businesses often have digital marketing objectives like increasing online sales, reducing shopping cart abandonment rates, and improving customer retention through personalized marketing strategies.

10. How can digital marketing help in brand reputation management?

Digital marketing can help in brand reputation management by monitoring online reviews and social media mentions, responding to customer feedback, and actively addressing any negative situations in a timely manner.

11. What metrics should be considered while measuring the success of digital marketing objectives?

Metrics such as website traffic, conversion rates, engagement rate on social media platforms, email open rates, and customer lifetime value are commonly used to measure the success of digital marketing objectives.

12. Why is it important to align digital marketing objectives with business goals?

Aligning digital marketing objectives with business goals ensures that the efforts invested in digital marketing strategies directly contribute to the overall success and growth of the business.

13. Are there any ethical considerations in digital marketing objectives?

Yes, ethical considerations in digital marketing objectives include respecting user privacy, obtaining proper consent for data collection, providing accurate information, and adhering to industry guidelines and regulations.

14. How can digital marketing help in targeting the right audience?

Digital marketing enables businesses to target the right audience through audience segmentation, demographic targeting, interest-based targeting, and utilizing advanced analytics to understand consumer behavior.

15. Can digital marketing objectives be adapted based on changing market dynamics?

Yes, digital marketing objectives should be flexible and adaptable to changing market dynamics. Regular analysis of data and monitoring of market trends help in adjusting strategies and objectives to stay relevant and effective.

Conclusion

In summary, the digital marketing objectives for 2017 have undergone a significant shift in response to the changing landscape of online advertising. The key points and insights covered in this article highlight the need for advertising networks to adapt and evolve in order to stay competitive in the digital marketing space.

Firstly, the rise of mobile devices has revolutionized the way consumers access and interact with online content. It is vital for advertising networks to optimize their campaigns for mobile platforms and ensure a seamless user experience across different devices. This involves creating responsive and mobile-friendly advertisements, as well as leveraging mobile-specific features such as location-based targeting and push notifications to engage with users on-the-go.

Secondly, data-driven marketing has become increasingly important in the digital advertising industry. By collecting and analyzing user data, advertising networks can gain valuable insights into consumer behavior and preferences. This data can then be used to segment audiences, personalize advertisements, and deliver more targeted and relevant content. Investing in data analytics tools and technologies will be crucial for advertising networks to stay ahead of the curve and provide advertisers with actionable insights.

Furthermore, the growing popularity of social media platforms has opened up new opportunities for advertising networks. Leveraging social media channels, such as Facebook, Twitter, and Instagram, can help reach a larger audience and drive engagement. Advertising networks should focus on creating engaging and shareable content that resonates with users on these platforms. Additionally, influencer marketing has emerged as a powerful tool in digital advertising, with brands partnering with influential individuals to promote their products or services. Collaborating with relevant influencers can help advertising networks extend their reach and build credibility among their target audience.

Moreover, the importance of content marketing cannot be overlooked in the digital marketing objectives for 2017. Consumers are becoming increasingly savvy and skeptical of traditional advertising methods. Creating high-quality and valuable content that educates, entertains, or inspires the audience can help build trust and establish brands as thought leaders in their industry. Advertising networks should focus on producing relevant and compelling content that aligns with the interests of their target audience.

In addition, personalization and segmentation are key considerations for digital marketing objectives in 2017. Consumers expect personalized experiences, and advertising networks need to deliver tailored content to each individual. By segmenting their audience based on demographics, interests, and behaviors, advertising networks can deliver highly targeted advertisements that are more likely to resonate and convert. This requires a deep understanding of consumer data and the ability to leverage marketing automation tools to effectively personalize content at scale.

Lastly, the evolving digital landscape calls for continuous innovation and experimentation. Advertising networks should stay on top of emerging trends, technologies, and platforms to ensure they are not left behind. This includes exploring new advertising formats, such as video advertising or immersive technologies like virtual reality, as well as staying updated with the latest algorithms and policies of social media platforms and search engines. By fostering a culture of innovation and encouraging experimentation, advertising networks can stay ahead of their competitors and deliver cutting-edge solutions to their clients.

In conclusion, the digital marketing objectives for 2017 require advertising networks to adapt and embrace change. Mobile optimization, data-driven marketing, social media engagement, content marketing, personalization, and innovation are all key focuses for successful digital advertising campaigns. By incorporating these objectives into their strategies, advertising networks can maximize their reach, engagement, and conversion rates, ultimately providing a valuable service to their clients in the ever-evolving digital marketing landscape.