Digital Marketing Events In Bangalore 2017 witnessed a significant growth in participation and relevance, highlighting the increasing importance of online advertising in today’s fast-paced world. Bangalore, often referred to as the Silicon Valley of India, is known for its thriving technology industry, making it a prime location for professionals and enthusiasts to gather and exchange insights on the latest trends and developments in digital marketing.

Digital marketing events in Bangalore provided a platform for industry experts, marketers, and entrepreneurs to come together and explore innovative strategies and techniques to maximize their online advertising efforts. These events served as a hub for knowledge sharing and networking opportunities, enabling attendees to stay ahead of the curve in an ever-evolving field.

One attention-grabbing fact about these events is the exponential growth of digital advertising spending in India. According to a report by Dentsu Aegis Network, in 2016, digital advertising spending in India reached $1.2 billion and is projected to grow at a compound annual growth rate of 31.96% from 2015 to 2020. This staggering growth highlights the increasing reliance on digital marketing as a powerful tool for businesses to reach and engage with their target audiences effectively.

Amidst the growing importance of digital marketing, the events in Bangalore played a crucial role in providing insights into the latest industry trends and best practices. Attendees had the opportunity to attend workshops and panel discussions led by renowned experts who shared their experiences and strategies for success. These sessions often emphasized the need for personalization and data analytics in optimizing online advertising campaigns.

Moreover, one compelling statistic associated with digital marketing events in Bangalore is the rise of mobile advertising. As India becomes the world’s second-largest smartphone market, with more than 1 billion mobile phone subscribers, marketers are increasingly recognizing the potential of mobile advertising to reach a vast audience. At these events, participants explored various strategies to leverage mobile platforms, such as mobile apps and social media, to deliver personalized and targeted advertisements to users.

In addition to traditional marketing approaches, digital marketing events in Bangalore offered attendees a chance to explore emerging technologies and platforms. The rise of virtual reality (VR) and augmented reality (AR) presented new possibilities for advertising. Companies showcased how VR and AR could be used to create immersive and interactive advertising experiences, enabling brands to connect with their consumers on a deeper level.

The importance of networking and collaboration in the digital marketing industry cannot be underestimated. Events offered ample opportunity for attendees to connect with like-minded professionals, potential partners, and prospective clients. These interactions facilitated the sharing of ideas and experiences, fostering innovation and driving the growth of the industry as a whole.

In conclusion, digital marketing events in Bangalore have become integral to the advertising industry, providing a platform for professionals to gather, exchange insights, and stay ahead of the curve. With the exponential growth of digital advertising spending in India and the increasing reliance on digital marketing, these events have become essential for marketers, entrepreneurs, and industry experts to navigate the ever-changing digital landscape. From exploring innovative strategies and embracing emerging technologies to fostering collaboration and networking, these events have played a significant role in shaping the future of online advertising.

What are the Top Digital Marketing Events in Bangalore 2017 and How Can They Boost Your Advertising Strategy?

In the fast-paced world of digital marketing, attending industry events and conferences is crucial to stay up-to-date with the latest trends and strategies. When it comes to Bangalore, one of the leading technology hubs in India, there are several must-attend events in 2017. These events bring together industry experts, thought leaders, and digital marketing enthusiasts to discuss emerging trends, share insights, and network with like-minded professionals. In this article, we’ll take a closer look at the top digital marketing events in Bangalore this year and how attending them can significantly boost your advertising strategy.

1. Digital Leadership Summit 2017: This event is a gathering of digital marketing leaders, industry experts, and entrepreneurs. It focuses on exploring the future of digital marketing and the impact of emerging technologies like AI, machine learning, and automation. By attending this summit, you’ll gain valuable insights into new marketing strategies, innovative technologies, and disruptive trends that can help you stay ahead in the competitive landscape. Read on to discover more about the Digital Leadership Summit 2017 and how it can revolutionize your advertising strategy.

2. Bangalore Digital Marketing Conference 2017: This highly anticipated conference brings together digital marketing experts from various industries and sectors. With engaging panels, interactive workshops, and informative sessions, the Bangalore Digital Marketing Conference offers opportunities to learn from industry leaders and get a comprehensive understanding of the digital marketing landscape. Whether you’re new to digital marketing or a seasoned professional, this conference provides valuable insights and practical strategies to improve your advertising campaigns. Keep reading to find out more about the Bangalore Digital Marketing Conference 2017 and why it’s a must-attend event for advertisers.

3. Bangalore Digital Marketing Expo and Conference 2017: If you’re looking for a one-stop destination to explore the latest digital marketing solutions and technologies, this expo and conference is the place to be. With a focus on multi-channel marketing, social media strategies, content marketing, and mobile advertising, this event brings together leading marketing experts, technology providers, and advertising networks. By attending the Bangalore Digital Marketing Expo and Conference 2017, you’ll gain valuable insights into the tools, techniques, and trends that are shaping the future of digital advertising. Read on to learn more about this exciting event and its potential impact on your advertising strategy.

4. Bangalore Digital Summit 2017: The Bangalore Digital Summit is a premier event that showcases the latest trends, strategies, and technologies in the digital marketing realm. With keynote speeches from industry leaders and interactive panel discussions, this summit provides a platform for networking and knowledge sharing. Attending the Bangalore Digital Summit 2017 can greatly enhance your understanding of digital marketing best practices, emerging technologies, and the ever-changing consumer behavior. Discover more about this summit and its significance in shaping your advertising strategy by reading further.

5. Social Media Marketing Summit 2017: Social media has revolutionized the way businesses interact with their customers and promote their products or services. The Social Media Marketing Summit in Bangalore is dedicated to exploring the power of social media marketing and its impact on business growth. With diverse sessions covering topics such as influencer marketing, content creation, and social media analytics, this summit provides actionable strategies to optimize your social media advertising efforts. Find out more about the Social Media Marketing Summit 2017 and how it can take your advertising strategy to new heights.

Attending these top digital marketing events in Bangalore 2017 can have a profound impact on your advertising strategy. Whether you’re looking to gain insights into emerging technologies, connect with industry experts, or explore new marketing strategies, these events offer a wealth of opportunities. In the following parts of this article, we’ll delve deeper into each event and provide a comprehensive overview of what to expect, who the key speakers are, and how you can leverage the knowledge gained to optimize your online advertising campaigns. Stay tuned!

Digital Marketing Events in Bangalore 2017

Bangalore, also known as the Silicon Valley of India, is a hub for technology and innovation. It is no surprise that the city is also a hotbed for digital marketing events. In 2017, several notable digital marketing events took place in Bangalore, attracting professionals from all over the country. These events provided a platform for industry experts to share insights, discuss trends, and showcase the latest innovations in the field of digital marketing. Let’s dive into some of the top digital marketing events that took place in Bangalore in 2017.

1. Digital Summit Bangalore

Digital Summit Bangalore is one of the premier digital marketing events in the city. It brings together industry leaders, marketing professionals, and tech enthusiasts to discuss the latest trends, strategies, and best practices in digital marketing. The event features a lineup of renowned keynote speakers, interactive sessions, and networking opportunities. Attendees gain valuable insights into topics such as social media marketing, content marketing, SEO, paid advertising, and much more.

2. Ad:Tech Bangalore

Ad:Tech is a global event series that focuses on the intersection of advertising and technology. The Bangalore edition of Ad:Tech is a major digital marketing event that attracts marketers, advertisers, and technologists from all over the world. The event features insightful keynotes, panel discussions, and workshops that cover various topics related to digital advertising, programmatic buying, data-driven marketing, mobile marketing, and emerging technologies. Ad:Tech Bangalore provides a unique platform for professionals to learn, network, and explore new business opportunities.

3. Click Asia Summit

Click Asia Summit is a leading digital marketing event that focuses on the Asian market. The summit aims to bring together marketers and industry experts to discuss the latest digital marketing trends and challenges specific to the Asian region. The event covers a wide range of topics such as mobile marketing, social media marketing, e-commerce, big data analytics, and more. Click Asia Summit in Bangalore provides a platform for marketers to gain insights and explore innovative strategies tailored to the Asian market.

4. Digital Marketing Conclave

The Digital Marketing Conclave is a popular event that gathers marketing professionals, entrepreneurs, and industry leaders to discuss the evolving landscape of digital marketing. The conclave explores cutting-edge strategies, tools, and technologies that can help businesses stay ahead in the digital age. The event features insightful presentations, case studies, interactive workshops, and panel discussions. Digital Marketing Conclave in Bangalore serves as a knowledge-sharing platform for marketers to gain new perspectives and learn from industry experts.

5. India Affiliate Summit

India Affiliate Summit is one of the largest affiliate marketing events in India. The summit provides a platform for affiliate marketers, advertisers, and affiliate networks to connect, collaborate, and learn from each other. The event features expert sessions, networking opportunities, and panel discussions on topics such as affiliate program management, digital advertising strategies, lead generation, and performance marketing. India Affiliate Summit in Bangalore is a must-attend event for anyone involved in the affiliate marketing ecosystem.

6. Digital Marketing Summit

Digital Marketing Summit is a knowledge-sharing event that brings together marketing professionals, industry leaders, and entrepreneurs to discuss the latest trends and innovations in digital marketing. The summit provides a platform to learn from industry experts through insightful keynote sessions, interactive workshops, and panel discussions. Topics covered include content marketing, social media marketing, search engine optimization, marketing analytics, and more. Digital Marketing Summit in Bangalore offers a unique opportunity to stay updated with the ever-evolving digital marketing landscape.

Conclusion

The digital marketing events in Bangalore in 2017 provided a platform for professionals to stay updated with the latest trends, strategies, and innovations in the field. These events facilitated knowledge-sharing, networking, and collaboration among marketers, advertisers, and industry leaders. Attending these events helped professionals gain valuable insights into various aspects of digital marketing, from social media marketing to programmatic advertising and affiliate marketing. As Bangalore continues to be a thriving technology hub, the city will undoubtedly host many more exciting digital marketing events in the future.

Statistic: According to a survey, 85% of digital marketers believe that attending industry events and conferences is essential for professional growth and staying ahead in the field.

Key Takeaways from Digital Marketing Events in Bangalore 2017

Attending digital marketing events can provide valuable insights and networking opportunities for professionals in the online advertising service industry. In Bangalore, 2017 was a particularly exciting year for digital marketing events, with several key events providing a wealth of knowledge and resources. Here are 15 key takeaways from the digital marketing events that took place in Bangalore in 2017:

1. The rise of mobile: Mobile marketing emerged as a key focus area for advertisers, with experts stressing the importance of mobile-optimized websites, responsive design, and mobile ad formats.
2. Video advertising is booming: The increasing popularity of video content was a dominant theme, with discussions on the effectiveness of different video ad formats, content creation strategies, and platforms for distribution.
3. Programmatic advertising: Programmatic advertising took center stage, with experts sharing insights on real-time bidding, data-driven targeting, and the benefits of automation.
4. Content marketing: Content marketing was a recurring topic, highlighting the significance of creating valuable and engaging content, storytelling techniques, and leveraging influencers to amplify reach.
5. AI and machine learning: The impact of artificial intelligence and machine learning on digital advertising was explored, with discussions on chatbots, predictive analytics, and personalization.
6. Social media advertising: Facebook, Instagram, Twitter, and LinkedIn were mentioned as key social media platforms for advertising, with experts sharing strategies for effective social media campaigns.
7. Search engine optimization (SEO): The importance of SEO in driving organic traffic was emphasized, with sessions on keyword research, on-page and off-page optimization, and the role of voice search.
8. Data-driven decision making: Making data-driven decisions was highlighted as a core competency for digital marketers, with discussions on tools, analytics, and the role of data in optimizing campaigns.
9. User experience (UX): The role of UX in enhancing customer engagement and conversion rates was discussed, with sessions on website design, navigation, and mobile-friendliness.
10. Email marketing: Email marketing strategies, including automation, personalization, and segmentation, were shared, along with tips for effective email copy and designing visually appealing templates.
11. Emerging technologies: Blockchain, virtual reality, and augmented reality were mentioned as emerging technologies that could revolutionize the advertising industry, allowing for more immersive and secure experiences.
12. Data privacy and GDPR: With the implementation of the General Data Protection Regulation (GDPR) in 2018, discussions centered around data privacy, consent mechanisms, and compliant data collection practices.
13. Influencer marketing: Influencer marketing gained significant attention, with insights into identifying and collaborating with influencers, measuring campaign effectiveness, and leveraging influencer-generated content.
14. Measuring ROI: Sessions on tracking, measuring, and improving return on investment (ROI) were held, focusing on key metrics, attribution modeling, and tools for performance measurement.
15. Networking opportunities: Attending digital marketing events provided ample networking opportunities with industry experts, potential clients, and like-minded individuals, fostering collaborations and partnerships.
16. Continuous learning: The importance of staying updated with the latest trends and best practices in digital marketing was emphasized, with recommendations for industry blogs, podcasts, and online courses.

These key takeaways from the digital marketing events in Bangalore 2017 highlight the breadth and depth of knowledge shared by leading experts in the field. By applying these insights, online advertising service professionals can enhance their strategies, improve campaign performance, and stay ahead in the ever-evolving digital marketing landscape.

FAQ

1. How can attending digital marketing events benefit my business?

Attending digital marketing events can provide valuable insights and knowledge about the latest trends and strategies in the industry. It allows you to network with experts, gain new perspectives, and discover innovative tools and technologies that can help grow your business.

2. What can I expect from digital marketing events in Bangalore?

Digital marketing events in Bangalore offer a platform to learn from industry leaders, attend workshops and seminars, explore new marketing techniques, and connect with like-minded professionals. These events provide a comprehensive overview of the rapidly evolving digital landscape.

3. Are digital marketing events suitable for businesses of all sizes?

Absolutely! Digital marketing events cater to businesses of all sizes, from startups to established enterprises. Whether you are a small business owner looking to enhance your online presence or a marketing professional seeking new strategies, there is something valuable for everyone.

4. How can I find digital marketing events happening in Bangalore?

You can find digital marketing events in Bangalore by visiting event listing websites, subscribing to industry newsletters, following relevant social media accounts, or joining local marketing communities. These platforms provide up-to-date information about upcoming events, dates, venues, and registration details.

5. Are there any entry fees for attending digital marketing events?

Entry fees may vary depending on the event and the organizer. While some digital marketing events in Bangalore are free to attend, others may require a registration fee. It is advisable to check the event details for any applicable fees or discounts.

6. Can I get a refund if I am unable to attend a digital marketing event?

Refund policies vary among event organizers. Some may offer a full or partial refund if you are unable to attend, while others may have a no-refund policy. We recommend reviewing the refund policy of the specific event you are interested in attending.

7. How can I make the most out of a digital marketing event?

To make the most out of a digital marketing event, plan your schedule in advance, attend relevant workshops and sessions, actively participate in discussions, network with industry professionals, and take notes on key takeaways. Additionally, follow up with new connections after the event to maximize the benefits.

8. Can I promote my business or services at digital marketing events?

Opportunities for business promotion vary depending on the event. Some events may provide dedicated exhibition spaces or sponsorship packages for businesses to showcase their products or services. Others may offer networking sessions where you can connect with potential clients or partners.

9. Are there any restrictions on photography or recording at these events?

Photography and recording policies differ for each event. While some events allow attendees to take photos and record sessions for personal use, others may have restrictions due to copyright or privacy concerns. It is advisable to check the event guidelines or seek permission from organizers beforehand.

10. Can I attend digital marketing events if I am new to the industry?

Absolutely! Digital marketing events are a great way to gain industry knowledge and connect with experts. Even if you are new to the industry, attending these events can provide valuable insights, help you build a network, and accelerate your learning curve.

11. What types of digital marketing topics are covered in these events?

Digital marketing events cover a wide range of topics including search engine optimization (SEO), social media marketing, content marketing, email marketing, influencer marketing, digital advertising, data analytics, mobile marketing, and more. These events offer sessions and workshops focused on specific areas or provide a holistic view of the digital marketing landscape.

12. Do I need to carry any specific items or documents for a digital marketing event?

It is advisable to carry your business cards, notepad, and pen to digital marketing events. Having these essentials can help you exchange contact information, jot down key ideas, and stay organized. Additionally, some events may require you to carry a valid ID for registration purposes.

13. Are digital marketing events only for marketers or can other professionals attend?

Digital marketing events are not limited to marketers alone. Professionals from various fields such as business owners, entrepreneurs, sales executives, content creators, and technology enthusiasts can also benefit from attending these events. The knowledge gained can be applied across industries and roles.

14. Can I connect with the speakers or presenters at these events?

Yes, digital marketing events often provide opportunities to connect with the speakers or presenters. You can engage with them during Q&A sessions, network during breaks, or reach out to them via social media afterwards. However, ensure you approach them respectfully and professionally.

15. What measures are taken to ensure the safety and well-being of attendees at digital marketing events?

Event organizers prioritize the safety and well-being of attendees. Measures such as security personnel, emergency exits, first aid facilities, and COVID-19 safety protocols are implemented. It is advisable to check the specific event guidelines to understand the safety measures in place.

Conclusion

The Digital Marketing Events in Bangalore 2017 proved to be an insightful and valuable experience for anyone in the online advertising service or advertising network industry. The events covered a wide range of topics and provided attendees with the opportunity to learn from industry experts, network with peers, and stay up to date with the latest trends and technologies.

One of the key takeaways from the events was the importance of incorporating data-driven strategies into digital marketing campaigns. Experts emphasized the need to collect and analyze data to better understand the target audience and optimize advertising efforts. The events showcased various tools and techniques for data collection and analysis, including audience segmentation, A/B testing, and performance tracking. Attendees were able to gain practical knowledge on how to use these strategies to drive better results and improve return on investment.

Another important theme that emerged from the events was the rising significance of mobile marketing. With the increasing prevalence of smartphones and the growing number of mobile users, it is crucial for advertisers to optimize their campaigns for mobile devices. The events showcased successful mobile marketing case studies and provided insights into the best practices for creating mobile-friendly ads and landing pages. Attendees learned about the importance of responsive design, fast loading times, and engaging content to capture and retain the attention of mobile users.

In addition to data-driven strategies and mobile marketing, the events also touched upon other important topics such as social media advertising, content marketing, and search engine optimization. Experts shared their knowledge and experiences in these areas, providing attendees with valuable insights and practical tips. The events included panel discussions, keynote presentations, and hands-on workshops, allowing participants to interact with industry leaders and gain a deeper understanding of the latest trends and techniques.

One of the highlights of the events was the opportunity to network with professionals from various companies and industries. Attendees had the chance to connect with potential clients, partners, or employers, expanding their professional network and opening up new business opportunities. The events provided ample time for networking, with dedicated networking sessions, coffee breaks, and after-parties. Participants were able to exchange ideas, share experiences, and seek advice from industry veterans, enriching their knowledge and enhancing their professional growth.

Overall, the Digital Marketing Events in Bangalore 2017 were a valuable platform for anyone in the online advertising service or advertising network industry. The events offered a wealth of knowledge and insights, empowering attendees to implement effective digital marketing strategies and stay ahead of the competition. Whether it was learning about data-driven approaches, mastering mobile marketing techniques, or networking with industry professionals, the events provided a well-rounded experience that left attendees inspired and equipped with the tools to succeed in the ever-evolving digital advertising landscape.