Digital marketing events in 2017 were more significant than ever before, as the world shifted towards an increasingly digitalized era. These events provided a platform for marketing professionals to stay updated on the latest trends, strategies, and technologies. The digital landscape evolved rapidly, and staying ahead of the curve was crucial for businesses to remain competitive in the online advertising service or advertising network industry.

One attention-grabbing fact is that in 2017, global digital ad spending reached a staggering $209 billion, surpassing TV advertising for the first time. This shift reflected the growing importance of digital marketing in reaching consumers and driving sales. As businesses recognized the power of digital channels, they turned to digital marketing events to gain insights and strategies to optimize their online advertising efforts.

Digital marketing events in 2017 provided a launchpad for marketers to explore innovative approaches to engage with their target audience. These events showcased the latest tools and technologies such as programmatic advertising, AI-powered chatbots, and virtual reality. Marketers discovered how these advancements could enhance their online advertising campaigns, improve customer experiences, and drive conversions. For instance, a study conducted during a digital marketing event found that implementing chatbots on websites increased customer satisfaction by 73%.

Furthermore, these events created a platform for industry experts to share their knowledge and expertise with attendees. Keynote speakers and panel discussions shed light on the best practices, case studies, and success stories that helped marketers navigate the ever-changing digital landscape. One compelling statistic from a digital marketing event stated that companies that documented their marketing strategy were 313% more likely to succeed than those without a documented strategy. This finding emphasized the importance of planning and strategy execution in the online advertising industry.

In addition to learning and networking opportunities, digital marketing events in 2017 also allowed marketers to discover new solutions and tools to solve common challenges. For example, an event showcased an advertising network that leveraged machine learning algorithms to optimize ad placements, resulting in a 40% increase in click-through rates for advertisers. This engaging element highlighted the potential for technology-driven solutions to improve advertising outcomes and drive business growth.

In summary, digital marketing events in 2017 played a pivotal role in shaping the online advertising service or advertising network industry. The growing significance of digital channels, along with the advancements in technology, necessitated constant learning and adaptation. These events provided a platform for marketers to explore innovative strategies, learn from industry experts, and discover new tools and solutions. By attending these events, businesses could stay ahead of the curve, optimize their digital marketing efforts, and drive measurable results.

What are the top Digital Marketing Events in 2017?

Digital Marketing Events are key gatherings in the advertising industry that bring together professionals, experts, and enthusiasts to share knowledge, trends, and insights about the ever-evolving world of digital marketing. Attending these events can be incredibly beneficial for anyone looking to stay updated on the latest strategies, technologies, and best practices in online advertising. In this article, we will take an in-depth look at the top digital marketing events of 2017 and explore why they are worth your time and investment. So, buckle up and get ready to discover the most informative and influential events that will have a significant impact on your online advertising service or advertising network.

Digital Marketing Events 2017: Enhancing Your Advertising Strategies

Digital marketing is an ever-evolving field that requires constant learning and adaptation. To stay ahead of the game and ensure that your advertising strategies remain effective, attending digital marketing events is essential. These events provide valuable insights, networking opportunities, and access to the latest trends and practices in the industry. In this article, we will dive into Digital Marketing Events 2017 and explore the key events that are worth considering for online advertisers and advertising networks.

1. Digital Marketing World Forum

Digital Marketing World Forum (DMWF) is a global event that brings together marketing professionals from various industries to discuss the latest digital marketing trends and strategies. In 2017, the event offered a platform for industry leaders to share their insights on topics such as content marketing, social media, customer engagement, and data-driven marketing. Attending DMWF allows online advertisers to gain a comprehensive understanding of the latest digital marketing strategies and how they can be applied to their advertising campaigns.

2. Advertising Week

Advertising Week is a worldwide gathering of marketing and advertising professionals. This event provides a unique opportunity for online advertisers to learn from industry leaders and experts through a series of panels, workshops, and networking events. In 2017, Advertising Week focused on topics such as programmatic advertising, native advertising, mobile advertising, and the future of advertising technologies. Attending Advertising Week enables online advertisers to stay updated with the latest industry trends and discover innovative ways to enhance their advertising strategies.

3. Social Media Week

Social Media Week is a leading event for digital and social media marketing professionals. The 2017 edition of Social Media Week explored the impact of social media on advertising, content creation, influencer marketing, and customer engagement. Attending this event allows online advertisers to understand the latest social media trends and strategies, and how they can leverage these platforms to reach their target audience effectively.

4. Content Marketing World

Content Marketing World is the largest content marketing event globally. In 2017, the event brought together content marketing professionals to discuss the latest strategies for creating and distributing compelling content. As online advertising relies heavily on engaging and relevant content, attending Content Marketing World can provide valuable insights for online advertisers. The event covered topics such as video marketing, storytelling, influencer marketing, and SEO strategies to help advertisers create effective content that resonates with their target audience.

5. Programmatic World Forum

Programmatic advertising has revolutionized the online advertising industry. Programmatic World Forum is an event specifically focused on programmatic advertising and its impact on the digital marketing landscape. In 2017, the event explored topics such as real-time bidding, data-driven advertising, ad fraud prevention, and the future of programmatic advertising. Attending Programmatic World Forum allows online advertisers to understand the latest programmatic advertising trends, the use of AI in programmatic advertising, and how to effectively leverage programmatic technologies for better campaign performance.

6. Search Marketing Expo

Search Marketing Expo (SMX) is a leading event for search engine marketing professionals. The 2017 edition of SMX focused on search engine optimization (SEO), pay-per-click (PPC) advertising, and the latest trends in search engine marketing. Attending SMX enables online advertisers to stay updated with the latest search marketing strategies, understand how search algorithms work, and learn effective techniques to optimize their online advertising campaigns.

7. Conversion Conference

Conversion Conference is dedicated to optimization and conversion rate optimization (CRO). The 2017 event emphasized the importance of understanding user behavior, user experience, and A/B testing for better conversion rates. Online advertisers can benefit from attending Conversion Conference by gaining insights into consumer psychology, learning best practices for CRO, and implementing strategies to improve the conversion rates of their advertising campaigns.

Stay Ahead with Digital Marketing Events 2017

Attending digital marketing events is crucial for online advertisers and advertising networks to stay ahead in the ever-changing digital landscape. These events provide first-hand access to the latest trends, strategies, and technologies that can enhance advertising campaigns. As the digital marketing industry continues to evolve rapidly, it is imperative for online advertisers to embrace new ideas and stay updated with industry developments.

By attending events like Digital Marketing World Forum, Advertising Week, Social Media Week, Content Marketing World, Programmatic World Forum, Search Marketing Expo, and Conversion Conference, online advertisers can gain a competitive edge by learning from industry leaders, networking with professionals, and getting insights into emerging trends that can impact their advertising strategies positively.

Statistics:

According to a study conducted by Business Wire, 82% of online advertising professionals reported a significant improvement in their advertising strategies after attending digital marketing events in 2017.

Key Takeaways from Digital Marketing Events 2017

1. Digital Marketing Events 2017 provided a comprehensive platform for industry professionals to discuss the latest trends and innovations in online advertising and marketing.

2. The events emphasized the importance of leveraging data-driven insights to create personalized and targeted advertising campaigns.

3. The rise of AI and machine learning was a prominent topic, with experts discussing how these technologies can revolutionize advertising strategies and improve customer experiences.

4. Social media advertising emerged as a powerful tool, with experts highlighting best practices for creating engaging content and maximizing reach on platforms like Facebook, Instagram, and Twitter.

5. Influencer marketing gained significant attention, with discussions focusing on how to identify the right influencers for a brand, build authentic relationships, and measure the impact of influencer collaborations.

6. Video marketing was a key focus area, with experts emphasizing the importance of creating compelling video content that grabs attention and drives user engagement.

7. Mobile advertising emerged as a dominant force, with experts sharing insights on mobile optimization techniques, app advertising, and the growing significance of mobile-first strategies.

8. The events highlighted the growing impact of voice search and discussed how advertisers can adapt their strategies to optimize for voice-enabled devices like Amazon Echo and Google Home.

9. Experts stressed the importance of optimizing websites and digital campaigns for mobile speed and load times, as slow loading negatively impacts user experience and conversion rates.

10. Data privacy and consumer trust were hot topics, with discussions exploring how advertisers can maintain transparency and build trust with consumers in an era of heightened privacy concerns.

11. The events underscored the need for marketers to embrace chatbots and AI-powered customer service solutions to enhance customer interactions and provide real-time assistance.

12. The role of augmented reality (AR) and virtual reality (VR) in advertising was explored, with experts discussing the potential of immersive experiences to captivate audiences and drive brand engagement.

13. Experts stressed the importance of analytics and measurement, highlighting that deep insights into campaign performance are crucial for optimizing strategies and allocating budgets effectively.

14. The events showcased emerging technologies like blockchain and their potential applications in advertising, including transparent tracking of ad impressions and combating ad fraud.

15. The focus on diversity and inclusivity in marketing was evident, with discussions highlighting the importance of representing diverse voices and cultures in advertising to resonate with diverse audiences.

FAQs – Digital Marketing Events 2017

1. What are digital marketing events?

Digital marketing events are conferences or seminars that bring together industry professionals, experts, and enthusiasts to discuss and share knowledge about the latest trends, strategies, and technologies in the digital marketing field.

2. Why should I attend digital marketing events?

Attending digital marketing events can provide valuable insights into industry best practices, emerging trends, and innovative strategies. These events offer great networking opportunities, allowing you to connect with like-minded professionals and potential collaborators or clients.

3. Are digital marketing events only for professionals?

No, digital marketing events cater to a wide range of audiences, including professionals, beginners, students, and entrepreneurs. There are sessions and workshops specifically designed for different skill levels, ensuring that everyone can benefit from attending these events.

4. How can I find digital marketing events happening in my area?

To find digital marketing events in your area, you can search online directories, industry websites, or social media platforms. Additionally, you can join relevant online communities or subscribe to newsletters that share information about upcoming events.

5. What topics are usually covered in digital marketing events?

Digital marketing events cover a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, analytics, mobile marketing, and more. The agenda of each event varies, so you can choose events based on your interests and learning objectives.

6. Can I expect to learn practical skills at these events?

Absolutely! Many digital marketing events offer workshops and hands-on training sessions where you can learn practical skills or get hands-on experience with various tools and techniques. These sessions are designed to equip you with actionable knowledge you can apply to your own campaigns.

7. Are digital marketing events only held in major cities?

No, digital marketing events are organized all around the world, in both major cities and smaller towns. While larger cities often have more events, you can still find valuable events in locations that may be closer or more accessible to you.

8. Can I get certified or earn professional credits at digital marketing events?

Yes, some digital marketing events provide the opportunity to earn certifications or professional credits by attending specific workshops or completing certain requirements. These certifications can enhance your credibility and professional profile.

9. How can I make the most out of attending a digital marketing event?

To make the most out of attending a digital marketing event, it’s important to plan ahead. Review the agenda, identify sessions or workshops that align with your learning goals, and come prepared with specific questions or topics you want to explore with the speakers or other attendees. Additionally, make an effort to network and connect with industry professionals during breaks, meals, or social events.

10. Can I participate in digital marketing events as a speaker or exhibitor?

Yes, many digital marketing events allow professionals to become speakers or exhibitors. If you have valuable insights, experiences, or expertise to share with the community, you can submit proposals or apply to be a speaker at these events. Similarly, if you have products or services relevant to the digital marketing industry, you can explore exhibition or sponsorship opportunities.

11. Are there any virtual or online digital marketing events?

Yes, there are virtual or online digital marketing events that you can attend from the comfort of your own home or office. These events usually feature live webinars, online workshops, and interactive sessions. They offer convenience and flexibility to participate from anywhere in the world.

12. How much do digital marketing events usually cost?

The cost of digital marketing events varies depending on the scale, location, duration, and organizers. Some events are free, while others may require registration fees, which can range from a few dollars to several hundred dollars. Additionally, travel and accommodation expenses should be taken into account if the event is not local.

13. How can I convince my employer to sponsor my attendance at a digital marketing event?

To convince your employer to sponsor your attendance at a digital marketing event, emphasize the benefits it will bring to your professional growth, such as gaining new insights, developing industry connections, and acquiring knowledge of the latest trends and technologies. Highlight the potential return on investment (ROI) for your employer’s business, as the knowledge and skills you acquire can contribute to the success of future marketing campaigns or strategies.

14. Can I access recordings or materials from past digital marketing events?

It depends on the event and its organizers. Some digital marketing events offer access to recordings, presentations, or other materials from past events for a fee or as part of a membership program. Others may provide selected materials as free resources on their websites or through their social media channels.

15. Are there any scholarships or financial aids available for attending digital marketing events?

While not all digital marketing events offer scholarships or financial aid, it’s worth researching and checking with the organizers. Some events may have partnerships with sponsors or offer scholarships to deserving individuals. Additionally, educational institutions or professional associations sometimes provide financial support to their students or members to attend industry events.

Conclusion

In conclusion, Digital Marketing Events 2017 provided a wealth of valuable insights and information for online advertising services and advertising networks. The events highlighted the growing importance of digital marketing in today’s rapidly evolving business landscape.

One key takeaway from these events is the increasing emphasis on data-driven marketing strategies. Speakers and experts emphasized the need for online advertising services to leverage data analytics and use it to make informed decisions and optimize their campaigns. With the massive amounts of data available, it has become crucial for advertising networks to tap into this resource and harness its power to drive more effective advertising strategies.

Another key theme of Digital Marketing Events 2017 was the importance of personalized advertising experiences. As consumers are bombarded with numerous advertisements every day, it has become essential for online advertising services to deliver targeted and relevant ads to capture their attention. The events showcased various techniques and technologies, such as artificial intelligence and machine learning, that can be used to create personalized ad experiences. By tailoring ads to meet the specific needs and interests of consumers, advertising networks can increase engagement and improve conversion rates.

Furthermore, the events shed light on the rising importance of mobile advertising. With the proliferation of smartphones and the increasing amount of time consumers spend on their mobile devices, mobile advertising has become a crucial aspect of any online advertising strategy. The events provided insights on designing mobile-friendly ad formats, optimizing landing pages for mobile devices, and utilizing location-based targeting to deliver tailored ads to mobile users.

The events also explored the role of social media in digital marketing. Advertising networks were urged to leverage popular social media platforms to reach a wider audience and engage with potential customers. Experts emphasized the need for creating compelling and shareable content that can go viral on social media, thus amplifying the reach of advertising campaigns. Additionally, the importance of influencer marketing was highlighted, with speakers discussing successful collaborations between brands and social media influencers to drive brand awareness and credibility.

Moreover, Digital Marketing Events 2017 focused on the significance of video advertising. With the rise of platforms such as YouTube and the popularity of video content on social media, video advertising has become an effective tool for capturing audience attention. The events highlighted the importance of creating engaging and high-quality video content that resonates with the target audience. Experts also discussed the use of programmatic advertising in video, enabling advertising networks to automate the buying and selling of video ad inventory, increasing efficiency and targeting capabilities.

Lastly, the events provided a glimpse into the future of digital marketing and the emerging trends that online advertising services need to prepare for. Virtual reality and augmented reality were discussed as potential game-changers in advertising, creating immersive experiences for consumers and enabling brands to tell compelling stories. Additionally, experts talked about the impact of voice search on digital marketing, emphasizing the need for advertising networks to optimize their content for voice-based queries.

In conclusion, Digital Marketing Events 2017 offered valuable insights and trends for online advertising services and advertising networks to stay ahead in the dynamic digital marketing landscape. By harnessing the power of data, personalization, mobile advertising, social media, video advertising, and staying abreast of emerging technologies, advertising networks can create impactful campaigns that resonate with their target audience and drive business growth. These events emphasized the need for continuous learning and adaptation in the ever-evolving field of digital marketing.