Digital Marketing Convention 2017 was one of the most highly anticipated events in the world of online advertising. Bringing together industry experts, entrepreneurs, and marketers, this convention aimed to share knowledge, insights, and strategies to navigate the ever-evolving landscape of digital marketing. This annual event served as a platform for professionals to stay updated on the latest trends and techniques, as well as to network with like-minded individuals.

Digital Marketing Convention 2017 was of utmost significance to individuals and businesses involved in the online advertising service or advertising network. In today’s digital age, where everything is connected and online, the importance of effective digital marketing cannot be overstated. Companies rely heavily on digital marketing to reach their target audience, drive sales, and boost brand visibility. As a result, staying ahead of the curve is crucial.

One engaging element that was explored during the convention was the power of influencer marketing. According to a study conducted in 2017, 92% of consumers trust recommendations from influencers over traditional advertisements. This showcases the growing significance of influencer marketing in digital campaigns. At the convention, experts delved into strategies on how to identify and collaborate with relevant influencers to amplify brand messaging and achieve desired outcomes.

Furthermore, a compelling statistic highlighted during the Digital Marketing Convention 2017 was the steady growth of mobile advertising. Mobile usage continues to skyrocket, and marketers need to adapt their strategies accordingly. It was revealed that 60% of all digital ad spending in 2019 was expected to be allocated to mobile platforms. This emphasizes the need for businesses to optimize their ads for mobile platforms and ensure a seamless browsing experience for users.

In addition to these engaging elements, the convention also offered workshops and sessions on artificial intelligence in digital marketing. AI has revolutionized the industry, making it possible for businesses to automate tasks, personalize customer experiences, and gather valuable insights. Experts at the convention shared practical applications of AI, such as chatbots and predictive analytics, explaining how these technologies can enhance the effectiveness of digital marketing campaigns.

Overall, Digital Marketing Convention 2017 was a pivotal event for anyone involved in the online advertising service or advertising network. With the ever-changing nature of digital marketing, staying up to date with the latest trends and strategies is crucial for success. Leveraging influencer marketing, capitalizing on the growth of mobile advertising, and incorporating AI technologies are just a few ways businesses can thrive in the digital landscape. Digital Marketing Convention 2017 provided a platform for professionals to gather knowledge, network with industry leaders, and gain valuable insights to drive their digital marketing efforts forward.

What are the Key Highlights and Insights from the Digital Marketing Convention 2017?

As an online advertising service or advertising network, you are constantly seeking the latest trends, strategies, and insights to stay ahead in the digital marketing world. The Digital Marketing Convention 2017, held recently, brought together industry experts, thought leaders, and professionals in the field to discuss the future of digital marketing and unveil the secrets to success. In this article, we explore the key highlights and insights from this convention, providing you with valuable information to optimize your online advertising efforts.

The Digital Marketing Convention 2017 provided a platform for experts to share their knowledge and expertise on various aspects of digital marketing. From the latest SEO techniques to cutting-edge social media strategies, the convention covered a wide range of topics essential for your online advertising endeavors. This article aims to give you a glimpse into the valuable insights shared at the convention, equipping you with the necessary tools to navigate the ever-changing digital marketing landscape.

One of the major highlights of the Digital Marketing Convention 2017 was the emphasis on the power of data-driven marketing. With the increasing availability of user data, it has become crucial for online advertising services and advertising networks to harness this information effectively. The convention provided deep insights into how data-driven marketing enables better targeting, personalization, and customer engagement. By utilizing the data at your disposal, you can tailor your online ad campaigns to reach the right audience at the right time, improving the overall effectiveness of your advertising efforts.

Another important aspect discussed at the convention was the rise of mobile advertising. Mobile devices have become an integral part of people’s lives, and this trend significantly impacts the advertising industry. The convention shed light on the best practices and strategies to optimize mobile ad campaigns, ensuring your messages are effectively delivered to mobile users. As an online advertising service or advertising network, understanding the specific nuances of mobile advertising is crucial to capturing the attention of your target audience and maximizing your advertising ROI.

Furthermore, the Digital Marketing Convention 2017 delved into the world of social media marketing. With platforms like Facebook, Instagram, and Twitter playing a pivotal role in the digital landscape, it is essential to stay updated on the latest trends and strategies for successful social media advertising. The convention revealed key insights into leveraging social media platforms to engage with your target audience, enhance brand awareness, and drive conversions. By implementing these strategies, you can effectively utilize social media as a powerful advertising channel within your online advertising campaigns.

In addition to data-driven marketing, mobile advertising, and social media marketing, the Digital Marketing Convention 2017 addressed the significance of content marketing in the digital age. High-quality content has become paramount in attracting and retaining customers. The convention showcased various tactics to create compelling, relevant, and engaging content that resonates with your audience. By incorporating these content marketing strategies into your online advertising efforts, you can establish your brand as an authority in your industry and develop long-lasting relationships with your target audience.

This article has provided a brief overview of the key highlights and insights from the Digital Marketing Convention 2017, covering crucial topics in the realm of digital marketing. However, there is much more to explore and learn from this event. In the next part of this series, we delve deeper into the strategies and tactics revealed at the convention, giving you a comprehensive understanding of how to optimize your online advertising service or advertising network for success in the digital marketing landscape.

Stay tuned for our next article, where we will dissect the secrets to effective data-driven marketing, mobile advertising, social media advertising, and content marketing discussed at the Digital Marketing Convention 2017.

Remember, in the fast-paced world of digital marketing, continuous learning and adaptation are essential to stay ahead of the competition. The Digital Marketing Convention 2017 provided a valuable platform to acquire the knowledge and insights necessary for success. Implementing the strategies shared at the convention could revolutionize your online advertising efforts, enabling you to achieve unprecedented results. Stay tuned for the next part of this article series to uncover the secrets revealed at the convention and unlock the full potential of your online advertising service or advertising network.

The Answer to Digital Marketing Convention 2017

The Digital Marketing Convention 2017 is an event that brings together industry professionals, thought leaders, and experts in the field of digital marketing. This convention serves as a platform for networking, knowledge sharing, and discussing the latest trends and strategies in the digital marketing landscape. It offers a unique opportunity for marketers to gain insights, learn from successful case studies, and connect with other professionals in the industry.

The Core Sections of Digital Marketing Convention 2017

1. Keynote Speeches by Industry Experts

One of the highlights of the Digital Marketing Convention 2017 is the series of keynote speeches delivered by industry experts. These speeches focus on emerging trends, innovative strategies, and the future of digital marketing. Keynote speakers are carefully selected to provide valuable insights and actionable advice for marketers looking to stay ahead of the curve.

Topics covered in the keynote speeches may include:

• The impact of artificial intelligence (AI) and machine learning on digital marketing
• The role of data analytics in driving marketing decisions
• Effective strategies for mobile marketing
• Harnessing the power of social media for brand building

Attendees can expect to gain a deeper understanding of the digital marketing landscape and explore new opportunities for growth and success in their respective industries.

2. Interactive Workshops and Panel Discussions

In addition to the keynote speeches, the Digital Marketing Convention 2017 offers interactive workshops and panel discussions. These sessions provide a platform for attendees to engage in in-depth discussions, learn from real-world case studies, and gain practical insights into various aspects of digital marketing.

The interactive workshops cover a wide range of topics, including:

• Search engine optimization (SEO) strategies and best practices
• Content marketing tactics to drive engagement and conversions
• Effective email marketing techniques for higher open and click-through rates
• Optimizing social media campaigns for maximum reach and impact

Panel discussions bring together a group of experts who share their experiences, challenges, and success stories in the digital marketing landscape. These sessions encourage open dialogue, exchange of ideas, and collective problem-solving.

3. Networking Opportunities

The Digital Marketing Convention 2017 also recognizes the importance of networking in the digital marketing industry. The event provides numerous networking opportunities for attendees to connect with industry peers, potential clients, and collaborators.

Networking opportunities at the convention include:

• Dedicated networking sessions
• Industry-specific roundtable discussions
• Exhibition area to interact with digital marketing service providers

These networking opportunities allow attendees to build valuable relationships, form partnerships, and stay updated on the latest industry developments.

4. Access to Cutting-Edge Technologies and Solutions

Another significant aspect of the Digital Marketing Convention 2017 is the chance to explore cutting-edge technologies and solutions in the digital marketing space. The event features an exhibition area where attendees can interact with vendors, explore new tools and platforms, and discover innovative solutions to enhance their marketing efforts.

Exhibitors at the convention may showcase:

• Marketing automation platforms
• Data analytics and visualization tools
• Artificial intelligence-driven marketing solutions
• Virtual and augmented reality applications for marketing campaigns

Attendees have the opportunity to test these technologies firsthand, evaluate their potential impact, and make informed decisions about integrating them into their marketing strategies.

Stay Ahead in the Digital Marketing Landscape

Attending the Digital Marketing Convention 2017 is a valuable investment for any marketer looking to stay ahead in the ever-evolving digital marketing landscape. By participating in this convention, marketers gain access to key insights, industry best practices, and innovative strategies that can significantly impact their marketing efforts.

Make sure to reserve your spot at Digital Marketing Convention 2017 to unlock immense growth opportunities for your business and be at the forefront of the digital marketing revolution!

Statistic: According to a survey conducted after the Digital Marketing Convention 2017, 90% of attendees reported an increase in their knowledge of digital marketing strategies and felt more confident in implementing them in their respective industries.

Key Takeaways from the Digital Marketing Convention 2017

At the Digital Marketing Convention 2017, industry experts shared valuable insights and trends that will shape the future of online advertising services and advertising networks. Here are the 15 key takeaways from the event:

1. The Power of Personalization

Personalization is the key to capturing and retaining customers in the highly competitive digital landscape. Tailoring advertisements to individual preferences and interests yields a higher engagement rate and better conversion rates.

2. Mobile is King

With the majority of internet users accessing the web through mobile devices, marketers must prioritize mobile optimization. Mobile-first strategies and responsive design are essential for delivering seamless experiences to users across all devices.

3. Data-Driven Decision Making

Data is the backbone of successful digital marketing campaigns. Leveraging data analytics and insights allows advertisers to make informed decisions, optimize ad campaigns, and drive better results for their clients.

4. Video Advertising Dominates

Video continues to be the most engaging ad format. Advertisers should invest in high-quality video content and explore new platforms like YouTube, Instagram, and TikTok to reach their target audiences effectively.

5. Social Media Advertising Evolution

Social media platforms have evolved from mere communication channels to powerful advertising platforms. Marketers should continuously adapt to the ever-changing algorithms and features to maximize their reach and engagement on social media.

6. Artificial Intelligence and Machine Learning

AI and machine learning are revolutionizing digital marketing by automating processes, enhancing personalization, and providing invaluable insights. Advertisers should embrace these technologies to stay competitive and improve campaign performance.

7. Voice Search Optimization

With the rise of voice assistants like Siri and Alexa, optimizing digital content for voice searches is crucial. Advertisers must focus on long-tail keywords and providing accurate, concise answers to voice queries to increase visibility.

8. Influencer Marketing Effectiveness

Influencer marketing continues to be an effective strategy for reaching target audiences. However, marketers must carefully choose influencers who align with their brand values and ensure transparent disclosure of partnerships to maintain authenticity.

9. Customer Experience is Key

Creating excellent customer experiences is paramount in digital advertising. By delivering seamless interactions, personalized recommendations, and exceptional customer support, advertisers can secure customer loyalty and advocacy.

10. Content Marketing as a Differentiator

Content marketing remains a powerful tool for building brand authority and trust. Advertisers should focus on creating valuable, informative, and relevant content that caters to their audience’s needs, establishing themselves as industry leaders.

11. Importance of Cross-Channel Integration

A cohesive multi-channel strategy is vital for successful digital marketing campaigns. Advertisers must integrate their efforts across various channels, such as social media, email marketing, and search engine optimization, to deliver consistent messages and experiences.

12. Privacy and Transparency

Consumers are increasingly concerned about their data privacy. Advertisers must prioritize transparency in data collection and usage, ensuring compliance with relevant regulations and building trust with their target audience.

13. Continuous Learning and Adaptation

The digital marketing landscape is ever-evolving, and staying ahead requires continuous learning and adaptation. Advertisers must dedicate resources to keep up with emerging trends, technologies, and consumer behaviors to drive innovation.

14. Harnessing the Power of User-Generated Content

User-generated content (UGC) has a significant impact on brand perception and trust. Encouraging customers to create and share content related to the brand can generate authentic advocacy and strengthen the overall marketing strategy.

15. Collaborative Partnerships for Success

Building strong partnerships with other relevant businesses and industry professionals can amplify reach, share resources, and drive mutual growth. Collaboration opens doors to new opportunities and helps navigate the complex digital marketing landscape.

FAQs

What is the Digital Marketing Convention 2017?

The Digital Marketing Convention 2017 is an industry event that brings together professionals and experts from the field of digital marketing. It aims to provide insights, knowledge, and networking opportunities for individuals and businesses interested in staying up-to-date with the latest trends and strategies in online advertising.

When and where is the Digital Marketing Convention 2017?

The Digital Marketing Convention 2017 will take place on November 15th and 16th at the XYZ Convention Center in New York City. The event will be held in the main conference hall with breakout sessions in various meeting rooms throughout the venue.

Who should attend the Digital Marketing Convention 2017?

The convention is ideal for professionals involved in online advertising, marketing managers, digital marketers, advertising agency personnel, business owners, entrepreneurs, and anyone interested in staying ahead in the rapidly evolving field of digital marketing.

What can I expect to gain from attending the convention?

By attending the convention, you can expect to gain valuable insights into current digital marketing trends, industry best practices, and strategies to enhance your online advertising campaigns. Additionally, you will have the opportunity to network and connect with industry experts and like-minded professionals.

What are the registration fees for the Digital Marketing Convention 2017?

The registration fees for the convention vary depending on whether you register as an individual or as part of a group. Individual registration costs $299, while group registration (for a minimum of 5 attendees) is available at a discounted rate of $250 per person.

What is included in the registration fee?

The registration fee covers access to all keynote presentations, breakout sessions, networking events, exhibition areas, and conference materials. Additionally, attendees will receive complimentary breakfast and lunch on both days of the convention.

Can I get a refund if I am unable to attend the convention?

Refunds for the convention registration fee are available if requested at least 30 days prior to the event. A 20% administrative processing fee will be deducted from the refunded amount. Refund requests made within 30 days of the event will not be eligible for reimbursement.

Can I transfer my registration to someone else?

Yes, registration transfers can be made up to 14 days prior to the convention. The individual to whom the registration is being transferred must meet the same criteria as the original registrant (e.g., individual or group registration). An administrative processing fee of $25 will be charged for each transfer.

Is there parking available at the convention center?

Yes, the XYZ Convention Center provides ample parking facilities. Attendees can park their vehicles in the designated parking lots adjacent to the venue. However, please note that parking fees are not included in the registration fee and are the responsibility of the attendee.

Are there discounted hotel accommodations available for convention attendees?

Yes, we have partnered with several hotels in close proximity to the convention center to offer discounted accommodation rates for attendees. Details on the partner hotels and how to avail of these discounts will be provided in the confirmation email upon completing your registration.

Can I participate as an exhibitor at the Digital Marketing Convention 2017?

Yes, exhibiting opportunities are available to organizations interested in showcasing their products, services, or technologies to the convention attendees. For more information on exhibitor packages, costs, and availability, please contact our exhibition team at exhibitors@digitalmarketingconvention.com.

Will there be Wi-Fi available at the convention center?

Yes, complimentary Wi-Fi will be provided throughout the convention center for all attendees. You can connect to the Wi-Fi network using the login details provided in your registration confirmation email.

Are meals provided during the convention?

Complimentary breakfast and lunch will be provided on both days of the convention. Dietary restrictions and preferences can be indicated during the registration process, ensuring that appropriate meal options are available.

Can I bring a guest to the convention?

The convention is open only to registered attendees and exhibitors. Guests accompanying attendees will not be allowed to enter the conference hall or attend breakout sessions. However, they may visit the exhibition areas and can avail of food and beverage services available at the convention center.

Are there opportunities for sponsorship at the Digital Marketing Convention 2017?

Yes, there are various sponsorship opportunities available at the convention. Sponsors will receive prominent visibility through branding, signage, and recognition before, during, and after the event. For more information on sponsorship packages, please contact our sponsorship team at sponsors@digitalmarketingconvention.com.

Do I need to bring anything with me to the convention?

It is advisable to bring a notepad and writing utensils to take notes during the presentations and breakout sessions. Additionally, you may want to bring business cards for networking purposes. Conference materials, including a program booklet and other relevant materials, will be provided at the event.

Conclusion

The Digital Marketing Convention 2017 was a resounding success, bringing together industry leaders, experts, and practitioners in the field of digital marketing. The convention provided a platform for sharing knowledge, insights, and best practices, enabling participants to stay ahead in the fast-paced and ever-evolving world of online advertising.

One of the key takeaways from the convention was the importance of data-driven marketing strategies. Speakers emphasized the power of data in understanding customer behavior, preferences, and trends. By utilizing data analytics and innovative technologies, advertisers can personalize their campaigns, target specific audiences, and achieve higher conversion rates. The convention showcased various tools and techniques for harnessing the potential of data, from customer segmentation and predictive analytics to A/B testing and artificial intelligence.

Another vital theme that emerged from the convention was the significance of mobile marketing. With the exponential growth of smartphone usage, mobile devices have become a crucial touchpoint for advertisers. The convention highlighted the need for mobile-first strategies, optimized content, and seamless user experiences across multiple devices. Mobile advertising formats such as app install ads, video ads, and mobile search ads were discussed, along with strategies for effective targeting and measurement. Additionally, the convention explored emerging trends in mobile marketing, such as location-based advertising and the integration of virtual and augmented reality.

Furthermore, the convention shed light on the role of social media in the digital marketing landscape. Speakers emphasized the power of social media platforms in building brand awareness, engaging with audiences, and driving online conversations. The convention showcased successful social media campaigns, highlighting innovative approaches and content strategies that captivated users and generated significant results. Additionally, the importance of influencer marketing was emphasized, with insights shared on how to identify and collaborate with influential individuals to amplify reach and credibility.

In addition to data-driven marketing, mobile marketing, and social media, the convention also explored other crucial topics in the digital marketing realm. Speakers discussed the growing significance of video advertising, with insights on how to create engaging video content and optimize for different platforms. They also delved into the realm of programmatic advertising, sharing best practices for automated buying and selling of online ad inventory. Furthermore, the convention addressed the challenges and opportunities presented by emerging technologies like voice search, chatbots, and artificial intelligence, offering insights on how advertisers can leverage these advancements to deliver more personalized and interactive experiences to consumers.

Overall, the Digital Marketing Convention 2017 was a valuable event for anyone in the online advertising industry. The knowledge shared, best practices discussed, and insights gained provide a solid foundation for navigating the complex and ever-changing digital marketing landscape. The convention highlighted the importance of staying data-driven, mobile-first, and socially engaged in order to succeed in today’s competitive online advertising space. As the industry continues to evolve, it is essential for advertisers and advertising networks to stay abreast of the latest trends and technologies, and the Digital Marketing Convention proved to be a key resource in achieving this goal.