Digital marketing conferences in 2017 have become paramount for professionals seeking to stay on top of the ever-evolving world of online advertising. These conferences serve as a gathering place for industry experts, marketers, and advertisers to share their knowledge and insights into the latest trends, strategies, and technologies. Garnering substantial attention from stakeholders in the advertising network, these conferences have become instrumental in helping businesses thrive in an increasingly digital landscape.

One of the most notable digital marketing conferences in 2017 was the Digital Marketing World Forum, held in London, England. This three-day event brought together marketers from around the globe to discuss the challenges and opportunities in online advertising. With over 150 speakers, covering topics ranging from content marketing to artificial intelligence, the conference provided attendees with a comprehensive understanding of the latest trends and techniques.

A particular statistic that stood out in the Digital Marketing World Forum was the exponential rise of social media advertising. According to eMarketer, global social media ad spending is projected to reach $35.98 billion in 2017, showcasing the significance of these platforms for advertisers. With this in mind, the conference focused on discussing effective strategies to leverage social media for maximum impact. Experts shared their insights on audience targeting, content creation, and campaign optimization to help advertisers stay ahead of the curve.

In addition to large-scale conferences, smaller, niche events catered to specific aspects of digital marketing also gained prominence in 2017. For example, the Affiliate World Europe conference, held in Berlin, Germany, focused on affiliate marketing and performance advertising. With over 3,000 attendees, this event provided a unique platform for advertisers and affiliates to connect, learn from one another, and establish profitable partnerships. Attendees had the opportunity to explore new technologies, such as programmatic advertising, and gain insights from industry leaders, enabling them to optimize their online ad campaigns.

Another fascinating development in the realm of digital marketing conferences in 2017 was the inclusion of discussions on virtual reality (VR) and augmented reality (AR). With VR and AR becoming increasingly mainstream, marketers and advertisers recognize the immense potential these technologies hold for creating immersive and engaging ad experiences. At conferences like Digital Summit and Inbound, held in the United States, experts delved into the ways in which VR and AR can be incorporated into advertising campaigns to captivate audiences and drive conversions.

Digital marketing conferences in 2017 have undoubtedly played a crucial role in shaping the strategies and approaches of professionals working in the online advertising service industry. By providing valuable insights, sharing success stories, and fostering connections between industry players, these conferences have empowered advertisers to navigate the ever-changing digital landscape with confidence. With each passing year, the significance of these conferences continues to grow, ensuring that professionals are equipped with the knowledge and tools needed to excel in the advertising network.

What are the Benefits of Attending Digital Marketing Conferences in 2017?

Are you a digital marketer looking to stay ahead of the curve in the ever-evolving world of online advertising? If so, attending digital marketing conferences in 2017 can be a game-changer for your career or business. These conferences offer a wealth of knowledge and networking opportunities that can elevate your digital marketing strategies to new heights. In this article, we will explore the top reasons why attending these conferences is essential for anyone involved in the online advertising service or advertising network industry.

1. Stay Updated with the Latest Trends and Strategies

Technology and consumer behavior are constantly evolving, and it can be challenging to keep up with the latest trends and strategies in digital marketing. By attending conferences in 2017, you will have the opportunity to learn from industry experts who are at the forefront of these developments. They will share their insights, case studies, and success stories, ensuring that you are equipped with the most up-to-date knowledge to enhance your advertising campaign performance.

2. Gain Valuable Insights from Keynote Speakers

Digital marketing conferences attract top-notch speakers who are leaders in the advertising industry. These keynote speakers often have vast experience and a deep understanding of digital marketing trends. Their presentations and talks are packed with valuable insights that can help you gain a competitive edge in the market. From innovative strategies to cutting-edge technologies, keynote speakers can inspire you and provide a fresh perspective on achieving success in the online advertising service or advertising network industry.

3. Expand Your Professional Network

Networking is a crucial aspect of any industry, and digital marketing conferences provide an excellent platform to connect with like-minded professionals, industry influencers, and potential business partners. By attending these conferences, you can engage in meaningful conversations, exchange ideas, and build relationships with people who share your passion for online advertising. These connections can open doors to new opportunities, collaborations, and referrals, ultimately boosting your success in the advertising industry.

4. Learn from Real-life Case Studies

The best way to learn is through real-life examples and case studies. Digital marketing conferences often feature sessions where industry experts share their success stories and provide in-depth analysis of their campaigns. These case studies offer a unique opportunity to understand the strategies, tactics, and challenges these experts encountered and how they achieved remarkable results. By immersing yourself in these real-life examples, you can gain valuable lessons that can be applied to your own online advertising service or advertising network campaigns.

5. Discover New Tools and Technologies

In the fast-paced world of digital marketing, new tools and technologies are constantly emerging, revolutionizing the way advertising campaigns are executed. By attending conferences, you will have the chance to explore the latest tools, software, and technologies that can streamline your advertising efforts. Whether it’s an innovative analytics platform, a cutting-edge marketing automation tool, or a revolutionary ad format, these conferences allow you to discover and learn how to leverage these advancements to optimize your online advertising service or advertising network.

Now that we have highlighted the top benefits of attending digital marketing conferences in 2017, the next part of this article will delve into the key conferences you should consider adding to your calendar. We will discuss the objectives, agenda, and notable speakers of these conferences to help you make an informed decision on which ones to attend.

Stay tuned to discover the conferences that can take your online advertising service or advertising network strategy to the next level in 2017!

Digital Marketing Conferences 2017: The Must-Attend Events for Online Advertising Service Providers

As an online advertising service provider, staying up-to-date with the latest trends and strategies in digital marketing is crucial for success. One of the best ways to gain knowledge, network with industry professionals, and discover new opportunities is by attending digital marketing conferences. In this article, we will dive into the top digital marketing conferences of 2017, providing you with all the information you need to make an informed decision about which events to attend.

1. Digital Marketing World Forum (DMWF) Expo Global 2017

The Digital Marketing World Forum Expo Global is one of the most anticipated digital marketing events of the year. Held in London from March 19th to March 20th, 2017, the conference brings together leading digital marketing experts, influencers, and brands to discuss the latest trends, strategies, and technologies in the industry. With topics ranging from content marketing and social media to data-driven marketing and customer experience, DMWF Expo Global 2017 provides valuable insights and actionable takeaways for online advertising service providers.

2. Social Media Marketing World 2017

For online advertising service providers looking to leverage the power of social media marketing, Social Media Marketing World 2017 is a must-attend event. Held in San Diego from March 22nd to March 24th, 2017, this conference brings together the brightest minds in social media marketing to share their knowledge, success stories, and best practices. With over 120 sessions covering topics such as Facebook advertising, Instagram marketing, influencer marketing, and video marketing, Social Media Marketing World 2017 offers valuable insights and practical strategies to boost your online advertising efforts.

3. Content Marketing World Conference and Expo

Content marketing has become an essential part of any successful digital marketing strategy. The Content Marketing World Conference and Expo, taking place in Cleveland from September 5th to September 8th, 2017, is the largest content marketing event in the world. Featuring over 80 sessions and workshops, the conference covers a wide range of topics, including content creation, distribution, measurement, and optimization. Attending this event will equip online advertising service providers with the knowledge and tools to create compelling and engaging content that drives results.

4. Search Marketing Expo (SMX) East 2017

When it comes to search engine marketing, staying on top of the latest trends and strategies is essential. The Search Marketing Expo East 2017, scheduled to take place in New York from October 24th to October 26th, 2017, is the premier event for search engine marketing professionals. With dedicated tracks for SEO, SEM, and mobile marketing, the conference offers a deep dive into the world of search marketing, providing attendees with strategies and tactics to improve their online advertising campaigns and drive targeted traffic to their websites.

5. INBOUND 2017

Hosted by HubSpot, one of the leading inbound marketing software providers, INBOUND 2017 is a must-attend event for online advertising service providers looking to excel in inbound marketing. Taking place in Boston from September 25th to September 28th, 2017, the conference attracts over 20,000 marketing professionals from around the world. With sessions covering inbound marketing, sales enablement, content creation, and customer success, INBOUND 2017 provides valuable insights and strategies to attract, engage, and delight customers through inbound marketing.

Why Attend Digital Marketing Conferences in 2017?

Attending digital marketing conferences in 2017 is not just about gaining knowledge, it is also about networking with industry professionals, discovering new opportunities, and staying ahead of the competition. Here are a few reasons why attending these conferences is essential for online advertising service providers:

• Stay Updated: The digital marketing landscape is constantly evolving, with new technologies, strategies, and trends emerging regularly. By attending conferences, you can stay updated with the latest industry developments and ensure that your online advertising campaigns are effective and on the cutting edge.
• Networking Opportunities: Conferences provide a platform for networking with industry professionals, influencers, and potential clients. Building relationships with key individuals in the industry can open doors to new partnerships, collaborations, and business opportunities.
• Access to Expert Insights: Conferences feature sessions and keynote speeches from leading experts in digital marketing. These thought leaders share their knowledge, experiences, and success stories, providing you with valuable insights and inspiration for your online advertising strategies.
• Discover New Tools and Technologies: Digital marketing conferences often showcase the latest tools and technologies in the industry. Exploring these innovations can help you streamline your processes, automate tasks, and improve the efficiency and effectiveness of your online advertising campaigns.
• Competitive Advantage: Attending conferences gives you a competitive edge by enabling you to learn from industry leaders and adopt best practices before your competitors. Being at the forefront of digital marketing trends and strategies can significantly enhance your online advertising service and distinguish your brand in a crowded marketplace.

Statistic: According to a survey conducted by Bizzabo, 84% of marketers believe that attending conferences is an important part of their job.

Key Takeaways from Digital Marketing Conferences 2017

Attending digital marketing conferences is a crucial opportunity for anyone in the online advertising service or advertising network industry to stay updated with the latest trends and insights. Here are the key takeaways from the Digital Marketing Conferences in 2017:

1. Emphasis on Data-Driven Campaigns

• The conferences highlighted the importance of leveraging data to drive effective advertising campaigns.
• Data analytics and measurement tools were discussed extensively to optimize marketing strategies.

2. Rise of Influencer Marketing

• Influencer marketing emerged as a powerful tool to reach target audiences and build brand credibility.
• Brands were advised to identify relevant influencers and develop authentic partnerships to maximize campaign reach.

3. Personalized Customer Experiences

• Providing personalized experiences to customers became a key focus area.
• Implementing technologies like AI and machine learning was discussed for delivering tailored messages and advertisements.

4. Mobile Marketing Reigns Supreme

• The dominance of mobile devices in consumer behavior was emphasized, making mobile marketing indispensable.
• Attendees learned about optimizing mobile ads, responsive designs, and app integration for better user experience.

5. Video Advertising Takes Center Stage

• The conferences highlighted the rapid growth and effectiveness of video advertising.
• Experts discussed best practices for creating engaging video content and measuring its impact.

6. Cross-Channel Integration

• Marketers were encouraged to integrate their digital campaigns across channels to create cohesive brand experiences.
• Discussion centered around the synergistic effects of integrating email, social media, and content marketing.

7. Chatbots and Artificial Intelligence

• Chatbots and AI-powered solutions were explored as tools for automating customer engagement.
• Attendees gained insights into leveraging AI to deliver personalized recommendations and improve customer service.

8. Brands Need to Embrace Authenticity

• The importance of authentic branding and storytelling as a means to build trust and connect with customers was emphasized.
• Attendees learned about creating genuine content and establishing transparent communication.

9. Importance of Social Media Listening and Engagement

• Social media was identified as a vital platform for connecting with customers and gathering insights.
• Effective social media listening and proactive engagement strategies were shared to boost brand reputation.

10. Voice Search and SEO

• The rise of voice search introduced new challenges and opportunities for SEO.
• Experts highlighted the need for optimizing websites to cater to voice-activated queries.

11. Programmatic Advertising

• Programmatic advertising continued to gain momentum, with discussions on its benefits and optimization strategies.
• Attendees discovered ways to increase efficiency and target specific audiences through programmatic solutions.

12. The Power of User-Generated Content

• User-generated content emerged as a valuable asset for building brand loyalty and advocacy.
• Attendees learned about effective strategies to encourage user-generated content and leverage it for marketing purposes.

13. Importance of Data Privacy and Security

• With increasing concerns over data privacy, conferences focused on the importance of protecting customer information.
• Attendees gained insights into compliance regulations and strategies for maintaining data security.

14. Design Thinking in Marketing

• Design thinking was discussed as a powerful approach to creating customer-centric marketing strategies.
• Attendees learned about incorporating empathy and iterative problem-solving into their campaigns.

15. Collaboration and Partnerships

• Collaboration and partnerships between brands, agencies, and technology providers were emphasized.
• Attendees discovered the benefits of working together to achieve individual and collective marketing goals.

Attending digital marketing conferences provides invaluable opportunities for online advertising services and advertising networks to gain insights into the latest trends and strategies. By applying the key takeaways from the Digital Marketing Conferences in 2017, businesses can enhance their marketing efforts and stay ahead in the ever-evolving digital landscape.

FAQs

1. What are digital marketing conferences?

Digital marketing conferences are events that bring together professionals from the advertising industry to share knowledge, discuss trends, and network. These conferences provide opportunities to learn from industry leaders, gain insights into the latest marketing strategies, and discover innovative techniques to optimize online advertising campaigns.

2. Why should I attend a digital marketing conference?

Attending a digital marketing conference can be highly beneficial for professionals in the online advertising industry. These events offer valuable opportunities to learn from industry experts, stay updated on emerging trends, network with like-minded professionals, and gain inspiration to enhance your advertising strategies.

3. How do I choose the right digital marketing conference to attend?

Choosing the right digital marketing conference depends on your specific goals and interests. Consider factors such as the event’s agenda, speakers, topics, and reputation to ensure it aligns with your professional objectives. Additionally, take into account the location, cost, and duration of the conference to find the most suitable option.

4. What can I expect from digital marketing conferences?

Digital marketing conferences typically include keynote speeches, panel discussions, workshops, and networking opportunities. These events cover a wide array of topics such as search engine optimization (SEO), social media marketing, content marketing, and digital advertising strategies. Expect to gain valuable insights, learn practical techniques, and connect with industry experts and peers.

5. How can I benefit from networking at digital marketing conferences?

Networking at digital marketing conferences can provide numerous benefits for professionals in the online advertising industry. It allows you to connect with peers, experts, and potential business partners. By engaging in meaningful conversations, you can expand your professional network, establish important connections, and potentially explore new opportunities for collaboration and growth.

6. What are the costs associated with attending a digital marketing conference?

The costs associated with attending a digital marketing conference can vary depending on several factors, including the event’s location, duration, and reputation. In addition to the conference registration fee, you may also need to consider travel expenses, accommodation, and meals. It is advisable to plan and budget accordingly to ensure a rewarding and cost-effective experience.

7. Are digital marketing conferences suitable for beginners?

Digital marketing conferences cater to professionals at various stages of their careers, including beginners. These events often offer sessions specifically designed for beginners and cover foundational topics in online advertising. Attending a conference as a beginner can provide valuable insights, knowledge, and opportunities to learn and connect with experienced professionals in the field.

8. Can attending a digital marketing conference improve my advertising campaigns?

Absolutely! Attending a digital marketing conference can help you gain invaluable insights and knowledge that can be applied to enhance your advertising campaigns. By staying updated on the latest trends, strategies, and best practices discussed at these conferences, you can optimize your campaigns, reach your target audience more effectively, and achieve better results.

9. How can I make the most of a digital marketing conference?

To make the most of a digital marketing conference, it is advisable to plan your schedule in advance. Identify the sessions, workshops, and speakers that are most relevant to your goals and attend them. Take notes, ask questions, and actively participate in discussions. Additionally, make an effort to network with fellow attendees, industry leaders, and speakers to maximize your learnings and create valuable connections.

10. Can I access digital marketing conference content online?

In some cases, digital marketing conferences offer online access to recorded sessions or provide digital resources after the event. However, availability and access to conference content may vary depending on the organizers and their policies. It is recommended to check with the conference organizers or explore their websites for any online content or resources that may be available.

11. Are digital marketing conferences limited to specific geographic locations?

No, digital marketing conferences take place in various locations across the globe. Major conferences are often held in major cities where there is a high concentration of advertising professionals. However, with the increasing popularity of virtual conferences, it is now possible to attend and participate in digital marketing events from anywhere in the world.

12. Can I present or speak at a digital marketing conference?

Many digital marketing conferences offer opportunities for industry professionals to present or speak at their events. These conferences often have a call for speakers, allowing interested individuals to submit proposals or abstracts for consideration. If you have expertise in a particular area of online advertising, it is worth exploring the possibilities of sharing your knowledge and insights as a speaker at these conferences.

13. How can I stay updated on upcoming digital marketing conferences?

To stay updated on upcoming digital marketing conferences, you can subscribe to industry newsletters, follow influential professionals on social media platforms, join relevant professional associations, and visit conference directories or event listing websites. These sources will provide you with information on upcoming conferences, ensuring you stay informed about the latest industry events.

14. Do digital marketing conferences offer any certifications or accreditations?

While not all digital marketing conferences offer certifications or accreditations, some events may provide attendees with certificates of participation or attendance. These certificates can be valuable additions to your professional portfolio and may demonstrate your commitment to professional development and staying updated with industry trends.

15. Can I bring promotional materials or distribute business cards at digital marketing conferences?

Yes, bringing promotional materials such as business cards, brochures, or branded items is generally allowed at digital marketing conferences. However, it is important to respect the conference guidelines and etiquette when distributing promotional materials. Engage in meaningful conversations, establish connections, and share materials when it is relevant and appropriate during networking sessions or designated exhibition areas.

Conclusion: Key Insights from Digital Marketing Conferences 2017

The Digital Marketing Conferences in 2017 provided invaluable insights and key takeaways for online advertising services and advertising networks. With a wave of technological advancements, changing consumer behaviors, and emerging trends, these conferences presented a wealth of information to help businesses thrive in the digital marketing landscape. Several key insights emerged from the conferences that are worth highlighting.

Firstly, personalization was a recurring theme throughout the conferences. As consumers continue to be bombarded with generic advertisements, the importance of delivering targeted and personalized messages became evident. This requires gathering and analyzing vast amounts of data, employing advanced analytics techniques, and utilizing artificial intelligence to understand individual preferences and tailor advertising content accordingly. Advertisers and networks that can effectively harness personalization will be able to engage consumers on a deeper level, build stronger brand connections, and ultimately drive sales.

Furthermore, the conferences emphasized the rising significance of video marketing in the digital realm. Attendees learned that video content is rapidly becoming the preferred medium for consumers, with its ability to convey emotions, tell stories, and capture attention. As a result, advertisers and networks need to prioritize video production and distribution strategies to remain competitive. Whether it is through engaging social media videos or captivating commercials, incorporating video content into digital marketing campaigns has become essential.

Additionally, the conferences highlighted the growing importance of influencers and influencer marketing. Businesses learned that partnering with influential individuals in their industry or niche can significantly amplify their brand’s reach and impact. By leveraging the authenticity and trust established by these influencers, advertisers can tap into their dedicated followers and effectively promote products or services. Utilizing influencer marketing strategies can help advertisers expand their target audience, build credibility, and drive conversions.

Moreover, the conferences emphasized the importance of mobile optimization in today’s digital marketing landscape. With mobile devices becoming the primary means of accessing online content, it is crucial for advertisers and networks to optimize their campaigns for mobile platforms. Mobile-friendly websites and ad formats, responsive designs, and fast loading times are all critical elements for success in mobile advertising. The conferences showcased various tools and techniques to enhance mobile optimization, enabling businesses to effectively reach their target audience on the go.

Furthermore, the conferences shed light on the significance of social media marketing and its evolving landscape. Advertisers were advised to stay up-to-date with the latest features, algorithms, and trends on platforms like Facebook, Instagram, Twitter, and LinkedIn. Building a strong social media presence, engaging with audiences, and utilizing paid advertising options were key strategies highlighted for success in this domain. It became evident that social media is not just a platform to connect with customers but also a powerful tool for targeted advertising and driving brand awareness.

In conclusion, the Digital Marketing Conferences in 2017 delivered valuable insights and actionable strategies for online advertising services and advertising networks. Personalization, video marketing, influencer partnerships, mobile optimization, and social media marketing emerged as prominent themes throughout the conferences. Advertisers and networks that effectively incorporate these insights into their strategies will be well-positioned to navigate the ever-changing digital marketing landscape, engage consumers, and achieve their marketing goals.