Digital Marketing Channels 2017 play a crucial role in the success of online advertising services and advertising networks. In today’s digital age, where consumers spend a significant amount of time online, it has become essential for businesses to establish a strong online presence. This is where digital marketing channels come into play, offering a variety of platforms for reaching and engaging with target audiences.

Digital marketing channels refer to the various online platforms and strategies that businesses use to promote their products or services. These channels have evolved significantly over the years, keeping up with the changing trends and technologies. In 2017, digital marketing channels have become more diverse and sophisticated, allowing businesses to reach their target audiences more effectively.

One of the most prominent digital marketing channels of 2017 is social media. With billions of active users on social media platforms like Facebook, Instagram, and Twitter, businesses have the opportunity to directly connect with their target audience and build strong relationships. According to a survey conducted in 2017, 95% of adults aged 18-34 are likely to follow a brand on social media. This statistic highlights the significance of social media marketing in reaching and engaging with younger consumers.

Another digital marketing channel that has gained immense popularity in 2017 is influencer marketing. Influencers are individuals with a large following on social media platforms, and businesses partner with them to promote their products or services. Research shows that 49% of consumers rely on recommendations from influencers when making purchasing decisions. This indicates the power of influencer marketing as a channel for increasing brand awareness and driving sales.

Search engine optimization (SEO) is another vital digital marketing channel that has proven to be highly effective in 2017. With millions of websites competing for visibility in search engine results, businesses need to optimize their websites to appear higher in organic search rankings. Studies suggest that the first organic search result on Google receives 33% of the traffic for a given keyword. Investing in SEO can significantly boost website traffic and increase brand visibility.

Content marketing is yet another essential digital marketing channel of 2017. Businesses create and distribute valuable, relevant, and consistent content to attract and retain customers. It is estimated that content marketing generates three times as many leads as traditional marketing, highlighting its effectiveness.

Email marketing remains a powerful digital marketing channel in 2017. Despite the rise of social media and other channels, email marketing has proven to be valuable for nurturing leads and driving conversions. Studies show that for every $1 spent on email marketing, the average return on investment is $38.

Overall, Digital Marketing Channels 2017 have transformed the way businesses reach and engage with their target audiences. From social media marketing and influencer marketing to SEO, content marketing, and email marketing, businesses have a wide range of channels at their disposal. These channels not only help increase brand awareness but also contribute to driving sales and achieving business objectives. As technology continues to advance, the digital marketing landscape will keep evolving, presenting businesses with new opportunities and challenges. However, one thing remains certain – digital marketing channels are integral to the success of online advertising services and advertising networks.

What are the most effective digital marketing channels in 2017 for online advertising services?

In the rapidly evolving world of digital marketing, it is crucial for online advertising services to stay updated with the most effective channels for reaching their target audience. The digital landscape is constantly changing, with new platforms and strategies emerging on a regular basis. In this article, we will explore the top digital marketing channels for online advertising services in 2017 and discuss their advantages and effectiveness in reaching the desired audience. Whether you are new to the world of digital marketing or looking to diversify your advertising efforts, this article will provide you with valuable insights to help you make informed decisions and stay ahead of the competition.

One of the most powerful and extensively used digital marketing channels in 2017 is search engine optimization (SEO). SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). By targeting relevant keywords and improving your website’s overall user experience, SEO can help increase organic traffic and visibility for your online advertising services. In the next section, we will dive deeper into the strategies and best practices for implementing SEO in your digital marketing efforts.

In addition to SEO, paid search advertising is another highly effective digital marketing channel to consider in 2017. Also known as search engine marketing (SEM) or pay-per-click (PPC) advertising, this channel involves bidding on keywords and displaying targeted ads to users who search for specific terms on search engines like Google. Paid search advertising can offer immediate visibility, allowing online advertising services to reach potential customers at the exact moment they express an interest in related products or services. However, it requires careful keyword research, ad copy optimization, and budget management to ensure a positive return on investment (ROI). These aspects will be discussed further in the following sections.

Another growing digital marketing channel in 2017 is social media marketing. With the increasing number of social media platforms and their immense user base, social media marketing has become a powerful tool for online advertising services to engage with their target audience and build brand awareness. Platforms like Facebook, Twitter, Instagram, and LinkedIn offer various advertising options, including sponsored posts, display ads, and social media influencers collaborations. The ability to target specific demographics and interests, coupled with the interactive and engaging nature of social media, makes it an ideal channel for online advertising services to connect with their audience. The next part of this article will delve into the strategies and tactics for running successful social media marketing campaigns.

Content marketing is another vital digital marketing channel to consider in 2017. By creating and distributing valuable, relevant, and consistent content, online advertising services can attract and retain a clearly defined audience. This channel involves various forms of content, such as blog articles, videos, infographics, and ebooks, which can be shared across different platforms to drive traffic and increase brand visibility. Content marketing not only helps establish your expertise in the industry but also enhances your website’s SEO and builds trust with potential customers. In the subsequent sections, we will explore the different content marketing strategies and tactics that can be effectively utilized for online advertising services.

Email marketing, although not as trendy as some of the other digital marketing channels, remains a highly effective tool for online advertising services in 2017. By building an email list of potential customers and existing clients, you can nurture relationships, provide valuable information, and promote your online advertising services directly to their inbox. Email marketing enables personalized communication, allowing you to tailor your messages based on the recipient’s preferences and behaviors. Furthermore, by incorporating automation and segmentation, you can optimize your email campaigns for maximum engagement and conversion rates. This article will later discuss the various email marketing techniques that online advertising services can utilize to drive results.

Affiliate marketing is yet another digital marketing channel that can greatly benefit online advertising services in 2017. By partnering with affiliates or publishers who have a relevant audience, you can leverage their reach and influence to promote your online advertising services. This channel works on a performance-based model, with affiliates earning a commission for every sale or lead generated through their promotional efforts. Affiliate marketing allows online advertising services to tap into new markets and customer segments, expanding their reach beyond what they could achieve through traditional marketing methods. In the upcoming sections, we will explore the strategies and tactics for implementing successful affiliate marketing campaigns.

To conclude, the digital marketing landscape in 2017 offers online advertising services a wide array of channels to reach and engage with their target audience. From SEO to paid search advertising, social media marketing to content marketing, email marketing to affiliate marketing, each channel offers unique advantages and opportunities. In the subsequent parts of this article, we will delve deeper into each channel, providing comprehensive insights, strategies, and best practices to help online advertising services make the most of their digital marketing efforts in 2017. Stay tuned for the next section, where we discuss the strategies and tactics for implementing successful SEO in your online advertising services.

The Answer to Digital Marketing Channels 2017

Digital marketing channels play a crucial role in today’s rapidly evolving advertising landscape. As technology continues to advance, it is essential for businesses to understand the various channels available to them in order to effectively reach their target audience and maximize their marketing efforts. In this article, we will explore the top digital marketing channels of 2017 and how they can be leveraged to drive success in online advertising.

1. Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is the process of optimizing a website to improve its visibility and ranking on search engine results pages. In 2017, SEO remains a critical digital marketing channel for businesses looking to increase organic traffic and generate leads. By implementing best practices such as keyword research, on-page optimization, and link building, businesses can improve their website’s visibility and attract more qualified visitors.

2. Pay-Per-Click (PPC) Advertising

PPC advertising, also known as paid search marketing, is an effective way to drive targeted traffic to a website. With PPC, advertisers pay a fee each time their ad is clicked. This model allows businesses to place their ads directly in front of their target audience and only pay for actual clicks. Google AdWords is the leading PPC platform, offering extensive targeting options and ad formats to suit various marketing goals.

3. Social Media Marketing

Social media has become an integral part of our daily lives, making it an excellent channel to reach and engage with potential customers. Platforms such as Facebook, Instagram, Twitter, and LinkedIn offer powerful advertising features that allow businesses to create highly targeted campaigns. In 2017, social media marketing continues to grow in popularity as it enables brands to build relationships, drive brand awareness, and increase website traffic.

4. Content Marketing

Content marketing involves creating and distributing valuable and relevant content to attract and retain a clearly defined audience. This digital marketing channel focuses on delivering informational, educational, or entertaining content to engage potential customers and build brand loyalty. By providing valuable resources through blog posts, videos, infographics, and more, businesses can establish themselves as industry authorities and generate leads.

5. Email Marketing

Email marketing is a tried-and-true digital marketing channel that remains highly effective in 2017. By building and maintaining an email list of subscribers who have expressed interest in their products or services, businesses can regularly communicate with their audience and nurture leads. Email marketing allows for personalized messaging, segmentation, and automation, making it a powerful tool for driving conversions and increasing customer retention.

6. Influencer Marketing

Influencer marketing involves partnering with influential individuals in a specific industry to promote a brand, product, or service. These influencers have a loyal following and can significantly impact the purchasing decisions of their audience. By leveraging the reach and credibility of influencers, businesses can expand their brand awareness and tap into new customer segments.

7. Mobile Marketing

In 2017, mobile marketing is no longer optional but a necessity. With the widespread adoption of smartphones and tablets, businesses must embrace mobile marketing to effectively reach their target audience. Mobile marketing encompasses a variety of channels, including mobile advertising, mobile-optimized websites, and mobile apps, allowing businesses to deliver personalized experiences to users on the go.

Statistic: The Growth of Digital Advertising

A recent study conducted by eMarketer found that digital ad spending worldwide reached $266.8 billion in 2017, accounting for 36.8% of total media ad spending. This significant growth is attributed to the increasing popularity and effectiveness of digital marketing channels. As businesses continue to invest in online advertising, it is clear that digital marketing channels are here to stay and will continue to evolve in the years to come.

Key Takeaways for Digital Marketing Channels 2017

As an online advertising service or advertising network, it is crucial to stay abreast of the latest trends and strategies in digital marketing. The year 2017 has brought about several important developments in digital marketing channels. Here are the key takeaways from the article:

1. Increased focus on mobile: Mobile devices have become the primary method of accessing the internet, making it essential for advertisers to optimize their campaigns for mobile platforms.
2. Growth of video marketing: Video content continues to rise in popularity, providing advertisers with a powerful tool to engage their target audience and enhance brand awareness.
3. Importance of social media: Social media platforms have become crucial channels for reaching and engaging with potential customers, requiring advertisers to develop effective social media marketing strategies.
4. Rise of influencer marketing: Collaboration with influential individuals in specific industries can significantly boost brand reach and credibility.
5. Integration of AI and chatbots: Artificial Intelligence and chatbots are revolutionizing the way businesses interact with customers, providing personalized and efficient customer service.
6. Focus on user-generated content: User-generated content, such as reviews and testimonials, is increasingly valued by consumers, making it essential for advertisers to encourage and leverage this type of content.
7. Importance of data analytics: In-depth data analysis enables advertisers to gain valuable insights into customer behavior and preferences, allowing for more targeted and personalized advertising campaigns.
8. Emergence of voice search: With the increasing use of voice assistants like Siri and Alexa, advertisers need to optimize their content for voice search queries to remain competitive.
9. Shift towards programmatic advertising: Programmatic advertising, powered by automation and real-time bidding, enables advertisers to efficiently and effectively target their audience.
10. Growing significance of content marketing: High-quality, valuable content remains a key driver of digital marketing success, fostering brand loyalty and attracting and retaining customers.
11. Utilizing geo-targeting: Geo-targeting helps advertisers deliver targeted ads to specific geographic locations, optimizing their campaigns for regional or local markets.
12. Emphasis on personalized marketing: Tailoring advertising messages and experiences to individual preferences and needs increases customer engagement and boosts conversion rates.
13. Need for cross-channel marketing: Integrating multiple digital marketing channels, such as email, social media, and search, enables advertisers to reach their target audience through different touchpoints.
14. Importance of customer engagement: Fostering meaningful interactions with customers and responding to their feedback and inquiries are essential for building brand loyalty and maximizing customer lifetime value.
15. Shift towards live streaming: Live video streaming allows advertisers to engage with their audience in real-time, fostering authenticity and enhancing the overall customer experience.
16. Understanding the power of micro-moments: Micro-moments, defined as brief instances when consumers turn to their devices to fulfill a need, require advertisers to be present and provide relevant information in those moments.

These key takeaways highlight the most important points and insights related to the Digital Marketing Channels in 2017. By understanding and implementing these trends and strategies, online advertising services and advertising networks can optimize their campaigns and stay ahead in the fast-paced world of digital marketing.

FAQs About Digital Marketing Channels in 2017

1. What are digital marketing channels?

Different platforms, websites, and technologies used for promoting products or services online are called digital marketing channels. These channels can include search engines, social media platforms, email marketing, display advertising, and more.

2. Which digital marketing channels are most effective?

The effectiveness of digital marketing channels depends on various factors such as target audience, budget, and goals. However, some popular and effective channels in 2017 include Google Ads, Facebook Ads, Instagram Ads, email marketing, and content marketing.

3. How can Google Ads help in digital marketing?

Google Ads allows businesses to reach potential customers through search engine advertising, display advertising, and video advertising. It offers targeting options based on keywords, demographics, and interests, making it a powerful tool for digital marketing campaigns.

4. What advantages does social media advertising offer?

Social media advertising enables businesses to target specific demographics and interests, reach a large audience, and engage with potential customers. It also allows for precise ad targeting and retargeting, increasing the chances of conversions and sales.

5. How does email marketing play a role in digital marketing?

Email marketing is an effective way to nurture leads, build customer relationships, and drive conversions. It allows businesses to send personalized and targeted messages to their subscribers, keeping them informed about new products, promotions, or updates.

6. Are display ads still relevant in digital marketing?

Yes, display ads are still relevant and effective in digital marketing. They help businesses increase brand visibility, reach target audiences on various websites and apps, and drive traffic to their websites.

7. What is content marketing and why is it important?

Content marketing involves creating and sharing valuable and relevant content to attract and retain a specific audience. It helps businesses establish authority, engage with customers, and drive organic traffic to their websites. Content marketing is crucial for building brand awareness and trust.

8. How can businesses use influencers as a marketing channel?

Businesses can collaborate with influencers to promote their products or services to their followers. Influencers have a loyal and engaged audience, which can lead to increased brand recognition, credibility, and sales.

9. What are the benefits of video marketing?

Video marketing allows businesses to convey their message in a highly engaging and memorable way. It can boost brand awareness, improve user engagement, and increase conversions. Videos can be shared on various platforms, including social media and video-sharing websites.

10. How can businesses measure the success of their digital marketing campaigns?

Businesses can measure the success of their digital marketing campaigns through various metrics such as website traffic, click-through rates, conversion rates, cost per acquisition, and return on investment (ROI). Analytics tools, like Google Analytics, provide detailed insights into campaign performance.

11. What role does search engine optimization (SEO) play in digital marketing?

SEO helps businesses improve their organic visibility in search engine results. By optimizing their website’s content and structure, businesses can attract more traffic, increase brand visibility, and generate leads without relying solely on paid advertising.

12. Is mobile marketing important in 2017?

Absolutely! With the rise of smartphones and mobile browsing, mobile marketing is crucial in 2017. Businesses need to ensure their websites are mobile-friendly, engage in mobile advertising, and utilize mobile-specific features and technologies to reach their target audience effectively.

13. Can digital marketing help local businesses?

Yes, digital marketing can be highly beneficial for local businesses. By utilizing location-based targeting options, search engine optimization techniques, and online directories, local businesses can increase their visibility among potential customers in their area.

14. Are there any risks associated with digital marketing?

Like any form of marketing, digital marketing also poses certain risks. These can include ad fraud, privacy concerns, negative feedback on social media, and the possibility of campaigns not achieving desired results. However, by implementing proper strategies and monitoring campaigns, these risks can be minimized.

15. How can businesses stay updated with the latest digital marketing trends?

Businesses can stay updated with the latest digital marketing trends by following industry blogs, attending conferences or webinars, joining relevant communities or forums, and continuously learning and experimenting with new strategies and technologies.

Conclusion

In conclusion, the article on Digital Marketing Channels 2017 highlights several key points and insights related to this rapidly evolving field. Firstly, the importance of social media platforms in digital marketing strategies cannot be underestimated. With billions of active users globally, platforms like Facebook, Instagram, and Twitter present immense opportunities for advertising networks to engage with a large audience and effectively promote products and services.

Additionally, the article emphasizes the increasing significance of mobile marketing in the digital landscape. As smartphone usage continues to soar, marketers must tailor their strategies to reach consumers on mobile devices. From mobile apps to responsive websites, mobile optimization is crucial to deliver personalized and seamless experiences to users.

Furthermore, the rise of influencer marketing is another key aspect discussed in the article. Influencers have established a strong presence on various digital platforms and have significant influence over their followers. Collaborating with influencers can be highly effective in reaching target audiences and driving brand awareness.

Moreover, the article acknowledges the growing popularity of video content. With the rise of platforms like YouTube and TikTok, video advertising has become increasingly prevalent. Advertisers should leverage this trend by creating engaging and shareable video content to capture the attention of consumers.

Furthermore, the article highlights the importance of content marketing in digital advertising strategies. By creating valuable and relevant content, advertisers can establish credibility and trust with their target audience. In addition to blog posts and articles, other forms of content such as infographics and podcasts can also be utilized to engage users.

Additionally, the article emphasizes the significance of search engine optimization (SEO) in digital marketing. With Google being the go-to search engine for most users, ranking high in search results is crucial to drive organic traffic to websites. Advertisers should focus on optimizing their websites with relevant keywords, quality backlinks, and user-friendly interfaces to improve their search engine rankings.

The article also highlights the power of email marketing in reaching and converting customers. Despite the emergence of various digital channels, email remains an effective means of communication, especially when personalized and targeted. Marketers should leverage email marketing tools to segment their audience and deliver tailored content that resonates with recipients.

Moreover, the article emphasizes the importance of data analytics in digital marketing. By tracking and analyzing key performance indicators (KPIs), advertisers can gain valuable insights into consumer behavior and optimize their campaigns accordingly. Data-driven decision making enables advertisers to allocate resources effectively and maximize their return on investment (ROI).

Additionally, the article discusses the emergence of artificial intelligence (AI) in digital marketing. AI-powered tools and algorithms can help advertisers automate tasks, personalize experiences, and even predict consumer behavior. Advertisers should embrace these technologies to streamline their processes and enhance their targeting capabilities.

In conclusion, the article on Digital Marketing Channels 2017 provides valuable insights and key points for online advertising services or advertising networks. Social media platforms, mobile marketing, influencer marketing, video content, content marketing, search engine optimization, email marketing, data analytics, and artificial intelligence are all crucial aspects to consider in digital advertising strategies. By harnessing the power of these channels and staying up to date with the latest trends, advertising networks can effectively reach their target audience, drive engagement, and achieve their marketing goals.