Digital Marketing Books 2017

Digital marketing has become an integral part of the advertising industry, revolutionizing the way brands reach and connect with their target audience. In the digital era, where technology constantly evolves and consumer behavior shifts, staying up-to-date with the latest digital marketing strategies and tactics is crucial. For marketers and advertisers looking to gain a competitive edge in the rapidly changing landscape, digital marketing books serve as valuable resources. These books provide insights, case studies, and practical tips to navigate the complex world of online advertising and help businesses thrive in the digital realm.

One attention-grabbing fact is that according to eMarketer, global digital ad spending is expected to reach over $335 billion by 2020. This staggering figure reflects the growing importance of digital marketing in today’s advertising landscape. As marketers strive to optimize their digital ad campaigns and maximize ROI, staying knowledgeable about the latest trends and strategies is essential.

In 2017, a number of insightful digital marketing books were published, offering marketers the knowledge and tools they need to succeed. One such book is “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry. This book provides a comprehensive guide to digital marketing, covering topics such as content marketing, social media advertising, search engine optimization, and email marketing. With step-by-step instructions and real-world examples, this book equips readers with the skills to create effective digital marketing campaigns.

Another notable book published in 2017 is “Hug Your Haters” by Jay Baer. This book focuses on the importance of customer service in the digital age and how businesses can effectively handle customer feedback and complaints online. According to a statistic shared by Baer, 80% of companies believe they provide exceptional customer service, while only 8% of customers agree. This highlights the disconnect between businesses and their customers, emphasizing the need for effective digital customer service strategies. Hug Your Haters” offers insights and techniques to turn customer complaints into opportunities and enhance brand reputation.

In addition to these books, “Influence: The Psychology of Persuasion” by Robert Cialdini remains a timeless resource for digital marketers. Published in 1984, this book has stood the test of time and continues to be relevant in the digital marketing landscape. Cialdini explores the principles of persuasion and how they can be applied to influence consumer behavior. Understanding these principles is crucial for marketers seeking to create compelling and persuasive digital campaigns.

Overall, digital marketing books are invaluable resources that provide marketers and advertisers with the knowledge and skills they need to excel in the digital realm. Whether it’s understanding the latest trends in social media advertising, improving customer service online, or mastering the art of persuasion, these books offer practical insights and strategies to help businesses stay ahead of the curve in the ever-evolving world of digital marketing.

What are the Best Digital Marketing Books in 2017? Discover the Must-Reads for Online Advertising Success

In today’s digital age, staying up-to-date with the latest trends and strategies in advertising is crucial for businesses to thrive in the competitive online landscape. With numerous books available on the subject, it can be overwhelming to choose the right ones that provide valuable insights and actionable advice specific to digital marketing for the year 2017. In this article, we will explore the top digital marketing books of 2017 that are guaranteed to enhance your online advertising efforts and help you achieve significant success in the realm of digital marketing.

But first, let’s define digital marketing. Digital marketing encompasses all forms of marketing efforts that utilize electronic devices and the internet. It includes various channels and platforms such as search engines, social media, email, websites, and mobile apps to connect with potential customers and promote products or services. With the rise of the internet and advancements in technology, digital marketing has become an essential component of any successful advertising strategy.

As an online advertising service or advertising network, it is crucial for you to have a deep understanding of digital marketing strategies and tactics that can yield the best results for your clients. By immersing yourself in well-curated and insightful digital marketing books, you can stay ahead of the game and provide exceptional advertising services.

Now, let’s dive into the top digital marketing books of 2017 that are highly recommended for anyone seeking to enhance their online advertising skills:

In conclusion, digital marketing is an ever-evolving field that requires continuous learning and adaptation to stay ahead of the competition. By delving into the best digital marketing books of 2017, you can gain valuable insights and practical strategies to boost your online advertising efforts. Stay tuned for the next part of this article, where we will delve deeper into each recommended book, providing a comprehensive overview of their contents, key takeaways, and actionable advice.

The Best Digital Marketing Books of 2017

If you’re looking to stay at the forefront of the ever-evolving world of digital marketing, staying updated on the latest strategies and techniques is crucial. One of the best ways to do this is by investing your time in reading top-notch digital marketing books. In this article, we will explore some of the best digital marketing books of 2017 that can help you gain the knowledge and skills needed to succeed in this dynamic industry.

1. “Influence: The Psychology of Persuasion” by Robert Cialdini

Published in 1984, “Influence: The Psychology of Persuasion” has stood the test of time and remains a must-read for digital marketers. Cialdini explores the six principles of persuasion and how they can be applied to marketing. This book is a comprehensive guide that will help you understand the psychology behind consumer behavior and develop effective marketing strategies based on these insights.

2. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger

In “Contagious,” Jonah Berger reveals the secrets behind why some ideas, products, or campaigns go viral while others fade into obscurity. Berger provides a framework that can help you create highly shareable and remarkable content that captures the attention of your target audience. This book is a valuable resource for understanding how to make your marketing messages go viral.

3. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry

If you’re new to digital marketing or looking for a comprehensive guide, “Digital Marketing for Dummies” is a great place to start. This book covers all the fundamental concepts of digital marketing, including SEO, email marketing, social media marketing, content marketing, and more. It also provides practical tips and strategies that can help you navigate the digital landscape effectively.

4. “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley

Content marketing is a key component of any successful digital marketing strategy. In “Everybody Writes,” Ann Handley shares her expertise on how to create compelling and high-quality content that resonates with your target audience. This book covers various aspects of content creation, including writing, editing, and storytelling, making it essential for any digital marketer looking to enhance their content marketing skills.

5. “Hug Your Haters: How to Embrace Complaints and Keep Your Customers” by Jay Baer

In the age of social media, customer complaints can spread like wildfire. “Hug Your Haters” explores the importance of addressing customer complaints and turning unhappy customers into loyal advocates. Jay Baer provides actionable strategies to effectively manage customer feedback and transform negative experiences into positive brand interactions.

6. “The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales” by Chris Smith

“The Conversion Code” provides a comprehensive guide to generating online leads and optimizing your sales funnel. Chris Smith shares his proven techniques and strategies that can help you capture internet leads, nurture them effectively, and increase your conversion rates. This book is a must-read for digital marketers who want to maximize their lead generation and sales efforts.

7. “SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” by Adam Clarke

Search engine optimization (SEO) is crucial for improving your online visibility and driving organic traffic to your website. In “SEO 2017,” Adam Clarke provides up-to-date strategies and techniques to help you master the ever-changing world of SEO. The book covers everything from keyword research and on-page optimization to link building and website analytics.

Stay Ahead with the Best Digital Marketing Books

As the digital marketing landscape continues to evolve, keeping up with the latest trends and strategies is essential for success. By investing your time in learning from industry experts through books such as “Influence,” “Contagious,” “Digital Marketing for Dummies,” “Everybody Writes,” “Hug Your Haters,” “The Conversion Code,” and “SEO 2017,” you can stay ahead of the competition and make informed decisions for your online advertising service or advertising network.

According to a survey conducted by the Content Marketing Institute, 78% of B2B content marketers believe that reading books and professional journals helps improve their content marketing skills. So why wait? Start exploring these top digital marketing books of 2017 and take your digital marketing game to new heights!

Key Takeaways for Digital Marketing Books 2017

1. Stay ahead of the curve: Digital marketing is an ever-evolving field, and investing in the latest books will provide valuable insights to keep up with the latest trends and strategies.

2. Broaden your knowledge: Reading a variety of digital marketing books will help you gain a holistic understanding of the subject, covering various aspects such as SEO, social media marketing, content marketing, and more.

3. Choose books based on your goals: Different books cater to different goals, whether it’s improving your digital marketing skills, understanding consumer behavior, or mastering specific platforms like Google AdWords or Facebook Ads.

4. Learn from industry experts: Digital marketing books authored by renowned experts offer valuable insights and real-world case studies that can give you a competitive edge in the advertising industry.

5. Discover actionable strategies: The best digital marketing books go beyond theory and provide practical tips and strategies that you can implement in your online advertising service or advertising network.

6. Understand the importance of data: Many digital marketing books emphasize the significance of data analytics and how it can drive effective marketing campaigns. Mastering data analysis will help you make informed decisions for your advertising efforts.

7. Gain insights into consumer behavior: Digital marketing books delve into consumer psychology, purchasing habits, and the impact of user experience, allowing you to optimize your ads and campaigns to connect with your target audience.

8. Explore emerging technologies: Digital marketing books often explore the impact of emerging technologies like artificial intelligence, virtual reality, and voice search on the advertising landscape, helping you adapt to the changing technological landscape.

9. Stay updated on SEO best practices: Search engine optimization is a crucial aspect of digital marketing. Books focusing on SEO will provide you with the latest tactics to improve your website’s visibility and drive organic traffic.

10. Maximize social media marketing: Social media platforms play a vital role in online advertising. Books dedicated to social media marketing will equip you with strategies to leverage these platforms effectively and engage with your target audience.

11. Master content marketing and storytelling: Books on content marketing will help you create compelling content that resonates with your audience. Understanding storytelling techniques will enable you to create engaging narratives that drive conversions.

12. Learn from real-world case studies: Digital marketing books often feature case studies of successful advertising campaigns and businesses. These case studies offer valuable insights and inspiration for creating and implementing effective marketing strategies.

13. Understand the importance of mobile marketing: Mobile devices are prevalent, and books focusing on mobile marketing will provide you with insights on optimizing your online advertising service or advertising network for mobile users.

14. Enhance your copywriting skills: Powerful copy is essential for capturing the attention of your audience. Books on copywriting techniques and persuasive writing will help you create compelling ad copy and drive conversions.

15. Network with industry professionals: Many authors of digital marketing books are industry professionals and thought leaders. Engaging with the author and connecting with them on social media or attending industry events can provide opportunities for networking and collaborations.

FAQs

1. What are the best digital marketing books of 2017?

Some of the top digital marketing books of 2017 include “Digital Marketing for Dummies”, “Influence: The Psychology of Persuasion”, and “Contagious: How to Build Word of Mouth in the Digital Age”.

2. How can digital marketing books help me improve my online advertising strategy?

Digital marketing books provide valuable insights, strategies, and case studies that can help you better understand the digital landscape and optimize your online advertising efforts. They can provide you with practical tips and techniques to enhance your targeting, increase engagement, and achieve better results.

3. Are these digital marketing books suitable for beginners?

Yes, many of the digital marketing books in 2017 cater to beginners. They are written in a user-friendly manner, offering step-by-step guidance and explanations of key concepts. Whether you are a novice or an experienced marketer, these books can provide valuable information.

4. Can these books help me understand the latest digital marketing trends?

Yes, digital marketing books often touch upon the latest trends and technologies in the industry. They explore topics such as social media marketing, content marketing, influencer marketing, and data analytics, helping you stay up-to-date with the ever-evolving digital landscape.

5. Are there any books specifically focused on social media marketing?

Absolutely! There are several digital marketing books that exclusively focus on social media marketing. “The Art of Social Media: Power Tips for Power Users” and “Social Media Marketing Workbook” are some examples that provide comprehensive insights and strategies for effective social media campaigns.

6. Can these books help me improve my search engine optimization (SEO) efforts?

Yes, many digital marketing books include chapters or sections dedicated to SEO strategies and techniques. They can help you understand how search engines work, optimize your website for better visibility, and drive organic traffic to your site.

7. How much do these digital marketing books cost?

The cost of digital marketing books can vary. Some books are available for free as e-books while others may cost anywhere between $10 and $50, depending on the author and the publisher. It is also worth checking if there are any discounts or promotions available.

8. Can I find these books in e-book format?

Absolutely! Many digital marketing books are available in e-book format, making it convenient for readers to access them on various devices such as e-readers, tablets, or smartphones. E-books also often offer additional interactive features such as clickable links and videos.

9. Can these books help me with email marketing strategies?

Yes, digital marketing books often cover email marketing strategies as it is an important component of any comprehensive digital marketing campaign. They provide insights on building effective email lists, creating compelling content, and optimizing email campaigns for maximum engagement and conversions.

10. Are there any books that focus on data analytics and measuring digital marketing success?

Yes, there are digital marketing books that delve into data analytics and measuring the success of your digital marketing efforts. They guide you on how to set measurable goals, track key performance indicators (KPIs), and interpret data to make informed marketing decisions.

11. Can these books help me understand the psychology of consumer behavior?

Yes, some digital marketing books explore the psychology of consumer behavior and how it relates to advertising and marketing strategies. They delve into topics such as persuasive techniques, understanding buyer personas, and creating engaging content that resonates with your target audience.

12. Are there any books recommended for small business owners?

Absolutely! Several digital marketing books cater specifically to small business owners. They offer practical advice on budget-friendly marketing strategies, leveraging social media, and using digital tools to drive growth and improve brand visibility.

13. Do these books provide case studies and real-life examples?

Yes, many digital marketing books include case studies and real-life examples to illustrate different concepts and strategies. These examples can offer valuable insights and inspire you to apply similar tactics to your own online advertising campaigns.

14. Can I learn about influencer marketing from these books?

Definitely! Influencer marketing is a popular topic covered in many digital marketing books. They explore how to identify and partner with influencers, create authentic collaborations, and measure the impact of influencer marketing on your brand’s reach and engagement.

15. Are these books suitable for individuals working in advertising agencies?

Absolutely! These digital marketing books are valuable resources for individuals working in advertising agencies. They provide insights into the latest digital trends, strategies for delivering successful campaigns, and tips for leveraging technology to maximize advertising impact.

Conclusion

In conclusion, the digital marketing landscape is constantly evolving, and staying up-to-date with the latest trends, strategies, and tactics is crucial for success in this competitive industry. Digital Marketing Books 2017 have provided valuable insights and guidance for online advertising services and advertising networks to enhance their campaigns and drive better results.

One key takeaway from these books is the importance of understanding the target audience. Successful digital marketing campaigns rely on precise targeting and personalized messaging to engage users effectively. The books emphasize the need for thorough market research and data analysis to identify the target audience’s preferences, behaviors, and purchase patterns. By understanding their needs, advertisers can create compelling ad content and deliver it through the most relevant channels, increasing the chances of conversions and customer retention.

Another important aspect highlighted in the books is the significance of leveraging data and analytics to optimize digital marketing campaigns. With the advancements in technology, there is an abundance of data available that can be collected, analyzed, and used to make informed decisions. The books emphasize the use of tools and techniques for tracking key performance indicators (KPIs), measuring return on investment (ROI), and conducting A/B testing to identify the most effective strategies. This data-driven approach allows advertisers to allocate their resources efficiently, adjust their campaigns in real-time, and continuously improve their digital marketing efforts.

Furthermore, the books discuss the rising influence of social media in the digital marketing realm. They stress the importance of developing a strong social media presence and utilizing it as a platform for engagement, brand building, and customer relationship management. The books provide insights into the strategies to build a loyal online community, create shareable content, and leverage social media advertising to reach a wider audience.

Additionally, the authors of the books highlight the growing significance of mobile marketing. With the majority of internet users accessing content through their mobile devices, it is crucial for advertisers to optimize their campaigns for mobile platforms. The books provide insights into best practices for mobile advertising, including responsive design, location-based targeting, and the use of mobile-specific ad formats. By incorporating these strategies, advertisers can ensure their message is delivered seamlessly across devices and that they reach their target audience effectively.

Moreover, the books emphasize the importance of creating valuable and relevant content. In today’s digital age, consumers seek content that provides them with genuine value rather than conventional advertisements. The books discuss content marketing strategies that involve creating informative, entertaining, and engaging content to attract and retain customers. They also highlight the significance of storytelling and user-generated content in creating authentic connections with the target audience.

Lastly, the books shed light on the emerging trends in digital marketing, such as artificial intelligence (AI), augmented reality (AR), and voice search. They emphasize the need to stay updated with the latest technologies and adapt marketing strategies accordingly. AI can automate processes, personalize experiences, and optimize ad targeting, while AR offers immersive and interactive experiences. Voice search is also gaining popularity, and the books provide insights into optimizing content for voice-based queries.

Overall, Digital Marketing Books 2017 provide a comprehensive guide for online advertising services and advertising networks to navigate the ever-changing digital marketing landscape. By understanding the target audience, utilizing data and analytics, leveraging social media and mobile platforms, creating valuable content, and staying abreast of emerging trends, advertisers can enhance their campaigns, improve their ROI, and stay ahead of the competition. These books are a valuable resource for anyone involved in digital marketing and serve as a roadmap to success in this dynamic industry.