In a world where competition is fierce and attention spans are fleeting, businesses strive to uncover innovative ways to reach their target audiences. Enter Criteo Commerce Max, a game-changing solution that promises to revolutionize the way businesses expand their reach and engage new users.
Powered by cutting-edge artificial intelligence and expert data analysis, Commerce Max introduces a self-service platform that helps businesses identify valuable audiences and extend their presence across a multitude of channels. Market tests with major brands have yielded incredibly positive results, cementing Criteo’s position as a force to be reckoned with in the realm of digital commerce.
Ready to dive into the future of audience engagement? Let’s explore the possibilities of Criteo Commerce Max.
Contents
- 1 Criteo Commerce Max
- 2 Criteo Commerce Max: Reaching New Audiences And Engaging Users
- 3 Leveraging AI-Powered Audiences For Optimization
- 4 Analyzing Shopper Intent Signals: 120 Signals, 35 Billion Events
- 5 Introducing Commerce Max: Criteo’s Self-Service Demand-Side Platform
- 6 Finding Valuable Audiences On Retailer Sites With Commerce Max
- 7 Powered By Retail Media And Programmatic Capabilities
- 8 Predictive AI For Conversion Path Identification
- 9 Positive Results From Market Test With Best Buy And GroupM
- 10 Criteo’s Acquisition Of IPONWEB: Accelerating Commerce Max Development
Criteo Commerce Max
Criteo Commerce Max is a self-service demand-side platform launched by Criteo that helps brands and agencies find valuable audiences on retailer sites and extend them off-site across open internet programmatic inventory. Powered by Criteo’s retail media and programmatic capabilities, Commerce Max leverages AI-powered audiences that optimize based on behavioral and contextual data.
With access to over four billion product SKUs, global media publisher relationships, and 150 retailer partnerships, this platform uses predictive AI to identify the best path to conversion. It also offers unified reporting and closed-loop measurement.
Best Buy and GroupM participated in a successful market test of Commerce Max, and its development was accelerated by Criteo’s acquisition of IPONWEB. Although currently in limited availability, Commerce Max will be rolled out to select key markets in 2023.
Key Points:
- Criteo Commerce Max is a self-service demand-side platform that helps brands and agencies find valuable audiences on retailer sites
- The platform extends audiences off-site across open internet programmatic inventory using AI-powered audiences that optimize based on behavioral and contextual data
- With access to over four billion product SKUs, global media publisher relationships, and 150 retailer partnerships, Commerce Max uses predictive AI to identify the best path to conversion
- Best Buy and GroupM participated in a successful market test of Commerce Max
- The platform offers unified reporting and closed-loop measurement for better insights
- Currently in limited availability, Commerce Max will be rolled out to select key markets in 2023.
Sources
https://www.criteo.com/platform/commerce-max/
https://www.criteo.com/news/press-releases/2022/09/criteo-unveils-new-demand-side-platform-to-scale-retailer-audiences-across-the-open-internet/
https://www.criteo.com/
https://www.criteo.com/platform/commerce-growth/
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? Pro Tips:
1. Criteo Commerce Max offers access to over four billion product SKUs, providing brands and agencies with a vast variety of options to reach their target audiences.
2. The AI Engine used by Criteo Commerce Max analyzes over 120 shopper intent signals, allowing businesses to optimize their campaigns and reach users who are most likely to convert.
3. With Commerce Max, brands and agencies can extend their audiences beyond retailer sites to open internet programmatic inventory, maximizing their reach and potential customer base.
4. The platform’s predictive AI capabilities help identify the best path to conversion, allowing businesses to streamline their advertising strategies and drive more effective results.
5. Unified reporting and closed-loop measurement offered by Commerce Max provide businesses with valuable insights into the performance of their campaigns, enabling them to make data-driven decisions for future optimizations.
Criteo Commerce Max: Reaching New Audiences And Engaging Users
Criteo Commerce Max is a powerful tool that allows businesses to expand their reach and engage new users with the help of data from 750 million daily active users. This vast pool of data enables Criteo to understand user behavior and preferences, thereby helping businesses to target the right audiences more effectively.
Using AI-powered audiences, Criteo optimizes campaigns based on behavioral and contextual insights. This means that businesses can deliver personalized and relevant ads to users, increasing the likelihood of engagement and conversion.
By leveraging advanced AI technology, Criteo ensures that businesses are able to get the most out of their advertising efforts.
Leveraging AI-Powered Audiences For Optimization
Criteo’s AI engine is capable of analyzing over 120 shopper intent signals from a staggering 35 billion daily browsing and buying events. This wealth of data enables Criteo to understand user preferences, interests, and behaviors at a granular level.
By applying complex algorithms, Criteo is able to identify patterns and trends, which in turn helps businesses optimize their campaigns for maximum effectiveness.
The AI-powered audiences provided by Criteo are not only optimized for behavior but also for context. This means that businesses can deliver highly targeted ads to users in the right place and at the right time, ensuring maximum impact and ROI.
Analyzing Shopper Intent Signals: 120 Signals, 35 Billion Events
Criteo’s ability to analyze 120 shopper intent signals from 35 billion daily browsing and buying events is truly remarkable. Shopper intent signals encompass a wide range of data points, including search history, product preferences, past purchases, and even real-time browsing behavior.
By analyzing this vast amount of data, Criteo is able to gain valuable insights into user intent and preferences.
The analysis of shopper intent signals allows businesses to tailor their advertising campaigns to individual users more effectively. By understanding what users are looking for and what triggers their buying decisions, businesses can create personalized and compelling ads that are more likely to drive conversions.
This level of granularity in targeting is a game-changer in the world of digital advertising.
Introducing Commerce Max: Criteo’s Self-Service Demand-Side Platform
Criteo has recently launched Commerce Max, a self-service demand-side platform that empowers brands and agencies to find valuable audiences on retailer sites and extend those audiences off-site across the open internet programmatic inventory. This platform utilizes Criteo’s extensive retail media and programmatic capabilities to deliver highly targeted and effective campaigns.
Commerce Max offers access to over four billion product SKUs, global media publisher relationships, and 150 retailer partnerships. This means that businesses have access to an extensive pool of inventory and audiences, allowing them to reach a wide range of potential customers.
The platform also offers unified reporting and closed-loop measurement, providing businesses with valuable insights into campaign performance and ROI.
Finding Valuable Audiences On Retailer Sites With Commerce Max
With Commerce Max, businesses can tap into valuable audiences on retailer sites. This is particularly beneficial as these sites attract users who are already interested in making a purchase.
By targeting these audiences, businesses can increase their chances of converting users into customers.
The platform’s advanced algorithms and data-driven insights enable businesses to identify the most valuable audiences on retailer sites. This means that businesses can target users who are more likely to engage with their ads and convert into customers.
By leveraging Criteo’s technology, businesses can optimize their ad placements and reach their target audiences more effectively.
Powered By Retail Media And Programmatic Capabilities
Commerce Max is powered by Criteo’s retail media and programmatic capabilities, making it a formidable tool for businesses looking to expand their reach and engage new users. By capitalizing on these capabilities, businesses can deliver personalized and highly targeted ads to potential customers across various channels and platforms.
Criteo’s retail media capabilities provide businesses with access to billions of product SKUs and global media publisher relationships. This means that businesses can reach a vast audience and showcase their products on a global scale.
The programmatic capabilities ensure that businesses are able to automate and optimize their ad placements, allowing for increased efficiency and ROI.
Predictive AI For Conversion Path Identification
Commerce Max utilizes predictive AI to identify the best path to conversion for businesses. By analyzing user behavior and preferences, the platform can predict the most effective strategies for engaging and converting users.
This level of intelligence is invaluable for businesses as it allows them to optimize their campaigns and focus on the most promising conversion paths.
The predictive AI technology employed by Commerce Max considers various factors such as user preferences, browsing behavior, and past purchase history. This data-driven approach enables businesses to deliver personalized and relevant ads to users, maximizing the chances of conversion.
By leveraging predictive AI, businesses can significantly enhance their advertising efforts and improve their overall ROI.
Positive Results From Market Test With Best Buy And GroupM
To validate its effectiveness, Criteo conducted a market test of Commerce Max with prominent brands such as Best Buy and GroupM. The results were extremely positive, with both companies seeing significant improvements in campaign performance and user engagement.
The market test demonstrated that Commerce Max effectively helps businesses reach new audiences and engage users on an unprecedented scale. By leveraging Criteo’s advanced technology and vast pool of data, businesses can unlock the power of personalization and drive better results.
Criteo’s Acquisition Of IPONWEB: Accelerating Commerce Max Development
Criteo’s acquisition of IPONWEB has accelerated the development of Commerce Max, providing businesses with an even more robust and powerful platform. IPONWEB is known for its expertise in the programmatic advertising industry, and its integration with Criteo has strengthened the capabilities of Commerce Max.
This acquisition allows Commerce Max to tap into IPONWEB’s cutting-edge technology and expand its reach in key markets. As a result, businesses can expect to benefit from enhanced targeting capabilities, increased efficiency, and improved campaign performance.
In conclusion, Criteo Commerce Max is a game-changer in the world of digital advertising. Its ability to reach new audiences and engage users using data from 750 million daily active users sets it apart from other platforms.
With its AI-powered audiences, advanced analytics, and self-service demand-side capabilities, Commerce Max empowers businesses to deliver personalized and highly targeted ads, resulting in improved conversion rates and ROI. The positive results seen in the market test with Best Buy and GroupM highlight the effectiveness of Commerce Max, and Criteo’s acquisition of IPONWEB ensures continued growth and development of this groundbreaking platform.