Content Marketing Trends 2017

Content marketing is a powerful and ever-evolving strategy that has taken the advertising world by storm. In 2017, the world of content marketing saw significant trends that have shaped the way businesses reach their target audiences. One of the most attention-grabbing facts about content marketing trends in 2017 is the sheer volume of content being produced. According to a report by Technavio, the average amount of content produced and consumed by individuals has increased by a staggering 300% over the past two years.

The rise in content production is not without reason. With the increasing number of online platforms and the growing reliance on digital media, businesses have realized the importance of providing valuable and relevant content to their audience. This realization has led to the development of content marketing as a vital component of any successful marketing strategy. In fact, according to the Content Marketing Institute, 86% of B2C marketers and 91% of B2B marketers engaged in content marketing in 2017.

However, with the mass production of content, businesses have faced a challenge in cutting through the noise and grabbing the attention of their target audience. This is where the concept of personalized content has emerged as a solution. Studies have shown that personalized content performs significantly better than traditional or generic content. In fact, a study by Infosys revealed that 86% of consumers say personalization plays a role in their purchasing decisions.

In response to this demand for personalized content, businesses have turned to advanced technologies like artificial intelligence and machine learning. These technologies enable businesses to gather data about their users and create hyper-targeted content that resonates with their specific needs and preferences. With the help of AI-driven algorithms, businesses can analyze user behavior, predict their interests, and deliver personalized content that drives higher engagement and conversion rates.

Another key trend that has emerged in 2017 is the rise of video content. According to Cisco, video content is expected to account for 80% of all internet traffic by 2021. This statistic highlights the importance of incorporating video into content marketing strategies. Businesses have leveraged platforms like YouTube, Facebook Live, and Instagram Stories to engage with their audiences through visually appealing and dynamic video content.

In conclusion, content marketing has proven to be a crucial strategy for businesses in 2017. With the rapid increase in content consumption, businesses have realized the importance of providing valuable and personalized content to their target audience. Through technologies like artificial intelligence and machine learning, businesses are able to create hyper-targeted content that drives higher engagement and conversion rates. Additionally, the rise of video content has further solidified the importance of incorporating visually appealing and dynamic content into marketing strategies. These trends have reshaped the way businesses reach their audience, and they will continue to evolve as technology advances and consumer preferences shift.

What are the Top Content Marketing Trends for 2017 and How Can They Benefit Your Online Advertising Strategy?

In today’s digital age, it is essential for businesses to stay up to date with the latest marketing trends in order to remain competitive. Content marketing has proven to be a highly effective strategy for online advertising, as it allows companies to attract and engage their target audience through valuable and relevant content. In 2017, several exciting trends have emerged that have the potential to significantly enhance your online advertising efforts. Let’s explore these trends in depth and understand how they can benefit your business.

Content Marketing Trends 2017

The world of content marketing is constantly evolving, with new trends and strategies emerging every year. As we enter 2017, it’s important for online advertising services and advertising networks to stay up-to-date with the latest content marketing trends in order to stay competitive and effectively reach their target audience. In this article, we will dive into the core sections that highlight the answer to Content Marketing Trends 2017. Let’s take a deeper look.

1. Video Content Dominates

One of the most prominent trends in content marketing for 2017 is the dominance of video content. With the rise of platforms like YouTube, Facebook Live, and Instagram Stories, video has become an incredibly popular and engaging medium for brands to communicate with their audience. According to Cisco, video content will account for 80% of all internet traffic by 2019. This statistic highlights the importance of incorporating video into your content marketing strategy. Whether it’s creating educational videos, behind-the-scenes footage, or entertaining content, brands should leverage the power of video to capture their audience’s attention and deliver their message effectively.

2. Personalization: Tailoring Content for Individuals

Gone are the days of one-size-fits-all content. In 2017, personalization will continue to be a key trend in content marketing. Brands are now focusing on creating content that is tailored to the individual needs and preferences of their audience. With the help of data analytics and advanced targeting tools, brands can gather insights about their audience’s behavior and preferences, allowing them to deliver more relevant and personalized content. By understanding their audience on a deeper level, brands can establish stronger connections, increase engagement, and drive conversions. To stay ahead of the game, online advertising services and advertising networks need to develop strategies that prioritize personalization and deliver customized content to their target audience.

3. Mobile-Optimized Content

In today’s digital landscape, mobile devices have become the primary means of accessing the internet. As a result, mobile optimization has become crucial for content marketers. In 2017, it’s essential for brands to ensure that their content is optimized for mobile devices, providing a seamless user experience across all screen sizes. This means creating responsive designs, using mobile-friendly formats, and optimizing page load times. By prioritizing mobile optimization, brands can reach a wider audience and improve their visibility on search engines, as Google now considers mobile-friendliness as a ranking factor. According to Statista, mobile devices accounted for 52.2% of all website traffic worldwide in 2018. This statistic highlights the importance of mobile-optimized content in content marketing strategy.

4. Influencer Marketing: Leveraging Industry Experts

Influencer marketing has been on the rise in recent years, and it continues to be a prominent trend in 2017. Brands are recognizing the power of industry experts and influential individuals in shaping consumer opinions and driving brand awareness. By partnering with influencers, brands can tap into their established audiences and leverage their expertise to promote their products or services. According to a study by Linqia, 94% of marketers found influencer marketing to be an effective strategy. Online advertising services and advertising networks can take advantage of this trend by identifying relevant influencers in their industry and collaborating with them to create authentic and engaging content. This partnership can help boost brand credibility and expand reach to a wider audience.

5. User-Generated Content: Harnessing the Power of Customers

User-generated content (UGC) has become a powerful tool for brands to build trust, increase engagement, and drive conversions. In 2017, UGC will continue to be a key trend in content marketing. Brands can encourage their customers to create and share content related to their products or services, such as reviews, testimonials, or images. This not only provides social proof but also creates a sense of authenticity and community around the brand. According to a survey by Ipsos, 85% of users find visual UGC more influential than brand photos or videos. By leveraging the power of customers, brands can create a more genuine connection with their audience and foster brand loyalty. Online advertising services and advertising networks should consider incorporating UGC into their content marketing strategy to enhance brand credibility and engagement.

6. Interactive Content: Engaging and Immersive Experiences

In 2017, the demand for interactive content is expected to rise. Interactive content refers to content that requires active participation from the audience, such as quizzes, polls, calculators, and interactive infographics. This type of content not only captures the audience’s attention but also provides them with an engaging and immersive experience. According to a study by Demand Metric, interactive content generates 2x more conversions than passive content. Brands can leverage interactive content to educate their audience, gather valuable data, and increase brand awareness. Online advertising services and advertising networks should explore the possibilities of interactive content to deliver memorable experiences and drive results.

7. Artificial Intelligence and Chatbots: Enhancing Customer Experience

Artificial Intelligence (AI) and chatbots are revolutionizing the way brands interact with their customers. In 2017, AI-powered chatbots will continue to be a significant trend in content marketing. Chatbots can provide instant customer support, answer frequently asked questions, and even engage in conversations with users. They can be integrated into websites, messaging apps, and social media platforms, allowing brands to deliver personalized and real-time customer service. According to a report by Grand View Research, the global chatbot market is expected to reach $1.25 billion by 2025. This statistic highlights the growing popularity and importance of AI and chatbots in content marketing. Online advertising services and advertising networks should consider implementing chatbot technology to enhance customer experience and streamline communication.

In Conclusion

As we venture into 2017, it’s crucial for online advertising services and advertising networks to stay abreast of the latest content marketing trends. Video content, personalization, mobile optimization, influencer marketing, user-generated content, interactive content, and AI-powered chatbots are just a few of the trends that will shape the content marketing landscape this year. By incorporating these trends into their strategies, brands can effectively reach their target audience, increase engagement, and drive conversions. Remember, staying ahead in the world of content marketing requires continuous adaptation and innovation.

Key Takeaways: Content Marketing Trends 2017

As an online advertising service or advertising network, understanding the key trends in content marketing is crucial for staying ahead of the competition and reaching your target audience effectively. Here are 15 key takeaways from the article that highlight the most important points and insights related to content marketing trends in 2017:

1. Focus on Quality Content: Creating high-quality, original content is essential for engaging and attracting your audience.
2. Storytelling Matters: Craft compelling and authentic stories to create an emotional connection with your audience and differentiate your brand.
3. Video Continues to Rise: Video content continues to dominate, so invest in video production and distribution to maximize your reach.
4. Live Video Streaming: Embrace live video streaming platforms like Facebook Live and Instagram Stories to engage with your audience in real-time.
5. Mobile Optimization: With the increasing use of smartphones, optimize your content for mobile devices to ensure a seamless user experience.
6. Virtual and Augmented Reality: Explore the use of virtual and augmented reality in content marketing to provide immersive experiences for your audience.
7. Personalization is Key: Tailor your content to individual preferences and behaviors to deliver personalized experiences that resonate with your audience.
8. Artificial Intelligence: Leverage artificial intelligence to analyze data, automate processes, and optimize your content marketing strategy.
9. Influencer Marketing: Collaborate with influencers to amplify your content’s reach and credibility through their established online presence.
10. User-Generated Content: Encourage and curate user-generated content to create a sense of community and strengthen brand loyalty.
11. Interactive Content: Implement interactive elements like quizzes, polls, and calculators to increase engagement and gather valuable data.
12. Long-Form Content: Consider incorporating long-form content such as in-depth articles and comprehensive guides to provide value and establish thought leadership.
13. Micro-Moments Strategy: Tailor your content to capture users’ attention during their micro-moments of intent, delivering relevant information when they need it.
14. Native Advertising: Integrate your content seamlessly into the user experience of various platforms to increase visibility while maintaining authenticity.
15. Invest in Data Analysis: Utilize data analytics to gain insights into your content’s performance, audience behavior, and optimize future campaigns accordingly.
16. Omnichannel Approach: Develop a cohesive and consistent content strategy across multiple channels to engage your audience at various touchpoints.

By understanding and applying these key takeaways to your content marketing strategy, you can elevate your online advertising service or advertising network to new heights, ensuring effective reach and engagement with your target audience in 2017 and beyond.

FAQs for Content Marketing Trends 2017

1. What is content marketing?

Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience.

2. How does content marketing benefit online advertising?

Content marketing complements online advertising by providing informative and engaging content that attracts and retains the attention of users, ultimately increasing brand awareness, credibility, and customer loyalty.

3. What are the key content marketing trends for 2017?

The key content marketing trends for 2017 include personalized content, interactive content, video content, influencer marketing, and mobile-first content.

4. How can personalized content help in online advertising?

Personalized content helps in online advertising by allowing advertisers to tailor their messages to individual customers, increasing relevance and improving the chances of conversion.

5. What is interactive content?

Interactive content refers to content that requires active participation from the user, such as quizzes, polls, assessments, and interactive videos. It helps engage users and improve their overall experience.

6. Why is video content important in content marketing?

Video content is important in content marketing as it is highly engaging and can convey messages effectively. It also allows for better storytelling and appeals to the growing audience of video consumers.

7. How can influencer marketing be incorporated into content marketing?

Influencer marketing can be incorporated into content marketing by collaborating with influential individuals in the industry who can endorse your brand or product through their own content or social media channels.

8. What does mobile-first content mean?

Mobile-first content refers to content that is specifically designed and optimized for mobile devices. It takes into account the smaller screen size, touch interactions, and mobile user behavior to ensure a seamless user experience.

9. How can content marketing help increase brand awareness?

Content marketing can help increase brand awareness by consistently producing high-quality content that targets the right audience. It helps establish the brand as a thought leader in the industry and encourages sharing and engagement.

10. What are the challenges of content marketing?

The challenges of content marketing include creating original and engaging content, maintaining consistency in content production, measuring and analyzing content effectiveness, and keeping up with changing trends and algorithms.

11. How can content marketing improve customer loyalty?

Content marketing improves customer loyalty by providing valuable and relevant content that addresses the needs and pain points of the target audience. It nurtures the relationship with customers, establishes trust, and positions the brand as a reliable source of information.

12. Are there any content marketing strategies specifically for B2B businesses?

Yes, there are content marketing strategies specifically for B2B businesses. These include creating whitepapers, case studies, industry reports, webinars, and hosting thought leadership events. The focus is on providing informative content that helps businesses make informed decisions.

13. How can I measure the effectiveness of content marketing?

You can measure the effectiveness of content marketing by tracking metrics such as website traffic, engagement rates, social media shares, conversions, and customer retention. Utilizing analytics tools can provide valuable insights.

14. What role does SEO play in content marketing?

SEO plays a crucial role in content marketing as it helps improve the visibility and discoverability of the content. By optimizing content for relevant keywords and incorporating on-page SEO techniques, it becomes easier for search engines to index and rank the content.

15. How can I stay up-to-date with the latest content marketing trends?

You can stay up-to-date with the latest content marketing trends by following industry blogs, attending marketing conferences and webinars, joining relevant online forums and communities, and actively engaging with thought leaders in the field.

Conclusion

In conclusion, Content Marketing Trends 2017 has provided valuable insights and key takeaways for online advertising services and advertising networks. The article highlighted the importance of creating high-quality, targeted content that aligns with the interests and needs of the target audience. It emphasized the power of storytelling, stating that compelling narratives can engage users and build brand loyalty.

The article also touched upon the increasing role of video content in content marketing. It discussed how videos have become a popular and effective medium for advertising and recommended that online advertising services and advertising networks invest in creating engaging video content. Additionally, the article noted the importance of optimizing content for mobile devices, as the use of smartphones and tablets continued to rise. It emphasized the need for responsive websites and mobile-friendly content to provide seamless experiences for users.

Furthermore, the article highlighted the emergence of influencer marketing as a powerful tool for content promotion. It discussed how partnering with influencers who have a strong following and credibility can increase brand visibility and reach. The importance of data analysis and measurement was also emphasized, with the article suggesting that online advertising services and advertising networks leverage data to track content performance, identify trends, and make informed decisions.

The article also pointed out the significance of personalization in content marketing. It highlighted the need to gather data about the target audience and use it to deliver personalized experiences. The use of artificial intelligence and machine learning technologies to segment and target audiences was mentioned as a growing trend in content marketing.

Importantly, the article emphasized the need for online advertising services and advertising networks to adapt to changing consumer behaviors and preferences. It stated that consumers are becoming more savvy and selective, and that brands need to provide valuable, authentic content to capture their attention. The shift towards transparent and ethical practices in content marketing was also discussed, with the article highlighting the importance of building trust with customers through genuine and relevant content.

In conclusion, Content Marketing Trends 2017 sheds light on the key strategies and trends that online advertising services and advertising networks should consider in their content marketing efforts. From creating engaging video content to leveraging influencer marketing and personalization, the article provides valuable insights into how to effectively connect with target audiences. By staying up-to-date with these trends and adapting their strategies accordingly, online advertising services and advertising networks can optimize their content marketing campaigns and achieve success in the ever-evolving digital landscape.