Content marketing tools are essential for any online advertising service or advertising network in 2017. These tools are designed to help businesses improve their content creation and distribution strategies, enabling them to reach their target audience more effectively. In fact, content marketing tools have become increasingly significant in today’s digital landscape.

One attention-grabbing fact about content marketing tools is their ability to drive higher engagement rates. According to recent research, businesses that use these tools experience an average of 30% increase in audience engagement. This means that with the right content marketing tools, online advertising services and advertising networks have the potential to greatly enhance their reach and impact.

The history of content marketing tools dates back to the early 2000s when digital marketing was still in its infancy. At that time, businesses primarily relied on traditional advertising channels such as television, radio, and print media. However, with the rise of the internet and social media, content marketing became a popular approach for businesses to connect with their audience in a more meaningful and targeted way.

In recent years, content marketing tools have become increasingly sophisticated and diverse. From social media management platforms to analytics and optimization tools, these technologies have enabled businesses to create, publish, and distribute compelling content across various online channels. With the advent of AI and machine learning, content marketing tools have further evolved to provide more personalized and data-driven marketing solutions.

One compelling statistic that highlights the significance of content marketing tools in 2017 is the fact that businesses who prioritize content marketing efforts are 13 times more likely to see a positive return on investment. This indicates that investing in the right tools can greatly enhance the effectiveness and profitability of online advertising services and advertising networks.

The current landscape of content marketing tools is highly competitive and rapidly evolving. With new tools and technologies emerging almost every day, businesses need to stay updated and adapt their strategies accordingly. From content creation tools that help generate ideas and create engaging visuals to distribution platforms that simplify the process of sharing content, these tools enable businesses to stay ahead of the competition and connect with their audience on a deeper level.

In conclusion, content marketing tools are essential for online advertising services and advertising networks in 2017. These tools have evolved significantly over the years, enabling businesses to create, distribute, and analyze content in a more targeted and effective manner. With the potential to drive higher engagement rates and generate a positive return on investment, content marketing tools have become an integral part of the digital advertising industry. So, it is crucial for businesses to invest in the right tools that align with their overall content marketing strategy and goals.

What are the top content marketing tools for 2017 and how can they boost your online advertising performance?

In the dynamic digital landscape of today, content marketing has become a vital component of successful advertising strategies. To excel in this field, marketers need to leverage the power of the latest content marketing tools available to them. In this article, we will explore the top content marketing tools for 2017 that can enhance your online advertising performance significantly. By understanding the features, advantages, and strategies behind these tools, you will be equipped with the knowledge to make informed decisions and stay ahead of the competition.

There are several effective content marketing tools that deserve your attention in 2017. Among these is BuzzSumo, a platform that allows you to identify popular content in your industry by analyzing social media engagement. This tool can provide insights into the type of content your audience is interested in, enabling you to create more engaging and shareable content to attract and retain customers. Furthermore, BuzzSumo allows you to monitor competitor activity, enabling you to stay ahead of the game by understanding what is working well in your industry.

Another powerful content marketing tool for 2017 is SEMrush. With its robust keyword research capabilities, SEMrush helps you identify high-performing keywords and uncover effective content ideas. By identifying the keywords that your target audience is searching for, you can optimize your content to better align with their needs and increase your visibility in search engine results. Furthermore, SEMrush provides valuable insights into your competitor’s organic keywords, enabling you to fine-tune your advertising strategies and outperform them in the digital landscape.

One must also consider CoSchedule as a top content marketing tool for 2017. It is a powerful editorial calendar that allows you to plan and organize your content strategy effectively. With CoSchedule, you can collaborate with team members, track your content projects, and seamlessly integrate with popular platforms like WordPress and social media channels. By streamlining your content production process, CoSchedule empowers you to deliver consistent and high-quality content to your audience, leading to increased brand awareness and credibility.

Another prominent tool for content marketing in 2017 is Hootsuite. This social media management platform enables you to efficiently manage and schedule your social media posts across multiple channels. With Hootsuite, you can save time and effort by scheduling your content in advance, thereby ensuring a consistent presence on social media platforms. Additionally, Hootsuite provides advanced analytics and reporting features, allowing you to track the performance of your social media campaigns and make data-driven decisions to optimize your advertising efforts.

Lastly, we have Canva, an essential graphic design tool for content marketing in 2017. Canva simplifies the process of creating visually appealing and engaging graphics for your advertising campaigns. With its user-friendly interface and multitude of templates, Canva enables marketers to create professional-looking graphics without the need for extensive design skills. By utilizing Canva, you can enhance the visual appeal of your content, making it more shareable and memorable for your audience, ultimately boosting your online advertising performance.

In conclusion, content marketing plays a crucial role in the success of advertising campaigns in the digital age. By harnessing the power of the top content marketing tools for 2017 such as BuzzSumo, SEMrush, CoSchedule, Hootsuite, and Canva, you can elevate your online advertising performance to new heights. These tools offer valuable insights, streamlined workflows, and enhanced creativity, giving you the tools necessary to reach and engage your target audience effectively. Stay tuned for the next section, where we will delve deeper into the features and strategies behind these content marketing tools, empowering you to optimize your advertising campaigns and achieve remarkable results.

Diving into the World of Content Marketing Tools 2017

Content marketing has become an essential strategy for businesses looking to connect with their target audience and drive engagement. In order to succeed in this digital age, it’s crucial for businesses to leverage the right tools to effectively plan, create, distribute, and analyze their content. In this article, we will dive into the core sections of content marketing tools in 2017, exploring the latest trends, features, and statistics that can help businesses achieve their marketing goals.

1. Content Planning and Research Tools

When it comes to content marketing, the first step is to plan and research your content strategy. Tools like BuzzSumo, SEMrush, and Ahrefs can provide valuable insights into what topics are trending, what your competitors are doing, and how you can create content that resonates with your target audience. These tools allow you to discover popular content, identify key influencers in your industry, and uncover relevant keywords that can improve your search rankings.

2. Content Creation and Collaboration Tools

Once you have a solid content plan in place, it’s time to create and collaborate on your content. Tools like CoSchedule, Trello, and Google Docs can streamline your content creation process, allowing you to organize, assign tasks, and collaborate with team members in real-time. These tools not only help you stay organized but also ensure that your content is consistent and aligned with your overall marketing strategy.

3. Content Distribution and Promotion Tools

After creating your content, the next step is to distribute and promote it to reach your target audience. Tools like Buffer, Hootsuite, and Sprout Social can automate your social media posting, allowing you to schedule and track your content across multiple social media platforms. Additionally, tools like MailChimp, Marketo, and HubSpot can help you automate your email marketing campaigns, ensuring that your content reaches your subscribers’ inboxes at the right time.

4. Content Analytics and Reporting Tools

Once your content is live, it’s essential to track and measure its performance to understand what’s working and what’s not. Tools like Google Analytics, Kissmetrics, and Moz can provide valuable insights into your content’s reach, engagement, and conversion rates. By analyzing these metrics, you can optimize your content marketing strategy to drive better results.

5. Emerging Trends in Content Marketing Tools 2017

In addition to the core sections mentioned above, there are several emerging trends in content marketing tools that are worth considering in 2017. One such trend is the rise of artificial intelligence (AI) in content creation and personalization. Tools like Acrolinx and Atomic Reach are leveraging AI to help businesses create more engaging and personalized content for their audience.

Another trend is the increasing focus on visual and interactive content. Tools like Canva, Piktochart, and SnapApp enable businesses to create visually appealing infographics, interactive quizzes, and videos, which can significantly enhance user engagement and improve content performance.

Concluding Statistics

As businesses continue to invest in content marketing, the demand for content marketing tools is rapidly growing. In fact, according to a survey conducted by Content Marketing Institute, 86% of B2B marketers use content marketing, and 60% plan to increase their content marketing budgets in 2017.

Furthermore, a report by Curata found that companies with a documented content marketing strategy are more likely to succeed in their content marketing efforts, with 60% reporting that their strategy is effective or very effective.

These statistics highlight the importance of leveraging content marketing tools in 2017 to stay competitive and achieve your marketing goals.

Key Takeaways for Content Marketing Tools 2017

As an online advertising service or advertising network, it is crucial to stay up-to-date with the latest content marketing tools to enhance your marketing strategies. In this article, we will explore the key takeaways from Content Marketing Tools 2017, providing you with valuable insights and knowledge to elevate your content marketing efforts. Here are the key takeaways:

1. Content marketing tools can streamline and automate various tasks: The tools discussed in this article can help you automate and streamline various content marketing tasks such as content creation, distribution, analytics, and optimization.
2. Content management systems (CMS) are essential for organizing and publishing content: Choosing a reliable CMS can greatly enhance your content marketing efforts by providing a user-friendly interface, easy content management, and efficient publishing capabilities.
3. Keyword research tools facilitate effective SEO strategies: By utilizing keyword research tools, you can identify relevant keywords and optimize your content accordingly, improving your website’s search engine rankings and organic traffic.
4. Social media management tools enable efficient content distribution: Social media platforms play a crucial role in content distribution. Having the right social media management tools can help schedule and automate posts, engage with your audience, and analyze campaign performance.
5. Email marketing platforms drive audience engagement: Email marketing remains a powerful tool for engaging with your audience. Platforms that offer email automation, personalization, and analytics can significantly improve the effectiveness of your email campaigns.
6. Content creation and design tools enhance visual appeal: Captivating visual content has become increasingly important. Utilizing content creation and design tools can help you create visually appealing infographics, videos, and images to enhance user engagement.
7. Analytics tools provide actionable insights: Analyzing your content marketing efforts through tools that track metrics such as website traffic, engagement, and conversions, can provide valuable insights to optimize your campaigns and improve ROI.
8. Collaboration tools streamline content creation processes: Content creation often involves collaboration among team members. Using collaboration tools can streamline communication, facilitate project management, and ensure efficient workflows.
9. Content curation tools help discover relevant content: Content curation tools can assist in finding and curating high-quality content from trusted sources, saving you time and providing your audience with valuable information.
10. SEO tools offer insights for website optimization: SEO tools are crucial for optimizing your website’s visibility in search engines. They provide insights into keywords, backlinks, and technical SEO aspects, allowing you to make data-driven decisions.
11. Marketing automation platforms streamline your marketing efforts: Marketing automation platforms can automate repetitive tasks, personalize your marketing messages, and nurture leads throughout the customer journey, improving overall efficiency and effectiveness.
12. Video marketing tools are essential for engaging visual content: Video content has gained significant popularity. Utilizing video marketing tools can help you create, edit, and optimize videos to increase engagement, drive conversions, and expand your reach.
13. Content optimization tools improve search engine rankings: Content optimization tools offer insights into improving your content’s SEO performance. They analyze factors such as readability, keyword density, and metadata to ensure your content meets search engine requirements.
14. Project management tools streamline content marketing campaigns: Managing content marketing campaigns involves multiple tasks and stakeholders. Project management tools can help you plan, execute, and track progress, ensuring efficient workflows and timely delivery.
15. Personalization tools enhance user experience: Personalizing your content and marketing messages can significantly improve user experience and engagement. Personalization tools enable you to tailor content based on user behavior, preferences, and demographics.
16. Mobile marketing tools are essential for reaching mobile users: With the increasing use of mobile devices, it is crucial to optimize your content for mobile users. Mobile marketing tools can help you create mobile-responsive designs, track mobile analytics, and engage with mobile audiences.

By incorporating these key takeaways into your content marketing strategies, you can leverage the power of the latest content marketing tools to drive better results and stay ahead of the competition.

FAQs About Content Marketing Tools 2017

1. What is content marketing?

Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It aims to drive profitable customer action and build long-term loyalty with the audience.

2. Why is content marketing important for online advertising?

Content marketing is important for online advertising because it allows businesses to provide informative and compelling content that resonates with their target audience. It helps attract potential customers, build brand awareness, and establish credibility, ultimately driving more traffic and conversions for advertisers.

3. What are content marketing tools?

Content marketing tools are software or platforms designed to assist businesses in creating, managing, and distributing their content effectively. These tools can include content ideation tools, content management systems, email marketing platforms, social media schedulers, analytics tools, and more.

4. How can content ideation tools help in my content marketing efforts?

Content ideation tools can help generate new and creative content ideas. They often provide keyword suggestions, trending topics, and competitor analysis to help marketers brainstorm and identify content ideas that are likely to perform well with their target audience.

5. What are some popular content management systems for content marketing?

• WordPress: A widely used and versatile content management system that offers flexibility and ease of use.
• HubSpot: A comprehensive inbound marketing platform that includes content management functionalities.
• Drupal: An open-source CMS known for its scalability and customization options.

6. How can email marketing platforms enhance content marketing?

Email marketing platforms enable businesses to send tailored content directly to their subscribers’ inboxes. They allow for targeted and personalized communication, making it easier to nurture leads, promote new content, and drive engagement with your audience.

7. What role do social media schedulers play in content marketing?

Social media schedulers help automate and streamline the process of sharing content across various social media platforms. These tools allow users to schedule posts in advance, ensuring consistent and timely content distribution, which can increase reach and engagement.

8. How do analytics tools contribute to content marketing?

Analytics tools provide valuable insights into the performance of your content marketing efforts. They help track key metrics such as website traffic, conversions, engagement, and social media metrics. By analyzing these data, marketers can make data-driven decisions and optimize their content strategy accordingly.

9. Are there any content marketing tools for keyword research?

Yes, there are several content marketing tools specifically designed for keyword research. Some popular ones include Google Keyword Planner, SEMrush, Moz Keyword Explorer, and Ahrefs. These tools provide keyword suggestions, search volume data, and competition analysis to help marketers optimize their content for search engines.

10. How can content curation tools assist in content marketing?

Content curation tools simplify the process of finding and sharing relevant content from various sources. They can help marketers discover fresh content ideas, curate content for social media sharing, and position themselves as industry thought leaders by providing their audience with valuable curated content.

11. What are some recommended content marketing tools for small businesses?

• Buffer: A social media management platform that offers content scheduling, analytics, and team collaboration features.
• Canva: A graphic design tool that allows you to create eye-catching visuals for your content.
• Mailchimp: An email marketing platform with easy-to-use templates and automation features for small businesses.

12. Are there any free content marketing tools available?

Yes, there are free content marketing tools available. Some examples include Google Analytics for website analytics, Google Trends for keyword research, Hootsuite for social media management, and Mailchimp for email marketing (with limitations on the free plan).

13. Can content marketing tools help improve SEO?

Yes, content marketing tools can help improve SEO (Search Engine Optimization). With features like keyword research, content optimization suggestions, and backlink analysis, these tools enable marketers to create content that is more likely to rank higher in search engine results pages (SERPs).

14. How can content marketing tools assist in measuring ROI?

Content marketing tools often provide detailed analytics and reporting functionalities to measure the return on investment (ROI) of your content marketing efforts. They can track conversions, engagement, and other key performance indicators (KPIs) to help you evaluate the effectiveness and ROI of your content campaigns.

15. What should I consider when choosing content marketing tools for my business?

When choosing content marketing tools, consider factors such as your specific goals and objectives, budget, scalability, ease of use, integrations with other tools, and customer support. It’s important to select tools that align with your content marketing strategy and can effectively meet your business needs.

Conclusion

In conclusion, the year 2017 witnessed the emergence and evolution of several powerful content marketing tools that have revolutionized the way online advertising is done. These tools have proven to be essential in helping advertisers create, distribute, and analyze content that effectively engages their target audience.

Firstly, one of the key trends in content marketing tools in 2017 was the rise of data-driven technologies. Tools like Google Analytics, BuzzSumo, and SEMrush have provided advertisers with valuable insights into the performance of their content, enabling them to make informed decisions and optimize their advertising strategies. These tools have allowed advertisers to track key metrics such as audience engagement, website traffic, and social media reach, helping them understand what content resonates with their audience and how to adapt their campaigns accordingly. The ability to harness data-driven technologies has given online advertising services a competitive edge, allowing them to deliver more targeted and personalized content to their audience.

Another important development in content marketing tools in 2017 was the increasing popularity of content creation tools. Platforms like Canva, Piktochart, and Adobe Spark have made it easier than ever for advertisers to create visually appealing and professional-quality content, even without extensive design skills. These tools offer a range of templates, graphics, and customization options that allow advertisers to create eye-catching images, infographics, and videos that grab the attention of their audience. With the ever-increasing demand for visual content in online advertising, these tools have become indispensable in helping advertisers produce high-quality content that stands out in a crowded digital landscape.

Furthermore, content distribution tools have played a significant role in 2017. Social media management platforms like Hootsuite, Buffer, and Sprout Social have made it more efficient for advertisers to manage their content across multiple social media channels. These tools not only allow advertisers to schedule and automate their posts, but also provide analytics and reporting features that help them measure the effectiveness of their social media campaigns. Additionally, tools like Mailchimp and Constant Contact have proven invaluable in email marketing, enabling advertisers to create and send targeted email campaigns to engage their audience directly. With the ability to reach a wide audience through social media and email marketing, these distribution tools have greatly enhanced the reach and impact of content marketing efforts.

Moreover, 2017 also saw the rise of influencer marketing platforms as important content marketing tools. Platforms like Influencer.co, GrapeVine Logic, and Revfluence have helped advertisers identify and collaborate with influencers who have a strong following and influence in their industry. By leveraging the reach and credibility of influencers, advertisers have been able to amplify their content and reach new audiences. These platforms provide tools for finding influencers, managing campaigns, and tracking results, making influencer marketing a more accessible and effective strategy for online advertising services.

Finally, one cannot overlook the role of content curation tools in content marketing in 2017. Tools like Pocket, Flipboard, and Feedly have allowed advertisers to easily discover and curate relevant content from a variety of sources. By curating and sharing valuable content, online advertising services can position themselves as a trusted source of industry knowledge and build credibility with their audience. These tools have made it easier for advertisers to stay up-to-date with the latest trends and news in their industry, ensuring that they are delivering timely and insightful content to their audience.

Overall, the year 2017 was a groundbreaking year for content marketing tools in the online advertising industry. From data-driven technologies to content creation and distribution tools, the advancements in content marketing tools have provided advertisers with the necessary resources to create compelling and targeted content, reach a larger audience, and measure the success of their campaigns. By embracing and utilizing these tools, online advertising services and advertising networks can stay ahead of the competition and effectively engage their audience in the digital world.