Content marketing has become an essential component of digital advertising in today’s highly competitive online landscape. As more and more businesses recognize its potential, the field has evolved significantly over the years. In 2017, content marketing statistics highlighted the growing importance and effectiveness of this strategy, showing its ability to generate leads, increase brand awareness, and drive conversions.

One attention-grabbing fact about content marketing in 2017 is that it was considered the top priority for marketing professionals. According to a survey conducted by the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers stated that content marketing was a key part of their overall marketing strategy. This high level of adoption demonstrates its effectiveness in achieving desired marketing outcomes.

Content marketing statistics in 2017 also revealed the increasing use of video content. Visuals have always been powerful tools in advertising, but with the rise of platforms like YouTube and Facebook Live, they have become even more crucial. It was found that 64% of consumers were more likely to make a purchase after watching a brand’s video. This engaging element presents a great opportunity for online advertising services and networks to leverage video content and reach a wider audience.

Furthermore, content marketing statistics in 2017 showcased the importance of personalized content. Consumers today expect personalized experiences, and brands that deliver tailored content see better results. A report by Accenture revealed that 75% of consumers were more likely to make a purchase from a brand that recognized them by name, recommended products based on previous purchases, or knew their purchase history. This statistic emphasizes the importance of data-driven personalization in content marketing strategies.

Social media also played a significant role in content marketing statistics in 2017. With billions of active users on various platforms, social media became an indispensable channel for distributing and promoting content. Research indicated that 92% of business owners considered social media as crucial for their business, highlighting its impact on reaching a wider audience and driving engagement. Combining targeted content with strategic social media promotion provides a powerful way for online advertising services and networks to enhance their clients’ campaigns.

With the rapid growth of mobile usage, content marketing statistics in 2017 highlighted the importance of optimizing content for mobile devices. It was found that 57% of users said they wouldn’t recommend a business with a poorly designed mobile website. Moreover, Google started prioritizing mobile-friendly websites in search results, making mobile optimization a necessity for a successful content marketing strategy.

In conclusion, content marketing statistics in 2017 showed the increasing significance of this strategy in the online advertising and marketing landscape. With its ability to generate leads, boost brand awareness, and drive conversions, content marketing became a top priority for marketers. Leveraging engaging elements like video content, personalized experiences, social media, and mobile optimization became crucial for the success of content marketing campaigns. These statistics emphasized the importance of staying up to date with the latest trends and strategies in order to effectively reach and engage target audiences in the competitive online advertising space.

What are the Latest Content Marketing Statistics in 2017 and How Can They Benefit Your Online Advertising Strategy?

As an online advertising service or advertising network, staying up to date with the latest trends and statistics is crucial for staying ahead of the competition. In this article, we will explore the most recent content marketing statistics in 2017 and discuss how they can significantly benefit your online advertising strategy. By understanding these statistics, you will be able to make informed decisions about your content marketing efforts, allocate resources effectively, and ultimately drive greater results.

Content marketing has become a powerful tool for businesses of all sizes, allowing them to attract, engage, and retain customers through valuable and relevant content. According to the latest statistics, content marketing generates three times as many leads as traditional outbound marketing, while costing 62% less. This means that by investing in content marketing, you can reach a wider audience and convert potential customers at a fraction of the cost.

Another important statistic to consider is that 70% of consumers prefer getting to know a company through articles and content, rather than through advertisements. This clearly highlights the significance of creating high-quality and insightful content that resonates with your target audience. By providing valuable information and addressing their pain points, you can establish trust and credibility, leading to increased customer loyalty and brand advocacy.

Furthermore, it has been observed that businesses that prioritize content marketing efforts are six times more likely to achieve higher conversion rates compared to those who do not. This indicates that by consistently creating and promoting valuable content, you can drive more targeted traffic to your website, nurture leads, and ultimately increase your conversion rates. It is essential to note that content marketing is a long-term strategy, and consistent efforts over time will yield the best results.

In today’s fast-paced digital landscape, mobile devices play a significant role in content consumption. Recent statistics reveal that more than 50% of all website traffic comes from mobile devices. This underscores the importance of optimizing your content for mobile platforms, ensuring seamless user experience and accessibility. By keeping your content mobile-friendly, you can effectively reach and engage with a larger audience, leading to higher visibility and increased brand exposure.

In addition to mobile optimization, video content has emerged as a highly effective form of content marketing. It has been reported that 51% of marketing professionals worldwide consider video as the type of content with the highest ROI. With the ever-increasing popularity of video-sharing platforms, such as YouTube and social media networks, incorporating video content into your advertising strategy can significantly enhance engagement and brand awareness.

One of the most critical aspects of content marketing is tracking and analyzing the performance of your campaigns. Recent research indicates that businesses that have a documented content marketing strategy are more likely to consider themselves effective in their content marketing efforts. By having a documented strategy, you can set clear goals, measure key performance indicators (KPIs), and identify areas for improvement. Utilizing analytics tools and tracking the success of your content marketing campaigns will provide valuable insights into your target audience’s behavior and preferences.

Now that we have explored some of the latest content marketing statistics in 2017, it is crucial to delve deeper into each of these aspects to fully understand their implications for your online advertising strategy. The next section will provide a comprehensive analysis and actionable strategies for leveraging these statistics to drive better results and stay ahead in the ever-evolving landscape of content marketing.

Content Marketing Statistics 2017: Insights and Trends

Content marketing has become an essential strategy for businesses looking to establish their online presence and engage with their target audience. As we delve into the realm of 2017, it’s crucial to stay updated with the latest trends and statistics to ensure that your content marketing efforts are effective and in line with industry best practices. In this article, we will explore the most significant content marketing statistics for 2017.

The Rise of Video Content

Video content has increasingly gained popularity over the past few years, and 2017 was no exception. According to a report by HubSpot, 51.9% of marketers worldwide believe that video content yields the best ROI. This comes as no surprise, considering that 80% of consumers prefer watching a video to reading a blog post, according to a survey conducted by Forbes.

Furthermore, the average user spends 88% more time on a website with video content, as stated by Forbes. This highlights the importance of incorporating video into your content marketing strategy. Whether it’s creating engaging product demos, behind-the-scenes footage, or educational videos, incorporating video content can significantly boost audience engagement and conversion rates.

Mobile Optimization is Crucial

In an era where mobile devices have become the primary means of accessing the internet, it is paramount to optimize your content for mobile users. In 2017, mobile devices accounted for 50.81% of global website traffic, surpassing desktop traffic for the first time ever, according to Statista. This means that if your content is not mobile-friendly, you are potentially missing out on half of your target audience.

Moreover, Google prioritizes mobile-friendly websites in search engine rankings. In 2017, Google rolled out its mobile-first indexing, which means that the mobile version of your website is now considered the primary version for indexing and ranking. If your website is not mobile-friendly, you may experience a significant drop in organic search visibility, resulting in lower traffic and conversion rates.

The Power of Social Media

Social media platforms offer immense opportunities for content distribution and engagement. In 2017, there were 2.46 billion social media users worldwide, and this number is expected to reach 3.02 billion by 2021, as reported by Statista. These statistics highlight the potential reach and impact of social media platforms on your content marketing strategy.

According to a survey conducted by the Content Marketing Institute, 83% of marketers consider social media to be an integral part of their content marketing efforts. Furthermore, 58% of marketers saw an increase in website traffic, and 54% experienced improved search engine rankings as a result of their social media content distribution.

It is important to note that each social media platform has its own unique user base and content preferences. Understanding your target audience and tailoring your content to each platform can significantly improve your engagement and conversion rates. For instance, Facebook is ideal for sharing videos, while Instagram is popular for visually appealing images and stories. LinkedIn, on the other hand, is more suited for professional and informative content.

The Rise of Influencer Marketing

Influencer marketing has emerged as a powerful tool for businesses to reach and engage with their target audience. According to a study by Influencer Marketing Hub, 63% of marketers increased their influencer marketing budget in 2017. This highlights the growing recognition of influencers as influential content creators and brand advocates.

Furthermore, 94% of marketers who used influencer marketing found it to be effective. The ability of influencers to create authentic, relatable, and engaging content resonates with their audience, resulting in improved brand awareness, credibility, and sales.

When incorporating influencer marketing into your content strategy, it is crucial to identify influencers who align with your brand values and have an engaged and relevant audience. This ensures that the content created by influencers will resonate with your target audience and drive meaningful results.

Content Personalization for Enhanced Engagement

Personalized content has become a necessity in today’s competitive digital landscape. In 2017, 63% of marketers reported that personalized content yielded a significant impact on their content marketing strategy, according to the Content Marketing Institute.

Personalization goes beyond simply addressing the recipient by name. It involves tailoring the content to fit the specific interests, preferences, and needs of the target audience. By leveraging user data, such as browsing behavior, purchase history, and demographics, businesses can create personalized content that resonates with their audience on a deeper level.

Studies show that personalized emails have an average open rate of 18.8%, compared to 13.1% for non-personalized emails, as reported by the Aberdeen Group. Furthermore, personalized content can lead to a 20% increase in sales opportunities, as stated by MarketingProfs.

Conclusion

As we navigate the ever-evolving world of content marketing, staying informed about the latest statistics and trends is vital for success. In 2017, video content, mobile optimization, social media, influencer marketing, and personalized content emerged as key drivers of effective content marketing strategies. By capitalizing on these trends, businesses can enhance their online presence, engage with their target audience, and drive meaningful results.

So, when planning your content marketing strategy for 2017, remember the power of video content, the importance of mobile optimization, the potential of social media, the effectiveness of influencer marketing, and the impact of personalized content. By leveraging these insights, you can position your business for success in the digital landscape.

And the final statistic to drive this point home is this: According to Smart Insights, 90% of consumers find custom content useful, and 78% believe that companies delivering custom content are interested in building a relationship with them. These numbers speak for themselves, emphasizing the importance of incorporating content marketing strategies in your overall marketing efforts.

Key Takeaways from Content Marketing Statistics 2017

As an online advertising service or advertising network, it is crucial to stay updated with the latest content marketing statistics. These statistics provide valuable insights into the effectiveness and trends in content marketing. Here are the key takeaways from the Content Marketing Statistics 2017:

1. Content marketing is essential: 89% of B2B marketers and 86% of B2C marketers use content marketing as a key strategy to attract and engage their target audience.
2. Blogs are a priority: 60% of marketers believe that blog content creation is their top inbound marketing priority.
3. Consistency is key: Companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that publish 0-4 posts.
4. Video content is booming: 82% of all internet traffic will be video by 2022, highlighting the importance of incorporating video into content marketing strategies.
5. Engagement on social media: Over 70% of businesses actively use social media for content promotion and engagement with their audience.
6. Email marketing still works: For every $1 spent on email marketing, the average return on investment (ROI) is $42, making it a highly effective channel for content distribution.
7. Visual content drives engagement: Articles with relevant images receive 94% more views compared to those without visuals, highlighting the importance of incorporating visual content into marketing strategies.
8. Long-form content stands out: Blog posts with more than 2,000 words consistently receive more shares and engagement, indicating the value of providing in-depth and comprehensive content.
9. Mobile optimization is a must: 63% of website visits come from mobile devices, underlining the importance of optimizing content for mobile viewing.
10. Audio content is rising: Podcasts have seen a significant surge in popularity, with 80 million Americans listening to at least one podcast per week. Incorporating audio content into marketing strategies can tap into this growing audience.
11. Content distribution matters: 78% of marketers consider content distribution as the most crucial factor in their overall content marketing success.
12. User-generated content is trusted: 85% of consumers trust content generated by other users more than brand-created content, making user-generated content a powerful tool for building trust and credibility.
13. AI and chatbots are on the rise: 72% of businesses plan to leverage AI chatbots in their content marketing strategies to provide personalized experiences and improve customer interactions.
14. Interactive content drives engagement: Interactive content like quizzes, calculators, and polls generate twice as many conversions compared to passive content, making it an effective way to capture audience attention and increase user engagement.
15. Influencer marketing delivers results: 94% of marketers believe that influencer marketing is an effective strategy, and businesses are increasingly investing in partnerships with influencers to amplify their content reach.
16. Content repurposing increases ROI: Repurposing content into different formats and channels can increase content ROI, with 60% of marketers repurposing content 2-5 times.

These key takeaways from the Content Marketing Statistics 2017 highlight the importance of incorporating various strategies and formats into content marketing. Whether it’s investing in video content, leveraging user-generated content, or utilizing AI chatbots, adapting to the latest trends is crucial for success in the digital advertising industry. Stay ahead by utilizing these valuable insights to enhance your content marketing strategies.

FAQs for Content Marketing Statistics 2017

1. What is content marketing?

Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a specific target audience. This content helps to build brand awareness, establish expertise, and drive profitable customer actions.

2. Why is content marketing important?

Content marketing is important because it allows businesses to connect with their target audience in a meaningful way. It helps build trust and credibility, improves search engine visibility, increases website traffic, and ultimately drives conversions and sales.

3. What are the benefits of content marketing?

• Increased brand visibility
• Improved brand reputation and credibility
• Better engagement with target audience
• Higher conversion rates
• Enhanced customer loyalty
• Improved search engine rankings

4. How can I measure the effectiveness of my content marketing?

To measure the effectiveness of your content marketing efforts, you can track various metrics such as website traffic, engagement rates, conversion rates, social media interactions, and customer feedback. You can also use tools like Google Analytics to gather data and analyze the performance of your content.

5. What are some popular types of content used in content marketing?

• Blog articles
• Infographics
• Videos
• Ebooks
• Case studies
• Whitepapers
• Podcasts

6. How often should I create new content?

The frequency of content creation depends on your specific goals and resources. However, it is generally recommended to create fresh content at least once or twice a week to keep your audience engaged and to maintain a consistent online presence.

7. Can content marketing help improve my search engine rankings?

Yes, content marketing can have a positive impact on your search engine rankings. By creating high-quality and relevant content, you increase the likelihood of earning backlinks from other reputable websites, which is a key factor in improving your search engine rankings.

8. How can I optimize my content for search engines?

To optimize your content for search engines, you should focus on using relevant keywords, writing compelling meta descriptions and title tags, including internal and external links, and ensuring your content is well-structured with appropriate headings and subheadings.

9. What role does social media play in content marketing?

Social media plays a crucial role in content marketing as it provides a platform to distribute and promote your content to a wider audience. It helps drive traffic to your website, increases brand visibility, and enables engagement with your target audience through comments, likes, and shares.

10. How can I leverage user-generated content in my content marketing strategy?

By encouraging your audience to create and share their own content related to your brand or products, you can leverage user-generated content in your content marketing strategy. This can be in the form of testimonials, reviews, social media posts, or guest blog articles, which help build trust and engagement with your audience.

11. Can content marketing benefit small businesses?

Yes, content marketing can be highly beneficial for small businesses. It offers a cost-effective way to reach a targeted audience, build brand awareness, and compete with larger competitors. With quality content, small businesses can establish themselves as industry experts, gain customer trust, and generate leads.

12. How can content marketing be integrated with other marketing strategies?

Content marketing can be integrated with other marketing strategies by aligning your content with your overall marketing goals, using content to support email marketing campaigns, sharing content on social media platforms, including content links in your advertising campaigns, and using content to nurture leads generated from other marketing efforts.

13. Are there any content marketing trends to watch out for in 2017?

• Increase in interactive content such as quizzes, polls, and surveys
• Rise of video content and live streaming
• Importance of personalized content to target specific audience segments
• Growth of influencer marketing and brand collaborations
• Mobile optimization for better user experience

14. How can I stay updated with the latest content marketing trends and statistics?

To stay updated with the latest content marketing trends and statistics, you can follow industry blogs, subscribe to newsletters, attend webinars or conferences, join online communities or forums, and regularly conduct research to gather insights from reputable sources.

15. Can I outsource my content marketing efforts to a professional service?

Yes, many businesses choose to outsource their content marketing efforts to professional services or agencies. This allows them to benefit from the expertise of content marketing professionals, save time and resources, and ensure high-quality content creation and distribution.

Conclusion

In 2017, content marketing continued to prove its effectiveness as a valuable strategy in the digital advertising industry. Several key points and insights emerged from the content marketing statistics of the year, reaffirming its importance for online advertising services and advertising networks.

One of the key findings from the statistics was the growing significance of video content. With the rapid rise of video platforms like YouTube and the increasing prevalence of social media, videos have become a powerful tool for advertisers to engage and capture the attention of their target audience. Research revealed that 51% of marketers consider video as the content format with the best ROI, and this trend is only expected to grow in the coming years. Therefore, online advertising services and advertising networks should prioritize incorporating video content into their strategies in order to maximize their reach and impact.

Another notable insight from the content marketing statistics of 2017 was the importance of personalization. In an age of information overload, consumers are becoming increasingly selective about the content they engage with, seeking out personalized experiences that resonate with their specific needs and interests. The statistics showed that 89% of marketers believe personalization is crucial to their overall marketing strategy, and 33% identified it as a top priority. This highlights the need for online advertising services and advertising networks to invest in technologies and strategies that enable them to deliver tailored content to their target audience. By personalizing content, advertisers can create a more meaningful and engaging experience for users, increasing the effectiveness of their campaigns.

Furthermore, the statistics also highlighted the significance of social media in content marketing. Platforms such as Facebook, Instagram, and Twitter have become powerful channels for advertisers to connect with their audience, with research indicating that 66% of marketers see social media platforms as effective channels for content distribution. Additionally, the engagement rates on social media platforms are considerably higher compared to traditional advertising channels, further emphasizing the importance of including social media in content marketing strategies. Advertisers should focus on creating compelling and shareable content that resonates with the target audience, enabling them to leverage the reach and influence of social media platforms.

Moreover, the statistics indicated that blogging continues to be a valuable content marketing tactic for online advertising services and advertising networks. Businesses that maintain an active blog generate 67% more leads than those without a blog. Furthermore, companies that prioritize blogging are 13x more likely to experience positive ROI. This highlights the importance of regularly publishing high-quality blog content that provides valuable information and engages users. By leveraging the power of blogging, online advertising services and advertising networks can not only establish themselves as thought leaders in the industry but also drive traffic and generate leads for their businesses.

In conclusion, the content marketing statistics of 2017 reaffirm the importance of incorporating video content, personalization, social media, and blogging into the strategies of online advertising services and advertising networks. Video content offers a highly engaging format, while personalization allows advertisers to deliver tailored experiences that resonate with their audience. Leveraging the reach and influence of social media platforms is crucial for maximizing the impact of content marketing efforts, and investing in blogging can drive traffic and generate leads. By embracing these key insights and incorporating them into their strategies, online advertising services and advertising networks can stay ahead in the ever-evolving landscape of digital advertising.