Content marketing has become a crucial aspect of any online advertising service or advertising network strategy. In fact, according to a recent survey, 93% of B2B marketers use content marketing to promote their products and services. This shows the growing significance of content marketing in today’s digital landscape. But what exactly is content marketing and how does it benefit businesses?

Content marketing can be defined as a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional advertising, content marketing aims to educate, inform, and entertain the audience rather than directly promoting a product or service. By providing valuable content, businesses are able to build trust, establish themselves as industry experts, and ultimately drive profitable customer actions.

The concept of content marketing is not new. In fact, it can be traced back to the late 19th century when companies started publishing their own magazines as a means of engaging with customers. However, the rise of the internet and social media platforms has revolutionized the way businesses approach content marketing. With the ability to reach a global audience instantly, businesses now have the opportunity to amplify their content and connect with customers on a much larger scale.

One of the key elements of a successful content marketing strategy is the use of infographics. Infographics have gained significant popularity in recent years due to their ability to convey complex information in a visually appealing and easy-to-understand format. According to a study, infographics are shared and liked on social media three times more than any other type of content. This makes them an extremely effective tool for businesses to engage with their target audience and increase brand awareness.

The Content Marketing Infographic 2017 provides a comprehensive overview of the latest trends and best practices in content marketing. It highlights the importance of creating high-quality and original content, as well as the need to tailor content to different platforms and audiences. The infographic also emphasizes the growing significance of video content, with 81% of businesses already using video as a marketing tool.

In addition to this, the infographic explores the role of social media in content marketing. With over 2.8 billion active social media users worldwide, platforms like Facebook, Instagram, and LinkedIn offer businesses a unique opportunity to reach and engage with their target audience. The infographic provides insights on how businesses can effectively utilize social media to distribute their content and drive engagement.

Overall, the Content Marketing Infographic 2017 showcases the importance of content marketing in today’s digital age. With consumers becoming increasingly immune to traditional advertising and demanding more meaningful interactions, businesses need to leverage content marketing to connect with their audience on a deeper level. By providing valuable and engaging content, businesses can establish themselves as industry thought leaders and build long-lasting relationships with their customers.

What are the Latest Trends in Content Marketing in 2017? How Can They Benefit Your Online Advertising Strategy?

Content marketing has become an integral part of any successful online advertising strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. In today’s digital world, where consumers are constantly bombarded with ads, content marketing provides a refreshing and non-disruptive way to connect with potential customers. This article will explore the latest trends in content marketing in 2017 and how they can benefit your online advertising strategy, driving more traffic, conversions, and brand awareness.

1. Customization and Personalization: In 2017, content marketers have realized the importance of personalizing their content to make it more relevant and engaging for their target audience. Customization allows advertisers to tailor their messages according to a user’s demographics, preferences, and behavior. By understanding the needs and interests of your target audience, you can create personalized content that resonates with them, increasing the chances of driving conversions and building brand loyalty. We will delve deeper into the strategies and tools available to personalize your content in the next section.

2. Interactive Content: To capture and retain the attention of their target audience, content marketers are increasingly turning to interactive content formats such as quizzes, polls, assessments, and interactive videos. These formats not only engage users but also provide valuable insights about their preferences and behaviors. By incorporating interactive elements into your content, you can provide a fun and interactive experience for your audience, boosting engagement and nurturing leads. We will discuss various types of interactive content and how to leverage them effectively in the following section.

3. Visual Storytelling: In a world where attention spans are shrinking, visual content has gained immense popularity. Content marketers are utilizing visual storytelling techniques to convey their brand’s message in a more captivating and memorable way. Visual content includes images, infographics, videos, and even live streams. By incorporating compelling visuals into your content, you can grab the attention of your target audience and communicate your brand’s story effectively. We will explore different types of visual content and how to create them for maximum impact later on.

4. User-Generated Content: Consumers trust recommendations and reviews from their peers more than traditional advertisements. That’s why user-generated content has become a powerful tool for content marketers in 2017. By encouraging your audience to create and share content related to your brand, you can harness the power of word-of-mouth marketing and build trust among your potential customers. We will dive deeper into user-generated content strategies and best practices in the subsequent section.

5. Influencer Marketing: Influencer marketing involves collaborating with influential individuals in a specific niche to promote your brand or product. These individuals, also known as social media influencers, have a loyal and engaged following, making their recommendations highly influential. Content marketers are leveraging influencer marketing to extend their reach, gain credibility, and connect with new audiences. We will discuss the benefits of influencer marketing and how to identify and collaborate with the right influencers in the forthcoming section.

6. Mobile-First Approach: With the increasing use of smartphones and tablets, content marketers need to prioritize mobile optimization. A mobile-first approach involves designing content that is specifically tailored for mobile devices, ensuring a seamless and user-friendly experience. By optimizing your content for mobile, you can reach a wider audience and improve user engagement. We will share tips and best practices for implementing a mobile-first approach in the next part.

Conclusion: These are just a few of the latest trends in content marketing in 2017 that can significantly benefit your online advertising strategy. By staying updated with the latest trends and implementing them effectively, you can enhance your brand’s visibility, engage your target audience, and drive more conversions. In the subsequent parts of this article, we will delve deeper into each of these trends, providing comprehensive strategies, tips, and best practices to help you leverage them successfully. Stay tuned to unlock the secrets of a successful content marketing strategy in 2017!

Table of Contents,

Content Marketing Infographic 2017: The Key Insights
Key Takeaways from the Content Marketing Infographic 2017
FAQs about Content Marketing in 2017
Conclusion

Content Marketing Infographic 2017: The Key Insights

As we delve into the world of content marketing in 2017, it is crucial to understand the key trends and strategies that have emerged in this rapidly evolving landscape. An excellent resource to gain a comprehensive overview of the state of content marketing is the Content Marketing Infographic 2017. This valuable visual representation provides insights into the most impactful strategies, platforms, and metrics that marketers have utilized to drive their campaigns to success. Let’s dive into the core sections of the infographic to discover these key insights.

The Rise of Video Content

One of the most remarkable trends identified in the Content Marketing Infographic 2017 is the exponential growth of video content. With the prevalence of social media platforms and the improved accessibility of video production tools, brands have recognized the power of visual storytelling. According to the infographic, video content accounted for over 80% of all internet traffic in 2017, highlighting its undeniable impact on capturing audience attention. Marketers have leveraged platforms like YouTube and Facebook Live to engage their target audience with compelling video content.

Mobile Optimization takes center stage

In an increasingly mobile-centric world, optimizing content for mobile devices has become a top priority for marketers. The Content Marketing Infographic 2017 reveals that over 50% of global internet traffic originated from mobile devices. It is essential for brands to deliver a seamless and engaging mobile experience to their audience. From responsive website design to mobile-specific content formats, marketers have recognized the need to meet their users where they are most active.

Personalization and Audience Segmentation

The infographic also emphasizes the significance of personalization and audience segmentation in content marketing. With the abundance of information available to consumers, marketers need to tailor their content to resonate with specific target audiences. Personalized experiences foster stronger connections and build brand loyalty. According to the Content Marketing Infographic 2017, companies that implemented personalized content strategies experienced a 20% increase in engagement rates. Leveraging tools such as customer data, analytics, and automation technologies, marketers can deliver precisely targeted content to their audience.

Metrics that Matter

When it comes to measuring the success of content marketing campaigns, the infographic highlights the importance of focusing on specific and relevant metrics. Rather than solely relying on vanity metrics such as pageviews and social media followers, marketers have shifted their focus to metrics that demonstrate business impact. The Content Marketing Infographic 2017 reveals that 78% of successful marketers incorporate revenue attribution into their content marketing strategies. This approach enables them to track how content contributes to actual sales and conversions, providing a more accurate reflection of campaign effectiveness.

Influencer Marketing: A Powerful Strategy

The influence of social media personalities and influencers has grown exponentially in recent years. In the Content Marketing Infographic 2017, it is evident that influencer marketing has become a powerful strategy for brands. By partnering with influencers who have a relevant and engaged audience, marketers can extend their reach and credibility. According to the infographic, 94% of marketers who implemented influencer marketing found it to be effective. However, it is crucial to carefully select influencers who align with the brand’s values and target audience to maximize the impact of this strategy.

The Content Marketing Infographic 2017 in Summary

The Content Marketing Infographic 2017 provides valuable insights into the evolving landscape of content marketing. Video content, mobile optimization, personalization, relevant metrics, and influencer marketing emerge as key strategies that have proven successful in engaging target audiences and driving business results. This infographic serves as a valuable resource for marketers looking to stay ahead of the curve and leverage the latest trends in content marketing.

As we move forward, it is essential for marketers to continue monitoring the evolving content marketing landscape and adapt their strategies accordingly. With the right approach and a focus on the strategies highlighted in the Content Marketing Infographic 2017, marketers can effectively engage their target audience and drive meaningful business outcomes.

According to recent studies, brands that implemented personalized content strategies saw an average increase of 20% in engagement rates. This highlights the significant impact of tailoring content to resonate with specific target audiences.

Key Takeaways from the Content Marketing Infographic 2017

In the rapidly evolving world of online advertising, content marketing has emerged as a powerful strategy to engage and attract audiences. The Content Marketing Infographic 2017 provides valuable insights and data that can help online advertising services or advertising networks understand the current state and future trends of content marketing. The following key takeaways summarize the most important points from the infographic:

1. Content marketing is highly effective in generating leads and driving conversions.

According to the infographic, 74% of companies believe that content marketing generates leads at a higher rate compared to traditional marketing strategies. Furthermore, companies that prioritize content marketing experience conversion rates that are six times higher than their competitors who don’t.

2. Influencer marketing plays a significant role in content promotion.

The infographic highlights that 94% of marketers who use influencer marketing find it effective. Collaborating with influencers can help amplify the reach of content and enhance its credibility among the target audience.

3. Video content is increasingly popular and engaging.

Video is now one of the most popular and engaging forms of content. The infographic reveals that 51% of marketers worldwide consider video as the type of content with the best ROI. It is crucial for online advertising services to leverage the power of video in their content marketing strategies.

4. Mobile optimization is essential for content success.

With the increasing use of smartphones and tablets, optimizing content for mobile devices is crucial. The infographic states that 57% of internet users won’t recommend a business with a poorly designed mobile site. Online advertising services need to ensure that their ads and content are mobile-friendly to deliver a seamless experience to users.

5. Visual content captures attention and improves engagement.

Humans are visual beings, and visual content plays a vital role in capturing attention. The infographic shows that articles with images get 94% more views compared to those without images. Incorporating visually appealing elements in content can significantly enhance its impact and improve engagement.

6. Content personalization enhances customer experiences.

The infographic highlights that 90% of consumers find personalized content appealing. Personalization allows online advertising services to deliver targeted and relevant content to their audience, thereby increasing engagement and driving conversions.

7. Quality content is more important than quantity.

Instead of focusing on producing a large volume of content, the key is to focus on high-quality content. The infographic emphasizes that 47% of buyers view three to five pieces of content before engaging with a sales representative. Investing in creating valuable and insightful content can build trust with the audience and positively impact conversion rates.

8. Social media is a critical distribution channel for content.

The infographic reveals that 93% of marketers actively use social media for content distribution. Online advertising services should leverage the power of social media platforms to reach a wider audience and drive engagement with their content.

9. SEO optimization is essential for content visibility.

Optimizing content for search engines is crucial to ensure its visibility to the target audience. The infographic suggests that on average, organic search traffic accounts for 53% of the website’s traffic. Investing in SEO strategies can significantly improve content reach and effectiveness.

10. User-generated content can boost brand credibility.

The infographic highlights that 85% of consumers find user-generated content more influential than branded content. Encouraging users to create and share content related to the brand can significantly enhance its credibility and trustworthiness among the target audience.

11. Content repurposing maximizes content value.

Repurposing existing content into different formats and platforms can help maximize its value and reach. The infographic suggests that adapting content for multiple channels can increase the reach by up to 69%. Online advertising services should prioritize repurposing content to ensure it reaches a diverse audience.

12. Email marketing remains an effective content distribution medium.

Despite the rise of other communication channels, email marketing continues to be an effective way to distribute content. The infographic reveals that 59% of B2B marketers consider email marketing the most effective channel for generating revenue.

13. Content curation complements content creation.

While creating original content is essential, content curation can also add value to a content marketing strategy. The infographic suggests that 68% of marketers use curated content to establish thought leadership. Implementing a mix of curated and original content can provide a well-rounded and comprehensive content experience for the audience.

14. Visualizing data improves content engagement and comprehension.

Data visualization can significantly enhance the impact of content. The infographic states that content with visuals receives 94% more views. Online advertising services should focus on presenting data in a visually appealing manner to capture the audience’s attention and improve comprehension.

15. Content marketing is a long-term strategy.

The infographic emphasizes that content marketing is not a quick fix but a long-term strategy. Building a strong brand presence and establishing credibility through content takes time and consistent effort. Online advertising services should be committed to investing in content marketing for sustained success.

The Content Marketing Infographic 2017 provides valuable insights that can guide online advertising services and advertising networks in developing effective content marketing strategies. By understanding the key takeaways mentioned above, these services can leverage the power of content marketing to engage audiences and achieve their marketing goals.

FAQs about Content Marketing in 2017

1. What is content marketing?

Content marketing is a technique that involves creating and distributing valuable and relevant content to attract and engage a target audience. It aims to inform, educate, and entertain readers without directly promoting a product or service.

2. Why is content marketing important?

Content marketing is important because it helps build trust and credibility with your audience. It allows you to establish yourself as an industry expert, attract potential customers, and create brand awareness.

3. Can content marketing help improve my website’s SEO?

Yes, content marketing can boost your website’s SEO. By creating high-quality, keyword-rich content, you can increase your website’s visibility in search engine results pages, attract more organic traffic, and improve your overall search engine ranking.

4. How often should I create and publish content?

Consistency is key when it comes to content marketing. It’s recommended to create and publish content on a regular basis, whether it’s weekly, bi-weekly, or monthly, depending on your resources and audience’s preferences.

5. What types of content should I create?

There are various types of content you can create, including blog posts, articles, videos, infographics, podcasts, and eBooks. Consider your audience’s preferences and the format that best suits your message.

6. Should I focus on quantity or quality when creating content?

While it’s important to maintain a consistent content schedule, quality should always be prioritized over quantity. Creating valuable and engaging content will have a longer-lasting impact on your audience and improve your brand reputation.

7. How can I measure the success of my content marketing efforts?

You can measure the success of your content marketing efforts by tracking key metrics such as website traffic, engagement metrics (likes, comments, shares), conversion rates, and ROI. Tools like Google Analytics can help you gather and analyze this data.

8. How do I identify my target audience for content marketing?

It’s crucial to know your target audience before creating content. Conduct market research, analyze your existing customer base, and create buyer personas. These personas will help you tailor your content to the right demographic.

9. Should I create content specifically for social media platforms?

Yes, creating content specifically for social media platforms is important. Different social media platforms have distinct user demographics and engagement styles, so customizing your content to suit each platform will yield better results.

10. Should I outsource content creation or do it in-house?

This depends on your resources, expertise, and budget. If you have a dedicated team with the necessary skills, you can create content in-house. However, outsourcing content creation to professionals can save time and ensure high-quality content.

11. How can I repurpose my existing content?

You can repurpose your existing content by turning blog posts into videos, creating infographics or slideshows based on your articles, or compiling a series of related blog posts into an eBook. This allows you to reach new audiences and maximize the value of your existing content.

12. Should I include a call-to-action (CTA) in my content?

Yes, including a call-to-action in your content is important. It directs your audience on the next steps they should take, whether it’s signing up for a newsletter, downloading a whitepaper, or making a purchase. CTAs help drive conversions and guide your audience towards a desired action.

13. How can I distribute my content effectively?

To distribute your content effectively, you can leverage various channels such as your website, social media platforms, email newsletters, guest blogging, and influencer partnerships. Utilize a mix of organic and paid methods to reach a wider audience and amplify your content’s reach.

14. How can I stay updated with the latest content marketing trends?

Stay updated with the latest content marketing trends by following industry blogs, attending webinars and conferences, joining online communities, and keeping an eye on successful competitors. Networking and continuous learning will help you adapt to the evolving content marketing landscape.

15. How long does it take to see results from content marketing?

Content marketing is a long-term strategy that takes time to yield significant results. Generally, it can take several months or even a year to see substantial improvements in website traffic, engagement, and brand visibility. Consistency and patience are key.

Conclusion

In conclusion, the Content Marketing Infographic 2017 provides valuable insights into the current state of content marketing and how it is evolving in the digital advertising landscape. The infographic highlights key statistics and trends that are essential for online advertising services and advertising networks to consider when developing their content marketing strategies.

First and foremost, the infographic emphasizes the importance of creating high-quality, relevant, and engaging content. With the rise of ad blockers and the increasing need for consumers to have control over their online experiences, it is crucial for advertisers to focus on delivering valuable content that consumers actively seek out. By providing content that is tailored to their target audience’s needs and interests, advertisers can ensure that their messages are not only seen but also positively received.

Furthermore, the infographic highlights the significance of utilizing various content formats to reach a wider audience. While written content remains a dominant form of content marketing, it is important for advertisers to explore other formats such as video, images, and audio to capture the attention of different consumer segments. This allows for a more engaging and interactive experience, enabling advertisers to connect with their audience on a deeper level.

The infographic also stresses the role of social media in content marketing. With the majority of consumers spending a significant amount of time on social media platforms, advertisers have a unique opportunity to distribute their content and engage with their target audience directly. The infographic suggests that aligning content with popular social platforms, such as Facebook, Twitter, and Instagram, can lead to increased reach and brand awareness.

Additionally, the Content Marketing Infographic 2017 highlights the importance of metrics and data analysis in content marketing. By tracking and analyzing key performance indicators, advertisers can gain insights into the effectiveness of their content and make data-driven decisions to optimize their strategies. This allows for continuous improvement and ensures that resources are allocated in the most effective way possible.

The infographic also sheds light on the growing trend of influencer marketing. By partnering with influencers who have a strong online presence and a dedicated following, advertisers can tap into their influence and leverage their credibility to promote their content. This form of marketing can generate valuable exposure and increase brand trust among consumers.

Lastly, the infographic emphasizes the need for originality and creativity in content marketing. With the fierce competition for consumers’ attention, it is crucial for advertisers to stand out from the crowd by creating unique and captivating content. By thinking outside the box and pushing the boundaries of traditional advertising, advertisers can create experiences that resonate with their audience and leave a lasting impression.

In conclusion, the Content Marketing Infographic 2017 provides valuable insights for online advertising services and advertising networks. By focusing on creating high-quality, relevant content, utilizing various content formats, leveraging social media platforms, analyzing data, engaging influencers, and embracing originality, advertisers can stay ahead of the competition and effectively connect with their target audience in the ever-evolving digital advertising landscape.