Content marketing has become an essential part of online advertising in 2017. It refers to the creation and distribution of valuable and relevant content to attract and engage a specific target audience. This approach has gained significant traction due to its effectiveness in building brand awareness, driving website traffic, and generating leads. As digital marketing continues to evolve, content marketing has emerged as a key strategy for businesses to stay competitive and connect with their customers on a deeper level.

One of the interesting facts about content marketing is its history. Although the term itself may be relatively new, the concept has been around for decades. In the early days of advertising, brands used content to educate consumers and build trust. However, with the rise of television and traditional advertising, this approach took a backseat. It was not until the digital era that content marketing regained its prominence. In 2017, it has become an integral part of online advertising, offering a more personalized and engaging way to connect with consumers.

One of the significant challenges faced by businesses today is capturing the attention of their target audience. Studies show that the average human attention span has decreased to just eight seconds, which is even shorter than a goldfish. This means that businesses have a limited amount of time to make an impact and convey their message effectively. Content marketing provides a solution to this problem by offering valuable and compelling content that grabs the attention of consumers. By delivering informative and entertaining content, businesses can establish themselves as industry leaders and build trust with their audience.

Statistics also highlight the importance of content marketing in 2017. According to a survey conducted by the Content Marketing Institute, 89% of B2B marketers use content marketing as part of their overall strategy. Additionally, 60% of consumers feel more positive about a brand after consuming their content. These numbers demonstrate the effectiveness of content marketing in building brand loyalty and attracting new customers.

Moreover, content marketing has evolved beyond just blog articles and social media posts. In 2017, businesses are leveraging various forms of content such as videos, infographics, podcasts, and interactive quizzes. These formats offer a more engaging and interactive experience for consumers, making it easier to capture their attention and leave a lasting impression. With the rise of mobile devices and social media platforms, businesses have also started to focus on creating bite-sized and shareable content that can be easily consumed and shared by their target audience.

Content marketing ideas for 2017 include creating educational videos that address common pain points of customers, hosting webinars to provide valuable insights and establish thought leadership, and collaborating with industry influencers to reach a wider audience. Additionally, businesses can utilize user-generated content to foster a sense of community and encourage customer engagement. By incorporating these ideas into their content marketing strategy, businesses can boost their online presence and drive meaningful engagement with their target audience.

In conclusion, content marketing has become an essential part of online advertising in 2017. This approach allows businesses to connect with their target audience on a deeper level by providing valuable and engaging content. By leveraging various content formats and implementing innovative ideas, businesses can build brand awareness, drive website traffic, and generate leads. In an era where attention spans are decreasing, content marketing offers a solution to capture and retain the attention of consumers. As digital marketing continues to evolve, content marketing will remain a key strategy for businesses to stay competitive and connect with their customers in meaningful ways.

What are some SEO-optimized content marketing ideas for online advertising in 2017?

Content marketing is a strategic approach where valuable and relevant content is created and distributed to attract and engage a specific target audience. In the realm of online advertising, it plays a vital role in driving traffic, increasing brand visibility, and ultimately converting leads into customers. In this article, we will explore some SEO-optimized content marketing ideas for the year 2017 that can help online advertising services and advertising networks thrive in a competitive digital landscape.

One effective content marketing idea is to create high-quality and informative blog posts that address the pain points and interests of your target audience. By conducting thorough keyword research and incorporating relevant keywords into your blog content, you can optimize your blog posts for search engines. This will not only help your content rank higher in search engine result pages but also attract organic traffic from users actively searching for solutions related to your industry.

Another content marketing technique to consider is creating engaging and shareable infographics. Infographics are visually appealing and can effectively communicate complex information in a concise and easy-to-understand format. By incorporating relevant keywords and providing valuable insights, infographics can attract backlinks from other websites, leading to improved search engine rankings. Additionally, infographics have a high potential for social media shares, allowing your content to reach a wider audience and generate more brand awareness.

Video marketing has been on the rise in recent years and is expected to continue its growth in 2017. Creating compelling and informative video content can be an excellent way to engage with your audience and deliver your messages effectively. Videos can be optimized for SEO by including relevant keywords in titles, descriptions, and tags. To encourage sharing and enhance visibility, you can also embed videos on your website and share them across various social media platforms. Leveraging the power of video marketing can significantly enhance your online advertising efforts and help you stand out from the competition.

Whitepapers and case studies are valuable content marketing assets that can establish your brand as a thought leader and build trust with your target audience. By conducting original research or sharing in-depth industry insights, you can provide valuable information and actionable tips to your audience. Whitepapers and case studies can be optimized for SEO by incorporating relevant keywords, creating compelling titles and meta descriptions, and ensuring proper formatting. Promoting these assets on your website and through targeted advertising campaigns can drive traffic and generate qualified leads for your online advertising service.

Podcasts have gained significant popularity in recent years, and they provide a unique opportunity to engage with your audience in an audio format. Creating a podcast series where you discuss industry trends, interview experts, or provide valuable insights can help position your brand as an authority in your field. Podcasts can be optimized for SEO by including relevant keywords in episode titles and descriptions, transcribing episodes into text format for search engine indexing, and promoting them through various channels such as your website, social media platforms, and podcast directories. By incorporating podcasts into your content marketing strategy, you can capture the attention of your target audience and increase your online advertising reach.

In conclusion, content marketing has become an integral part of any successful online advertising strategy. By implementing SEO-optimized content marketing ideas such as creating informative blog posts, engaging infographics, compelling videos, valuable whitepapers and case studies, and captivating podcasts, advertising networks and services can effectively attract and engage their target audience. However, it is crucial to stay updated with evolving SEO trends and consumer preferences to ensure your content marketing efforts remain effective in the ever-changing digital landscape.

Content Marketing Ideas 2017

Content marketing has become a vital aspect of online advertising in the digital age. As businesses strive to engage their target audience and build brand awareness, it is important to stay updated with the latest content marketing ideas. In this article, we will explore some of the most effective and innovative content marketing ideas for 2017.

The Power of Interactive Content

In today’s fast-paced world, where attention spans are dwindling, interactive content has emerged as a game-changer. It not only captures the attention of users but also encourages active engagement, leading to increased brand recall and customer loyalty.

Interactive content ideas for 2017 include quizzes, assessments, polls, surveys, and contests. These formats not only entertain users but also provide valuable insights and data that businesses can leverage to tailor their marketing strategies.

Video Marketing Dominance

Video marketing has established its dominance in the content marketing landscape. With platforms like YouTube, Facebook, and Instagram providing ample opportunities to reach a vast audience, businesses of all sizes are utilizing videos to captivate and educate their target market.

In 2017, it is crucial for businesses to invest in creating high-quality and compelling video content. Whether it is explainer videos, product demonstrations, customer testimonials, or behind-the-scenes footage, videos have the power to convey a brand’s message in a visually appealing and engaging manner.

Personalized User Experiences

Gone are the days of one-size-fits-all marketing. In 2017, personalization is key to capturing the attention and loyalty of consumers. By tailoring content to meet the specific needs and preferences of individual users, businesses can create a more meaningful and impactful user experience.

One effective content marketing idea for 2017 is to utilize data and analytics to segment your audience and deliver personalized content. This can be achieved through techniques such as dynamic content, where different website elements are customized based on user behavior and preferences, or personalized email marketing campaigns.

Influencer Marketing Collaboration

Influencer marketing has gained significant traction in recent years, and its effectiveness is expected to continue in 2017. The power of influencers lies in their ability to sway the opinion and purchasing decisions of their followers, who trust their recommendations and expertise.

A content marketing idea for 2017 is to collaborate with relevant influencers in your industry to create and promote content. This could involve influencers creating guest blog posts, participating in webinars or podcasts, or sharing branded content on their social media platforms. The key is to identify influencers who align with your brand values and have a genuine connection with your target audience.

Maximizing Social Media Engagement

Social media platforms are not just channels for promoting content; they have become platforms for engagement and community building. In 2017, businesses should focus on maximizing their social media engagement to foster meaningful relationships with their audience.

Content marketing ideas for social media include hosting Twitter chats, conducting live Q&A sessions on Facebook or Instagram, and running interactive contests or challenges on platforms like Snapchat. By involving their audience in the content creation process, businesses can generate a sense of ownership and loyalty among their followers.

Content Amplification Strategies

Creating great content is just the first step; it also needs to reach the right audience. In 2017, businesses need to employ content amplification strategies to ensure their content gets the visibility it deserves.

One effective content amplification strategy is native advertising. By partnering with relevant publishers or advertising networks, businesses can promote their content seamlessly within the natural flow of a user’s online experience. Native advertising helps bypass ad-blocking software and reaches users in a non-disruptive way, increasing the chances of engagement and conversion.

Embracing New Technologies

With the advancement of technology, new opportunities are emerging for content marketing in 2017. Businesses should embrace these technologies to stay ahead of the competition and deliver a unique and memorable user experience.

One such technology is virtual reality (VR). VR allows businesses to create immersive experiences for their audience, transporting them to virtual worlds where they can interact with the brand and its products. This innovative content marketing idea can leave a lasting impression on users and differentiate a brand from its competitors.

In conclusion, keeping up with the latest content marketing ideas is crucial for businesses in 2017. From interactive content and video marketing to personalized user experiences and influencer collaborations, businesses need to adapt and innovate to engage their target audience effectively. By embracing social media engagement, amplifying content, and leveraging new technologies like VR, businesses can stay ahead of the game and drive meaningful results in the ever-evolving world of content marketing.

Statistic: A study conducted by Content Marketing Institute found that 63% of marketers said that their biggest challenge in content marketing is producing engaging content.

Key Takeaways: Content Marketing Ideas 2017

Content marketing is an essential strategy for online advertising services and advertising networks to attract and engage their target audience. By leveraging new trends and innovative ideas, they can stay ahead in the fast-paced digital marketing landscape. Here are 15 key takeaways from this article that will help you generate effective content marketing ideas for 2017:

1. Video Content Reigns Supreme: Incorporating video content into your marketing strategy is crucial as it has become the most popular and engaging format for users.
2. Live Streaming Takes Center Stage: By embracing live streaming platforms such as Facebook Live and Periscope, advertisers can connect with their audience in real-time and create a sense of authenticity.
3. Virtual Reality (VR) and Augmented Reality (AR): Exploring VR and AR apps and experiences can elevate your content marketing efforts by offering a unique and immersive brand experience.
4. User-Generated Content: Encourage your customers to create content around your brand and incorporate it into your marketing strategy. This not only boosts engagement but also builds trust and loyalty.
5. Interactive Content: Interactive infographics, quizzes, and polls are becoming increasingly popular as they provide an engaging way for users to interact with your brand.
6. Micro-Influencers Have a Big Impact: Collaborating with micro-influencers who have a smaller but highly engaged audience can be more effective and cost-efficient than working with celebrities.
7. Personalization is Key: Tailoring your content to individual user preferences and demographics helps create a personalized experience that resonates with your target audience.
8. Storytelling Matters: Share your brand stories through compelling narratives that evoke emotions and create a lasting connection with your audience.
9. Repurpose and Refresh Content: Repurposing existing content into different formats (e.g., blog posts to podcasts) extends its lifespan and ensures it reaches a wider audience.
10. Invest in SEO: Optimizing your content for search engines is crucial to ensure it gets discovered by your target audience. Stay updated with the latest SEO practices.
11. Mobile Optimization: In 2017, mobile optimization is no longer an option but a necessity. Ensure your content is mobile-friendly and provides a seamless user experience.
12. Micro-Moments: Understand your audience’s micro-moments, such as when they need information or assistance, and create content that addresses those specific needs.
13. Data-Driven Decision Making: Utilize data analytics and insights to understand your audience’s preferences, behaviors, and trends, enabling you to make informed content marketing decisions.
14. Collaboration with Influencers: Partnering with influencers in your industry can help amplify your reach and boost brand awareness. Choose influencers who align with your brand values.
15. Immersive Content Experiences: Experiment with new formats like 360-degree videos, interactive microsites, or immersive storytelling techniques to captivate your audience.
16. Cross-Platform Promotion: Promote your content across multiple platforms to reach a wider audience and increase brand visibility. Consider social media, email marketing, and native advertising.

By implementing these key takeaways in your content marketing strategy, your online advertising service or advertising network can effectively engage and connect with your target audience in 2017. Stay innovative, adapt to emerging trends, and consistently analyze your results to stay ahead in the competitive digital landscape.

FAQs about Content Marketing Ideas 2017

1. What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience.

2. Why is content marketing important for online advertising?

Content marketing is important for online advertising because it helps build brand awareness, establish credibility, attract potential customers, and drive website traffic. It also allows businesses to connect and engage with their audience on a deeper level.

3. What are some content marketing ideas for 2017?

Some content marketing ideas for 2017 include creating informative blog posts, producing engaging videos, hosting webinars, developing infographics, launching podcasts, and leveraging social media platforms to share valuable content.

4. How can I come up with interesting content marketing ideas?

To come up with interesting content marketing ideas, you can research your target audience’s interests and pain points, stay updated on industry trends, repurpose existing content, collaborate with influencers or experts, and conduct surveys or polls to gather insights.

5. How do I measure the success of my content marketing efforts?

You can measure the success of your content marketing efforts by tracking metrics such as website traffic, engagement (likes, shares, comments), conversion rates, social media reach, and customer feedback. Tools like Google Analytics and social media insights can help you gather data.

6. What types of content perform well in online advertising?

Several types of content perform well in online advertising, including informative blog posts, instructional videos, visually appealing infographics, interactive quizzes or polls, and entertaining podcasts or webinars.

7. How can I optimize my content for search engines?

To optimize your content for search engines, you can use relevant keywords in your titles, headings, and throughout the content. It’s important to create high-quality, original content that provides value to readers and is easy to read and navigate.

8. How frequently should I create and publish new content?

The frequency of creating and publishing new content depends on your resources and audience’s preferences. Consistency is key, so aim for a content creation schedule that you can maintain. It may be weekly, bi-weekly, or monthly, as long as the quality is not compromised.

9. Should I focus on creating long-form or short-form content?

Both long-form and short-form content have their advantages. Long-form content allows you to provide in-depth information and establish authority, while short-form content is easily consumable and shareable. Consider your audience’s preferences and the nature of the topic when deciding which format to prioritize.

10. How can I repurpose my existing content?

You can repurpose your existing content by turning blog posts into videos or podcasts, creating infographics or slideshows from research or statistics, compiling user-generated content into case studies or testimonials, and transforming comprehensive guides into downloadable e-books.

11. Is it necessary to use social media for content marketing?

Using social media for content marketing is highly recommended. Social media platforms provide an opportunity to reach a wider audience, share content instantly, engage with followers, and build a strong online presence. Assess which platforms are most relevant to your target audience and focus your efforts on those.

12. How can I leverage user-generated content in my content marketing strategy?

You can leverage user-generated content by encouraging your audience to submit testimonials, reviews, or images related to your products or services. You can also run contests or giveaways that require participants to create or share content. Incorporating user-generated content builds trust and authenticity in your brand.

13. Should I outsource my content creation?

Outsourcing content creation can be beneficial if you lack the time or expertise to produce high-quality content consistently. However, it’s important to choose a reputable and knowledgeable content creator who understands your brand and target audience.

14. How can I make my content more shareable?

You can make your content more shareable by including social sharing buttons on your website and blog posts, creating visually appealing and captivating headlines, incorporating multimedia elements such as images or videos, inviting readers to share their thoughts or opinions, and engaging with your audience on social media platforms.

15. What should I do if my content marketing efforts are not yielding the desired results?

If your content marketing efforts are not yielding the desired results, it’s essential to analyze and identify potential areas for improvement. Consider revisiting your content strategy, conducting audience research, experimenting with different content formats, and seeking feedback from your audience or industry experts to refine your approach.

Conclusion

In conclusion, the content marketing landscape in 2017 has witnessed a significant shift towards creating valuable, shareable, and engaging content. As an online advertising service or advertising network, it is crucial to stay ahead of the curve and leverage these key content marketing ideas to drive success in your campaigns.

Firstly, understanding the importance of video marketing is essential. With the rise in video consumption across various platforms, incorporating video content into your advertising strategy can yield impressive results. Whether it’s creating informative product videos or entertaining and engaging brand stories, video content can capture the attention of your target audience and leave a lasting impression. Additionally, embracing live video streaming, such as through Facebook Live or Instagram Live, can provide a unique and interactive experience for your audience, enabling real-time engagement and building trust and authenticity with your brand.

Secondly, personalization is becoming a crucial aspect of content marketing. Tailoring your content to individual preferences and behaviors can significantly boost engagement and conversions. Leveraging data and analytics to segment your audience based on demographics, interests, or previous interactions allows you to create personalized content that resonates with each specific group. This can include personalized emails, customized landing pages, or even dynamic ads that adapt to the user’s preferences. By delivering relevant and tailored content, you can establish a deeper connection with your audience and increase the chances of converting them into loyal customers.

Thirdly, influencer marketing has emerged as a powerful tool in content marketing. Leveraging the influence and reach of respected individuals or industry experts can help increase brand visibility, credibility, and trustworthiness. Collaborating with influencers who align with your brand values and target audience can amplify your message and widen your reach. Whether it’s through sponsored blog posts, social media mentions, or hosting webinars together, influencer partnerships can help your brand gain exposure and tap into new markets.

Next, interactive content has proven to be highly engaging and shareable. Incorporating quizzes, polls, interactive infographics, or interactive videos can captivate your audience and encourage them to actively participate. Interactive content not only provides entertainment value but also allows you to collect valuable data and insights about your audience’s preferences and behaviors. By embracing interactive content, you can create a memorable and interactive experience for your audience, driving higher engagement and increasing brand loyalty.

Furthermore, repurposing content is a cost-effective strategy that allows you to maximize the value of your existing content. Instead of constantly creating new content from scratch, repurpose existing blog posts, videos, or infographics into different formats or for different channels. For example, transform a blog post into an engaging video or convert data from a whitepaper into a visually appealing infographic. Repurposing content not only saves time and resources but also helps you reach new audiences who prefer different formats or platforms.

Lastly, embracing storytelling in your content marketing strategy can build a stronger emotional connection with your audience. Storytelling enables you to engage your audience on a deeper level by tapping into their emotions, values, and aspirations. By creating compelling narratives that resonate with your target audience, you can evoke emotions, establish trust, and differentiate your brand from competitors. Powerful storytelling can form the foundation of a successful content marketing campaign.

In conclusion, the content marketing ideas outlined above can provide valuable guidance and inspiration for your online advertising service or advertising network campaigns in 2017. By incorporating video marketing, personalization, influencer collaborations, interactive content, repurposing, and storytelling into your strategy, you can create a compelling and engaging brand experience that resonates with your audience, drives higher engagement, and ultimately leads to business growth. Stay up to date with the latest content marketing trends and continuously innovate your approach to achieve long-term success in the ever-evolving digital advertising landscape.