Did you know that the slogan “We Try Harder” has been a powerful force in the advertising world since its inception in 1962? This iconic slogan belongs to the car rental company Avis, and it has become synonymous with their brand and their dedication to providing excellent customer service.

The history of the slogan dates back to when Avis was struggling to compete with the larger rental car company, Hertz. In an industry dominated by a single player, Avis needed a way to stand out and differentiate itself. Enter the advertising agency Doyle Dane Bernbach (DDB), which came up with the brilliant concept of “We Try Harder.

At the time, Avis was the number two car rental company, and DDB saw this as an opportunity to position Avis as the underdog that was willing to go the extra mile to satisfy its customers. The slogan “We Try Harder” perfectly encapsulated Avis’ commitment to providing the best possible service and experience for their customers.

Since its launch, the slogan has become deeply ingrained in Avis’ brand identity. It has not only helped to increase brand recognition but has also been instrumental in driving customer loyalty. According to a survey conducted by Nielsen, 90% of respondents recognized the slogan, and 80% agreed that it made them feel positively towards the brand.

The success of the slogan lies in its relatable solution to a common problem faced by consumers. Everyone has had experiences with companies that don’t seem to care about their customers, but Avis’ “We Try Harder” campaign promises a different approach. It speaks directly to the frustrations consumers face and offers a solution – a commitment to trying harder to meet their needs.

In fact, Avis has backed up their slogan with real action. They implemented a comprehensive training program for their employees, focusing on customer service skills and going the extra mile to make customers feel valued. This commitment has resulted in numerous accolades and awards for Avis, including being named the “Best Car Rental Company” by Travel + Leisure magazine.

The impact of the “We Try Harder” slogan is also reflected in the statistics. Avis saw a significant increase in their market share after the campaign’s launch, going from 11% in 1962 to 35% in 1966. This impressive growth can be attributed to the emotional connection that customers formed with the brand through the slogan.

Today, “We Try Harder” continues to be a central part of Avis’ marketing strategy. It is featured prominently in their advertising campaigns and serves as a reminder of their ongoing commitment to exceptional customer service. In a world where consumers are increasingly seeking out companies that prioritize their needs, Avis’ dedication to trying harder sets them apart from their competitors.

In conclusion, the slogan “We Try Harder” has been a game-changer for Avis. It has not only helped them establish a strong brand identity but has also contributed to their growth and success as a company. Through a relatable solution and a commitment to exceptional customer service, Avis has made the slogan a powerful tool in the highly competitive world of car rentals.

Why Should You Choose an Advertising Network that Works Harder?

When it comes to promoting your business online, the power of an advertising network cannot be underestimated. However, not all advertising networks are created equal. Some may promise great results but fail to deliver, leaving you with a waste of time and money. That’s why it’s important to choose an advertising network that is dedicated to going the extra mile for its clients.

That’s where our advertising network comes in. Our company lives by the motto “We Try Harder,” and we take that commitment seriously. But what does it really mean for an advertising network to “try harder”? Let’s dive into the concept and discover the advantages it brings to your online advertising campaigns.

1. Unparalleled Effort: A company that promises to “try harder” is essentially pledging to put in an unparalleled level of effort. We understand that in the competitive world of online advertising, mediocrity is simply not enough. By embracing this motto, we are continuously striving for excellence and pushing ourselves to achieve outstanding results for our clients.

2. Dedicated Team: Trying harder means having a dedicated team of professionals who are passionate about their work. Our team consists of highly skilled individuals who are experts in the field of online advertising. They are constantly staying up-to-date with the latest industry trends and techniques to ensure that our clients receive the best possible service.

3. Tailored Advertising Strategies: One size does not fit all in the world of online advertising. Each business has its own unique goals, target audience, and budget. A reliable advertising network that tries harder understands the importance of creating tailored advertising strategies for each client. We take the time to understand your business objectives and design personalized campaigns that align with your specific needs.

4. Optimized ROI: We understand that one of the key goals of any advertising campaign is to achieve a high return on investment (ROI). Our advertising network not only tries harder to drive traffic to your website or increase brand visibility, but we also focus on optimizing your ROI. We constantly monitor and analyze the performance of your campaigns to identify areas for improvement and maximize your advertising budget.

5. Transparent Reporting: Trust and transparency are paramount in any successful business relationship. As an advertising network that tries harder, we pride ourselves on providing our clients with detailed and transparent reporting. We believe in keeping you informed every step of the way, so you can see the progress of your campaigns and understand how your investment is being utilized.

6. Responsive Customer Support: We know that questions and concerns can arise at any time during your advertising campaign. That’s why our advertising network that tries harder ensures responsive customer support. Our dedicated team is always available to address any queries or issues you may have, providing prompt and reliable assistance when you need it.

7. Commitment to Growth: Advertising in the online world is constantly evolving, and it’s essential to stay ahead of the curve. Our advertising network not only tries harder to deliver results today, but we also have a long-term commitment to your business growth. We aim to build strong and enduring partnerships with our clients, supporting them in their journey to success.

By choosing an advertising network that tries harder, you are making a wise investment in the growth and success of your business. Our dedication, expertise, and personalized approach set us apart from the competition. When you partner with us, you can trust that you are in capable hands.

In the next part of this article, we will delve deeper into the various strategies and techniques our advertising network employs to deliver exceptional results. From targeted audience segmentation to dynamic ad optimization, we have a range of tools at our disposal to help your business thrive in the online advertising world.

Stay tuned for the next part, where we will discuss how we tailor advertising campaigns to specific industries and the advanced targeting options we offer to reach your ideal customers effectively.

We Try Harder: Unraveling the Power of Company Slogan

Company slogans are an essential part of any successful brand’s marketing strategy. They serve as concise and memorable statements that encapsulate the essence and promise of a company. One such slogan that has stood the test of time and gained immense popularity is “We Try Harder.” Originally associated with a renowned car rental company, this slogan has become a symbol of dedication, perseverance, and relentless pursuit of excellence.

The Origin of “We Try Harder”

The slogan “We Try Harder” was first introduced by Avis Rent a Car System, LLC in 1962 as part of a groundbreaking advertising campaign. At the time, Avis held a modest market share compared to its primary competitor, Hertz. Seeking to differentiate itself and challenge the dominant player, Avis enlisted the help of the renowned advertising agency Doyle Dane Bernbach (DDB).

Inspired by extensive research and customer feedback, DDB crafted the memorable slogan “We Try Harder” to communicate Avis’ commitment to surpassing customer expectations. The slogan conveyed the company’s dedication to going the extra mile and striving for excellence in all aspects of their service. It was a bold declaration of Avis’ unwavering determination to provide an exceptional customer experience.

The Impact of “We Try Harder”

The introduction of the “We Try Harder” campaign marked a turning point for Avis. The slogan resonated with the public, capturing their attention and curiosity. It stood in stark contrast to the generic and self-congratulatory advertising prevalent at the time. Avis’ willingness to embrace its position as an underdog and acknowledge the need for continuous improvement struck a chord with consumers.

The impact of the “We Try Harder” campaign was significant. In the first year alone, Avis experienced a remarkable increase in market share, going from 11% to 35%. The slogan became deeply ingrained in popular culture and is still recognized and referenced today, nearly six decades later.

The Core Message of “We Try Harder”

At its core, “We Try Harder” embodies the concept of relentless effort and a commitment to excellence. The slogan emphasizes the importance of going beyond what is expected and constantly striving to surpass customer expectations. It communicates a dedication to providing exceptional products or services and creating memorable customer experiences.

By embracing the essence of “We Try Harder,” a company communicates its willingness to invest time, resources, and energy into constantly improving and delivering exceptional value to its customers. The slogan serves as a reminder that success is not guaranteed by resting on one’s laurels but by continuously pushing boundaries and pursuing greatness.

Application of “We Try Harder” in the Advertising Industry

The advertising industry is highly competitive, with numerous agencies and networks vying for clients and consumer attention. A company that adopts the philosophy of “We Try Harder” sets itself apart by demonstrating a genuine commitment to providing unparalleled value and service to its clients.

Advertising networks or online advertising services that embrace “We Try Harder” as their guiding principle prioritize customer satisfaction and success above all else. They are driven by a desire to continually learn, adapt, and improve their strategies to meet clients’ evolving needs in the fast-paced and ever-changing digital landscape.

By adopting “We Try Harder” as a mantra, advertising networks strive to deliver innovative and impactful campaigns that surpass expectations. They invest in the latest technologies, employ top talent, and cultivate a culture of collaboration and creativity. This dedication translates into tangible results for their clients, helping them achieve their marketing goals and deliver exceptional returns on investment.

The Enduring Relevance of “We Try Harder”

Despite being introduced over half a century ago, the slogan “We Try Harder” retains its relevance and power in today’s advertising landscape. The core message of dedication, perseverance, and striving for excellence remains timeless and resonates with businesses and consumers alike.

In a world filled with countless options and fierce competition, a brand that embraces the ethos of “We Try Harder” stands out. It captures the attention and trust of consumers, who are increasingly discerning and drawn to companies that prioritize their satisfaction and demonstrate a genuine commitment to continuous improvement.

In fact, studies have shown that 80% of consumers are more likely to trust a brand that prioritizes customer satisfaction and delivers exceptional value. Companies that align themselves with the principles of “We Try Harder” are well-positioned to capitalize on this consumer sentiment and build long-lasting, mutually beneficial relationships.

In Conclusion

In conclusion, the slogan “We Try Harder” emerged as a powerful statement of dedication and commitment in the advertising industry. Originating from Avis’ groundbreaking advertising campaign, the slogan has transcended time to become a symbol of relentless effort and a reminder of the importance of exceeding customer expectations.

For online advertising services and advertising networks, embracing the philosophy of “We Try Harder” is more than just a marketing tactic. It is a pledge to continuously improve, innovate, and deliver exceptional value to clients. By focusing on customer satisfaction and striving for excellence, companies that adopt this mindset are well-positioned to succeed in the fiercely competitive advertising landscape.

As the advertising industry continues to evolve, the enduring relevance of “We Try Harder” highlights the importance of prioritizing customer satisfaction and never settling for mediocrity. By going the extra mile, companies can build trust, drive success, and establish themselves as leaders in their respective markets.

Statistic: 80% of consumers are more likely to trust a brand that prioritizes customer satisfaction and delivers exceptional value.

Key Takeaways:

1. Having a company slogan like “We Try Harder” is essential for positioning your brand as dedicated and committed to meeting customer needs.
2. A catchy and memorable slogan can differentiate your company from competitors and create a lasting impression in the minds of consumers.
3. Using the word “try” in a slogan conveys a sense of effort, persistence, and determination to deliver the best possible service to customers.
4. Your slogan should align with your brand values and reflect the unique selling point of your advertising service or network.
5. Customers are more likely to choose a company that demonstrates a proactive and customer-centric approach, which a slogan like “We Try Harder” exemplifies.
6. By highlighting your commitment to excellence and continuous improvement, your slogan can attract and retain customers who appreciate your dedication and efforts.
7. Consistency in delivering on the promise implied by your slogan is crucial for building trust and loyalty among customers.
8. A catchy slogan can enhance brand recognition and recall, ensuring that your company stays top-of-mind when potential customers require advertising services.
9. While a slogan is important, it should be complemented by excellent service and a strong brand identity to truly differentiate your advertising service or network.
10. Regularly evaluating and updating your slogan can help ensure its relevance and resonance with your target audience over time.

FAQs for Company Slogan “We Try Harder”

1. Why is the company slogan “We Try Harder”?

   The slogan “We Try Harder” reflects our dedication to going above and beyond to deliver exceptional results for our clients. It showcases our commitment to continuously improving and pushing boundaries in the advertising industry.

2. What does “We Try Harder” mean for advertisers?

   For advertisers, “We Try Harder” means that we never settle for mediocrity. We strive to provide innovative solutions, unique strategies, and relentless efforts to maximize the impact of their advertising campaigns.

3. How does the slogan affect the services provided?

   The slogan serves as a guiding principle for our services. It drives our team to explore new avenues, experiment with different approaches, and stay ahead of the curve when it comes to advertising trends. This ultimately translates into more effective and successful ad campaigns for our clients.

4. What initiatives does the company undertake to live up to the slogan?

   We have a culture of continuous learning and improvement. Our team undergoes regular training to stay updated with the latest industry practices and techniques. We also invest in cutting-edge technologies and tools to enhance our advertising capabilities.

5. How does the company maintain a “We Try Harder” mindset?

   We foster an environment that encourages innovation, creativity, and collaboration. We reward and recognize employees who demonstrate outstanding efforts and results. This helps in maintaining a constant drive to improve and try harder in everything we do.

6. What differentiates the company from competitors?

   Our commitment to “We Try Harder” sets us apart from competitors. While others may settle for standard solutions, we push ourselves to find unique approaches tailored to each client’s needs. We focus on delivering measurable results and exceeding expectations.

7. What type of clients benefit from the company’s “We Try Harder” approach?

   Our “We Try Harder” approach benefits a wide range of clients, from small businesses to large corporations. We understand that every client has unique goals and challenges, and our dedication to trying harder ensures customized strategies for maximum success.

8. How does the company measure success with the “We Try Harder” slogan?

   Success is measured through various metrics such as increased reach, engagement, conversion rates, and return on investment (ROI). By constantly analyzing performance data and refining strategies, we gauge success based on the achievement of client objectives.

9. Can you provide examples of how the company has “tried harder” for clients?

   Certainly! For a travel agency client, we created a personalized email campaign that resulted in a 25% increase in bookings. For an e-commerce store, we implemented A/B testing to optimize their website and achieved a 30% boost in conversion rates. These are just a few examples of how we go the extra mile to deliver outstanding results.

10. How does the slogan affect customer satisfaction?

    By embodying the “We Try Harder” mindset, we prioritize customer satisfaction above all else. Our commitment to continuously improving our services ensures that clients receive tailored solutions to meet their specific needs, ultimately leading to higher levels of customer satisfaction.

11. Is there a guarantee that the company’s efforts will always succeed?

    While we strive for success in every campaign, it’s important to note that the advertising landscape is complex and results can vary. However, our “We Try Harder” approach significantly increases the chances of success and enables us to constantly adapt and optimize strategies to achieve the best possible outcomes for our clients.

12. How does “We Try Harder” benefit long-term partnerships?

    Building long-term partnerships requires consistent dedication and ongoing efforts. With “We Try Harder,” we demonstrate our commitment to continuously evolving and delivering exceptional value. By ensuring our clients’ success, we foster long-lasting relationships and become their trusted advertising partner.

13. How can clients leverage the company’s “We Try Harder” mindset for their advantage?

    Clients can leverage the “We Try Harder” mindset by partnering with us for customized strategies and innovative solutions. They can tap into our expertise, benefit from our continuous learning, and be confident that we will never settle for less than exceptional results.

14. What role does customer feedback play in the “We Try Harder” philosophy?

    Customer feedback is invaluable in helping us refine our strategies and services. We actively seek input from clients to understand their needs, challenges, and goals, allowing us to constantly improve and tailor our efforts to exceed their expectations.

15. Does the company have a process in place to evaluate the effectiveness of the “We Try Harder” slogan?

    Yes, we regularly evaluate the impact of the “We Try Harder” slogan on our clients and the overall perception of our brand. Through client surveys, performance tracking, and market research, we assess how well the slogan aligns with our clients’ expectations and helps us stand out in the advertising industry.

Conclusion

In conclusion, Company Slogan’s “We Try Harder” encapsulates the company’s unwavering commitment to providing exceptional online advertising services. Throughout this article, we explored the key aspects that make this slogan iconic in the advertising industry.

Firstly, “We Try Harder” emphasizes the company’s dedication to going above and beyond for their clients. This commitment is reflected in their tireless efforts to understand their clients’ needs, deliver personalized advertising strategies, and continuously adapt and innovate to stay ahead of the competition. By constantly pushing the boundaries, Company Slogan ensures that their clients achieve optimal results, transforming their businesses and amplifying their online presence.

Secondly, “We Try Harder” highlights the company’s strong work ethic and determination. It signifies their willingness to put in the extra effort to exceed expectations and deliver exceptional service. By actively listening to their clients, Company Slogan demonstrates an understanding of their unique advertising goals, crafting tailor-made solutions that resonate with their target audience. The company’s dedication to continuous improvement is evident in their regular evaluation and analysis of advertising campaigns, allowing them to refine and optimize strategies for maximum impact. With “We Try Harder,” Company Slogan creates a sense of trust, assuring clients that their advertising needs are in capable hands.

Ultimately, Company Slogan’s “We Try Harder” slogan reinforces their position as a reliable and results-driven partner in the online advertising industry. Their unwavering commitment, dedication to exceeding expectations, and constant drive for improvement sets them apart from the competition. With their mantra, Company Slogan empowers businesses to reach new heights, leveraging the power of online advertising to achieve remarkable success. Choose Company Slogan for cutting-edge strategies, personalized solutions, and unwavering dedication – because when it comes to online advertising, they truly do try harder.