In a world where traditional funding models for public radio are becoming increasingly unreliable, innovation is key to survival. Introducing Collective – The Audience Engine, an open-source fundraising platform created by Congera Corporation.
This groundbreaking system empowers public radio organizations to take control of their financial destinies through crowdfunding-inspired donations, gift reward management, and in-depth analytics. No longer at the mercy of external platforms, this cutting-edge technology keeps the audience engaged and right where they belong – on the station’s website.
Join us as we dive into the world of Collective and discover a new era of self-sufficiency and sustainability for public radio.
Contents
- 1 Collective The Audience Engine
- 2 Introduction: The Audience Engine – An Open-Source Fundraising Platform
- 3 Congera Corporation: The Developer Behind The Audience Engine
- 4 WFMU’s Fundraising Model: A Proven Success With Impressive Results
- 5 Building Audiences And Promoting Self-Sufficiency With The Audience Engine
- 6 Tools For Crowdfunding-Inspired Donations And Gift Reward Management
- 7 Analytics: Tracking And Measuring Success With The Audience Engine
- 8 Interest From Larger Public Radio Stations
- 9 Modular APIs And Integration Into Drupal: The Technical Backbone Of The Audience Engine
- 10 Keeping Audiences Engaged: The Importance Of Redirecting To External Platforms
- 11 Interactive Second Screen: Enhancing Audience Experience While Enforcing Positive Contributions
Collective The Audience Engine
Collective – The Audience Engine is an open-source fundraising platform for public radio developed by Congera Corporation, a subsidiary of WFMU Radio. It is based on WFMU’s successful fundraising model that has managed to raise 70% of their annual operating budget.
The platform aims to assist organizations in building audiences and becoming self-sufficient. It offers various tools for crowdfunding-inspired donations, gift reward management, and analytics.
The platform uses modular APIs using JavaScript and XML feeds, with integration into Drupal, to keep the audience on the station’s website instead of redirecting to external platforms. It also includes a dashboard with a social content page for live, positive audience feedback.
The Audience Engine incorporates an interactive second screen with incentives for positive contributions and tools to prevent disruptive behavior. Although the first module, Mynte, was scheduled to launch in 2018, it has not been released as of November 2020.
Currently, WFMU is the sole user of the Audience Engine, with early adopters including WWOZ-FM, WSOU-FM, and WPRB-FM.
Key Points:
- Collective – The Audience Engine is an open-source fundraising platform for public radio.
- Developed by Congera Corporation, a subsidiary of WFMU Radio, based on WFMU’s successful fundraising model.
- Aims to assist organizations in building audiences and becoming self-sufficient.
- Offers tools for crowdfunding-inspired donations, gift reward management, and analytics.
- Uses modular APIs using JavaScript and XML feeds, with integration into Drupal.
- Currently being used by WFMU and early adopters including WWOZ-FM, WSOU-FM, and WPRB-FM.
Sources
https://en.wikipedia.org/wiki/The_Audience_Engine
https://www.owler.com/company/directivenetwork
https://prezi.com/x5jbpoiykzh3/collectives-audience-engine/
https://froggyads.com/blog/
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? Pro Tips:
1. Leverage the power of crowdfunding: The Audience Engine offers tools for crowdfunding-inspired donations, allowing organizations to tap into the collective power of their audience. Encourage your listeners to support your work through crowdfunding campaigns and provide them with compelling incentives to participate.
2. Take advantage of gift reward management: The platform includes features for managing gift rewards, which can be a great way to incentivize donations and cultivate a sense of collectiveness among your audience. Offer exclusive merchandise or experiences to donors as a way to show appreciation and build a stronger connection with your supporters.
3. Harness the power of analytics: The Audience Engine provides analytics tools to help you understand and analyze the behavior of your audience. Use these insights to refine your fundraising strategies, improve engagement, and tailor your content to better meet the interests and preferences of your listeners.
4. Foster positive audience feedback: The dashboard of the platform includes a social content page specifically designed for live, positive audience feedback. Encourage your listeners to share their thoughts, experiences, and appreciation in real-time. This not only boosts the sense of community but also creates a positive environment for others to engage with your content.
5. Utilize the interactive second screen: The built-in interactive second screen feature of the Audience Engine can be an effective way to engage your audience and keep them actively participating during broadcasts. Provide incentives for positive contributions and incorporate tools that allow you to curb disruptive behavior, ensuring a respectful and inclusive environment for everyone.
Introduction: The Audience Engine – An Open-Source Fundraising Platform
The Audience Engine is an innovative open-source fundraising platform designed specifically for public radio stations. Developed by Congera Corporation, a subsidiary of WFMU Radio, this platform aims to revolutionize the way organizations build audiences and generate funding.
By providing tools for crowdfunding-inspired donations, gift reward management, and analytics, The Audience Engine empowers radio stations to become self-sufficient and thrive in the ever-evolving media landscape.
Congera Corporation: The Developer Behind The Audience Engine
Congera Corporation, a subsidiary of WFMU Radio, is the driving force behind the development of The Audience Engine. With their extensive experience in the radio industry, Congera brings a deep understanding of the challenges faced by public radio stations.
By leveraging WFMU’s successful fundraising model, which has raised 70% of their annual operating budget, Congera has created a powerful platform that has the potential to transform the financial landscape of public radio.
WFMU’s Fundraising Model: A Proven Success With Impressive Results
WFMU’s fundraising model has been the cornerstone of The Audience Engine’s development. This model has proven its success by consistently raising an impressive 70% of WFMU’s annual operating budget.
By adopting this model, The Audience Engine aims to replicate this success for other public radio stations. The engine provides the tools and resources necessary for stations to engage their audience and mobilize them to make meaningful contributions, thereby ensuring the financial sustainability of the station.
Building Audiences And Promoting Self-Sufficiency With The Audience Engine
One of the primary goals of The Audience Engine is to help organizations build and expand their audiences. By implementing various strategies and features, the platform enables radio stations to attract new listeners and keep existing ones engaged.
Moreover, the platform focuses on promoting self-sufficiency, empowering stations to reduce their reliance on external funding sources. This shift towards self-sufficiency ensures the long-term viability and independence of public radio stations.
Tools For Crowdfunding-Inspired Donations And Gift Reward Management
The Audience Engine incorporates a range of tools to facilitate crowdfunding-inspired donations. By tapping into the immense potential of mass participation, this platform enables listeners to contribute directly to the radio station’s financial needs.
Additionally, the platform offers gift reward management, allowing stations to express gratitude to their donors through personalized rewards. This feature further strengthens the relationship between the station and its audience, fostering a sense of community and support.
Analytics: Tracking And Measuring Success With The Audience Engine
Analytics play a crucial role in the success of any fundraising effort. The Audience Engine recognizes this importance and provides robust analytic tools for stations to track and measure their progress.
These analytics enable stations to gain valuable insights into their audience’s behavior, identify trends, and optimize their fundraising strategies. By leveraging data-driven decision-making, stations can enhance their fundraising outcomes and strengthen their overall performance.
Interest From Larger Public Radio Stations
The Audience Engine has garnered significant interest from larger public radio stations. Recognizing the potential of this platform to transform their fundraising efforts, these stations have expressed a keen desire to adopt The Audience Engine.
This interest serves as a testament to the efficacy and appeal of this innovative fundraising platform. Furthermore, it highlights the growing need for sustainable and self-sufficient financial models within the public radio industry.
Modular APIs And Integration Into Drupal: The Technical Backbone Of The Audience Engine
The technical backbone of The Audience Engine lies in its modular APIs and integration into Drupal. By leveraging JavaScript and XML feeds, the platform achieves seamless integration with Drupal, a widely used content management system.
This modular approach allows stations to customize and tailor the platform to their specific needs, ensuring a seamless and intuitive user experience.
Keeping Audiences Engaged: The Importance Of Redirecting To External Platforms
A key objective of The Audience Engine is to keep the audience engaged and active on the station’s website. Unlike other platforms that redirect listeners to external websites, The Audience Engine prioritizes maintaining the connection and engagement on the station’s own digital ecosystem.
This approach fosters a sense of loyalty and encourages continuous interaction between the station and its audience, ultimately leading to stronger relationships and sustained support.
Interactive Second Screen: Enhancing Audience Experience While Enforcing Positive Contributions
The Audience Engine introduces an interactive second screen feature that enhances the audience experience during live broadcasts. This feature incentivizes positive contributions and encourages active participation from listeners.
Additionally, the platform offers tools to curb disruptive behavior, ensuring a respectful and engaging environment for all participants. This interactive second screen not only improves the overall audience experience but also creates a sense of unity and camaraderie among listeners.
In conclusion, The Audience Engine presents a groundbreaking solution for public radio stations to build audiences and achieve financial self-sufficiency. Developed by Congera Corporation, this open-source fundraising platform draws inspiration from WFMU’s proven fundraising model.
With its comprehensive set of tools for crowdfunding-inspired donations, gift reward management, and analytics, The Audience Engine empowers stations to thrive in the evolving media landscape. Furthermore, its modular APIs, integration into Drupal, and emphasis on keeping audiences engaged and active on the station’s website set it apart from other fundraising platforms.
With interest from larger public radio stations and a focus on enhancing the audience experience through an interactive second screen, The Audience Engine is poised to revolutionize the way public radio stations operate and sustain their financial foundations.