Untangling the intricate world of airport advertising, we dive into an era-defining shift: the transition of screens from the longstanding CNN Airport Network to the ambitious newcomer, ReachTV.
The switch is shaking up the industry, triggering conversations about adapting to changing times, unraveled by unexpected pandemic and technology-related challenges.
cnn airport network advertising
The CNN Airport Network advertising has been overtaken by reachTV, which has contracts in over 15 major US airports with more pending.
This shift arose following CNN’s decision to shut down its Airport Network on March 31, 2021, due to decreased passenger traffic during the COVID-19 pandemic and the preference for mobile streaming.
The transition to reachTV coincides with an increase in air travel and the network’s partnerships with AMC, NBCU, A&E, and Players TV, establish its presence in more than 700 airport food and beverage outlets.
There are also plans for reachTV to expand into airports in Australia, Dubai, Singapore, and the United Kingdom.
Key Points:
- The CNN Airport Network advertising has been taken over by reachTV.
- ReachTV has contracts with over 15 major US airports and continues to seek more contracts.
- CNN’s decision to shut down its Airport Network on March 31, 2021, prompted the shift to reachTV.
- The closure of the CNN Airport Network was due to decreased passenger traffic during the COVID-19 pandemic and rising preference for mobile streaming.
- ReachTV’s partnership with networks such as AMC, NBCU, A&E, and Players TV, has helped it establish its presence in over 700 airport food and beverage outlets.
- There are future plans for reachTV to expand into airports in Australia, Dubai, Singapore, and the United Kingdom.
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💡 Did You Know?
1. Did you know that the CNN Airport Network was launched back in 1991 as a joint venture between CNN and Turner Broadcasting System specifically for airport audiences?
2. One fascinating fact about CNN Airport Network advertising is that it reaches over 300 million passengers annually, making it one of the most effective marketing platforms for brands looking to target a captive audience.
3. CNN Airport Network advertising is not only limited to traditional TV screens; it also extends to digital advertising displays, ensuring that passengers have various touchpoints to engage with brands while waiting for their flights.
4. The CNN Airport Network is present in more than 2,400 gates across 49 airports in the United States, providing advertisers with a broad geographical reach and extensive exposure to diverse travelers.
5. In addition to news and current affairs, the CNN Airport Network also features lifestyle and entertainment programming, meaning that advertisers have the opportunity to connect with passengers across a range of interests and engage with them in a more targeted and effective way.
CNN Airport Network To Be Replaced By reachTV
The CNN Airport Network, CNN’s advertising presence set in airport lounges, is set to cease operations. For thirty illustrious years, it has been a key player in disseminating information on key advertising slots on airport screens. Filling its shoes is reachTV, which was announced as the future of the CNN Airport Network post its official closure on March 31, 2021. ReachTV, a rising platform in the industry, will carry forth CNN’s legacy, making its way into airport lounge waiting areas to provide an engaging environment for flight-bound passengers.
The departure of CNN signifies a monumental shift in the realm of airport advertising strategy. Apart from being a trusted source for broadcasting public information, news, and stocks updates, the CNN Airport Network formed a cornerstone of entertainment during passengers’ dwell time. The torch now passes to reachTV which promises to churn out fresh content catered to the varied demographics of travelers populating airports across the U.S. Considering CNN Airport Network’s rich history and significant influence over the past three decades, this transition surely marks a striking transformation.
“A new era of on-screen advertising begins with reachTV taking charge. A key player at airports since the past three decades, CNN Airport Network, concludes its journey”.
- Key Developments:
- CNN Airport Network closing operations after running for three decades.
- reachTV steps in as the new successor to take charge of airport screen advertising.
- Official closure of CNN Airport Network scheduled for March 31, 2021.
- CNN’s exit presents a landmark shift in the airport advertising strategy and landscape.
- The diverse American demographic at airports is set to experience fresh content from reachTV.
Over 15 US Airports To Feature reachTV On Screens
ReachTV has taken a bold leap into the future, securing deal with more than 15 US airports in a swift transition from CNN. This shift signifies a new era in broadcasting for airport advertising, presenting passengers with engaging and topical content while they await their flights.
With a firm presence established across more than 15 airports nationwide, ReachTV’s foray offers brands a formidable platform to resonate with their audience. Besides the buzz of refreshing content, this announcement aligns with the rise in air travel, driven by successful vaccination campaigns and restored public trust, laying the foundation for this ambitious expansion.
As contracts with remaining airports mark their conclusion, anticipate an impressive expansion of ReachTV’s influence in the world of airport advertising. The wide range of content, assured reliability, and prospective partnerships signal the onset of a thrilling chapter in advertising, painted on the vibrant canvas of bustling airport terminals.
Key Points:
- ReachTV has leapfrogged into the lead by cementing deals to broadcast in more than 15 US airports.
- The shift from CNN to ReachTV marks a new era in broadcasting for airport advertising.
- With its presence already secure in over 15 airports, ReachTV provides a rich platform for brands to reach their target audience.
- This announcement comes at a time of increased air travel, prompted by progress in vaccination efforts and growing public trust.
- As contracts with more airports are finalized, ReachTV’s imprint on the airport advertising landscape will expand significantly.
- The breadth of content, reliability, and new partnerships in the pipeline signify a fresh chapter in the advertising world, set against the bustling world of airports.
ReachTV Partners With NBCU, AMC, A&E, And Players TV
Not only has reachTV taken over the screen spaces once commandeered by CNN at airports, it has also established critical alliances with esteemed content collaborators such as NBCU, AMC, A&E, and Players TV. This alliance signifies an unwavering dedication to curating quality content that resonates with a diverse spectrum of audiences.
Leveraging these partnerships, reachTV will be equipped to offer a wide array of content—from news to entertainment. This strategy aims to keep travelers engaged during their waiting periods. reachTV’s collaborations with these content moguls underscore the company’s innovative strategy to deliver relevant content, meticulously designed to cater to the varying demographics frequenting airport terminals.
By joining forces with these entertainment giants, reachTV is perfectly positioned to fill the void left by CNN’s exit and enhance the airport experience for countless travelers. Together with their assertive expansion plans, reachTV stands on the verge of becoming a forerunner in airport advertising. Without a shadow of a doubt, these alliances will play an instrumental role in solidifying this position.
ReachTV Expands Network Internationally
reachTV is not only planning to dominate the US airport advertising scene, it is also ambitiously poised to broaden its presence internationally. The company’s strategic development involves expanding its network to crucial global locations.
Certainly, reachTV’s tireless chase of growth extends beyond national bounds. The firm has attained agreements enabling it to extend its influence across airports in Australia, Dubai, Singapore, and the United Kingdom. This strategic action aims to redefine the international airport experience through delivering engaging content customized for a global audience.
The worldwide expansion of reachTV highlights the company’s bold endeavor to become a leading power in the global airport advertising spectrum. Driven by a wave of promising collaborations and possibilities, reachTV is optimally set to be the favored content provider for countless domestic and international travelers around the globe.
- reachTV is expanding internationally beyond its US base.
- The firm has agreements to broaden its network in airports across Australia, Dubai, Singapore, and the UK.
- reachTV’s aim is to redefine the international airport experience through engaging, globally tailored content.
- The company’s global expansion underscores its ambition to dominate in the international airport advertising space.
- Assisted by numerous promising partnerships, reachTV is geared towards becoming a favored content provider for travelers worldwide.
“The company’s ambition to become a dominant force in the global airport advertising spectrum underlines reachTV’s expansion strategy. By leveraging promising partnerships, the company is well-positioned to become a preferred content provider for innumerable domestic and international travelers.”
CNN Airport Network Shuts Down After 30 Years
After an impressive journey that lasted three decades, the CNN Airport Network is coming to an end. Launched in 1990 as an extraordinary initiative aimed at delivering high-grade content to travelers throughout the nation, the CNN Airport Network served as an important source of information and entertainment for millions. Nonetheless, the combined impacts of the COVID-19 pandemic, which led to a considerable downturn in air travel, and the burgeoning appeal of streaming news videos on personal mobile devices, were instrumental in its eventual demise.
The CNN Airport Network, a prestigious and specialized division of CNN’s broadcasting unit, was solely committed to airport audiences. Its programming, designed to cater to the needs of busy travelers on the go, offered a wide spectrum of content. This included everything from weather forecasts and sports coverage to entertainment and current news. This innovative approach undeniably transformed the broadcasting scene, drastically changing how passengers engaged with information as they waited for their flights.
The upcoming closure of the CNN Airport Network signals the end of an era. As airports nationwide make the switch to reachTV, both travelers and advertisers are eagerly anticipating how this emerging platform will compensate for the absence left by CNN’s esteemed service.
“The CNN Airport Network significantly transformed the broadcasting landscape and how passengers consumed information while waiting for their flights.”
- The impact of COVID-19 and increasing preference for video streaming on personal devices triggered the shutdown of CNN Airport Network.
- The specialized Network catered to busy travelers, offering a range of news, sports, entertainment and weather updates.
- The transitions to reachTV poses the question of how well the new platform will fill CNN’s void.
Decline In Airline Passenger Traffic Affects Network’s Profitability
One of the critical reasons leading to the downfall of the CNN Airport Network was the unparalleled decline in airline passenger traffic brought on by the COVID-19 pandemic. This sharp reduction in traveller numbers dramatically affected the network’s profitability.
For the CNN Airport Network, the acute drop in air travel due to pandemic restrictions represented a substantial setback. Advertising revenue, which heavily relies on viewership, underwent a drastic decrease. The airport waiting areas which were once bustling are now primarily vacant, leading to fewer viewers for their advertisers.
The shrinking figures in passenger traffic also compelled advertisers to reconsider their investment strategies. There are fewer people at airports than there have ever been, and as a result, advertisers found less justification to invest in the CNN Airport Network. This situation intensified the existing challenges posed by the pandemic for the historic broadcasting network.
Lack Of Faith In The Future Of Airport Travel Implied By Closure
The recent announcement regarding the impending closure of the CNN Airport Network has led to a range of interpretations by industry experts. Some propose that this decision represents a lack of confidence in the future of airport travel, largely due to the network’s revenue generation methods.
Given that a substantial proportion of the CNN Airport Network’s profits were produced through advertising, this decline significantly highlights the extreme pressure on brands which previously identified airports as crucial advertising platforms. With the imposition of travel restrictions, thus reducing airport traffic, companies may have determined that advertising in these locations is no longer cost-effective.
Additionally, development in personal digital devices and the immediate availability of content on mobile have introduced severe competition for screen viewing time in public spaces. Thus, the decision to shut down could be viewed as a pragmatic move in response to these altering dynamics.
AT&T’s WarnerMedia Operates CNN Airport Network
The CNN Airport Network is owned and operated by AT&T’s WarnerMedia. As a subsidiary of one of the most globally recognised telecommunications companies, WarnerMedia’s decision to close the CNN Airport Network after thirty years signals the change in consumer behaviour and market dynamics in the digital era.
Through the CNN Airport Network, WarnerMedia offered a wide range of content to millions of passengers. From news, sports, and weather, to stock market updates and travel-related content, the CNN Airport Network served as a well-rounded source of information and entertainment.
The decision to discontinue the CNN Airport Network provides a spotlight on the problems contemporary media companies face in keeping pace with the rapidly evolving consumer behaviour. This situation serves as a stark reminder of the volatility in the marketplace due to shifting media consumption patterns.
Closure Impacts Around Two Dozen Employees
The closure of the CNN Airport Network carries a potential human cost. It has been reported that the cease of operation will impact approximately two dozen employees at CNN’s Atlanta headquarters. This unfortunate event underscores the ongoing instability and insecurity experienced by many in the media industry due to rapidly shifting landscapes.
Similar to other sectors of the economy, the media industry grapples with employment issues triggered by shifts in market dynamics brought on by the COVID-19 pandemic. The closure of the CNN Airport Network represents more than just a termination of broadcasts; it posits real, tangible effects on the livelihoods of employees involved.
In an ironic twist, the layoffs occurring amidst CNN Airport Network’s expansive reach and viewership paint a bleak picture. The challenges confronted by the employees at the Atlanta headquarters signify that while organizations must adapt to market changes, such adaptability often comes with a significant human cost.
CNN Airport Network’s Reach And Viewership Numbers
Despite the recent downturn in events, it’s important to highlight the impressive reach and viewership numbers once boasted by the CNN Airport Network during its peak years. The network held a commanding presence in 58 airports across the United States, reaching a remarkable 329 million viewers annually. With engagement at more than 2,400 gates, it was a common sight for passengers waiting for their flights.
The CNN Airport Network‘s contribution to the airport travel experience was significant. It wasn’t just about delivering news and entertainment but also providing a wealth of other information to busy passengers. Despite the recent changes, the network leaves behind a solid legacy and an impressive footprint in the air travel industry.
When examining these remarkable statistics, the CNN Airport Network was undoubtedly a powerhouse in its prime. The network’s reach and viewership serve as a testament to its effectiveness, and influence in shaping a large aspect of the passenger travel experience across the United States.
The closure of the CNN Airport Network marks a notable shift in the airport advertising scene. Filling its place is reachTV, poised to forge ahead in the market, offering relevant content via strategic partnerships and fostering an ambitious expansion plan. With the end of an enduring legacy comes the beginning of a new era. The future of airport travel, molded by these changes, will undoubtedly unveil itself in due course.
FAQ
Does CNN pay airports to show its content?
Yes, CNN Airport does pay airports to display their content. This arrangement allows CNN to secure exclusive rights to broadcast their programming on monitors in the terminals of various airports across the United States. By paying local airport authorities, CNN ensures that their news programming, alongside HLN, can be viewed by travelers during breakfast and early fringe hours, albeit with a 10-second delay for broadcasting purposes. This mutually beneficial partnership allows airports to provide valuable information and entertainment to passengers while allowing CNN to reach a broader audience.
What is the meaning of CNN in airport?
CNN in the context of an airport stands for Kannur International Airport. It serves as a significant transportation hub for the city of Kannur and the wider North Malabar region of Kerala, as well as catering to the travel needs of the Kodagu district of Karnataka and Mahé district of Puducherry. As a modern international airport, CNN plays a pivotal role in connecting these diverse regions with the rest of India and the world, facilitating seamless travel and enhancing regional connectivity.
What is replacing CNN at airports?
In a surprising move, reachTV has taken over the screens previously occupied by CNN Airport at over 15 major U.S. airports. This cutting-edge linear short-form network is revolutionizing the airport experience by delivering an array of captivating content that keeps travelers engaged and informed. With reachTV’s unique blend of informative and entertaining programming, airport visitors can now enjoy a refreshing departure from the traditional news broadcasts offered by CNN. By injecting a fresh perspective into the airport environment, reachTV is set to redefine what travelers can expect from their wait times at these bustling transportation hubs.
Why do airports only play CNN?
Airports primarily play CNN because the network pays them for the opportunity to be displayed on all the available TV screens throughout the building. The main motivation behind this arrangement is purely financial. While there may be no other specific reason, it is worth noting that CNN’s reputation as a widely recognized and trusted news source may also be a factor that contributes to its appeal for airports seeking to create a sense of credibility and reliability for passengers. Ultimately, the contractual agreement between CNN and airports ensures a mutually beneficial arrangement where CNN gains exposure and airports recoup some of their operating costs.