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Online Word of Mouth Marketing, also known as WOMM, refers to the practice of promoting a product or service through online platforms and leveraging the power of social media influencers, customer reviews, and recommendations. In a digital era where consumers are constantly bombarded with advertisements, WOMM has emerged as a powerful tool for businesses to […]
Distribution in marketing management refers to the process of delivering products or services from the producer or manufacturer to the end consumer. It involves all the activities and intermediaries that are involved in getting the product to the customer. Effective distribution is crucial for the success of any marketing campaign, as it ensures that the […]
Integrated Marketing Management is a crucial aspect of a successful online advertising service or advertising network. This strategic approach to marketing incorporates and synchronizes all aspects of a company’s advertising and promotional efforts to ensure a consistent message is delivered to the target audience. By integrating various marketing channels, such as social media, email marketing, […]
Content Marketing Practices Hubspot is a leading inbound marketing and sales software company that has revolutionized the way businesses attract and engage with customers. With its roots dating back to 2004, Hubspot has grown into a powerhouse in the marketing industry, providing innovative solutions for businesses to create and distribute valuable content. One of the […]
Banners Advertising have long been a staple in the world of advertising, playing a crucial role in reaching and engaging audiences online. These clickable advertisements, typically displayed at the top, bottom, or sides of web pages, are designed to attract attention and drive traffic to a specific website. Originating in the early days of the […]
Medical web marketing refers to the specific strategies and techniques used to promote healthcare organizations, medical practices, and related products or services through online channels. In today’s digital age, where the internet plays a vital role in almost every aspect of our lives, medical web marketing has become an integral part of the healthcare industry. […]
In the world of marketing management, there are five essential orientations that shape the way businesses approach their marketing strategy. These orientations, also known as marketing philosophies, guide companies in identifying and satisfying customer needs and wants. By understanding these orientations, online advertising services and advertising networks can better tailor their strategies to effectively reach […]
Clickable video ads have revolutionized the world of online advertising, providing advertisers with an innovative way to engage their target audience and drive higher conversion rates. As the name suggests, clickable video ads allow viewers to interact with the ad content by clicking on various elements within the video itself, leading them directly to the […]
Colors have a significant impact on our emotions and behaviors, and this psychological phenomenon is widely utilized in marketing strategies. The psychology of color in marketing focuses on the idea that different colors can evoke specific feelings in consumers, ultimately influencing their purchasing decisions. From flashy billboards to attractive website designs, companies use colors strategically […]
Online marketing has become an essential tool for businesses seeking to reach a wider audience and increase their brand visibility. The International Journal of Online Marketing (IJOM) has been at the forefront of shaping this industry and providing valuable insights for marketers and advertisers around the world. Founded in 2008, the IJOM was created to […]