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Paid advertising, also known as pay-per-click (PPC) advertising, is a method used by businesses and marketers to promote their products or services online. It involves paying a fee each time their ad is clicked on. This form of advertising has become increasingly significant in today’s digital landscape, where online marketing plays an integral role in […]
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Mobile Ad-hoc Networks (MANETs) have become an integral part of our daily lives, revolutionizing the way we communicate and access information. These networks, also known as mobile mesh networks, are a collection of wireless mobile devices that can establish communication links without the need for a pre-existing infrastructure such as base stations or routers. MANETs […]
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Marketing management is the process of planning, organizing, implementing, and controlling the activities required to promote and sell a product or service. It involves determining the target market, creating and delivering compelling messages, and managing customer relationships to achieve the organization’s marketing goals. Today, marketing management plays a crucial role in the success of businesses, […]