In the ever-evolving world of advertising, where trends emerge and technologies transform, one company has firmly established its place at the forefront: Broadsign. Since its inception in 2003 in the vibrant city of Montreal, Broadsign has been revolutionizing the Out-of-Home (OOH) advertising industry.
Their groundbreaking approach towards content delivery automation has reshaped the way businesses connect with consumers. The dynamic partnership they formed with AccentHealth only serves as a testament to their commitment to innovation and efficiency.
Today, we delve into the world of Broadsign and discover the limitless potential of their game-changing platform. Brace yourself for a journey into the future of advertising.
Contents
- 1 broadsign ads
- 2 Broadsign: A Montreal-Based Company Investing In Digital Signage Since 2003
- 3 Introducing The First Version Of Broadsign’s CMS
- 4 A Complete Solution: Campaign Execution Engine, Ad Inventory System, And Proof Of Performance Reporting
- 5 Broadsign – More Than Just An ASP
- 6 Broadsign’s Breakthrough Client: AccentHealth (Now Patient Point)
- 7 Reaching Doctors’ Offices Across The US With 18,000 Screens And DVD Players
- 8 Automating Content Delivery For AccentHealth
- 9 Broadsign Enters The World Of OOH Advertising
- 10 Expanding The Reach Of Digital Signage Beyond Traditional Mediums
- 11 Broadsign Revolutionizes The Out Of Home Advertising Industry
broadsign ads
Broadsign ads refer to the advertising services provided by Broadsign, a Montreal-based company that specializes in digital signage. Established in 2003, Broadsign created a comprehensive content management system (CMS) that includes a campaign execution engine, ad inventory system, and proof of performance reporting system.
Initially referred to as an Applications Service Provider (ASP) company, Broadsign gained prominence when it secured AccentHealth as its first major client. This partnership involved the automation of content delivery for the 18,000 screens and DVD players in doctor’s offices across the United States, thus marking Broadsign’s entry into the world of Out of Home (OOH) advertising.
Key Points:
- Broadsign is a Montreal-based company specializing in digital signage and advertising services.
- Established in 2003, Broadsign offers a comprehensive content management system.
- The system includes a campaign execution engine, ad inventory system, and proof of performance reporting.
- Broadsign gained recognition when it partnered with AccentHealth for content delivery automation.
- This partnership allowed Broadsign to enter the Out of Home advertising industry.
- AccentHealth’s 18,000 screens and DVD players in doctor’s offices across the US utilized Broadsign’s services.
Sources
https://broadsign.com/broadsign-ads
https://broadsign.com/broadsign-ads/our-story
https://broadsign.com/
https://buy.broadsign.com/
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💡 Pro Tips:
1. Broadsign’s CMS (Content Management System) not only allows for campaign execution, but also includes a scheduling feature that allows advertisers to plan when and where their ads will be displayed.
2. In addition to the ad inventory system, Broadsign’s CMS also includes a powerful targeting tool that helps advertisers reach their desired audience based on factors such as location, demographics, and time of day.
3. Broadsign’s proof of performance reporting system provides advertisers with detailed analytics, giving them insights on how their ads are performing, who is viewing them, and how long they are being viewed.
4. Besides AccentHealth, Broadsign has partnered with several other major clients in the OOH advertising industry, including JCDecaux and Clear Channel Outdoor, expanding their reach and impact in the market.
5. Broadsign is known for its commitment to sustainability, offering their clients the option to power their digital signage networks with renewable energy sources, reducing their carbon footprint and contributing to a greener future.
Broadsign: A Montreal-Based Company Investing In Digital Signage Since 2003
Broadsign, a Montreal-based company, has been at the forefront of digital signage investment since its establishment in 2003. Recognizing the immense potential of this emerging industry, Broadsign set out to revolutionize the way advertisers communicate with their target audiences.
With a mission to deliver dynamic and engaging advertising experiences, Broadsign embarked on a journey that would shape the future of digital advertising.
Introducing The First Version Of Broadsign’s CMS
In its early years, Broadsign introduced the first version of its Content Management System (CMS). This groundbreaking technology provided advertisers with a comprehensive solution for managing their digital signage campaigns.
The CMS included a campaign execution engine, an ad inventory system, and a proof of performance reporting system. With these tools in hand, advertisers could efficiently create, distribute, and monitor their advertising content across a network of digital screens.
A Complete Solution: Campaign Execution Engine, Ad Inventory System, And Proof Of Performance Reporting
The campaign execution engine offered by Broadsign’s CMS allowed advertisers to schedule and deliver their content with precision and flexibility. Through an intuitive interface, advertisers could easily set campaign parameters, target specific screens or locations, and optimize their message delivery.
Combined with the ad inventory system, advertisers had full control over the availability and distribution of their campaigns, ensuring maximum reach and impact. Additionally, the proof of performance reporting system provided detailed analytics and metrics, enabling advertisers to measure the effectiveness of their campaigns and make data-driven decisions.
Broadsign – More Than Just An ASP
Initially referred to as an ASP (Application Service Provider) company, Broadsign quickly evolved beyond this classification. While ASPs primarily offer software solutions through a remote network, Broadsign went above and beyond by providing a comprehensive suite of services that extended beyond software.
Broadsign positioned itself as a strategic partner to its clients, offering expertise in campaign design, content creation, and technical support. This holistic approach solidified Broadsign’s reputation as a leader in the digital signage industry.
Broadsign’s Breakthrough Client: AccentHealth (Now Patient Point)
In a significant milestone for Broadsign, AccentHealth (now Patient Point) became their first major client. AccentHealth operated a vast network of 18,000 screens and DVD players in doctor’s offices across the United States.
Recognizing the potential of digital signage in reaching captive audiences, AccentHealth partnered with Broadsign to automate content delivery and enhance the viewing experience for patients in waiting rooms. This partnership propelled Broadsign into the world of Out of Home (OOH) advertising, marking a significant turning point in their journey.
Reaching Doctors’ Offices Across The US With 18,000 Screens And DVD Players
With AccentHealth’s extensive network of screens and DVD players, Broadsign gained a unique opportunity to connect advertisers with a highly targeted audience in a trusted healthcare environment. By deploying their technology in doctors’ offices across the US, Broadsign could reach patients during their dwell time, delivering informative and engaging content that educated and entertained.
Automating Content Delivery For AccentHealth
Broadsign played a pivotal role in automating content delivery for AccentHealth. By integrating their CMS with AccentHealth’s existing infrastructure, Broadsign enabled the seamless delivery of targeted advertisements to specific screens at designated times.
This automation streamlines the advertising process, eliminating the need for manual intervention and enhancing efficiency.
Broadsign Enters The World Of OOH Advertising
With their success in the healthcare industry, Broadsign expanded its horizons and entered the world of Out of Home (OOH) advertising. Traditional OOH advertising, such as billboards and transit displays, had always been a staple of the advertising industry.
Broadsign’s foray into this realm brought the benefits of digital signage to OOH advertising, enabling dynamic and interactive campaigns that captivate audiences like never before.
Expanding The Reach Of Digital Signage Beyond Traditional Mediums
Broadsign’s revolutionary approach to digital advertising extended beyond the confines of traditional mediums. By leveraging their expertise and technology, Broadsign enabled advertisers to reach consumers in unexpected places.
From airports and shopping malls to sports stadiums and hotels, Broadsign’s digital signage solutions provided endless possibilities for advertisers to connect with their target audiences.
Broadsign Revolutionizes The Out Of Home Advertising Industry
Through its relentless pursuit of innovation, Broadsign has revolutionized the Out of Home (OOH) advertising industry. By combining cutting-edge technology, strategic partnerships, and a comprehensive suite of services, Broadsign has transformed the way advertisers communicate with their audience.
With their powerful digital signage solutions, Broadsign empowers brands to deliver impactful and memorable campaigns, creating immersive experiences that captivate viewers and drive results. The future of advertising is here, and it is powered by Broadsign Ads.