In a world where innovation and sophistication collide, BMW has remained at the forefront of the automotive industry, tantalizing hearts and captivating minds. From the moment the iconic logo graces the screen, BMW ads effortlessly transport us into a realm of limitless possibilities.
As the 2010s unfolded, BMW’s dominance became indisputable, introducing revolutionary electric models, celebrating their 100th anniversary, and crafting unforgettable advertisements that left us yearning for more. Whether it be their star-studded celebrity endorsements, nostalgic themes that tug at our heartstrings, or their groundbreaking partnership with Spotify, BMW has continuously pushed the boundaries of automotive advertising.
Now, join us as we delve into the captivating world of BMW ads, where the past intertwines with the future, and where the journey itself becomes an exhilarating adventure into new technologies.
bmw ads
BMW ads in the 2010s were a notable and successful part of the brand’s marketing strategy. Some of the memorable ads during this period include “Are We There Yet?” and “The Back-Backseat Driver.” These ads showcased BMW highlights, celebrated their 100th anniversary, and highlighted the launch of their first fully electric models.
BMW also tapped into themes of memory and nostalgia with ads like the 2017 Road Home sales event commercial and the “Like New Again” campaign for certified pre-owned BMWs. The brand gained attention with their Mini Super Bowl spot in 2016, featuring a celebrity lineup.
Additionally, BMW partnered with Spotify in 2019 to curate BMW-themed driving playlists, and their campaigns such as BMW Accelerate, Crying Billboard, Night Vision Billboards, Retrospect, BMW X7: Legend, and The Small Escape focused on advertising the brand’s rich history and future, with an emphasis on new technologies like electric vehicles.
Key Points:
- BMW ads in the 2010s were successful and notable in their marketing strategy.
- Memorable ads included “Are We There Yet?” and “The Back-Backseat Driver” which highlighted BMW highlights and celebrated their 100th anniversary.
- BMW tapped into themes of memory and nostalgia with ads like the 2017 Road Home sales event commercial and the “Like New Again” campaign for certified pre-owned BMWs.
- They gained attention with their Mini Super Bowl spot in 2016 featuring a celebrity lineup.
- They partnered with Spotify in 2019 to curate BMW-themed driving playlists.
- Their campaigns focused on advertising the brand’s rich history and future, emphasizing new technologies like electric vehicles.
Sources
https://www.ispot.tv/brands/701/bmw
https://www.bimmerforums.com/2020/01/the-15-best-bmw-commercial-ads-of-the-decade/
https://www.adweek.com/agencies/these-animated-bmw-ads-turn-a-times-square-billboard-into-a-3d-roadway/
https://digitalagencynetwork.com/brands/bmw/
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1. Collaborations with celebrities: BMW made waves with their Mini Super Bowl spot in 2016, which gained attention for its star-studded celebrity lineup. This unique approach to advertising helped generate buzz and appeal to a broader audience.
2. Innovative billboard campaigns: BMW caught people’s attention with their unique billboard advertisements. In campaigns like the Crying Billboard and Night Vision Billboards, they used technology and creativity to engage viewers and create memorable experiences.
3. Emphasizing nostalgia: BMW tapped into people’s emotions and memories by creating ads that highlighted nostalgia. The 2017 Road Home sales event commercial and the “Like New Again” campaign for certified pre-owned BMWs made people feel a connection to the brand and its history.
4. Curated driving playlists: In 2019, BMW partnered with Spotify to curate BMW-themed driving playlists. This unique collaboration allowed BMW to enhance the driving experience for their customers and create a deeper connection with their brand.
5. Showcasing new technologies: BMW focused on advertising its history and future, with an emphasis on new technologies like electric vehicles. This approach helped position BMW as an innovative brand that is constantly pushing boundaries and staying ahead of the curve.
1. Launch Of Bmw’s First Fully Electric Models
The 2010s marked a significant milestone for BMW with the launch of their first fully electric models. This move represented a bold step towards a sustainable future for the company and the automotive industry as a whole.
By introducing electric vehicles (EVs), BMW demonstrated their commitment to reducing carbon emissions and addressing the growing environmental concerns.
The introduction of electric models brought a wave of excitement and anticipation among car enthusiasts and environmentally-conscious consumers. BMW’s decision to embrace the electric revolution was not only a major turning point for the company but also a symbol of their dedication to innovation and adaptation in an ever-changing world.
2. Celebrating Bmw’s 100th Anniversary
In addition to the launch of electric models, the 2010s also marked the celebration of BMW’s 100th anniversary. This significant milestone provided an opportunity for the company to reflect on its rich history and look towards the future with enthusiasm.
BMW, a brand known for its iconic designs and commitment to superior performance, utilized its centenary to emphasize its heritage of excellence. By showcasing the evolution of their vehicles over the years, BMW aimed to highlight their commitment to continuous improvement and their ability to embrace new technologies while staying true to their core values.
3. “Are We There Yet?” – Showcasing BMW Highlights And The Next Decade
One notable BMW ad during the 2010s was the “Are We There Yet?” campaign. This advertisement served as a reflection on the accomplishments of the past decade while offering a glimpse into the future of the brand.
The ad featured captivating visuals of BMW’s most iconic models, highlighting their sleek design, advanced technology, and exceptional performance.
By showcasing their past achievements, BMW aimed to instill a sense of trust and reliability in their brand. However, the ad also looked ahead, giving viewers a taste of what to expect in the next decade.
This forward-thinking approach allowed BMW to position themselves as leaders in automotive innovation, always pushing the boundaries of what is possible.
4. “The Back-Backseat Driver” – Highlighting The Spaciousness Of BMW X5 SUV
Another notable ad from the 2010s was “The Back-Backseat Driver” campaign, which focused on the spaciousness of the BMW X5 SUV. This advertisement cleverly utilized humor to demonstrate one of the key features of the X5, its ample rear seating capacity.
The ad showed a group of adults sitting in the back seat of the X5, behaving like mischievous children, giving orders to the driver and playfully testing the vehicle’s limits. This lighthearted approach not only showcased the spaciousness of the X5 but also highlighted BMW’s commitment to creating enjoyable and comfortable driving experiences.
5. Memory And Nostalgia In BMW Ads
Throughout the 2010s, BMW incorporated themes of memory and nostalgia into various ad campaigns. By tapping into these emotions, BMW aimed to create a deeper connection with their audience and evoke feelings of warmth and familiarity.
The 2017 Road Home sales event commercial, for example, took a sentimental approach by showcasing heartwarming family moments and emphasizing the importance of home. This ad not only highlighted the performance and elegance of BMW vehicles but also conveyed a sense of emotional security and belonging.
In the “Like New Again” campaign for certified pre-owned BMWs, the focus was on the restoration of high-quality used cars. This ad aimed to evoke memories of the joy and excitement of driving a brand-new BMW, even when purchasing a pre-owned vehicle.
By emphasizing the meticulous inspection and refurbishment process, BMW instilled confidence in potential customers, bridging the gap between new and used cars.
6. Mini Super Bowl Spot With Celebrity Lineup
In 2016, BMW’s subsidiary brand, Mini, made waves with their Super Bowl spot that featured a star-studded celebrity lineup. This ad garnered attention not only for its famous faces but also for its clever use of humor and energetic visuals.
The Mini Super Bowl spot created an atmosphere of excitement and entertainment, showcasing the brand’s commitment to delivering a fun and thrilling driving experience. By associating themselves with renowned celebrities, Mini seized the opportunity to appeal to a wider audience and solidify their position as a stylish and trendy brand.
7. Comparing EV Launch To Internet Revolution In 2015 Super Bowl Ad
In 2015, BMW used their Super Bowl ad to draw a comparison between the launch of electric vehicles and revolutionary ideas like the internet in the ’90s. This thought-provoking ad aimed to shift the mindset of viewers, urging them to embrace electric vehicles as the next groundbreaking innovation.
By highlighting the skepticism and initial resistance surrounding both the internet and EVs, BMW effectively conveyed the notion that electric vehicles are the future and that accepting this change is crucial. This bold and visionary approach positioned BMW as a pioneer in the electric vehicle industry and emphasized their commitment to shaping the future of mobility.
8. BMW Partners With Spotify For BMW-Themed Driving Playlists
In 2019, BMW partnered with the popular music streaming platform, Spotify, to curate BMW-themed driving playlists. This collaboration aimed to enhance the driving experience by providing tailored music choices that complemented the brand’s image and ethos.
By embracing the power of music, BMW sought to create a multi-sensory experience for their customers. The curated playlists catered to different moods and driving situations, adding an extra layer of enjoyment and personalization to the driving experience.
This partnership exemplified BMW’s commitment to merging technology, innovation, and lifestyle into their brand strategy.
9. Notable BMW Ad Campaigns: Accelerate, Crying Billboard, Night Vision Billboards, Retrospect, BMW X7: Legend, The Small Escape
Throughout the 2010s, BMW launched several notable ad campaigns that pushed creative boundaries and captivated audiences. These campaigns showcased the brand’s ability to blend storytelling, technology, and artistry to create memorable experiences.
BMW Accelerate: This campaign highlighted the exhilarating speed and performance of BMW vehicles, emphasizing the brand’s relentless pursuit of driving pleasure. – Crying Billboard: BMW’s innovative billboard featured a car’s headlights that appeared to cry when it rained, creating a dramatic and attention-grabbing visual.
Night Vision Billboards: Another creative campaign involved utilizing thermal imaging to display hidden messages on billboards visible only to people looking through the infrared cameras installed in BMW vehicles. – Retrospect: This campaign celebrated BMW’s rich heritage and achievements throughout the years, instilling a sense of nostalgia and pride in the brand.
BMW X7: Legend: This ad campaign focused on the luxurious and iconic BMW X7 SUV, showcasing its elegance, power, and sophistication. – The Small Escape: This memorable campaign showcased the agility and maneuverability of BMW’s small-sized vehicles, offering a playful and adventurous perspective on urban driving.
10. Emphasizing BMW’s History And Future In Advertisements
Throughout the 2010s, BMW’s advertisements consistently emphasized the brand’s rich history and innovative future. By highlighting their heritage, BMW aimed to establish a sense of trust and credibility with their audience, showcasing their longevity and expertise in the automotive industry.
Simultaneously, BMW focused on projecting themselves as leaders in technological advancements and sustainability. With the launch of electric models, partnerships with digital platforms like Spotify, and creative campaigns that showcased cutting-edge ideas, BMW sought to position themselves at the forefront of automotive innovation and set the bar for the industry’s future.
In conclusion, the 2010s were a significant decade for BMW, marked by major firsts like the introduction of their first fully electric models and the celebration of their 100th anniversary. Notable ads during this period included campaigns like “Are We There Yet?” and “The Back-Backseat Driver,” which highlighted the brand’s achievements and future direction.
BMW also incorporated memory and nostalgia in ads, collaborated with Spotify, and launched notable campaigns that pushed creative boundaries. Overall, BMW’s advertisements in the 2010s were a masterful blend of history, innovation, and persuasive storytelling, successfully capturing the attention and loyalty of consumers.