Billboard ads have long been a staple of the advertising world, capturing the attention of passersby with their larger-than-life presence. But did you know just how effective they can be in creating brand awareness?
Studies have shown that nearly half of consumers have noticed an increase in their awareness of a brand after seeing a billboard advertisement. And it doesn’t stop there.
An astounding 82% of people can recall billboard ads they saw over a month ago, surpassing the recall of online ads. It’s no wonder that the top 100 advertisers are ramping up their investments in billboards, especially the digital ones that boast a 35% visitation rate to websites or online searches.
With the global digital billboard market already valued at over $18.5 billion in 2021 and projected to grow by 7%, it’s clear that these towering ads are a force to be reckoned with in the advertising world. So, let’s dive deeper into the impact of billboard ads and discover why they continue to captivate audiences around the world.
Contents
- 1 billboard ads
- 2 Increase In Billboard Ads Noticed By 49% Of Adult Consumers
- 3 Billboard Advertising: A Marketing Tool For Companies And Brands
- 4 Maximizing Visibility: Placing Billboards In High-Traffic Areas
- 5 Billboards And Out-Of-Home Advertising: A Powerful Combination
- 6 Effective Brand Awareness: High Views And Impressions Of Billboards
- 7 Recall Power: 82% Remember Digital Out-Of-Home Ads From Over A Month Ago
- 8 Billboards Vs Online Ads: 32% Prefer Billboards, 41% Annoyed By Online Ads
- 9 Out-Of-Home Ads: Higher Recall And Increased Spending By Top Advertisers
billboard ads
Billboard ads are a popular form of out-of-home advertising that is used to market companies, brands, products, services, or campaigns. These ads are strategically placed in high-traffic areas for maximum visibility.
They are effective for building brand awareness and have high views and impressions. In fact, studies have shown that 82% of viewers can recall a digital out-of-home ad they saw over a month ago.
Unlike online ads, which annoy 41% of respondents, 32% of respondents actually like billboards. Moreover, out-of-home ads have higher recall compared to other forms of advertising.
This is why 79% of the top 100 advertisers increased spending on out-of-home advertising in 2021. With 350,000 billboards in the US, including 9,600 digital billboards, these ads provide ample opportunity for success.
They have also been shown to drive online traffic, with 35% of respondents visiting a website or searching online after seeing a digital billboard. The global digital billboard market is worth over $18.5 billion and is expected to grow by 7%.
That being said, the cost of billboard advertising varies depending on factors such as location and traffic. It is advisable to conduct research and consider design tips before committing to a billboard advertising campaign.
Adding a call to action (CTA) with a unique URL can help track conversions, and keeping the design bold and simple while considering the location of the billboard are essential for a successful campaign. With a ROI of 38% and the advantage of building brand recognition, billboard ads are an effective marketing tool.
Key Points:
- Billboard ads are a popular form of out-of-home advertising used to market companies, brands, products, services, or campaigns.
- They are strategically placed in high-traffic areas for maximum visibility and have high views and impressions.
- 82% of viewers can recall a digital out-of-home ad they saw over a month ago.
- Unlike online ads that annoy many respondents, 32% of respondents actually like billboards.
- 79% of the top 100 advertisers increased spending on out-of-home advertising in 2021.
- Billboard ads drive online traffic, with 35% of respondents visiting a website or searching online after seeing a digital billboard.
Sources
https://blog.hubspot.com/marketing/billboard-advertising
https://www.canva.com/learn/billboard-advertising/
https://www.billboard.com/advertise/
https://www.designrush.com/best-designs/print/trends/best-billboard-ads
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? Pro Tips:
1. Utilize eye-catching colors and bold fonts to make your billboard ads more attention-grabbing.
2. Consider the placement of your billboard ads near popular landmarks or points of interest to target a specific audience.
3. Use clever and memorable slogans or taglines to make your billboard ads more memorable.
4. Take advantage of interactive or dynamic features on digital billboards to engage viewers and create a lasting impression.
5. Consider the potential impact of seasonal or timely messaging in your billboard ads to connect with viewers on a personal level.
Increase In Billboard Ads Noticed By 49% Of Adult Consumers
Billboards have long been a staple of the advertising industry, and it appears that their prominence is only increasing. In fact, a recent survey revealed that 49% of adult consumers have noticed a rise in billboard ads.
This statistic serves as a testament to the enduring effectiveness of this form of advertising.
Billboard Advertising: A Marketing Tool For Companies And Brands
Billboards serve as powerful marketing tools for companies, brands, products, services, and campaigns. These large displays capture the attention of passersby, providing ample opportunities for businesses to showcase their offerings.
With their strategic placements in high-traffic areas, billboards offer maximum visibility and exposure to a wide range of potential consumers.
Maximizing Visibility: Placing Billboards In High-Traffic Areas
The success of billboard advertising lies in its placement in high-traffic areas. By strategically positioning billboards in locations where there is a significant flow of people or vehicles, advertisers can ensure that their message reaches a large and diverse audience.
Whether placed along highways, in bustling city centers, or near popular tourist destinations, billboards have the potential to captivate the attention of countless individuals.
Billboards And Out-Of-Home Advertising: A Powerful Combination
Billboards fall under the umbrella of out-of-home advertising, a category that also includes bus shelters and posters. This form of advertising has gained immense popularity due to its ability to reach consumers in their daily lives.
Unlike online or television ads that can be easily ignored or bypassed, out-of-home ads, particularly billboards, are difficult to ignore and offer unparalleled exposure.
Effective Brand Awareness: High Views And Impressions Of Billboards
One of the key advantages of billboard advertising is its effectiveness in building brand awareness. With their eye-catching designs and strategic placements, billboards attract a significant number of views and impressions.
Research has shown that 82% of viewers can recall a digital out-of-home ad they saw over a month ago, highlighting the long-lasting impact of billboard campaigns on consumers’ memory.
Recall Power: 82% Remember Digital Out-Of-Home Ads From Over A Month Ago
The recall power of billboard ads is undeniable. Over 82% of individuals can recall a digital out-of-home ad they encountered more than a month ago.
This impressive statistic speaks to the lasting impact billboards can have on consumers’ brand perception and memory. In today’s fast-paced digital world, where online ads are often easily forgotten or dismissed, billboards offer a unique opportunity for brands to leave a lasting impression.
Billboards Vs Online Ads: 32% Prefer Billboards, 41% Annoyed By Online Ads
In a world saturated with online advertisements, billboards stand out as a preferred form of advertising for many consumers. Surprisingly, 32% of respondents admitted to preferring billboards over online ads.
This preference can be attributed to the annoyance factor associated with online ads, with 41% of respondents expressing their displeasure towards digital marketing tactics. The tangible and non-intrusive nature of billboard ads provides a refreshing break from the constant barrage of online advertisements.
Out-Of-Home Ads: Higher Recall And Increased Spending By Top Advertisers
The effectiveness of out-of-home advertising, including billboards, is further demonstrated by the increased spending of top advertisers. In 2021, a staggering 79% of the top 100 advertisers increased their investment in out-of-home advertising.
This significant uptick in spending indicates the trust and confidence that brands have in the power of billboards to deliver results and drive brand recognition.
In conclusion, billboard advertising continues to be an influential and impactful marketing tool. With a notable increase in consumer awareness of billboard ads and their effectiveness in building brand recognition, businesses are recognizing the importance of including billboards in their advertising strategies.
As the global digital billboard market continues to grow, it is apparent that this form of out-of-home advertising will remain a crucial element of the advertising landscape. By considering design tips, conducting thorough research, and leveraging the power of call-to-action elements, businesses can harness the art and science of effective billboard ads to propel their brand to new heights.