Discover the Best Web Ads of 2016: Boosting Profits and Engagement

best web ads 2016

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Buster The Boxer By Adam & Eve/Ddb

Adam & Eve/DDB’s “Buster the Boxer” web ad for John Lewis is a heartwarming and entertaining campaign that captured the imaginations of viewers worldwide. The ad tells the story of a little girl named Bridget who anticipates the excitement of Christmas morning and her joyous encounter with the bouncing Buster the Boxer. The ad perfectly blends humor, emotion, and a relatable storyline, making it a standout web ad of 2016. It not only resonates with viewers on an emotional level, but it also effectively promotes the John Lewis brand and its products, boosting both profits and engagement.

School Of Rio By Bartle Bogle Hegarty London

Bartle Bogle Hegarty London’s “School of Rio” web ad for Samsung takes viewers on an adventurous journey through a virtual reality experience. This campaign transports users to the vibrant and colorful streets of Rio de Janeiro, immersing them in the excitement of the Olympic Games. The ad encapsulates Samsung’s commitment to innovation and technology, showcasing the brand’s virtual reality capabilities. By engaging viewers in an interactive and immersive experience, Samsung effectively boosts brand awareness and fosters a sense of excitement and anticipation among its target audience.

– The ad offers a virtual reality experience
– It takes place in the vibrant streets of Rio de Janeiro
– Emphasizes Samsung’s commitment to innovation and technology

“By engaging viewers in an interactive and immersive experience, Samsung effectively boosts brand awareness and fosters a sense of excitement and anticipation among its target audience.”

Epic Wolf By Mother

Mother’s “Epic Wolf” web ad for Moneysupermarket pushes the boundaries of creativity and captivates viewers with its high-energy and adrenaline-fueled storyline. The ad features a charismatic and confident businessman who unleashes his inner wolf to the tune of Bonnie Tyler’s “Total Eclipse of the Heart.” This unexpected and humorous twist showcases the brand’s message that customers can feel epic and empowered when they save money with Moneysupermarket. The ad’s memorable characters, catchy soundtrack, and unexpected plot twist make it a standout web ad that not only entertains but also prompts viewers to take action.

• Memorable characters
• Catchy soundtrack
• Unexpected plot twist

Will.I.Am, (Sittin’ On) The Dock Of The Bay By Publicis Conseil

Publicis Conseil’s “Will.i.am, (Sittin’ On) The Dock Of The Bay” web ad for Nescafé Dolce Gusto combines the star power of musician Will.i.am with the joy of starting the day with a delicious cup of coffee. The ad features Will.i.am producing a catchy remix of Otis Redding’s classic song “(Sittin’ On) The Dock Of The Bay” while enjoying his morning coffee.

This ad effectively leverages the celebrity endorsement to promote the brand and connect with music-loving coffee enthusiasts. By associating Nescafé Dolce Gusto with the positivity and energy of Will.i.am, the ad boosts brand recognition and enhances engagement.

• The ad features musician Will.i.am combining his star power with coffee indulgence.
• Will.i.am produces a catchy remix of Otis Redding’s classic song “(Sittin’ On) The Dock Of The Bay” while enjoying his morning coffee.
• The ad effectively reaches music-loving coffee enthusiasts.
• Nescafé Dolce Gusto benefits from the celebrity endorsement.
• By associating with Will.i.am’s positivity and energy, the ad enhances brand recognition and engagement.

Come Together By Adam & Eve/Ddb

Adam & Eve/DDB strikes again with their impactful web ad “Come Together” for H&M. This ad features the whimsical and imaginative direction of Wes Anderson, transporting viewers to a colorful train ride during the holiday season. The ad captures the essence of togetherness, joy, and festive spirit, creating an emotional connection with its audience. It effectively showcases H&M’s fashion line and encourages viewers to embrace the holiday season with style and warmth.

This web ad stands out for its visually stunning cinematography, captivating storyline, and powerful message, making it a true success in boosting profits and engagement.

Voice Of The People By Vccp

VCCP’s “Voice of the People” web ad for Nationwide Bank highlights the power of individuals and communities working together to make a difference. The ad features real people sharing their thoughts and aspirations for a better future. It promotes the idea that every voice matters and that Nationwide Bank is there to support and empower individuals in achieving their dreams. By leveraging real stories and evoking genuine emotions, this ad strengthens brand trust and fosters a sense of belonging among its audience. It encourages viewers to connect with Nationwide Bank, boosting brand loyalty and engagement.

Epic Squads By Mother

Mother’s “Epic Squads” web ad for Moneysupermarket pushes creative boundaries to deliver a highly entertaining and memorable campaign. The ad features iconic characters, Skeletor and He-Man, leading their respective squads in an epic dance battle.

The ad’s catchy soundtrack, impressive choreography, and unexpected crossover of pop culture references create a truly immersive and entertaining experience for viewers. By presenting Moneysupermarket as the go-to platform for saving money, this ad effectively boosts brand recognition and engagement.

Key Points:

• Mother’s “Epic Squads” web ad for Moneysupermarket pushes creative boundaries
• Features iconic characters, Skeletor and He-Man, leading their respective squads in a dance battle
• Catchy soundtrack, impressive choreography, and unexpected crossover of pop culture references
• Creates immersive and entertaining experience for viewers
• Presents Moneysupermarket as the go-to platform for saving money
• Boosts brand recognition and engagement

By presenting Moneysupermarket as the go-to platform for saving money, this ad effectively boosts brand recognition and engagement.”

Big Flavour Wraps By Leo Burnett

Leo Burnett’s “Big Flavour Wraps” web ad for McDonald’s effectively showcases the brand’s new menu offering. The ad incorporates mouthwatering visuals, vibrant animations, and colorful graphics to entice viewers with the diverse range of flavors available in the wraps. Accompanied by a catchy pop song, the ad creates an energetic and upbeat atmosphere that captivates audiences. Through this ad, McDonald’s successfully highlights its commitment to taste and variety, ultimately boosting profits and engagement.

Improvements:

• Added emphasis on “mouthwatering visuals” and “catchy pop song” using markdown bold.
• Changed “enticing viewers with the delicious and diverse range of flavors available in the wraps” to “entice viewers with the diverse range of flavors available in the wraps.”
• Adjusted the phrasing of the sentence “With its energetic and upbeat tone, this ad effectively captivates audiences and entices them to try the new Big Flavour Wraps” for better flow.
• Revised the ending sentence to emphasize that McDonald’s successfully boosts profits and engagement.
• Removed bullet points because they are not necessary for this passage.

Look On The Light Side Of Disability By Abbott Mead Vickers Bbdo

Abbott Mead Vickers BBDO’s “Look on the Light Side of Disability” web ad for Maltesers is a groundbreaking campaign that aims to break down barriers and challenge societal assumptions about disability. The ad takes a lighthearted and humorous approach, effectively showcasing the experiences of disabled individuals in relatable situations. By using humor as a tool to promote inclusivity and acceptance, this ad grabs the attention of viewers and challenges their perceptions. It not only promotes the Maltesers brand, but also empowers and uplifts individuals with disabilities, fostering a sense of inclusiveness and compassion within society.

It’s What You Do In The Dark That Puts You In The Light By Droga5

Droga5’s It’s What You Do in the Dark That Puts You in the Light web ad for Under Armour delivers a powerful and inspirational message. The ad features athlete Michael Phelps, highlighting his journey from darkness to glory. This ad serves as a powerful motivator, encouraging viewers to overcome adversity and push themselves to achieve greatness. It effectively aligns the Under Armour brand with determination, resilience, and success, inspiring viewers to connect with the brand and its products. This web ad showcases the power of storytelling and empowers athletes and individuals alike, boosting engagement and brand loyalty.

The best web ads of 2016 are a testament to the power of creativity, storytelling, and innovation. By effectively capturing the attention and engaging the emotions of audiences, these campaigns have successfully boosted profits and fostered a sense of connection with their respective brands. Through humor, inspiration, and compelling narratives, these web ads have left a lasting impact on viewers and set new standards for advertising excellence in the digital realm.

FAQ

What advertisements were most effective in 2014?

In 2014, the most effective advertisements were those that showcased heartwarming stories that resonated with the audience. KLM’s “Lost and Found” commercial tugged at viewers’ heartstrings by featuring a lost teddy bear being reunited with its owner, striking an emotional chord. Similarly, Budweiser’s “Puppy Love” advertisement portrayed the friendship between a Labrador puppy and a Clydesdale horse, capturing the attention and affection of viewers.

Another memorable and effective advertisement from 2014 was Procter & Gamble’s “Thank You Mom: Pick Them Back Up.” This campaign highlighted the dedication and support of mothers in the lives of Olympic athletes, evoking feelings of gratitude and admiration. These advertisements successfully connected with audiences on an emotional level, leaving a lasting impact and making them the most impactful of the year.

How do I find old ads online?

To find old ads online, there are several resources available. The Ad* Access Project from 1912 to the 1950s offers a wide range of archived advertisements. AdFlip is another website that started in the 1940s and provides an extensive collection of vintage ads. The AdRespect Ad Library is also an excellent resource dating back to 1917. Ads of the World and adverlicious are online archives specifically focused on advertising and marketing. The Advertising Archives is a comprehensive collection dating back to the early 19th century. Advertolog is another valuable platform that began in the 1990s and includes various vintage advertisements. Lastly, for packaging enthusiasts, the American Package Museum showcases ads from the early 20th century. These various sources offer a vast array of old ads that can be readily accessed online.

What was the most shared ad of 2015?

The most shared ad of 2015 was Google Android’s “Friends Furever” campaign. This heartwarming advertisement went viral for its clever use of different animal species forming unlikely friendships. The ad resonated with viewers as it showcased the power of connection and friendship, transcending any boundaries or differences. The emotional appeal of the ad captivated audiences, leading to millions of shares across various social media platforms and making it the most shared ad of the year.

Which ads are most effective?

While word-of-mouth advertising is definitely a powerful tool, it is important to acknowledge that the effectiveness of ads can vary based on different factors. Utilizing testimonials from satisfied customers can enhance the impact of advertisements. By showcasing real experiences and positive feedback, potential customers gain trust and confidence in the product or service being promoted. Additionally, targeted ads that utilize data-driven marketing strategies can be highly effective in reaching specific audiences and capturing their attention, ultimately leading to higher conversion rates. Therefore, a combination of word-of-mouth recommendations and targeted advertisements can provide the most effective approach to marketing.