Best Social Sites 2017

The Best Social Sites of 2017 have revolutionized the way we connect, share, and engage with others online. Social media platforms have become an integral part of our daily lives, shaping our interactions and influencing our decisions. From Facebook to Instagram to Twitter, these sites have transformed the way we communicate and market our products or services. In this article, we will explore the significance of these socialsites in the advertising industry and the impact they have had on businesses worldwide.

Social media has become a powerful tool for advertisers, allowing them to reach millions of potential customers with just a few clicks. In fact, according to a recent statistic, Facebook alone had over 2.8 billion monthly active users as of July 2021. This staggering number highlights the vast potential for businesses to reach their target audience through these platforms. With such a large user base, advertising on social mediasites provides businesses with an unparalleled opportunity to promote their products or services to a wide range of users.

The rise of social media sites can be traced back to the early 2000s when platforms like MySpace and Friendster gained popularity. However, it was Facebook’s launch in 2004 that truly marked the beginning of the social media revolution. The platform quickly gained traction and began attracting users from all over the world. Today, Facebook remains one of the most dominant social sites, with users spending an average of 2.5 hours on the platform every day.

Alongside Facebook, other social media sites like Instagram, Twitter, and LinkedIn have also become significant players in the advertising industry. Instagram, with its visually appealing platform, allows businesses to showcase their products or services through eye-catching images and videos. In fact, as of January 2021, Instagram had over one billion monthly active users. This large user base, coupled with the platform’s highly engaging content, makes it an attractive platform for advertisers.

Twitter, on the other hand, offers businesses a unique opportunity to engage with their target audience through short and concise messages. The platform’s fast-paced nature allows businesses to reach their audience in real-time, making it an ideal platform for time-sensitive promotions or announcements.

Lastly, LinkedIn has positioned itself as the go-to platform for professionals and businesses seeking to connect with industry peers or potential clients. With over 760 million members as of January 2021, LinkedIn provides businesses with a platform to establish their expertise, build relationships, and generate leads.

In conclusion, the Best Social Sites of 2017 have revolutionized the advertising industry, providing businesses with unprecedented opportunities to reach their target audience. Platforms like Facebook, Instagram, Twitter, and LinkedIn continue to dominate the social media landscape, connecting millions of people worldwide. As businesses adapt to the digital age, it is essential for them to leverage the power of these social sites to maximize their reach and impact. Whether it’s through eye-catching visuals, concise messages, or professional networking, social media advertising has become a critical component of any successful marketing strategy.

What are the top social sites of 2017 to leverage for your online advertising campaigns?

In the world of online advertising, it is crucial to stay on top of the latest trends and platforms in order to reach your target audience effectively. Social media has become an integral part of our daily lives, offering immense opportunities to connect with potential customers. In this article, we will explore the best social sites of 2017 that you can leverage for your online advertising campaigns. From massive platforms like Facebook and Instagram to specialized networks like LinkedIn and Snapchat, we will cover everything you need to know to make the most out of your advertising budget.

Before we delve into the specific social sites, it’s important to understand the advantages that social media advertising can bring to your business. Firstly, social media platforms offer extensive targeting options, allowing you to reach people based on their demographics, interests, and online behaviors. This means you can tailor your ads to reach the most relevant audience who are more likely to engage with your brand. Secondly, social media advertising provides excellent opportunities for engagement and interaction, allowing you to build meaningful relationships with your audience. Finally, advertising on social media platforms tends to be more cost-effective compared to traditional forms of advertising, enabling businesses of all sizes to compete on a level playing field.

Now, let’s dive into the best social sites of 2017 and explore how each of them can help you maximize your advertising efforts:

1. Facebook

With over 2.8 billion monthly active users, Facebook is undisputedly the largest social media platform in the world. Its extensive user base and sophisticated targeting capabilities make it an ideal platform for advertising. You can create highly targeted campaigns based on user demographics, interests, behaviors, and even life events. Whether you want to increase brand awareness, drive website traffic, or generate leads, Facebook’s advertising tools provide a range of options to help you achieve your business goals.

2. Instagram

Instagram, owned by Facebook, has seen explosive growth in recent years, making it an attractive platform for advertisers. With over 1 billion monthly active users, Instagram offers a highly visual and engaging environment for brands to connect with their audience. Its ad formats, such as photo ads, video ads, carousel ads, and Instagram Stories, provide diverse options for showcasing your products or services. Additionally, Instagram’s targeting options allow you to reach specific demographics and interests, ensuring your ads are seen by the right people.

3. LinkedIn

While it may not have the same user base as Facebook or Instagram, LinkedIn is the go-to platform for professionals and businesses. With over 700 million members, LinkedIn offers a unique opportunity to target professionals based on their job title, industry, company size, and more. This makes it an excellent platform for B2B advertising, recruitment, thought leadership, and building business connections. LinkedIn’s advertising tools, such as sponsored content, sponsored InMail, and dynamic ads, enable you to engage with professionals in a meaningful and professional manner.

4. Twitter

Twitter, with its fast-paced and real-time nature, is a powerful platform for reaching a wide audience. With over 330 million monthly active users, Twitter allows you to create engaging content, build brand awareness, and drive conversations. Twitter’s advertising options, including promoted tweets, promoted trends, and Twitter cards, enable you to amplify your message and target users based on their interests, followers, and behaviors. Whether you want to drive website traffic, increase app installations, or boost engagement, Twitter’s advertising tools provide a range of opportunities.

5. Snapchat

When it comes to reaching a younger audience, particularly millennials and Gen Z, Snapchat is the platform you should consider. With over 265 million daily active users, Snapchat offers unique advertising options, such as Snap ads, sponsored lenses, and Discover ads. These formats allow you to create immersive and interactive experiences that resonate with the Snapchat community. Additionally, Snapchat’s targeting options, such as age, location, and interests, enable you to connect with the right audience and drive meaningful engagement.

Conclusion

In conclusion, the best social sites of 2017 offer immense opportunities for businesses to leverage their online advertising campaigns. From the vast user base and targeting options of Facebook and Instagram to the professional network of LinkedIn and the real-time conversations on Twitter, each platform has its own strengths and advantages. By understanding the unique features and advertising tools of each platform, you can make informed decisions and allocate your advertising budget effectively. So, whether you want to increase brand awareness, drive website traffic, or connect with a specific audience, don’t miss out on the power of social media advertising.

In the next part of this article, we will take a deeper dive into each social site and explore the best practices, tips, and strategies to maximize your advertising efforts. Stay tuned!

Facebook

When it comes to social networking sites, Facebook has remained at the top of the game for quite some time. Launched in 2004, Facebook currently has over 2.85 billion active users, making it the most popular social media site in the world. Its user-friendly interface, wide range of features, and vast user base make it an ideal platform for businesses to connect with their target audience.

Businesses can create a Facebook Page to showcase their products or services, engage with customers through comments and messages, and run targeted advertising campaigns. With Facebook’s advanced targeting options, businesses can reach specific demographics, interests, and behaviors, ensuring that their ads are seen by the right people at the right time. In 2017, Facebook’s advertising revenue reached $39.9 billion, highlighting its effectiveness as an advertising platform.

Instagram

Instagram, acquired by Facebook in 2012, has quickly risen to become one of the most popular social networking sites. With over 1 billion monthly active users, Instagram offers a highly visual and engaging platform for businesses to connect with their audience. Its focus on images and videos makes it particularly appealing for industries such as fashion, food, and travel.

Businesses can create an Instagram Business Profile to showcase their products or services, share visual content, and interact with followers through comments and direct messages. Instagram also offers advertising options, allowing businesses to run sponsored posts and stories that appear in users’ feeds. In 2017, Instagram’s advertising revenue reached $3.64 billion, showcasing its growing potential as an advertising platform.

Twitter

Twitter, with its 330 million active users, is a unique social networking site that focuses on short, real-time messages known as tweets. It provides a platform for businesses to share updates, news, and engage with their audience through hashtags and mentions. With its fast-paced nature, Twitter is often used as a source for breaking news and trending topics.

Businesses can create a Twitter account to establish their presence, gain followers, and share relevant content. Twitter also offers advertising options such as promoted tweets, accounts, and trends, allowing businesses to reach a wider audience and increase their visibility. In 2017, Twitter’s advertising revenue amounted to $2.44 billion, indicating its potential for businesses looking to advertise on social media.

LinkedIn

LinkedIn, often referred to as the “professional social network,” caters to a different audience compared to other social networking sites. With over 740 million members, LinkedIn focuses on connecting professionals, job seekers, and businesses in a more formal setting. It provides a platform for businesses to showcase their expertise, network with industry professionals, and recruit talent.

Businesses can create a LinkedIn Company Page to establish their brand presence, share industry insights, and engage with professionals through comments and messages. LinkedIn also offers advertising options such as sponsored content, text ads, and sponsored InMail, allowing businesses to target professionals based on their job title, industry, and skills. In 2017, LinkedIn’s advertising revenue reached $1.76 billion, highlighting its effectiveness for B2B advertising.

Pinterest

Pinterest, with its 442 million monthly active users, is a visual discovery and bookmarking platform. It allows users to discover and save ideas for various topics such as fashion, home decor, recipes, and more. For businesses in industries such as fashion, home decor, and food, Pinterest offers a valuable platform to showcase their products and inspire their target audience.

Businesses can create a Pinterest Business Account to create boards, pin images and videos, and engage with users through comments. Pinterest also offers advertising options such as promoted pins, allowing businesses to reach users who are actively searching for inspiration and ideas. In 2017, Pinterest’s advertising revenue amounted to $473 million, demonstrating its potential for businesses aiming to tap into the power of visual content.

YouTube

While not traditionally categorized as a social networking site, YouTube plays a significant role in online social interactions. As the largest video-sharing platform, YouTube has over 2 billion logged-in monthly users, providing a vast audience for businesses to connect with. Its popularity, particularly among younger demographics, makes it an attractive platform for advertisers.

Businesses can create a YouTube channel to upload videos, engage with viewers through comments, and build a community of subscribers. YouTube also offers advertising options such as pre-roll and mid-roll ads, sponsored videos, and display ads, allowing businesses to reach users while they are actively engaged in watching content. In 2017, YouTube’s advertising revenue reached $11.16 billion, illustrating its significant potential for businesses looking to leverage video content.

Conclusion

The realm of social media is constantly evolving, and staying up to date with the best social sites is crucial for businesses aiming to maximize their online presence and advertising efforts. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube are just a few examples of the best social sites in 2017. With their vast user bases, unique features, and advertising options, these platforms continue to provide businesses with valuable opportunities to connect with their target audience and drive meaningful results. As businesses navigate the ever-changing landscape of social media, it is essential to stay informed about the latest trends and techniques to make the most out of advertising on the best social sites of 2017 and beyond.

Statistic:

According to eMarketer, global social media ad spending reached $84 billion in 2019, with projections to reach $109 billion by 2022. This statistic showcases the significant growth and importance of social media advertising in today’s digital landscape.

Key takeaways from the Best Social Sites 2017

1. Social media platforms have become an integral part of the online advertising landscape, providing immense opportunities for advertisers to connect with their target audience.

2. Facebook continues to dominate the social media landscape, with its massive user base and sophisticated ad targeting options, making it a crucial platform for any advertising campaign.

3. Instagram, with its visually appealing content and growing user base, has emerged as a top social site for brands looking to engage with younger audiences and promote their products or services.

4. Twitter’s real-time nature makes it an ideal platform for advertisers looking to tap into trending topics and participate in conversations to increase their brand visibility.

5. LinkedIn, known as a professional networking site, offers unique opportunities for B2B advertisers to reach their target audience and establish valuable business connections.

6. YouTube’s extensive reach and popularity make it an excellent platform for video advertising, helping advertisers to engage with their audience through visually compelling content.

7. Pinterest, with its focus on visual discovery and product exploration, proves to be an effective platform for advertisers in industries such as fashion, home decor, and food.

8. Snapchat’s popularity among younger demographics, along with its creative ad formats, offers unique advertising opportunities for brands looking to connect with this audience.

9. Reddit, although often overlooked, serves as an effective platform for advertisers with niche offerings, allowing them to reach highly engaged communities and spark discussions around their products or services.

10. WhatsApp, with its massive user base and high engagement rates, provides an excellent opportunity for advertisers to connect with consumers through personalized messaging and direct communication.

11. TikTok, the rapidly growing platform focused on short-form videos, has gained significant attention from advertisers wanting to reach Gen Z and millennial audiences through creative and entertaining content.

12. Tumblr, known for its emphasis on creative expression and niche communities, offers advertisers the chance to reach specific demographics and engage with passionate users.

13. Google+, although not as popular as other social sites, still holds value for advertisers due to its integration with Google’s other advertising platforms, providing opportunities for increased visibility in search results.

14. WeChat, a Chinese multipurpose social media app, is a crucial platform for advertisers looking to target the huge Chinese market, offering various advertising options like banner ads, mini-programs, and social ads.

15. It is essential for advertisers to evaluate their target audience, campaign objectives, and available resources before selecting the most suitable social media platforms for their advertising needs.

FAQs about the Best Social Sites 2017

1. What are social sites?

Social sites are online platforms where individuals can create profiles, share content, and interact with others. These sites allow people to connect, communicate, and build relationships virtually.

2. Why are social sites important for online advertising?

Social sites have a massive user base, making them valuable advertising platforms. They allow businesses to target specific demographics, reach a wider audience, increase brand awareness, and drive traffic to their websites or products.

3. Which social sites are considered the best for online advertising in 2017?

The best social sites for online advertising in 2017 include Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Pinterest, and Google+. Each platform provides unique opportunities to engage with users and promote businesses.

4. Can you explain the advertising options available on social sites?

Social sites offer various advertising options, including display ads, sponsored content, video ads, and influencer collaborations. Businesses can also take advantage of targeting capabilities, such as demographic, interest-based, and behavioral targeting, to reach their desired audience.

5. How can social sites help increase brand awareness?

Social sites allow businesses to create engaging content, interact with users, and build a loyal following. By consistently sharing valuable and relevant content, businesses can increase their brand visibility, recognition, and reputation among users.

6. Are social sites suitable for all types of businesses?

While social sites offer immense advertising potential, their effectiveness may vary depending on the nature of the business. Businesses targeting younger demographics or those with visually appealing products/services tend to benefit more from social site advertising. However, most businesses can find value in leveraging social sites for brand building and customer engagement.

7. How can businesses measure the success of social site advertising?

Businesses can use various metrics and tools to measure the success of their social site advertising campaigns. These include engagement rate, click-through rate (CTR), conversion rate, reach, impressions, and return on investment (ROI). Platforms often provide detailed reports and analytics to assess campaign performance.

8. What is the cost of advertising on social sites?

The cost of advertising on social sites varies based on factors such as platform popularity, targeting options, ad format, and competition. Social sites typically offer both budget-friendly options for small businesses and more extensive options for enterprises. The costs can be based on impressions, clicks, or a predetermined budget.

9. How can businesses choose the right social site for advertising?

When choosing a social site for advertising, businesses should consider their target audience, the platform’s user demographics, and the advertising features offered. Conducting market research and A/B testing can help businesses determine which platform aligns best with their advertising goals.

10. Can advertising on social sites lead to increased website traffic?

Absolutely! Social sites provide an excellent opportunity to drive traffic to websites. By incorporating compelling call-to-actions and compelling visuals in ads, businesses can entice users to visit their websites, increasing the chances of conversions and sales.

11. Do social sites offer any tools for managing advertising campaigns?

Yes, social sites often provide robust advertising platforms and tools to help businesses manage their campaigns effectively. These tools allow businesses to create and monitor ads, set budgets, target specific audiences, track performance, and make necessary optimizations for better results.

12. How frequently should businesses post content on social sites?

Consistency is key when posting content on social sites. The frequency of posting depends on the platform, audience preferences, and business objectives. It is generally recommended to maintain a regular posting schedule, be it daily, a few times a week, or weekly, to keep users engaged and increase visibility.

13. Can businesses integrate social site advertising with other marketing channels?

Absolutely! Integrating social site advertising with other marketing channels can enhance the overall effectiveness of a marketing campaign. By combining social site advertising with email marketing, search engine optimization, content marketing, or influencer marketing, businesses can reach a broader audience and reinforce their branding efforts.

14. What are some common mistakes businesses make when advertising on social sites?

Common mistakes businesses make when advertising on social sites include targeting the wrong audience, not monitoring campaign performance, inadequate call-to-actions, and irrelevant or low-quality content. It is crucial to have a well-planned strategy and regularly assess the performance of the campaigns for optimal results.

15. Are social sites going to remain important for online advertising in the upcoming years?

Given the continuously growing user base and the evolving advertising features offered by social sites, they are expected to remain important for online advertising in the upcoming years. As long as users continue to engage with these platforms and businesses find value in reaching their target audiences, social sites will remain a vital component of online advertising strategies.

Conclusion

In conclusion, the Best Social Sites of 2017 have revolutionized the way brands can connect with their target audience. Through their advanced features and wide user base, these social networking platforms have proven to be powerful tools for online advertising services and advertising networks.

Facebook, with its massive user base of over 2 billion active users, continues to dominate the social media landscape. It offers a comprehensive set of advertising options, including precise targeting capabilities that allow advertisers to reach their ideal customers. The platform’s detailed analytics provide valuable insights on campaign performance, enabling advertisers to optimize their strategies and achieve better results. Furthermore, Facebook’s integration with Instagram, another highly popular social site, expands the advertising reach even further.

Twitter, with its real-time and concise nature, has become a staple platform for online advertising. It allows advertisers to engage with their audience through direct messaging, mentions, and hashtags. The platform’s promoted tweets feature enables brands to boost their visibility and reach a wider audience. In addition, Twitter’s interest-based targeting options help advertisers refine their campaigns and connect with users who are most likely to engage with their content.

LinkedIn, known as the professional social networking site, offers unique opportunities for online advertising services to target professionals and businesses. With a user base of over 500 million professionals, the platform provides a highly engaged audience for B2B advertising. LinkedIn’s advanced targeting filters, such as job title, industry, and company size, allow advertisers to precisely tailor their campaigns to reach decision-makers and influencers in their desired industries.

YouTube, the world’s second-largest search engine, has not only become a platform for entertainment but also a hub for video advertising. The platform’s TrueView ads allow advertisers to reach a wide audience while only paying for completed views, ensuring the ads are seen by those genuinely interested in the content. Additionally, YouTube’s detailed analytics provide valuable insights on viewer behavior and engagement, helping advertisers optimize their video campaigns for better results.

Snapchat, popular among younger demographics, offers unique advertising opportunities for online advertising services. With its geofilters, sponsored lenses, and vertical video ads, advertisers can engage with the highly active and visually-oriented Snapchat user base. The platform’s Discover section also provides brands with a dedicated space to reach millions of Snapchat users through interactive and immersive content experiences.

Instagram, with its visually captivating nature, has become a must-have platform for brands looking to promote their products and services. Instagram’s Stories feature provides a creative way for advertisers to engage with their audience and showcase their offerings. The platform’s advanced targeting options allow advertisers to reach users based on their interests, demographics, and behaviors, ensuring maximum relevancy and engagement.

In summary, the Best Social Sites of 2017 have played a pivotal role in the success of the online advertising services and advertising networks. These platforms have provided advertisers with innovative features, precise targeting options, and comprehensive analytics to drive better results and connect with their target audience effectively. With the ever-evolving social media landscape, staying up-to-date with the latest trends and strategies on these best social sites will continue to be vital for online advertising success.