Snapchat has become a powerhouse in the world of social media marketing, and its unique advertising features have made it a popular platform for brands looking to engage with their target audience in new and creative ways. In 2017, several best Snapchat campaigns caught the attention of users and advertisers alike, setting a new standard for innovative and effective marketing strategies.

One standout campaign from 2017 was the collaboration between Snapchat and Nike. The sportswear giant used Snapchat’s augmented reality (AR) technology to create an immersive experience for users. By scanning a Snapcode, users could see a 3D rendering of the new Nike Air Jordan sneakers on their feet, allowing them to virtually try them on before making a purchase. This interactive and personalized approach to shopping not only generated buzz among sneaker enthusiasts but also helped drive sales for Nike.

Another successful campaign was conducted by Gatorade, which leveraged Snapchat’s sponsored lenses feature to promote its products during the Super Bowl. Gatorade created a lens that allowed users to pour a virtual cooler of Gatorade on themselves, simulating the traditional post-game celebration. The lens was a hit among Snapchat users, who shared their “Gatorade showers” with friends and followers. This engaging and shareable content helped Gatorade reach over 100 million users during the Super Bowl weekend, making it one of the most successful Snapchat campaigns of the year.

In addition to big brands, Snapchat also provided opportunities for smaller businesses to make a splash in the advertising world. One such example is Redbull’s “World Lens” campaign. Redbull used Snapchat’s AR technology to create a unique lens that turned the user’s surroundings into a snowy mountain landscape, complete with a snowboarder performing tricks. This creative and interactive lens allowed users to experience the thrill of snowboarding, even if they were nowhere near a snow-covered mountain. Redbull’s campaign demonstrated that even with a limited budget, businesses can utilize Snapchat’s features to engage with their audience in a fun and memorable way.

According to a study by Kantar Millward Brown, Snapchat ads are shown to be two times more impactful in driving sales compared to traditional online ads. This statistic highlights the growing significance of Snapchat campaigns in the advertising world. With over 188 million daily active users, Snapchat offers a unique opportunity to reach a young and engaged audience. Its features like AR lenses, sponsored stories, and geo-filters enable brands to create immersive and interactive experiences that resonate with users.

As technology continues to evolve, so do the advertising strategies. Snapchat’s best campaigns of 2017 demonstrated the power of creativity and innovation in engaging with consumers. By leveraging Snapchat’s unique features, brands were able to create personalized, interactive, and memorable experiences for their target audience. These campaigns not only generated buzz and increased brand awareness but also drove sales and delivered measurable results. As advertisers look for new ways to connect with consumers, Snapchat will likely continue to be a platform of choice for those seeking to create impactful campaigns in the coming years.

What were the most successful Snapchat campaigns of 2017 and how can they boost your online advertising efforts?

When it comes to online advertising, staying ahead of the competition is paramount. In 2017, Snapchat emerged as one of the most popular platforms for brands to engage and interact with their target audience. With its unique features and user-friendly interface, Snapchat has proven to be a powerful tool for advertisers to reach a younger demographic. In this article, we will explore the best Snapchat campaigns of 2017 and discuss how they can inspire and enhance your own advertising strategies on this platform.

Before we delve into the specific campaigns, it’s important to understand the significance of Snapchat as an advertising network. Snapchat boasts over 188 million daily active users, with 60% of them contributing and consuming content on a daily basis. This immense user base presents a vast opportunity for brands to connect with a wide audience and build brand awareness. Additionally, Snapchat’s unique features such as filters, lenses, and stories allow advertisers to create highly engaging and interactive content that resonates with their target market.

Now, let’s explore some of the best Snapchat campaigns of 2017 and learn how they can be leveraged to optimize your online advertising efforts:

1. Campaign Name 1: This campaign cleverly utilized Snapchat’s geofilter feature to target specific locations and events. By creating custom geofilters that were only available within a certain radius of their stores, this brand was able to drive foot traffic and increase sales. This strategy can be replicated by local businesses looking to target customers in a specific geographical area.

2. Campaign Name 2: In this campaign, the brand collaborated with popular Snapchat influencers to promote their products. By partnering with influencers who had a large and engaged following, they were able to reach a wide audience and generate buzz around their brand. This tactic can be particularly effective for small businesses looking to increase brand visibility and credibility.

3. Campaign Name 3: This campaign focused on creating compelling and interactive Snapchat stories. By utilizing Snapchat’s storytelling capabilities, the brand was able to engage users and keep them coming back for more. This approach can be beneficial for brands looking to maintain a consistent presence on Snapchat and build a loyal audience.

4. Campaign Name 4: This campaign used Snapchat’s augmented reality lenses to create unique and memorable experiences for users. By integrating their brand into fun and interactive lenses, the company was able to create a strong association between their product and positive emotions. This strategy can be applied by brands looking to create a memorable and shareable experience for their target audience.

As you can see, the best Snapchat campaigns of 2017 utilized various features and strategies to captivate their audience and achieve their advertising objectives. By leveraging Snapchat’s unique features and understanding the target audience, advertisers can unlock the full potential of this platform and drive meaningful results.

In the next part of this article, we will dive deeper into each campaign, analyzing the tactics used, the target audience, and the overall impact. By understanding the success factors behind these campaigns, you will be equipped with valuable insights and inspiration for your own Snapchat advertising endeavors. Stay tuned for the next section, where we will take a closer look at Campaign Name 1 and its impact on driving foot traffic and sales!

Best Snapchat Campaigns 2017

In today’s digital age, social media platforms play a significant role in shaping the way businesses communicate with their audience. Snapchat, with its ephemeral nature and engagement-focused features, has become a popular choice for brands to connect with the millennial and Gen Z demographics. In 2017, several brands launched successful Snapchat campaigns that grabbed attention and drove results. Let’s dive into some of the best Snapchat campaigns of 2017.

Taco Bell’s Cinco de Mayo Lens

Taco Bell, known for its innovative marketing strategies, created a buzz on Snapchat with their Cinco de Mayo Lens campaign. The lens allowed users to transform their faces into a giant taco, complete with dancing maracas in the background. This fun and interactive lens resonated well with Snapchat’s young user base and garnered over 224 million views. It not only generated brand awareness but also encouraged users to visit Taco Bell outlets to redeem exclusive discounts, boosting sales.

Gatorade’s Serena Williams Game

Gatorade, a popular sports drink brand, partnered with Snapchat to launch the Serena Williams Game, coinciding with the tennis superstar’s appearance in the Australian Open. The game featured a 8-bit version of Serena Williams, challenging users to navigate through a series of levels inspired by her real-life tennis career. This immersive and addictive game received massive engagement, with users spending an average of 3 minutes playing. Gatorade leveraged Snapchat’s gamification capabilities to create a unique brand experience while promoting their association with a renowned athlete.

Adidas Originals’ “Originals are Never Finished” Campaign

Adidas Originals’ “Originals are Never Finished” campaign was a hit on Snapchat, promoting their range of classic sneakers. The campaign featured a Snapchat Lens that transformed users into different iconic Adidas Originals’ sneaker designs. Users could then unlock exclusive content by scanning physical advertisements featuring the Snapchat QR code. This interactive and visually appealing campaign successfully conveyed the brand’s message, and the lens was played with over 12 million times, setting a record on Snapchat.

Domino’s Snapchat Spectacles

Domino’s, the popular pizza chain, integrated Snapchat Spectacles into their marketing strategy in a creative way. They equipped their delivery drivers with Spectacles, which recorded the entire pizza-making and delivery process, capturing the behind-the-scenes footage. The recorded videos were then shared on Snapchat, giving users a unique glimpse into Domino’s operations. This campaign created a sense of transparency and authenticity, making customers feel connected to the brand and generating positive word-of-mouth.

Burberry’s “Snapchat Show”

British luxury fashion brand Burberry took Snapchat campaigns to the next level by creating their own “Snapchat Show” during London Fashion Week. Burberry partnered with Snapchat Discover to launch a unique series of content, including interviews, behind-the-scenes footage, and exclusive runway previews. By leveraging Snapchat’s Discover feature and targeting fashion-conscious Snapchat users, Burberry reinforced their brand image and engaged with a wider audience.

Conclusion

These are just a few examples of the best Snapchat campaigns from 2017. Each campaign had its own unique approach and objective, but they all capitalized on Snapchat’s interactive features and engaged with the platform’s young user base. With the rise of social media and the changing dynamics of advertising, brands are increasingly exploring innovative ways to connect with their audience. Snapchat, with its vast user base and creative opportunities, is undoubtedly a platform to watch out for in the world of digital marketing.

According to a survey by eMarketer, Snapchat’s advertising revenue reached $1.18 billion in 2019, and it is projected to surpass $3 billion by 2023. This growth showcases the increasing popularity and effectiveness of Snapchat campaigns, making it an essential platform for brands aiming to reach younger audiences.

Key Takeaways for the Best Snapchat Campaigns 2017

As an online advertising service or advertising network, staying updated with the latest trends and successful marketing campaigns is crucial. Snapchat, with its growing user base and unique features, presents a valuable platform for advertisers. This article highlights the best Snapchat campaigns of 2017 and provides key takeaways that can inspire and optimize your own Snapchat advertising efforts.

1. Authenticity resonates with Snapchat users

Authenticity is a key factor for success on Snapchat. Campaigns that genuinely connect with users by providing behind-the-scenes content, showcasing real people, and incorporating user-generated content received the highest engagement.

2. Take advantage of Snapchat’s interactive features

Snapchat offers various interactive features such as filters, lenses, and geofilters. The best campaigns leveraged these features creatively to engage users, drive participation, and increase brand awareness.

3. Combine storytelling with creativity

Storytelling is a powerful tool for creating a memorable Snapchat campaign. Brands that effectively combined creativity with storytelling, using visual elements, music, and an engaging narrative, stood out and captured the attention of Snapchat users.

4. Embrace the ephemeral nature of Snapchat

Snaps on Snapchat disappear after 24 hours, making it necessary to embrace the ephemeral nature of the platform. Brands that leveraged this by creating exclusive, time-sensitive content gained a sense of urgency and encouraged users to engage with their campaigns.

5. Collaboration with influencers yields high engagement

Influencers on Snapchat have a dedicated and engaged following. Collaborating with influencers and having them feature in your campaigns can significantly increase brand reach and engagement.

6. Utilize geofilters for targeted location-based campaigns

Geofilters allow brands to create location-specific filters that users can apply to their snaps. Leveraging geofilters to target specific locations and events can help brands reach their desired audience effectively.

7. Align campaigns with popular events or trends

Aligning campaigns with popular events or trends on Snapchat can increase their visibility and relevance. Brands that tapped into trending topics or incorporated popular memes into their campaigns generated higher engagement.

8. Integrate user-generated content for authenticity

User-generated content adds credibility and authenticity to Snapchat campaigns. Brands that encouraged users to create and share their content related to the campaign not only increased engagement but also built a sense of community.

9. Keep campaigns concise for better engagement

Due to the ephemeral nature of Snapchat, shorter campaigns tend to have better engagement. Creating concise and focused campaigns that quickly convey the message and capture attention can lead to higher user interaction.

10. Use influencer takeovers to drive engagement

Influencer takeovers involve handing over control of your Snapchat account to an influencer for a limited time. This strategy can generate excitement, increase engagement, and attract new followers to your brand.

11. Leverage Snap Ads for dynamic and engaging campaigns

Snap Ads, which are full-screen video ads with vertical orientation, provide a dynamic and immersive experience. Utilizing Snap Ads with high-quality content and compelling narratives can greatly impact campaign performance.

12. Experiment with sponsored lenses for brand awareness

Sponsored lenses allow users to modify their face or surroundings with branded overlays. Brands that created fun and shareable lenses encouraged users to engage with their campaigns and generated notable brand awareness.

13. Showcase products through Snapcodes

Snapcodes are scannable codes that allow users to unlock exclusive content or features. Brands that used Snapcodes creatively to showcase products or provide incentives gained user attention and drove conversions.

14. Employ data-driven insights for optimization

Measuring and analyzing campaign performance using Snapchat’s data-driven insights is crucial for optimization. Brands that actively monitored and adjusted their campaigns based on analytics achieved better results and ROI.

15. Stay up to date with Snapchat’s evolving features

Snapchat constantly introduces new features and updates. To create successful campaigns, it is essential to stay informed about these developments and explore opportunities to leverage them effectively.

By incorporating these key takeaways from the best Snapchat campaigns of 2017 into your own advertising strategies, you can enhance engagement, expand reach, and drive success on this popular social media platform.

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FAQs about Best Snapchat Campaigns 2017

1. What are Snapchat campaigns?

Snapchat campaigns are advertising efforts that utilize the Snapchat platform to reach and engage with a targeted audience. These campaigns can include various forms of content such as images, videos, stories, and filters.

2. Why are Snapchat campaigns becoming popular in the advertising industry?

Snapchat campaigns have gained popularity in the advertising industry due to the platform’s large user base, particularly among younger demographics. Snapchat offers unique advertising formats and features, such as augmented reality lenses and geofilters, which allow brands to connect with their audience in creative and interactive ways.

3. How can I create a successful Snapchat campaign?

To create a successful Snapchat campaign, it’s important to clearly define your goals, target the right audience, create engaging and relevant content, utilize Snapchat’s ad formats effectively, and measure and optimize your campaign’s performance through analytics.

4. What are some examples of successful Snapchat campaigns in 2017?

Some successful Snapchat campaigns in 2017 include Taco Bell’s National Taco Day lens, which allowed users to turn their faces into tacos, and Gatorade’s Super Bowl filter, which allowed users to virtually pour Gatorade over their heads. These campaigns garnered high levels of engagement and brand awareness.

5. How can Snapchat campaigns benefit my business?

Snapchat campaigns can benefit your business by increasing brand awareness, reaching a younger audience, driving traffic to your website or app, generating leads, and fostering customer engagement and loyalty.

6. Can small businesses utilize Snapchat campaigns?

Absolutely! Snapchat campaigns can be beneficial for small businesses as they provide an opportunity to connect with a targeted audience and create engaging content on a platform popular among younger demographics. Additionally, Snapchat offers affordable ad options for businesses with varying budget constraints.

7. Are Snapchat campaigns only suitable for certain industries?

No, Snapchat campaigns can be suitable for a wide range of industries. While certain industries, such as fashion, beauty, and entertainment, naturally lend themselves to visually appealing content, creative campaigns can be developed for any industry to engage Snapchat users.

8. Can I track the performance of my Snapchat campaigns?

Yes, Snapchat provides analytics tools that allow you to track and measure the performance of your campaigns. These tools provide insights into metrics like views, conversions, engagement, and demographics, helping you optimize your campaigns for better results.

9. What is a geofilter and how can it be used in Snapchat campaigns?

A geofilter is a location-based overlay that Snapchat users can add to their photos or videos. Geofilters can be used in Snapchat campaigns by businesses to promote events, offers, or brand awareness in specific areas. By creating a custom geofilter, businesses can target Snapchat users within a defined geographic area.

10. Can Snapchat campaigns be targeted to specific demographics?

Yes, Snapchat offers targeting options to help businesses reach specific demographics. These options include age, gender, interests, and location. By utilizing these targeting options effectively, businesses can connect with their intended audience and maximize the impact of their campaigns.

11. Is it possible to create interactive experiences within Snapchat campaigns?

Yes, Snapchat offers various features that allow for interactive experiences within campaigns. Augmented reality lenses, for example, enable users to interact with virtual elements overlaid on their faces or in their environment. Additionally, Snapchat’s swipe-up feature allows users to engage with external content by simply swiping up on an ad.

12. How long should a Snapchat campaign run?

The duration of a Snapchat campaign depends on various factors, including campaign goals, budget, and target audience. Shorter campaigns, such as those focused on a specific event or limited-time offer, can run for a few days to a week, while longer campaigns aimed at brand building may span several weeks or even months.

13. Can I integrate my Snapchat campaigns with other advertising channels?

Yes, Snapchat campaigns can be integrated with other advertising channels to create a cohesive and multi-channel marketing strategy. For example, by promoting your Snapchat campaign on other social media platforms or through email marketing, you can drive traffic to your Snapchat content and increase engagement.

14. Is it possible to repurpose Snapchat campaign content for other platforms?

Absolutely! Snapchat campaign content can be repurposed for other platforms, such as Instagram, Facebook, or YouTube. However, it’s important to optimize the content for each platform’s specific requirements and audience preferences to ensure maximum impact.

15. Can I hire a Snapchat advertising agency to run my campaigns?

Yes, there are many advertising agencies that specialize in Snapchat campaigns and can help you plan, create, and manage your campaigns. Hiring an agency can be a great option if you lack expertise or resources in-house and want to ensure your campaigns are executed effectively to achieve your desired objectives.

Conclusion: Key Insights from the Best Snapchat Campaigns of 2017

Snapchat has proven to be a powerful platform for engaging and connecting with younger audiences, and the best Snapchat campaigns of 2017 showcased the innovative ways brands can leverage this popular social media app to drive brand awareness, increase user engagement, and deliver impactful advertising messages. From creative storytelling to interactive lenses and filters, these campaigns captivated users and left a lasting impression.

One key takeaway from these campaigns is the importance of authenticity and relatability. The most successful campaigns were those that resonated with Snapchat’s predominantly young user base by embracing the platform’s casual and light-hearted nature. Brands that showcased genuine moments, real people, and unscripted content were able to establish a strong connection with their audience, fostering trust and loyalty in the process. Furthermore, campaigns that incorporated user-generated content (UGC) allowed users to become part of the brand’s story, boosting engagement and creating a sense of community.

Another notable insight is the power of augmented reality (AR) and interactive features on Snapchat. Several brands embraced Snapchat’s AR capabilities to create unique and playful experiences for users. For example, interactive lenses and filters allowed users to try on virtual products, transform their appearances, or play games, creating an immersive and engaging experience. By leveraging AR, brands were able to bring their products to life and encourage users to interact and share their experiences with their friends, effectively turning them into advocates for the brand.

Data-driven targeting and optimization also played a crucial role in the success of these campaigns. Snapchat’s rich data insights and targeting capabilities allowed brands to reach their desired audience with precision, ensuring their messages reached the right people at the right time. By analyzing user behavior and preferences, brands were able to deliver personalized and relevant content, increasing the likelihood of user engagement and conversion. Additionally, ongoing tracking and optimization of campaign performance helped brands make data-backed decisions and constantly improve the effectiveness of their campaigns.

In conclusion, the best Snapchat campaigns of 2017 demonstrated the power of the platform in engaging and connecting with younger audiences. Authenticity, relatability, and user-generated content were key factors in creating a strong connection with Snapchat users. Leveraging Snapchat’s AR capabilities and interactive features allowed brands to create immersive experiences and boost user engagement. Finally, data-driven targeting and optimization ensured that brands reached their desired audience with precision and constantly improved the effectiveness of their campaigns. As brands continue to explore new ways to engage with consumers in the digital age, Snapchat will undoubtedly remain a valuable platform for driving brand awareness and delivering impactful advertising messages.