Pay-per-click (PPC) advertising has become a popular and effective digital marketing strategy in recent years. It allows advertisers to drive targeted traffic to their websites by displaying their ads on various online platforms. Among the many PPC sites available, there are a few that stand out as the best in 2017.

One of the top PPC sites to consider in 2017 is Google AdWords. With its extensive reach and powerful targeting options, AdWords offers advertisers the opportunity to reach a massive audience. Google’s search engine dominance ensures that ads displayed through AdWords have a high chance of being seen by potential customers. Moreover, AdWords allows advertisers to set a budget and pay only when a user clicks on their ads, making it a cost-effective choice.

Another noteworthy PPC site is Bing Ads. While Google may be the most popular search engine, Bing still commands a significant market share. In fact, Bing Ads can reach up to one-third of the U.S. search market, making it an attractive platform for advertisers looking to diversify their PPC campaigns. In addition, Bing Ads offers similar targeting options as AdWords, allowing advertisers to effectively reach their desired audience.

Facebook Ads also makes the list of top PPC sites in 2017. With over 2 billion active users, Facebook provides advertisers with a vast audience that can be reached through highly targeted ads. Furthermore, Facebook’s advanced targeting options allow advertisers to reach users based on demographics, interests, and behavior. This level of precise targeting ensures that ads are displayed to the most relevant audience, increasing the chances of conversion and maximizing ROI.

In today’s mobile-dominated era, it is essential for advertisers to consider mobile PPC advertising. A notable mobile PPC site is AdMob, which is Google’s mobile advertising network. AdMob enables advertisers to reach users across a wide range of mobile apps, including those developed for Android and iOS. This reach allows advertisers to tap into the growing number of smartphone users and effectively promote their products or services.

In summary, the best PPC sites in 2017 include Google AdWords, Bing Ads, Facebook Ads, and AdMob. These platforms offer advertisers extensive reach, advanced targeting options, and the ability to reach users on both desktop and mobile devices. By leveraging these top PPC sites, advertisers can effectively promote their businesses and drive targeted traffic to their websites.

What are the top PPC sites to consider for your online advertising needs in 2017?

PPC, or Pay-Per-Click advertising, has become one of the most effective and efficient methods of online advertising. It allows businesses to place their ads strategically across the internet and only pay when someone actually clicks on their ad. With a plethora of PPC sites available, it’s essential for businesses to choose the best platforms that will provide optimal results for their online advertising campaign. In this article, we will explore and discuss the top PPC sites in 2017 that can help you reach your target audience effectively.

Before diving into the list of the best PPC sites in 2017, it is important to understand the concept of Pay-Per-Click advertising. PPC works on an auction-based model, where advertisers bid on keywords relevant to their products or services. When a user searches for a keyword related to the advertiser’s offering, the search engine displays ads based on the auction results and relevancy. The advertiser’s ad is then shown on the search engine results page (SERP) or partner websites, and they are charged a certain amount only when a user clicks on their ad. This cost is known as the Cost Per Click (CPC), and it can vary depending on various factors such as keyword competitiveness and quality score.

Now, let’s take a closer look at the top PPC sites that can provide excellent results for your online advertising campaign:

1. Google Ads

Google Ads, formerly known as Google AdWords, is undoubtedly the most popular and widely used PPC advertising platform. With Google’s vast reach and access to billions of daily searches, it offers advertisers an unparalleled opportunity to showcase their ads to a massive audience. Google Ads provides various ad formats, including search ads, display ads, video ads, and shopping ads, allowing businesses to choose the most suitable option for their advertising goals. It also offers robust targeting options, precise audience segmentation, and detailed analytics to track ad performance and optimize campaigns effectively.

To read more about the advantages and features of Google Ads, click here.

2. Microsoft Advertising

Formerly known as Bing Ads, Microsoft Advertising is the second-largest PPC platform that allows businesses to advertise on the Bing search engine and partner websites. While Google Ads dominates the market share, Microsoft Advertising offers some unique advantages for advertisers. With an ever-growing user base and less competition than Google Ads, businesses can often achieve lower CPCs and higher conversion rates on Microsoft Advertising. It also provides powerful targeting capabilities, including demographic targeting, location targeting, and device targeting, to help advertisers reach the right audience effectively.

To learn more about the benefits and features of Microsoft Advertising, click here.

Google AdWords

Google AdWords is undoubtedly one of the best PPC sites in 2017. As the largest online advertising network, Google AdWords offers advertisers a massive reach and the ability to target specific keywords, demographics, and locations. With Google AdWords, advertisers can create text ads that appear on Google search results pages and on websites that are part of the Google Display Network.

One of the key advantages of using Google AdWords is its auction-based pricing system. Advertisers bid on keywords, and the highest bidder gets the top spot in the search results. However, it’s not just about how much you’re willing to pay; Google also takes into account the quality and relevance of your ad and landing page. This means that even if you have a smaller budget, you can still achieve good results if you have high-quality ads and landing pages.

In addition to search ads, Google AdWords also offers advertisers the opportunity to run display ads. These are visual ads that can appear on websites across the Google Display Network, which includes popular sites like CNN.com, NYTimes.com, and YouTube. Display ads can be highly effective in building brand awareness and driving traffic to your website.

Another great feature of Google AdWords is its extensive targeting options. Advertisers can target their ads based on factors such as location, language, device, and even specific websites. This allows advertisers to reach their target audience with precision and maximize their advertising budget.

Facebook Ads

When it comes to social media advertising, Facebook Ads is at the top of the list. With over 2.7 billion monthly active users, Facebook offers advertisers an unparalleled reach. Facebook Ads allow advertisers to create highly targeted ads based on a user’s demographics, interests, behavior, and connections.

One of the unique features of Facebook Ads is its ability to target “lookalike audiences.” These are audiences that are similar to your existing customers or website visitors. By creating a custom audience or using Facebook’s tracking pixel, you can find people who are likely to be interested in your products or services, even if they have never heard of your brand before.

Facebook Ads also offer a variety of ad formats, including image ads, video ads, carousel ads, and lead ads. This allows advertisers to choose the format that best suits their campaign objectives and target audience.

With Facebook Ads, advertisers can also take advantage of its advanced retargeting capabilities. By tracking user activity on your website, you can show personalized ads to people who have shown interest in your products or services. This can be a highly effective way to re-engage potential customers and increase conversions.

Bing Ads

While Google AdWords may dominate the online advertising market, Bing Ads should not be overlooked. With a market share of around 25% in the United States, Bing Ads can offer advertisers access to a large audience of potential customers.

One of the key advantages of using Bing Ads is its lower competition compared to Google AdWords. This means that advertisers can often achieve lower cost per click and higher ad positions on Bing. Additionally, Bing Ads offers similar targeting options to Google AdWords, allowing advertisers to reach their target audience effectively.

Another unique feature of Bing Ads is its strong integration with Microsoft products and services. Bing Ads appears on the Bing search engine, as well as on Yahoo search results pages, AOL search results pages, and other partner sites. This means that advertisers can reach a wide audience through one platform.

Bing Ads also offers a variety of ad formats, including text ads, product ads, and app install ads. This allows advertisers to choose the format that best suits their campaign goals and target audience.

Twitter Ads

Twitter Ads is another top PPC site in 2017, especially for advertisers looking to reach a younger, tech-savvy audience. With over 330 million monthly active users, Twitter offers advertisers a unique platform to connect with their target audience in real-time.

One of the key advantages of using Twitter Ads is its ability to promote trends and hashtags. This can be particularly useful for advertisers looking to create buzz around a new product or generate engagement for a specific campaign.

Twitter Ads also offer a variety of targeting options, allowing advertisers to reach their desired audience based on factors such as location, gender, interests, and keywords. This allows advertisers to maximize their advertising budget and ensure that their ads are shown to the right people.

In addition to traditional text ads, Twitter Ads also offer other ad formats such as image ads, video ads, and app install ads. This allows advertisers to choose the format that best suits their campaign objectives and target audience.

LinkedIn Ads

For advertisers in the B2B space, LinkedIn Ads is a top choice. With over 740 million members, LinkedIn offers advertisers a unique platform to connect with professionals and decision-makers.

One of the key advantages of using LinkedIn Ads is its targeting capabilities. Advertisers can target their ads based on factors such as job title, industry, company size, and seniority. This allows advertisers to reach their desired audience with precision and ensure that their ads are shown to the right people.

LinkedIn Ads also offer a variety of ad formats, including text ads, sponsored content, and sponsored InMail. Sponsored content appears directly in a user’s LinkedIn feed, allowing advertisers to engage with their target audience in a non-intrusive way.

Additionally, LinkedIn Ads offer advanced analytics and reporting, allowing advertisers to track the performance of their campaigns and make data-driven decisions.

Conclusion

Overall, there are several PPC sites that are worth considering in 2017. Google AdWords, with its vast reach and extensive targeting options, is a top choice for advertisers. Facebook Ads, with its unparalleled reach and advanced targeting capabilities, is a must-try for social media advertising. Bing Ads, with its lower competition and strong integration with Microsoft products, can offer advertisers a unique advantage. Twitter Ads, with its real-time engagement and targeting options, is a great choice for reaching a younger audience. Lastly, LinkedIn Ads, with its targeting capabilities and focus on professionals, is a top choice for advertisers in the B2B space.

As the online advertising landscape continues to evolve, it’s important for advertisers to stay up-to-date with the latest trends and platforms. By utilizing the best PPC sites in 2017, advertisers can effectively reach their target audience, drive traffic to their website, and ultimately, achieve their campaign objectives.

Statistic: According to eMarketer, digital advertising spending worldwide is projected to reach $345.54 billion in 2021.

Key Takeaways – Best PPC Sites 2017

As an online advertising service or an advertising network, it is crucial to leverage the best PPC sites for optimum results. The year 2017 witnessed several PPC platforms that excelled in terms of features, reach, and performance. Here are the top 10 takeaways from the Best PPC Sites 2017:

1. Google AdWords:

• Google AdWords continued to dominate the PPC space with its vast reach and comprehensive targeting options.
• Advertisers benefited from Google’s vast network, including search, display, and video ads, to reach their target audience effectively.
• Ad extensions, dynamic remarketing, and improved campaign management tools were some of the highlights of AdWords in 2017.

2. Bing Ads:

• Bing Ads emerged as a strong contender to Google AdWords, offering competitive pricing and access to a unique user base.
• With a growing market share and improved ad platform, Bing Ads provided advertisers with an alternative channel to diversify their PPC campaigns.
• The enhanced targeting options and integration with Microsoft products made Bing Ads an attractive choice in 2017.

3. Facebook Ads:

• Facebook Ads proved to be an invaluable platform for advertisers looking to tap into the social media audience.
• The advanced targeting capabilities of Facebook, including demographic, behavioral, and interest-based targeting, led to highly effective campaigns.
• Video ads, carousel ads, and dynamic ads were some of the innovative ad formats that gained popularity on the platform.

4. Twitter Ads:

• Twitter Ads offered a unique way to engage with a highly active and influential user base.
• Twitter’s real-time nature allowed advertisers to capitalize on trending topics, events, and hashtags for maximum visibility.
• The platform’s targeting options, such as tailored audiences and keyword targeting, helped advertisers reach the right audience at the right time.

5. LinkedIn Ads:

• LinkedIn Ads became a go-to platform for B2B advertisers, thanks to its professional user base and business-oriented targeting options.
• The ability to target specific job titles, industries, and company sizes made LinkedIn Ads an effective choice for reaching decision-makers.
• Sponsored content, sponsored InMail, and display ads were popular ad formats on LinkedIn in 2017.

6. YouTube Ads:

• YouTube Ads offered a unique opportunity to engage with a massive audience through video content.
• TrueView ads, bumper ads, and in-stream ads allowed advertisers to tailor their video ads for different objectives and budgets.
• YouTube’s targeting options, including demographic, interest-based, and topic targeting, allowed for precise audience reach.

7. Amazon Advertising:

• Amazon Advertising gained significant traction in 2017, largely due to the massive growth of Amazon as an e-commerce giant.
• Advertisers could leverage Amazon Advertising to target shoppers directly, increasing the chances of sales conversions.
• Product display ads, headline search ads, and sponsored products were popular ad formats on Amazon.

8. Pinterest Ads:

• Pinterest Ads provided advertisers with a unique opportunity to reach users actively looking for inspiration and ideas.
• The search and visual nature of Pinterest made it ideal for promoting products, recipes, and DIY projects.
• The introduction of promoted pins and shopping ads made Pinterest an attractive platform for e-commerce advertisers.

9. AdRoll:

• AdRoll emerged as a top choice for retargeting campaigns, helping advertisers reach users who had already shown interest.
• The platform’s cross-device targeting, dynamic creatives, and advanced analytics provided advertisers with the tools to maximize conversions.
• AdRoll’s integration with various ad networks and platforms further enhanced its appeal in 2017.

10. Quora Ads:

• Quora Ads gained popularity as a niche platform for reaching a highly engaged and knowledge-seeking audience.
• The question-and-answer format allowed advertisers to position themselves as industry experts and connect with potential customers.
• Quora’s targeting options, including topic targeting and question targeting, enabled advertisers to reach users based on their interests and intent.

These key takeaways highlight the best PPC sites of 2017 and provide valuable insights for online advertising services or advertising networks. By leveraging these platforms effectively, advertisers can expand their reach, engage with the right audience, and achieve their campaign objectives.

Frequently Asked Questions – Best PPC Sites 2017

1. What is PPC?

PPC stands for Pay-Per-Click. It is an online advertising model where advertisers pay a fee each time their ad is clicked. This method is used to drive traffic to websites, and advertisers bid on specific keywords relevant to their target audience.

2. Why should I consider using PPC for advertising?

PPC offers several benefits for advertisers. It allows you to reach a specific audience, target keywords relevant to your business, control your advertising budget, and track the effectiveness of your campaigns in real-time.

3. How do I choose the best PPC site for my advertising needs?

When selecting a PPC site, consider factors such as the site’s reach and audience demographics, the bidding system, the cost per click, the user interface, and available analytics tools. It’s also important to read reviews and compare features across different platforms to find the one that best fits your advertising goals.

4. What are some popular PPC sites in 2017?

• Google Ads
• Bing Ads
• Facebook Ads
• Twitter Ads
• LinkedIn Ads

5. Can I use multiple PPC sites simultaneously?

Yes, you can use multiple PPC sites simultaneously to maximize your reach and target different online platforms. It’s important to allocate your budget wisely and monitor the performance of each platform to ensure optimal results.

6. How does bidding work in PPC advertising?

In PPC advertising, advertisers bid on keywords or phrases. The bid represents the maximum amount they are willing to pay for a click on their ad. Advertisers with higher bids typically have a better chance of their ad being displayed.

7. Can I set a daily budget for my PPC campaigns?

Yes, most PPC platforms allow you to set a daily budget for your campaigns. This helps you control your advertising expenditure and ensures you don’t exceed your allocated budget.

8. How can I track the performance of my PPC campaigns?

PPC platforms provide analytics tools that allow you to track the performance of your campaigns. You can monitor metrics such as the number of clicks, impressions, click-through rates, conversions, and cost per click. These insights help you evaluate the effectiveness of your advertising and make necessary adjustments.

9. Can I target specific locations with PPC advertising?

Yes, most PPC platforms offer location targeting options. You can specify the geographic locations where you want your ads to appear, enabling you to reach a relevant audience in specific regions or even target users in proximity to your business.

10. Are there any restrictions on the type of content allowed in PPC ads?

PPC platforms have guidelines regarding the type of content allowed in ads. Typically, ads containing illegal, offensive, or misleading content are not permitted. It’s important to familiarize yourself with the platform’s policies to ensure compliance and avoid any issues.

11. How long does it take for PPC ads to start generating results?

PPC ads can start generating results immediately after they are approved and go live. However, it might take some time to gather enough data for optimization and to see significant outcomes. It’s important to continuously monitor and optimize your campaigns to improve their performance over time.

12. Can I pause or stop my PPC campaigns at any time?

Yes, you have the flexibility to pause or stop your PPC campaigns at any time. This allows you to adapt to changes in your marketing strategy, budget constraints, or other business needs.

13. Can PPC advertising help improve my website’s SEO?

PPC advertising does not directly impact your website’s organic search engine optimization (SEO). However, it can indirectly help by driving traffic to your site, potentially increasing its visibility and providing insights that can inform your SEO strategy.

14. What factors affect the cost per click in PPC advertising?

The cost per click in PPC advertising is influenced by various factors, including the level of competition for a keyword, the quality score of your ads and landing pages, the relevancy of your ad copy, and the maximum bid you are willing to pay.

15. How can I optimize my PPC campaigns for better results?

To optimize your PPC campaigns, focus on refining your keyword selection, creating compelling ad copy, improving your landing pages, monitoring and adjusting bids, analyzing campaign data, and testing different strategies. Regular optimization helps improve the performance and effectiveness of your campaigns.

Conclusion

In conclusion, Best PPC Sites 2017 has provided valuable insights into the top platforms for online advertising. Throughout the article, we have explored the key features, benefits, and drawbacks of each platform, helping advertisers make informed decisions on where to invest their advertising budgets.

From our analysis, it is clear that Google Ads is the undisputed leader in the PPC advertising space. With its vast reach, robust targeting options, and extensive campaign management tools, Google Ads offers advertisers unparalleled opportunities to reach their target audience effectively. However, platforms like Bing Ads and Facebook Ads also hold significant potential, particularly for specific industries or demographics. Bing’s partnership with Yahoo and Microsoft can extend ad reach beyond Google, while Facebook’s precise targeting capabilities and social context provide advantages in the ever-growing social media landscape.

Understanding the intricacies and unique features of these platforms is crucial for advertisers to maximize their ROI. The importance of A/B testing, keyword research, and campaign optimization cannot be overstated when it comes to running successful PPC campaigns. Additionally, leveraging ad extensions, tracking metrics, and monitoring competitors are essential strategies to stay ahead in the competitive online advertising industry.

As the advertising landscape continues to evolve, it is vital for advertisers to stay updated on the latest trends and developments. The emergence of new technologies like machine learning and automation are transforming the PPC space, providing opportunities for enhanced targeting and campaign optimization. Advertisers must adapt and embrace these advancements to stay competitive and achieve their advertising goals.

Overall, Best PPC Sites 2017 has shed light on the top PPC platforms available, their unique offerings, and the best practices for successful campaigns. Armed with this knowledge, advertisers can choose the most suitable platform for their specific requirements and optimize their advertising efforts to achieve the desired results. By staying informed and leveraging the right tools and strategies, advertisers can stay ahead in the ever-evolving world of online advertising.