Pay-per-click (PPC) advertising has become an integral part of online marketing strategies. It allows advertisers to place their ads on different platforms and websites and pay only when someone clicks on their ad. In the world of PPC advertising, there are several sites that have emerged as the best options for advertisers in 2017.

Google AdWords, undoubtedly the most popular PPC platform, has been dominating the market for years. It offers a wide range of tools and features to help advertisers create effective campaigns and reach their target audience. With millions of searches happening on Google every day, it provides a massive reach for advertisers to showcase their ads. In fact, according to a recent study, Google AdWords has an average conversion rate of 2.7%.

Another top contender in the PPC arena is Bing Ads. Bing is the second most popular search engine after Google, and Bing Ads allows advertisers to display their ads on Bing and Yahoo search results. Bing Ads offers a unique advantage, as it often has a lower cost per click compared to Google AdWords. In fact, a study found that advertisers can save up to 33.5% on their PPC budget by running their campaigns on Bing Ads.

In addition to search engine platforms, social media sites have also become a popular choice for PPC advertising. Facebook Ads, for instance, provides advertisers with a wide range of targeting options based on demographics, interests, and behavior, allowing them to reach a highly specific audience. According to recent data, Facebook has over 2 billion monthly active users, making it an excellent platform for businesses to advertise their products or services.

LinkedIn Ads, on the other hand, is specifically designed for B2B advertising. With over 400 million registered users, this professional networking site offers a unique opportunity for businesses to reach decision-makers and professionals in various industries. In fact, studies have shown that LinkedIn Ads have an average click-through rate of 0.025%, making it ideal for businesses targeting specific professionals or industries.

In conclusion, PPC advertising plays a crucial role in digital marketing strategies, and choosing the right platform is essential for the success of an advertising campaign. Google AdWords, Bing Ads, Facebook Ads, and LinkedIn Ads are among the top PPC sites of 2017, each offering unique advantages for advertisers. Whether it’s the massive reach of Google, the cost-effectiveness of Bing, the precise targeting of Facebook, or the B2B focus of LinkedIn, advertisers have a variety of options to choose from based on their specific goals and target audience.

What are the top PPC sites of 2017 for effective online advertising campaigns?

Online advertising has become a crucial aspect for businesses to increase their online visibility and reach their target audience. Pay-per-click (PPC) advertising is one of the widely used strategies for online advertising, allowing businesses to display their ads on various platforms and only pay when users click on their ads. However, with numerous options available, it is important to identify the best PPC sites to maximize the effectiveness of your advertising campaigns. In this article, we will explore the top PPC sites of 2017, discussing their advantages and why they should be considered for your online advertising efforts.

Before diving into the specific PPC sites, it is essential to understand what PPC advertising is all about. PPC advertising is a model where advertisers pay a fee each time one of their ads is clicked. It is a highly targeted and cost-effective way of driving traffic to your website or landing page. The major advantage of PPC advertising is that you only pay for actual clicks, ensuring that you are utilizing your advertising budget efficiently.

Now let’s dig deeper into the best PPC sites of 2017. One of the most popular and widely used PPC platforms is Google AdWords. Google AdWords, now known as Google Ads, allows businesses to create ads that appear on Google search results pages, YouTube, Gmail, and a wide network of partner websites. It offers a robust set of tools and features to effectively manage and optimize your advertising campaigns. With Google being the most widely used search engine, advertising through Google Ads ensures maximum reach and visibility.

Another major player in the PPC advertising space is Bing Ads. Bing Ads operates on the Bing search engine and its partner networks, which include Yahoo and AOL. Although Bing has a smaller market share compared to Google, it still holds a significant percentage of the search engine market. This makes advertising on Bing Ads a valuable addition to your PPC strategy, allowing you to target a different audience and potentially achieve lower cost-per-click rates compared to Google Ads.

Facebook Ads is another top PPC site that offers powerful advertising capabilities. With its massive user base and detailed targeting options, Facebook Ads provides businesses with the opportunity to reach their desired audience with precision. Facebook’s targeting options include demographics, interests, behavior, and more. In addition to the traditional text and image ads, Facebook also enables businesses to create engaging video ads, carousel ads, and dynamic product ads, making it a versatile platform for online advertising.

LinkedIn Ads cater specifically to professionals and businesses looking to target the LinkedIn user base. LinkedIn offers a variety of advertising options such as sponsored content, text ads, and sponsored InMail. It allows businesses to target users based on their job title, company, industry, and more. Advertising on LinkedIn can be particularly useful for B2B companies or those looking to target professionals in specific industries or job roles.

Twitter Ads is another PPC site that should not be overlooked. With over 330 million active users, Twitter provides a vast audience for businesses to promote their products or services. Twitter Ads offers various targeting options, including keywords, interests, demographics, and even tailored audiences based on your own customer data. With the ability to promote tweets, accounts, or trends, Twitter Ads offers flexibility in delivering your advertising message.

Amazon Advertising is a PPC site that is particularly suited for businesses in the e-commerce industry. As the leading online marketplace, advertising on Amazon allows businesses to effectively target users who are actively searching for products. Amazon offers a variety of advertising options, including sponsored products, sponsored brands, and display ads. With its advanced targeting options and access to vast amounts of consumer data, advertising on Amazon can significantly boost your e-commerce sales.

In conclusion, when it comes to selecting the best PPC sites for your online advertising campaigns, it is essential to consider your target audience, campaign objectives, and budget. Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and Amazon Advertising are all top PPC sites that offer unique advantages and targeting options. By leveraging these platforms effectively, businesses can enhance their online visibility, drive targeted traffic to their websites, and ultimately achieve their advertising goals. In the next part of this article, we will delve deeper into each of these PPC sites, providing a comprehensive guide on how to optimize your campaigns and maximize your return on investment. Stay tuned!

What are the best PPC sites in 2017?

Pay-per-click (PPC) advertising has become an essential component of online marketing for businesses. It allows advertisers to display their ads on websites and search engine result pages, paying only when users click on their ads. This advertising model has proven to be highly effective in driving targeted traffic to websites and increasing brand visibility.

In 2017, several PPC sites stood out as the best platforms for advertisers to generate quality leads and maximize their return on investment (ROI). These platforms offered advanced features, robust targeting options, and high-quality traffic. Let’s dive into some of the best PPC sites of 2017.

1. Google AdWords

Google AdWords is undoubtedly the top PPC platform in 2017, and it continues to dominate the market. With its extensive reach and advanced targeting options, AdWords provides advertisers with unparalleled opportunities to reach their target audience.

AdWords offers a variety of ad formats, including search, display, video, and app ads, allowing advertisers to choose the most suitable format for their campaigns. The platform also provides detailed analytics and reporting tools to monitor the performance of your ads and make data-driven optimizations.

Furthermore, Google AdWords constantly improves its algorithms and features to enhance ad relevancy and user experience. It introduced several updates in 2017, such as expanded text ads and responsive ads, to help advertisers create more compelling and engaging advertisements.

2. Bing Ads

While Google AdWords may be the leader in the PPC advertising industry, Bing Ads shouldn’t be overlooked. With a significant market share and cost-effective advertising options, Bing Ads presents a valuable opportunity for advertisers.

Bing Ads allows you to target a different audience than AdWords, reaching users who prefer the Bing search engine or its affiliated partners. It offers similar ad formats to AdWords, including search, display, and app ads, allowing you to diversify your advertising strategy.

The platform also provides advanced targeting options, such as demographic and geographic targeting, to help you reach your desired audience. Additionally, Bing Ads offers competitive pricing, often with lower cost-per-click (CPC) rates compared to AdWords, enabling advertisers to maximize their budget.

3. Facebook Ads

As the world’s largest social media platform, Facebook offers advertisers access to an extensive user base and powerful targeting capabilities. Facebook Ads enables you to reach users based on their demographics, interests, behavior, and even their connections.

One of the key strengths of Facebook Ads is its ability to deliver highly targeted advertisements to the right audience. With detailed audience insights and customization options, advertisers can create personalized campaigns that resonate with their target market.

Facebook also offers various ad formats, including image ads, video ads, carousel ads, and collection ads, catering to different advertising needs. Moreover, with the introduction of Facebook Pixel, advertisers can track and optimize their campaigns based on specific actions users take on their websites.

4. Twitter Ads

Twitter Ads provides an effective platform for advertisers to engage with users in real-time and promote their products or services. With its fast-paced nature and concise character limit, Twitter Ads allow advertisers to capture users’ attention quickly and drive them to take action.

In 2017, Twitter introduced features like Promoted Tweets, Promoted Accounts, and Promoted Trends, enabling advertisers to reach their target audience and increase brand visibility. The platform also offers robust targeting options, including keywords, interests, followers, and tailored audiences, helping advertisers deliver relevant ads to the right users.

Twitter Ads also provides detailed analytics and reporting tools to monitor campaign performance and make data-driven optimizations. With its growing user base and interactive nature, Twitter proves to be a valuable platform for PPC advertising.

5. LinkedIn Ads

LinkedIn Ads target professionals and businesses, making it an ideal PPC platform for B2B advertisers. With its vast network of professionals and industry-specific targeting options, LinkedIn allows businesses to connect with decision-makers and influencers in their respective fields.

LinkedIn Ads offers various ad formats, including Sponsored Content, Sponsored InMail, and Text Ads, allowing advertisers to choose the most appropriate format for their campaign objectives. The platform also provides audience insights and targeting options based on attributes such as job title, industry, company size, and more.

Furthermore, LinkedIn Ads offers extensive analytics and reporting tools, helping advertisers measure the performance of their campaigns and optimize for better results. With its focus on professional networking and business-related content, LinkedIn is a powerful platform for reaching professionals.

As online advertising continues to evolve, the best PPC sites of 2017 have provided advertisers with enhanced targeting options, advanced features, and measurable results. These platforms have helped businesses of all sizes generate quality leads, increase brand visibility, and improve their ROI.

To highlight the effectiveness of PPC advertising, a statistic from WordStream revealed that businesses make an average of $2 in revenue for every $1 they spend on AdWords. This statistic emphasizes the potential return on investment that PPC advertising can offer to businesses that implement effective strategies and leverage the best PPC sites available.

Key Takeaways

1. Keyword research is crucial – In order to succeed in PPC advertising, it is important to conduct thorough keyword research. This will help advertisers identify the most relevant and high-converting keywords for their campaigns.
2. Google AdWords dominates – Google AdWords remains the leading PPC platform, offering a wide range of targeting options, ad formats, and advanced features. Advertisers should prioritize AdWords when planning their PPC strategies.
3. Bing Ads can provide additional reach – Although Google AdWords is the top choice for many advertisers, Bing Ads should not be overlooked. It can offer additional reach and may be more cost-effective in certain niches.
4. Facebook Ads offer precise targeting – For advertisers looking to target specific demographics or interests, Facebook Ads can be highly effective. With its vast user base and detailed targeting options, Facebook Ads can drive relevant traffic to a website or landing page.
5. Ad relevancy is key – Regardless of the PPC platform used, it is crucial to create ads that are highly relevant to the target audience. This includes using targeted keywords, compelling ad copy, and appealing visuals to maximize ad performance.
6. Landing page optimization improves conversion rates – A well-optimized landing page can significantly improve conversion rates for PPC campaigns. Advertisers should focus on creating landing pages that align with the ad messaging and offer a seamless user experience.
7. Mobile optimization is essential – As mobile usage continues to grow, optimizing PPC campaigns for mobile devices is crucial. Advertisers should ensure their ads and landing pages are mobile-friendly to reach and engage with a larger audience.
8. Regular campaign monitoring and optimization – PPC campaigns require ongoing monitoring and optimization for success. Advertisers should regularly analyze campaign performance, make necessary adjustments, and test different strategies to achieve optimal results.
9. Remarketing can boost conversions – Implementing remarketing campaigns can help advertisers re-engage with users who have previously interacted with their website or ads. This can lead to higher conversion rates and improved ROI.
10. Tracking metrics and ROI is essential – Tracking key metrics such as click-through rates, conversion rates, and return on investment (ROI) is vital to measure the success of PPC campaigns. Advertisers should utilize analytics tools to gain insights and optimize their strategies accordingly.

By understanding the importance of keyword research, leveraging the top PPC platforms such as Google AdWords and Facebook Ads, optimizing landing pages and campaigns, and consistently monitoring performance, advertisers can make the most of PPC advertising in 2017. Implementing these key takeaways will help drive relevant traffic, improve conversion rates, and achieve a higher return on investment (ROI).

FAQs – Best Ppc Sites 2017

1. What are PPC sites?

   PPC stands for Pay-Per-Click sites, which are online platforms that allow advertisers to bid on specific keywords to display their ads to targeted audiences. Advertisers only pay when their ads are clicked on.

2. How do PPC sites work?

   PPC sites work by creating an auction-based system. Advertisers bid on keywords, and when users search for those keywords, the highest bidder’s ads are displayed. When someone clicks on the ad, the advertiser is charged a certain amount.

3. Why should I use PPC sites for my online advertising?

   PPC sites offer several advantages for online advertising. They provide immediate visibility, targeted exposure, measurable results, and the ability to control your advertising budget effectively.

4. What are the best PPC sites for 2017?

   The best PPC sites for 2017 are those that offer a wide reach, strong targeting options, competitive bidding systems, and reliable customer support. Some top PPC sites include Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads.

5. How do I choose the right PPC site for my advertising needs?

   Choosing the right PPC site depends on your target audience, budget, and advertising goals. Consider factors such as audience demographics, campaign objectives, ad formats, and pricing models offered by each platform to make an informed decision.

6. Are there any free PPC sites?

   No, PPC sites require advertisers to pay for each click or impression. While some platforms may offer promotional credits for new advertisers, there are no completely free PPC sites.

7. Can PPC sites guarantee immediate results?

   While PPC sites can deliver immediate visibility and traffic to your website, they cannot guarantee immediate conversions or sales. The success of your PPC campaign also depends on factors like the quality of your ads, landing page experience, and user behavior.

8. How much do PPC sites cost?

   PPC costs vary depending on factors like keyword competitiveness, bidding strategy, and platform used. Advertisers set a maximum budget, and the cost per click or impression is determined through an auction system. It’s important to set a budget and bid strategically to control costs.

9. Can I track the performance of my PPC campaigns?

   Yes, PPC sites provide extensive tracking and reporting capabilities. You can monitor metrics like clicks, impressions, conversions, click-through rates, and return on investment. These insights help optimize your campaigns for better performance.

10. What is ad targeting in PPC?

    Ad targeting in PPC refers to the ability to deliver ads to specific audiences based on factors like location, interests, demographics, and behaviors. It ensures your ads reach the most relevant people, increasing the chances of conversions.

11. Are PPC ads displayed only on search engines?

    No, PPC ads can be displayed on search engines, social media platforms, websites, and mobile apps. This allows advertisers to reach their target audience across various online channels and devices.

12. Can I use images and videos in PPC ads?

    Yes, many PPC sites support image and video ads. These visually appealing formats can enhance your ad’s engagement and capture users’ attention more effectively.

13. What is quality score in PPC?

    Quality score is a metric used by PPC sites like Google AdWords to measure the relevance and quality of your ads and landing pages. A higher quality score can lead to better ad positions and lower costs per click.

14. Can I advertise internationally using PPC sites?

    Yes, PPC sites often provide targeting options that allow you to reach audiences in specific countries or regions. This enables advertisers to run international campaigns and expand their reach globally.

15. Is it worth hiring a professional to manage my PPC campaigns?

    Hiring a professional to manage your PPC campaigns can be beneficial, especially if you lack experience or time. Experts can optimize your campaigns, perform keyword research, improve ad copy, and monitor performance to maximize results.

Conclusion

In conclusion, the Best PPC Sites of 2017 have proven to be essential tools for online advertising services and advertising networks. These platforms offer powerful features and valuable insights that help businesses maximize their marketing efforts and drive traffic to their websites. Throughout this article, we have explored several key points and insights regarding these top PPC sites.

Firstly, we discussed the importance of Google AdWords in the online advertising industry. With its vast reach and extensive targeting options, Google AdWords remains the go-to platform for businesses looking to generate leads and increase conversions. Its robust analytics and reporting tools allow advertisers to measure the success of their campaigns and make data-driven decisions to optimize their ROI.

Furthermore, we highlighted the emergence of Facebook Ads as a dominant player in the PPC realm. With its massive user base and advanced targeting options, Facebook Ads provide advertisers with the ability to reach highly specific audiences. The platform’s intuitive ad creation interface and powerful tracking capabilities make it an attractive choice for businesses of all sizes.

Moreover, we explored the benefits of Bing Ads and its integration with the Bing search engine. While not as popular as Google AdWords, Bing Ads offer a unique opportunity to reach a different user base at a lower cost per click. Its user-friendly interface and seamless campaign management make it a viable choice for businesses seeking to diversify their online advertising strategy.

Additionally, we discussed the importance of mobile advertising and the role that PPC sites play in this arena. With the increasing number of smartphone users, it is crucial for advertisers to optimize their campaigns for mobile devices. Both Google AdWords and Facebook Ads provide comprehensive mobile advertising solutions that allow businesses to target users on the go and tap into the mobile market effectively.

Throughout our exploration, we also emphasized the significance of analytics and reporting in evaluating the success of PPC campaigns. All the best PPC sites of 2017 offer sophisticated analytics tools that provide valuable insights into campaign performance. These insights enable advertisers to fine-tune their targeting, optimize their ad copies, and ultimately increase their conversion rates.

In conclusion, the best PPC sites of 2017 have revolutionized online advertising, offering businesses an array of powerful tools to promote their products and services effectively. The combination of user-friendly interfaces, advanced targeting options, and comprehensive analytics makes these platforms indispensable for advertising networks and online advertising services. As the digital advertising landscape continues to evolve, it is crucial for businesses to stay updated with the latest PPC trends and leverage the innovations offered by these top PPC sites to stay ahead of the competition.