In a world inundated with advertisements, it takes something extraordinary to catch our attention. Enter the fascinating world of out-of-home (OOH) campaigns, where creativity knows no bounds.
In 2021, the stage was set for an epic battle of the billboards, as advertisers unleashed their most ingenious ideas upon the public. From mind-bending anamorphic designs to interactive 3D installations, these campaigns combined artistry, social responsibility, and compelling messaging to captivate audiences like never before.
Join us on a journey through the very best of OOH, where everyday streets become immersive canvases of wonder and intrigue. Get ready to be wowed by the unforgettable campaigns of 2021.
Contents
- 1 best ooh campaigns 2021
- 2 Brave Ukraine, Tribute To Queen Elizabeth II, Ben & Jerry’s, And Colin Kaepernick
- 3 McDonald’s Norway And Corona
- 4 Other Noteworthy Campaigns In 2021
- 5 Corona’s River Cleaning Billboard
- 6 Match’s Self-Love Campaign
- 7 Heathrow Premium Lounges, Tesco’s Ramadan Campaign, And Teamland’s Milestone Billboard
- 8 Gsoft, Ikea Canada, StreetEasy, Timex, Samsonite, Kind Snacks, Canada Soccer, Taylor Swift, Spotify, Black Diamond Cheestring, And Disney
- 9 Various Creative Techniques Used In 2021 Campaigns
best ooh campaigns 2021
The best OOH campaigns of 2021 encompassed a wide range of brands and creative techniques. Notable campaigns included Brave Ukraine, Tribute to Queen Elizabeth II, Ben & Jerry’s and Colin Kaepernick, McDonald’s Norway, and Corona.
Other noteworthy campaigns included Corona’s river cleaning billboard, Match’s self-love campaign, Heathrow Premium Lounges, Tesco’s Ramadan campaign, and Teamland’s milestone billboard. Successful campaigns were also run by GSoft, IKEA Canada, StreetEasy, Timex, Samsonite, Kind Snacks, Canada Soccer, Taylor Swift, Spotify, Black Diamond Cheestring, and Disney.
These campaigns utilized various creative techniques such as anamorphic billboards, interactive 3D billboards, and 3D technology for Resident Evil and Pokemon Go campaigns. Overall, the best OOH campaigns of 2021 demonstrated creativity, social responsibility, and effective messaging, engaging audiences and generating attention through innovative approaches.
Key Points:
- Best OOH campaigns of 2021 had a wide range of brands and creative techniques.
- Notable campaigns included:
- Brave Ukraine
- Tribute to Queen Elizabeth II
- Ben & Jerry’s
- McDonald’s Norway
- Corona
- Other noteworthy campaigns included:
- Corona’s river cleaning billboard
- Match’s self-love campaign
- Heathrow Premium Lounges
- Tesco’s Ramadan campaign
- Teamland’s milestone billboard
- Successful campaigns were run by:
- GSoft
- IKEA Canada
- StreetEasy
- Timex
- Samsonite
- Kind Snacks
- Canada Soccer
- Taylor Swift
- Spotify
- Black Diamond Cheestring
- Disney
- Various creative techniques were utilized, such as:
- Anamorphic billboards
- Interactive 3D billboards
- 3D technology for Resident Evil and Pokemon Go campaigns
- The best OOH campaigns of 2021 demonstrated:
- Creativity
- Social responsibility
- Effective messaging
- Engaged audiences and generated attention through innovative approaches.
Sources
https://broadsign.com/blog/our-favourite-ooh-and-billboard-ads
https://www.thedrum.com/news/2021/11/04/nominees-announced-the-drum-awards-out-home-2021
https://markedium.com/here-are-our-14-favorite-global-ooh-campaign-of-2021/
https://econsultancy.com/10-examples-of-effective-ooh-advertising-created-during-covid-19-pandemic/
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? Pro Tips:
1. Utilize interactive technology: Incorporate interactive elements into your OOH campaigns, such as touchscreens or augmented reality, to engage audiences and create a memorable experience.
2. Incorporate social responsibility: Follow the footsteps of campaigns like Corona’s river cleaning billboard and incorporate a social responsibility message into your OOH campaign. This can help generate positive brand perception and resonate with consumers who value sustainability and giving back.
3. Leverage iconic figures or events: Pay homage to iconic figures or events, like the Tribute to Queen Elizabeth II, to create a connection with your audience. This can evoke nostalgia or inspire patriotism, depending on the context, and enhance the emotional impact of your campaign.
4. Focus on effective messaging: Ensure that your OOH campaign’s messaging is clear, concise, and compelling. Use strong headlines, bold visuals, and concise copy to effectively communicate your brand’s message and capture attention in a limited time frame.
5. Experiment with unique formats: Explore different formats, such as anamorphic billboards or 3D technology, to stand out from the crowd and create a visual spectacle. These unique formats can capture attention and generate buzz, helping your campaign to cut through the advertising clutter.
Brave Ukraine, Tribute To Queen Elizabeth II, Ben & Jerry’s, And Colin Kaepernick
In 2021, several outstanding out-of-home (OOH) campaigns caught the attention of audiences worldwide. One such campaign was the Brave Ukraine campaign, which aimed to empower and inspire the people of Ukraine amidst political and social unrest.
The campaign utilized impactful visuals and powerful messaging to encourage resilience and bravery among its citizens. It served as a reminder of the strength of the Ukrainian people in the face of adversity.
Another noteworthy campaign was the Tribute to Queen Elizabeth II campaign, which coincided with the celebration of her 95th birthday. This OOH campaign paid homage to the reign of the longest-serving monarch in British history.
With stunning visuals and a respectful tone, the campaign honored Queen Elizabeth II’s unwavering dedication to her country and its people. It served as a reminder of her exceptional leadership and the profound impact she has had on the United Kingdom and the world.
Ben & Jerry’s and Colin Kaepernick also teamed up for a powerful OOH campaign that focused on social justice and equality. Collaborating with the famous activist, the campaign sought to inspire conversations about racial injustice and police brutality.
Through thought-provoking visuals and impactful messaging, the campaign urged individuals to reflect on their own role in promoting equity and justice. It showcased the potential of OOH advertising to spark meaningful change and raise awareness about significant societal issues.
McDonald’s Norway And Corona
McDonald’s Norway and Corona also presented remarkable OOH campaigns in 2021. McDonald’s Norway launched a campaign that emphasized the importance of family by featuring heartwarming images of families enjoying meals together.
Through these visuals, the campaign aimed to evoke feelings of warmth and nostalgia, connecting with viewers on an emotional level. McDonald’s Norway effectively utilized OOH advertising to reinforce its brand values and foster a sense of belonging and togetherness.
Corona, a popular beer brand, sought to address environmental issues through its OOH campaign. The brand used billboards strategically placed near rivers and other bodies of water to promote a river cleaning initiative.
The billboards showcased before-and-after images of the rivers, demonstrating the positive impact that can be achieved through collective efforts to protect the environment. Corona’s campaign was not only visually compelling but also conveyed a powerful message about sustainability and corporate social responsibility.
Other Noteworthy Campaigns In 2021
Aside from the aforementioned campaigns, several other OOH campaigns stood out in 2021. One of these campaigns included Match’s self-love campaign, which aimed to promote a positive body image and self-acceptance.
The campaign utilized captivating visuals featuring diverse individuals celebrating their unique beauty. It sent a strong message of empowerment and self-love, resonating with audiences and encouraging them to embrace their individuality.
Heathrow Premium Lounges, Tesco’s Ramadan campaign, and Teamland’s milestone billboard were also noteworthy campaigns in 2021. The Heathrow Premium Lounges campaign highlighted the luxurious travel experience offered by the airport’s premium lounges, enticing travelers to indulge in comfort and relaxation.
Tesco’s Ramadan campaign demonstrated inclusivity and celebrated the holy month by showcasing diverse families coming together to celebrate the occasion. Teamland’s milestone billboard commemorated the accomplishments of the company through an interactive display that allowed passersby to participate and become part of the campaign.
Corona’s River Cleaning Billboard
Corona’s river cleaning billboard campaign was a standout example of environmental awareness and corporate responsibility. The strategic placement of billboards near rivers captivated the attention of passersby, raising awareness about the importance of preserving and protecting natural resources.
The before-and-after images showcased the stark difference that cleanup efforts can make, inspiring individuals to take action and contribute to the cause. Through this campaign, Corona successfully demonstrated its commitment to sustainability while engaging and educating the public.
Match’s Self-Love Campaign
Match’s self-love campaign took a refreshing approach to OOH advertising by promoting body positivity and self-acceptance. The campaign used visually striking billboards featuring individuals of all shapes, sizes, and backgrounds confidently embracing their uniqueness.
By celebrating diversity and challenging societal beauty standards, Match encouraged viewers to love themselves and appreciate the beauty of others. This campaign resonated with audiences seeking a more inclusive and empowering representation in mainstream media.
Heathrow Premium Lounges, Tesco’s Ramadan Campaign, And Teamland’s Milestone Billboard
Heathrow’s Premium Lounges, Tesco’s Ramadan campaign, and Teamland’s milestone billboard also made an impact in the OOH advertising landscape in 2021. The Heathrow Premium Lounges campaign enticed travelers with the promise of an exceptional travel experience, featuring luxurious amenities and relaxation opportunities.
Tesco’s Ramadan campaign celebrated diversity and unity by spotlighting families from various cultural backgrounds coming together to celebrate the holy month. Teamland’s milestone billboard engaged viewers by allowing them to interact with the campaign, fostering a sense of community and inclusivity.
Gsoft, Ikea Canada, StreetEasy, Timex, Samsonite, Kind Snacks, Canada Soccer, Taylor Swift, Spotify, Black Diamond Cheestring, And Disney
Several other brands made their mark in the OOH advertising landscape in 2021. GSoft, Ikea Canada, StreetEasy, Timex, Samsonite, Kind Snacks, Canada Soccer, Taylor Swift, Spotify, Black Diamond Cheestring, and Disney all showcased successful OOH campaigns.
Each campaign utilized compelling visuals, innovative storytelling, and effective messaging to engage audiences and create a lasting impression.
These brands leveraged OOH advertising to convey their brand values, connect with consumers, and leave a memorable impact. Whether it was GSoft’s creative use of anamorphic billboards, Taylor Swift’s interactive 3D billboard, or Disney’s captivating storytelling, these campaigns demonstrated the power of creativity and innovation in driving successful OOH campaigns.
Various Creative Techniques Used In 2021 Campaigns
The OOH campaigns of 2021 showcased a range of creative techniques that captivated audiences and brought advertisements to life. Anamorphic billboards were one such technique used by GSoft, creating visually striking displays that played with perspective and depth.
These billboards often required audiences to view them from specific angles to appreciate the intended image or message fully.
Interactive 3D billboards were also prevalent, engaging viewers through interactive elements that invited participation and interaction. Taylor Swift’s 3D billboard campaign, for example, allowed passersby to engage with the display by rotating panels to reveal different images.
This technique added an element of surprise and interactivity, enhancing the overall impact of the campaign.
Additionally, 3D technology was employed in campaigns such as Resident Evil and Pokemon Go. These campaigns utilized augmented reality to bring virtual elements to the real world, creating immersive experiences for audiences.
By merging the virtual and physical realms, these campaigns were able to generate excitement and curiosity among consumers.
Overall, the best OOH campaigns of 2021 showcased creativity, social responsibility, and effective messaging. From empowering campaigns like Brave Ukraine to thought-provoking initiatives such as Corona’s river cleaning billboard, these campaigns were able to engage audiences and generate attention through innovative approaches.
The wide range of brands and techniques used in these campaigns demonstrated the power of OOH advertising in capturing the imagination of viewers and conveying impactful messages.