Step into the world of out-of-home advertising and prepare to be amazed by the creativity and impact of the best OOH campaigns. From mouth-watering treats to thought-provoking social statements, these campaigns have captivated audiences worldwide.
Discover how Pocky The Gift, The Moldy Whopper, Shutter Ads, The Liquid Billboard, and the Brave Ukraine campaign pushed boundaries and left lasting impressions. Journey through tributes to iconic figures, collaborations that shook the world, and powerful messages against littering.
Even Taylor Swift and Spotify embraced the power of billboards, while Pokémon Go unleashed a 3D campaign that leapt off the city streets. And don’t forget the larger-than-life billboards that took us into the worlds of Morbius, Goldfish Mega Bites, Boba Fett, and Top Gun: Maverick.
Get ready to be inspired as we delve into the extraordinary world of the best OOH campaigns.
Contents
- 1 best ooh campaigns
- 2 Ezaki Glico: Pocky The Gift By Dentsu Tokyo
- 3 Let’s Talk The Joy Of Later Life Sex By Ogilvy London
- 4 Burger King: Moldy Whopper By David Miami/Ingo Stockholm/Publicis Bucharest
- 5 Heineken: Shutter Ads By Publicis Italy
- 6 Adidas: The Liquid Billboard By Havas Middle East
- 7 Ukraine’s “Brave Ukraine” Campaign
- 8 Tribute To Queen Elizabeth II
- 9 Ben & Jerry’s Collaboration With Colin Kaepernick
best ooh campaigns
The best out-of-home (OOH) campaigns encompass a range of creative and impactful strategies. Several notable examples include the Ezaki Glico “Pocky the Gift” campaign by Dentsu Tokyo, which showcased the product as a thoughtful gift idea.
Ogilvy London’s “Relate: Let’s Talk The Joy of Later Life Sex” campaign aimed to break taboos and initiate conversations about intimacy. Burger King’s “Moldy Whopper” campaign, devised by David Miami/Ingo Stockholm/Publicis Bucharest, utilized the shocking image of a moldy burger to emphasize the brand’s commitment to eliminating artificial preservatives.
Heineken’s “Shutter Ads” campaign, by Publicis Italy, merged street photography with product advertising to create interactive billboards. Adidas’ “The Liquid Billboard” campaign by Havas Middle East incorporated liquid-filled billboards to engage audiences in a unique way.
These examples, along with numerous others, demonstrate the diverse and successful approaches employed in memorable OOH campaigns.
Key Points:
- Ezaki Glico’s “Pocky the Gift” campaign showcased their product as a thoughtful gift idea.
- Ogilvy London’s “Relate: Let’s Talk The Joy of Later Life Sex” campaign aimed to break taboos and start conversations about intimacy.
- Burger King’s “Moldy Whopper” campaign utilized a shocking image to emphasize their commitment to eliminating artificial preservatives.
- Heineken’s “Shutter Ads” campaign merged street photography with product advertising, creating interactive billboards.
- Adidas’ “The Liquid Billboard” campaign incorporated liquid-filled billboards to engage audiences in a unique way.
- These campaigns demonstrate diverse and successful approaches in impactful OOH advertising.
Sources
https://broadsign.com/blog/our-favourite-ooh-and-billboard-ads
https://www.thedrum.com/news/2022/02/02/dive-five-the-most-awarded-ooh-campaigns-the-last-12-months
https://www.thedrum.com/news/2022/12/13/6-clever-ooh-campaigns-embraced-extrasensory-ideas
https://oohtoday.com/11-creative-unexpected-ooh-ideas-for-2023-and-beyond/
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? Pro Tips:
1. Incorporate Interactive Elements: Consider implementing interactive elements in your OOH campaigns, such as user participation or augmented reality, to engage your audience and create a memorable experience.
2. Utilize Location-specific Messaging: Tailor your OOH campaigns to specific locations by incorporating local references or cultural elements that resonate with the target audience in that area.
3. Collaborate with Influencers: Partnering with influencers can help amplify your OOH campaigns by leveraging their social media presence and reach. Select influencers whose audience aligns with your target demographic for maximum impact.
4. Leverage Emotional Storytelling: Craft OOH campaigns that evoke emotions and tell compelling stories. People are more likely to remember and engage with advertisements that touch their hearts or provoke thought.
5. Embrace Unique Formats: Explore unconventional OOH formats like floating billboards, 3D displays, or large-scale installations to capture attention and set your brand apart from the competition.
Ezaki Glico: Pocky The Gift By Dentsu Tokyo
Ezaki Glico’s OOH campaign for Pocky The Gift, created by Dentsu Tokyo, captivated audiences with its creative and interactive approach. The campaign featured large billboards that resembled oversized Pocky sticks, placed strategically in high-traffic areas.
Passersby were encouraged to interact with the billboards by pulling on a giant Pocky stick, which would then dispense actual Pocky snacks for them to enjoy. This innovative campaign not only attracted attention but also created a memorable and enjoyable experience for consumers.
Let’s Talk The Joy Of Later Life Sex By Ogilvy London
Ogilvy London’s OOH campaign titled “Let’s Talk The Joy of Later Life Sex” aimed to break societal taboos and start a conversation about sexual health among older adults. The campaign featured billboards with bold and empowering messages, challenging age-related stereotypes and promoting a positive view of later life sex.
By addressing a topic that is often neglected or stigmatized, this campaign sparked important discussions and helped to destigmatize conversations about sexual health and older adults.
Burger King: Moldy Whopper By David Miami/Ingo Stockholm/Publicis Bucharest
Burger King’s Moldy Whopper campaign, a collaboration between David Miami, Ingo Stockholm, and Publicis Bucharest, was a daring and innovative approach to highlight the chain’s commitment to removing artificial preservatives from its products. The campaign featured billboards and print advertisements showcasing the iconic Whopper burger covered in mold.
This attention-grabbing strategy aimed to convey the message that Burger King’s ingredients are free from artificial preservatives, making it a bold move that generated significant buzz and attention.
Heineken: Shutter Ads By Publicis Italy
Heineken’s Shutter Ads campaign, created by Publicis Italy, used an ingenious method to transform ordinary shutter doors into interactive advertisements. By strategically placing billboards that were printed to resemble open shutter doors, pedestrians could pull on a handle, causing the billboard to roll up, revealing a hidden message or image.
This interactive element created a sense of surprise and engagement, effectively capturing the attention of passersby and enhancing brand awareness.
Adidas: The Liquid Billboard By Havas Middle East
Adidas’ Liquid Billboard campaign, developed by Havas Middle East, showcased the brand’s commitment to sustainability and eco-friendly practices. The billboards were constructed using a biodegradable material that slowly dissolved when exposed to water, symbolizing the brand’s dedication to reducing waste.
This innovative campaign not only grabbed attention but also delivered a powerful message about environmental consciousness, making it a standout campaign within the OOH advertising world.
Ukraine’s “Brave Ukraine” Campaign
Ukraine’s “Brave Ukraine” campaign aimed to inspire patriotism and celebrate the country’s historical landmarks and natural beauty. The campaign featured stunning billboards adorned with picturesque landscapes and historic sites from different regions of Ukraine.
By showcasing the country’s unique cultural heritage, this campaign successfully instilled pride and a sense of unity among Ukrainians. The visually captivating billboards created a strong emotional connection with the audience and effectively promoted the country’s tourism industry.
Tribute To Queen Elizabeth II
A tribute to Queen Elizabeth II through OOH advertising was a remarkable campaign that celebrated her historic reign. Billboards adorned with images of the Queen and messages of admiration were strategically placed across the country, eliciting a sense of national pride and unity.
This campaign successfully demonstrated the influence of OOH advertising in paying homage to important figures and fostering a sense of shared identity among the population.
Ben & Jerry’s Collaboration With Colin Kaepernick
Ben & Jerry’s collaboration with Colin Kaepernick, the former NFL quarterback and social justice advocate, made a powerful statement in support of racial equality. The campaign featured billboards showcasing Kaepernick’s image along with messages of solidarity and calls for justice.
By aligning themselves with a prominent figure in the fight against racial injustice, Ben & Jerry’s effectively communicated its commitment to social causes and resonated with socially conscious consumers.
In addition to the highlighted campaigns above, there have been numerous other notable OOH campaigns that have successfully increased brand awareness and engaged audiences. Some of these include:
Other impressive OOH campaigns encompass a range of themes and creative approaches. Avocado-themed billboards promoting the nutritional benefits of the fruit, locally-focused campaigns supporting community initiatives, collaborations with luxury brands like Versace, Subway’s humorous and attention-grabbing billboards, and Resident Evil’s interactive and immersive campaign promoting the video game release, all deserve mention for their successful execution and impact on brand awareness.
Moving beyond traditional billboards, the integration of technology and creativity has led to compelling 3D campaigns. One such example is the Pokemon Go campaign that celebrated World Cat Day with 3D billboards featuring augmented reality feline characters.
Movie promotions have also capitalized on 3D billboards, with campaigns for films like Morbius, Goldfish Mega Bites, Boba Fett, and Top Gun: Maverick using visually striking billboards to create excitement and anticipation amongst moviegoers.
In conclusion, these standout OOH campaigns highlighted various strategies and approaches that effectively boosted brand awareness. From interactive billboards to thought-provoking messages and immersive experiences, these campaigns demonstrate the power of outdoor advertising in capturing attention, engaging audiences, and leaving a lasting impression.
By pushing boundaries and thinking creatively, brands can achieve remarkable results through well-executed OOH campaigns.